Kilty takes silver at Junior World Championships

first_imgBy Taylor MillerUSA WrestlingTRNAVA, Slovakia – Macey Kilty collected a silver medal at the 2018 Junior World Championships, after making her second World finals appearance of the summer.“I think throughout this year, I’ve made a big jump in my wrestling and my training,” Kilty said. “Just the pressure I put on my opponents and staying in good position has jumped levels for me, even since Croatia. I’ve seen a big difference. I’m just grateful for the opportunities I’ve had this summer and getting to compete.”Kilty, who won a Cadet World title in July in Zagreb, Croatia, faced off against reining Junior World champion and two-time Cadet World champion Khanum Velieva of Russia in the 68 kg finals.Velieva scored first on a takedown, but moments later picked up a takedown on the edge to take a 3-0 lead into the break over the American.In the second period, the three-time World champion scored on a throw-by for a takedown. Her final two points came in the form of a step out and a caution and one to take the gold medal with a 7-0 victory.Kilty wrapped up her first Junior World tournament with her third-career World medal. The Stratford native won Cadet World bronze in 2016 and added Cadet World gold this summer.last_img read more

Breaking News in the Industry: August 17, 2018

first_imgDuo admit to stealing more than $40,000 using credit card skimmersTwo Florida residents, who prosecutors said used electronic devices to illegally skim credit card numbers from gas stations through Virginia and North Carolina for eight months, were sentenced on federal charges Monday. Yunior Manuel Torres-Blanco, 25, of Hialeah, Fla., was sentenced earlier this week to 42 months (3.5 years) in prison.  Ynaisel Garcia, 22, also of Hialeah, was sentenced to 36 months (3 years) in prison. They both pleaded guilty to one count each of aggravated identity theft and one count of credit card fraud. Garcia also pleaded guilty to four counts filed in North Carolina, conspiracy to commit access device fraud and three counts of access device fraud.“These defendants stole the identities of hard-working Virginians and caused tens of thousands of dollars in financial loss,” United States Attorney Thomas Cullen stated. “I am grateful for the hard work of the Roanoke County Police Department and the Secret Service in bringing them to justice.” Investigators determined that between December 2016 to August 2017, the two suspects placed credit card skimmers on various gas pumps throughout Virginia and North Carolina, capturing the credit card information of customers purchasing gas. As part of the scheme, Torres-Blanco and Garcia were able to get the stolen credit card information from the skimmers, create new cards using the stolen numbers, and used them to buy gift cards, services, and merchandise. In August 2017, a Roanoke County detective recognized a vehicle with Florida plates traveling in Botetourt County as one similar to a vehicle suspected of being involved in a gas pump credit card skimming scheme. It was determined that the two suspects were inside.When approached by police for a traffic stop, Garcia tried to elude officers and Torres-Blanco threw items, later identified as gift cards, from the window. Once they stopped the vehicle and were able to search it, investigators found two credit card skimmers, a laptop, 68 unopened gift cards, 86 credit cards, 83 of which had been recoded with stolen credit card information, a new 55-inch television, and a new 65-inch television. In all, Torres-Blanco and Garcia obtained more than $40,000 in merchandise, gift cards and services.   [Source: WEARTV3 ABC News]- Sponsor – Couple that fled after shoplifting spotted by off-duty copA couple that sped away from Home Depot on Monday morning with unpaid merchandise were later spotted by an off-duty officer and taken into custody. According to police, Home Depot security spotted Kevin Kelly, 34, who had been identified as a shoplifter previously, pick up three DeWalt drills and head for the exit. When he saw security, he allegedly said he forgot something and turned around. However, the report said, he left via another exit, getting into a waiting tan Buick LeSabre.An on-duty officer heard the car’s description and spotted the car getting onto Interstate 95 southbound, and followed. He pulled in front of the car and activated the lights and told them to move into the breakdown lane. They did, and the officer pulled over. He spotted an infant in a car seat in the back seat. As the officer began to get out of his cruiser, the Buick took off, driving down the breakdown lane, police said. Because of the heavy rain, traffic and the infant in the car, the officer did not engage in a pursuit.State Police spotted the car near Exit 19, and an off-duty Fairfield officer, who had a radio in his car, saw the car pull into a nearby parking lot. Kelly and the driver, Tracy Hollister, 33, were both taken into custody. The 16-month-old child was turned over to a grandparent and the state Department of Children and Families was notified. On the backseat of the car were the three drills, worth $1,097.Kelly, of Bassett Road in Branford, was charged with fourth-degree larceny, conspiracy to commit fourth-degree larceny and risk of injury to a minor. He was held in lieu of $1,000 bond and processed for failure to appear warrant out of Branford, which carried a $2,500 bond. Kelly is scheduled to appear in state Superior Court in Bridgeport on Aug. 22. Hollister, who lives on Wilderwood Road in Guilford, was charged with interfering with an officer, risk of injury to a minor and conspiracy to commit fourth-degree larceny. She was released on a promise to appear in Bridgeport on Aug. 22 as well.   [Source: Chron]Pink Floyd goes after Alibaba to stop the sale of Chinese counterfeit goodsPink Floyd is asking a judge to help them put a stop to the sale of counterfeit memorabilia from Chinese manufacturers on the Internet and they want websites like Alibaba, Facebook and Google to help them out. According to court documents obtained by The Blast, the legendary band claims a number of unknown companies have been selling counterfeit goods online, claiming the companies go “to great lengths to conceal both their identities and the full scope and interworking of their illegal counterfeiting operation. The band claims the companies use sites like iOffer and Aliexpress and claim they design their listings “so that they appear to unknowing consumers to be authorized online retailers, outlet stores, or wholesalers selling genuine PINK FLOYD products.”Pink Floyd claims they have not given any of these companies permission to use their trademark and none of them are authorized retailers of their goods. They also claim these companies have incorporated “search engine optimization (SEO) tactics and social media spamming” so their products appear prominently when fans search for Pink Floyd memorabilia. Pink Floyd is seeking an injunction to stop the sale of the counterfeit goods and they want all the counterfeit websites transferred over to them.The band also wants a judge to issue an injunction against iOffer and Alibaba — as well as Facebook, YouTube, LinkedIn, Twitter, Google, Bing and Yahoo — to stop them from providing any services for the offending sites. Pink Floyd is asking for all the profits made by the companies selling the counterfeit goods or $2,000,000 for each and every use of their trademark. A judge has yet to rule.  [Source: The Blast][text_ad use_post=’128086′]Employee charged with embezzlementA Wilburton, Oklahoma, man is facing five years imprisonment after being caught ringing up overstock products as returns and keeping the money, court documents state. Roy Edward Harrelson Jr., 45, of Wilburton, was charged July 30 with felony embezzlement, according to court documents filed by the office of District 16 District Attorney Jeffrey Smith. Documents show Harrelson is out of the Latimer County Jail after posting a $500 bond.According to a probable cause affidavit prepared by Wilburton Police Assistant Chief John Ford, Ford was dispatched July 25 to an auto parts store in Wilburton and met with a man that said he was a loss prevention associate who discovered that the store manager – identified as Harrelson – had been embezzling money.The loss prevention associate told Ford that Harrelson confessed to him that he had embezzled $1,053.31 in cash from the store, the affidavit states. Ford wrote in his report he went into a room, where Harrelson agreed to speak to the officer after being read his Miranda warning. [Source: McAlester News-Capital]Robbery, burglary, retail thefts lead to 5- to 10-year sentenceIn connection with a dozen separate cases that included a grocery store robbery, a burglary, thefts at various Pennsylvania retail establishments and unauthorized use of a motor vehicle, a local man will be serving penitentiary time. Kenneth James Haskey Jr., 31, who had several addresses in the Washington area before he was incarcerated, pleaded guilty to a single count from each of the 12 cases Tuesday in Washington County Court. Assistant District Attorney John Friedmann, as part of a negotiated plea, requested Judge Valarie Costanzo sentence Haskey to 5 to 10 years in prison followed by a decade of probation. “Are you accepting responsibility?” the judge asked Haskey, who replied, “Yes, I am.”Costanzo also ordered Haskey to have no contact with any of his victims and pay more than $4,000 in restitution. Haskey’s attorney, Assistant Public Defender Jake Mihalov, noted the county jail would compute Haskey’s time served. The robbery at the Interstate Foodland store in Canton Township occurred Jan. 16, 2017, when state police alleged a man they later identified as Haskey through fingerprints requested change and pulled a knife when a 16-year-old cashier opened a register drawer.In South Strabane Township, police said businesses targeted in April and March for retail thefts included Lowe’s home store, Strabane Square, and Kay’s Jewelers and Jared Vault, Tanger Outlets, where they accused Haskey of grabbing a diamond ring and watch while clerks were showing him merchandise. State police took Haskey into custody after the unauthorized use of a vehicle was reported in April.According to online court records, Haskey also entered a guilty plea last month in Allegheny County Court to retail theft and driving while his operating privilege was suspended or revoked. Castle Shannon Police Chief Kenneth Truver said the charge was filed in connection with the March 26 theft of a carton of cigarettes from a Sunoco station on Library Road. Haskey was sentenced to 5 to 10 days and fined $200.   [Source: Observer-Reporter]Retailer wrestles again with inventory, and losesJCPenney on Thursday reported that second quarter net sales fell 7.5%year over year to $2.8 billion while comparable store sales ticked slightly positive at 0.3%, according to a press release. The company said the top-line sales decline was primarily due to the 141 stores that closed in fiscal 2017.The department store retailer’s net loss widened in Q2 to $101 million, more than double last year’s Q2 loss. Shares of JCPenny fell 22% in premarket trading as the company’s comps fell below analyst estimates (the FactSet consensus was 1%) and its losses were worse than analysts expected, according to MarketWatch. Executives also reduced their earnings guidance for the year, now expecting flat comps and a loss of up to $1 per share.Penney said in Q2 that its children’s, jewelry, Sephora, women’s apparel and salon sales were the retailer’s strongest performing categories. Women’s apparel, which has been a point of pain for Penney in past periods, showed positive comps in Q2 and felt “a beneficial impact” from the retailer’s attempts to reposition itself in the category..   [Source: RetailDIVE] Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Small Business Website: Are You Spending Too Much On Yours?

first_img Spending like a “big” company:  This often occurs when small business owners How much you should spend on your website is important, but it’s also important to decide Are you content with a static, brochure-ware site are you looking to do more? you should spend it (i.e. on what attributes). for?   As you might guess, I’m not a fan of either extreme. potential clients will be more likely to select you?  What features can you add to your website that will increase the service you can give your existing clients – and hence increase your retention?  Do you need a blog?  How about an email newsletter subscription service?  Chances are, any combination of these things is best where more likely to help you improve and grow your business than a website designed as if you were in the fashion industry (nothing against the fashion industry, they just value different things). Are you looking to impress existing clients, potential new clients or friends and family? When talking to many of my friends and colleagues that are running small businesses, the issue of website design investment often comes up (this is particularly true for new businesses that are just getting started). Originally published Sep 25, 2006 2:23:00 AM, updated March 21 2013 used to spend it is equally important.  Will it make you money? ?  I think the answer is:  it depends on your clients and your business.  The wrong answer is to spend most of this money on a flashy design that’s going to win the web designer local recognition and “street cred” (i.e. they build their portfolio).  Chances are, your clients and prospective clients are not going to be impressed with the snazziness of the website.  That cool Flash intro video that took up half the design budget will likely not help your business a whole lot.  Instead, you will likely be better off investing in the message (vs. the medium).  What can you convey on your website that will make it more likely that the Here are questions I’d ask yourself when trying to make a decision: how do you allocate this money  Are you doing commerce on the web or otherwise making direct sales?  (If so, it will dramatically impact what you should spend and where). Deciding how much you should spend on your website is important.  Deciding to work for a big company and have big company contacts.  Another contributing factor to this is that small businesses that are trying to “look” big by investing big dollars in website design. Do you care if the local design firm is not going to put your website in their portfolio? how Who is the website much not In my experience, too many small business owners either spend too little on their website (and hence miss an important opportunity to leverage the Internet) or they spend too much in the wrong places.  In a future article, I’ll look more deeply at some of the tactical aspects of what to do (and not to do) when creating a small business website. Who is the website for?   Here are the two ends of the spectrum: What functionality is appropriate?  Spending almost nothing:  This is where you get a friend or family member that is an “expert” on website creation (here, expert is often described as someone that knows more than you do). Here’s an example:  Lets say you are the partner in a small professional services firm (consulting, legal, etc.).  Lets also say that you decide to allocate $2,000 on getting a “professional” website up.  You want to convey the right image and be on equal footing with the “big firms”.  In fact, you may have even worked for one of these big firms earlier in your career and decided to go independent.  Now, I’m not going to argue that $2,000 is too much to spend (we’ll assume that this is the “right” amount for discussion purposes).  The important thing is Important point:  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Internet Marketing Blogs You Should Be Reading

first_img Lip Sticking – Marketing to Women Online Small Business Trends SEOBook – Did you know that 1/2 of the small businesses in the US are businesses that sell to other businesses? Brian Carroll talks about how to leverage the web to generate leads for the complex b2b sale. – 5 great female marketers blogging about how to market to women. If you market your product or service to women, you should quickly add these marketing gurus to your feedreader. – John Jansch wrote the book on online marketing for small businesses on a budget. He’s built a mini-online-media empire serving small businesses with simple, yet solid, what we like to call “inbound” marketing tips and techniques. He specializes in helping small businesses generate referral business. Since the internet is the greatest word of mouth accelerator ever invented, you should probably tune into to learn how to leverage the web to increase your business’s most important marketing channel. Web Ink Now Blog Examples – If there’s one thing we pound into our clients head, it’s “content, content, content”. To win on the internet, you need to produce it regularly and it needs to be good. CopyBlogger blogs about how content is critical to succeed at leveraging social media to grow your blog’s readership… and your business’s revenue. ProBlogger – GroundSwell is a new book by genius Forrester analysts, Charlene Li and Josh Bernoff. Through Forrester, they have access to the data about how people are using social media sites. As we learned from the amazing attendance at this week’s social media webinar, a lot of people are trying to figure out how to engage in social media to promote their businesses. Social media sites are where your next customer is hanging out. And your next one. And your next one. You should be there too. Originally published Apr 15, 2008 11:10:00 AM, updated October 20 2016 Topics: PR Squared CopyBlogger Seth Godin – Aaron Wall charges a minimum of $20k/month for his search engine optimization consulting services. A lot different than HubSpot’s $3,000/year fee. I don’t know… maybe he knows a little more than we teach our clients. He did “write the book” on SEO. But, I can’t imagine paying that much to anyone just for access to their brain. Especially, when his blog is free. You should read it. If you extrapolated the hours he puts into it, you’re probably getting $100k worth of free advice every month. – Darren Rowse writes about how to be a “pro blogger” or make money/generate income from blogging. I don’t really read it for that. I read it because he’s also a master at leveraging blogs to drive traffic, something all businesses should be doing, no matter what they’re “pros” at. Marketing Pilgrim – Simple no-nonsense advice for small business owners and marketing professionals from accomplished internet entrepreneur and small business owner, Anita Campbell.center_img Court’s Internet Marketing School – You call yourself an online marketer and you don’t read Seth Godin’s blog? What’s wrong with you? Seth literally birthed permission marketing, and coined “being remarkable” as a marketing term – which really paved the way for the way we think about “inbound marketing”. GroundSwell Duct Tape Marketing Common Craft – Of all the people I know, Noah is probably the deepest marketing/branding thinker who also really gets [and does] online marketing, online advertising, blogging, social media, etc. Big brands really pay attention to him too. If you aspire to be successful online, you should read Noah. Leave your suggestions with a link and ‘why we should be reading them’ in the comments. ever made. Lee and Sachi are poster children for how to leverage unintended viral marketing to start and build a very good lifestyle business. – If you’re trying to figure out how to use video to communicate to your market, you should probably hire Lee & Sachi LeFever to help you. If you can’t afford them, you should learn by reading from their blog. If you’re not using a feedreader to read blogs yet, you have to watch probably the Noah Brier – Todd Defren invented the Social Media Press Release. If you’re doing Public Relations and want to bring your PR skills into the NOW, you should probably read Todd’s blog. – Courtney Tuttle knows his stuff. So does Mark Butler, a contributor. They have a knack for breaking down fairly complex online marketing topics and explaining them pretty simply. And they do what they preach. Everything they’re talking about comes from experience. What other online marketing blogs should we all be reading? – David Meerman Scott’s blog. David authored “The New Rules of PR & Marketing”. His take on marketing is best said in his wikipedia entry: “He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can ‘publish their way in’ using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.” most viral how to video B2B Lead Generation Blog – Andy Beal covers industry news about online reputation management, SEO, SEM and “blogging for business”. Following the news makers in the online marketing industry can be completely addictive. There’s a lot of news and you could literally spend all day keeping track of it. Andy brings the stuff that’s important while providing analysis of marketing trends. Don’t forget to share this post! 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The Forgotten Conversion in the Sales Process: Lead-to-Customer

center_img This is a guest blog post from Ralph Vugts, Online marketing specialist for Huthwaite Asia Pacific. Huthwaite specializes in sales performance training and works with some of the largest organizations on changing the behaviour of their sales teams. If you have a large organization, ask around if anyone has any knowledge about the prospect. There is always a good chance someone might know something you don’t. Topics: Photo by: looking to fill in the gaps of your knowledge. Instead, they look to you to understand their issues with greater clarity. Using your expertise and listening skills, you want your questions to lead them down a path of self-discovery. Originally published Feb 1, 2011 8:00:00 PM, updated October 20 2016 Arrange a meeting with someone who owns the problem in their organization. Get them to commit to a paid trial. Sounds great, but what should I do now? Make sure they do their homework before making a call. Researching information about the potential client before initial contact is essential.  Don’t waste time by asking questions you can easily find out before hand.  Go along on a sales call and pay attention to how they interact. If they are not asking very many questions and are doing the bulk of the talking, you may have a real problem. Are you having trouble closing deals? How would you rate your sales team’s question asking skills? . The aim of every meeting is to move the sale forward, and the best way to do this is to get a commitment from the prospect to do something on their end that will progress the sale. For example: Get them to bring along their most senior manager to the next meeting, a person who has the final approval. Sales professionals involved in complex sales need a strategy if they want to succeed. They need to understand the customer decision process and be able to Lack of selling skills is not a rare phenomenon among salespeople. We conducted on December 2010 a survey of 544 Sales Directors and General Managers and 22% said that the selling skills of their team were the #1 reason for not reaching their sales targets for the quarter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Inbound Leads Cost 62% Less than Outbound [New Data]

center_img Businesses are now in the minority if they do Blogs and social media channels are generating real customers: not In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater. Previous studies conducted in 2009 and 2010 showed strikingly similar results: the 2009 survey showed that inbound marketing dominated organizations experienced a 61% lower cost per lead; in 2010 the delta was 60%. Inbound Marketing Data Other key takeaways include: Originally published Mar 1, 2011 1:00:00 PM, updated October 20 2016 Topics: The gap between spending on inbound v. outbound continues to widen: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Optimize Your Google Shopping Data Feed

first_img product_type value that Google offers As with any reviews, this helps to build consumer confidence in your listings which will in turn improve click through rates on Google Shopping. Optimizing your product_type column enables Google to place your products in the appropriate categories and funnel more qualified leads to your store.  Make sure that your product_types are formatted correctly before submitting your Google Shopping feed. Add the ‘>’ symbol to the end Optimize Keywords in Product Titles and Descriptions . Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping.  Make sure that you’re sending compelling product descriptions that utilize the keywords that will drive traffic to your ecommerce site. Add the following columns to your Google Shopping feed Troubleshoot Data Feed Errors Confirm that this is the product you want the UPC for Perform a somewhat generic search for one of your products on Google Shopping Add Rich Snippets to your Google Shopping Feed Add Trusted Merchant Reviews Add UPCs to the GTIN column in your Google Shopping feed and you’re all set.   Google Checkout Include Custom Attributes Enhance the appeal of your product listings on Google Shopping by including rich snippets to your data feed.   Rich Snippets are basically product reviews that are displayed alongside your products.  If your webpages have individual product reviews, then you can include this info in your data feed to Google Shopping. Advertising products on Google Shopping is a great way for ecommerce merchants to generate new leads and compete for traffic and sales outside of Google’s Organic Search.  Just as a site owner would optimize his webpages for SEO, there are steps that ecommerce merchants can take to optimize their data feed and improve their return on Google Shopping. “How To Promote Your Products On Google” If you rank well for keywords organically, chances are you’ll rank well for them in Google Shopping as well. ViewPoints Click the Compare Prices button for the item that corresponds to the item you’re looking for SEO Resources for their products, but they can still submit additional product information via custom attribute columns.   Address and fix the listed issues Optimize the Product_Type Column Click on the Data Quality tab to see errors and warnings that have been flagged by the Google Product Search team Add the rel=”canonical” link element to each one of your product pages Add more specific categories from your internal categorization until you’ve reached the desired level of detail Let Google know that you’re submitting Rich Snippets in your data feed CPC Strategy This sounds like common sense, and it is, but it requires a certain level of attention that many ecommerce merchants just aren’t giving to their Google Shopping feeds.  Make sure to log in to your Google Merchant Center frequently to make sure that your data feed isn’t being rejected or resulting in errors. presented by CPC Strategy’s CEO, Rick Backus, and HubSpot. Depending on market competition and availability of UPCs for your products, adding UPCs to your data feed can improve visibility on Google Shopping.  By adding UPCs to your data feed, your listings will be included on comparison pages with bigger sellers that often outrank product listings from smaller sellers. instead.    register for the upcoming webinar entitled Leverage keywords that you already rank well for in Organic Search tips for finding useful keywords for your site Ecommerce merchants should be confident in the level of customer service they offer.  Start collecting surveys from customers in order to build your brand and improve your visibility on Google Shopping. Product_Review_Count Here are Insert a “c:” in front of the column title The following article is a guest post by David Weichel of CPC Strategy. To learn more about Add UPCs Enhancing your product titles and descriptions with this kind of keyword data will help your listings to compete on Google Shopping’s results pages.   If you don’t have UPC values stored away in a database somewhere, try researching your products on Google Shopping to see if you can find them.  Here’s how: Originally published Jun 16, 2011 1:57:00 PM, updated October 20 2016 Product_Review_Average So, your custom attribute column should look like this:”c:custom_attribute_name” Identify and include keywords that you should be competing for. Start with the most relevant, detailed Topics: list of required and recommended attributes Below is an example of a Rich Snippet in Google Shopping’s OneBox. To create a custom attribute column for your Google Shopping feed, all you need to do is: Log in to your Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scroll down to the Details section where you’ll find the UPC, Brand and Part Number Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.  Positive reviews help to establish consumer confidence and are looked upon favorably by Google Shopping’s ranking algorithm. Google Merchant Center Including this basic review info enables Google to display Rich Snippets for your listings in Google’s OneBox results.  If you have product reviews on your site, all you need to do is: If Google’s taxonomy is not quite as specific as your store’s internal categorization, you can extend the taxonomy tree to include your level of detail.   Add the desired column with the appropriate column title and values Merchants are also encouraged to include multiple product_type values if your items qualify.  You can do this by simply placing each value within double quotations and separating them with a comma. Below are a few major US review sites trusted by Google: Making sure that you’re submitting quality data is essential to running a successful campaign on Google Shopping.  Whenever you are making changes to your data feeds, you should make sure that the new changes aren’t creating any issues in the Google Merchant Center.  All a merchant’s efforts to improve and optimize his data feeds for Google Shopping are futile if it only results in more errors and poorer data quality. Google provides eCommerce merchants with a Including the custom attribute information in your data feed enables your products to show up for more long tail searches on Google Shopping. The Product_Type column is Google’s taxonomy, or category, column.  Ecommerce merchants will often fill this column with their own internal categorization.  While these values are considered valid, we’ve seen notable improvements in traffic by simply adhering to Google’s unique product_type valueslast_img read more

Guess the Marketing Quote’s Author [Quiz]

first_img “Your culture is your brand.” A) Chris Brogan How’s this for some Friday afternoon fun? Let’s test your knowledge! (And yes, this is an open-book test, so feel free to take a B) David Meerman Scott Share your email if you’d like to receive HubSpot’s marketing insights! B) Larry Weber ,” some readers wrote back to us saying they had printed out a copy and glued certain quotes to their walls or next to their computers for marketing inspiration. Now, almost two months after the ebook’s release, we thought it’d be cool to check how well you can match the quotes to their authors. B) Ann Handley “Marketers need to build digital relationships and reputation before closing a sale.” C) Brian Halligan “Make the customer the hero of your story.” When we first published our ebook, ” peek into the ebook C) Dan Heath ): A) Ben Mezrich Topics: C) Dan Solomon B) Seth Godin A) David Skok A) Tony Hsieh C) Rich Miner Inbound Marketing A) Paul Gillin B) Chris Brogan C) Steve Garfield 101 Awesome Marketing Quotes Originally published Aug 19, 2011 5:00:00 PM, updated July 11 2013 “If you wait until there is another case study in your industry, you will be too late.” “Social media are tools. Real time is a mindset.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Inbound Marketing Lessons From Dr. Pepper [Marketing Update]

first_imgOn this week’s Marketing Update, Karen Rubin and Mike Volpe discuss BREW Bus, Google’s hypocrisy, Dr. Pepper using controversy to get attention, and 50 Cent trading meals for likes.BREW Boston Kickoff!Boston Region Entrepreneurship Weeks is a non-profit that has been around for two years and has focused on celebrating and recognizing the entrepreneurial spirit in Massachusetts.  BREW’s goal is to connect and network entrepreneurs in the region. By creating this network, entrepreneurs are able to collaborate, share resources, and educate one another.  The BREW bus hosts office hours with VCs from New England Venture Capital Association. People attending should bring their business pitches and compete for a golden ticket awarded at a special event on Nov 1st.Most of the stops will be hosting office hours from 4 – 6 on a first come, first serve basis.ScheduleMonday, October 24 MassChallenge Awards Ceremony – Office Hours with Victoria Song, Flybridge Capital Partners and Sean Marsh, Point Judith CapitalTuesday, October 25 Microsoft NERD Center – Office Hours with Andrew Parker, SparkWednesday, October 26 The Boston Globe – Tour of Globe Media Lab, Boston World Partnerships Office Hours, Office Hours with Steve Kraus and Kent Bennett of Bessemer Venture PartnersThursday, October 27 CIC / Venture Cafe – Office Hours with Sean Dalton and Arun Agarwal of Highland Capital PartnersFriday, October 27 Cummings Properties – BREW Wrap Up Party and farewell to the Bus! Prizes, gifts and the office giveaway results!Dr. Pepper Uses Controversy for AttentionMany women are upset with Dr. Pepper’s new social media marketing campaign due to it being specifically targeted to a male audience. The “Ten for Men” are Dr. Pepper’s “Ten Man’ments” which includes,“THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes” and “THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.”Dr. Pepper’s machismo social media endeavor isn’t the only case where controversial ad campaigns have backfired. EasyJet’s fans were not amused when the company decided to poke fun at their rival British Airways. EasyJet jeopardized their brand’s image after fans expressed that EasyJet’s social media campaign was rude and childish.Domino’s Pizza took a major risk when they displayed Twitter messages on a ticker in Times Square. There were a few negative comments but overall the feedback was positive.  In the end, 12% of those surveyed gave Domino’s Pizza credit for their brave move which gave customers a positive feeling about the brand.Marketing Takeaway:Controversial marketing attracts attention, but can also harm your brand. Use with caution.50 Cent Trades Meals for LikesRapper 50 Cent’s takes a humanitarian approach with his Facebook campaign promoting his new energy drink “Street King”. The campaign begins on World Food Day (Oct 16th) and 50 Cent has stated that he will donate a meal to a hungry child every time someone “likes” the Street King Facebook page.50 cent is transforming his “brand” and image as an entertainer and becoming a corporate figure by creating this campaign. Everyone will have to wait and see if 50 Cent’s creativity pays off and if he reaches his goal of 1 million “likes”.Marketing Takeaway:Be original. Likes are important; find creative ways to attract more likes.  Topics: Inbound Marketing Education Originally published Oct 24, 2011 8:00:00 PM, updated October 20 2016 Don’t forget to share this post!last_img read more

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on. This week, a number of companies made progress by honing their digital content to be more beautiful, shareable, and easier to digest. With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. Bonus: if you want an in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. Enjoy! Twitter Testing a New Look for Threaded Conversations, From MashableThis week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. In the new look, users don’t have to click on a tweet to see a conversation — the conversation and replies will appear directly in-stream. As far as we know, Twitter should be slowly rolling out the UI update to users.This new UI update will be a welcomed by many marketers and community managers. Though there are already tools available to easily monitor entire Twitter threads without diving deep on, marketers should be excited about this update because it could help their followers better engage with their brand’s tweets. Be sure to keep an eye out for the UI update on your Twitter feed in the weeks to come to see how the conversation thread redesign impacts your brand’s Twitter engagement. Read more about Twitter’s new look at Mashable.New York Stock Exchange Joins Inbound Marketing Push­­, From AdweekWe know that content is a big piece of the inbound marketing puzzle, and it looks like the New York Stock Exchange is hopping on the bandwagon. The NYSE is definitely an old-school company, but they’ve recently launched a site called The Big Stage where visitors can find a variety of content about companies listed on the NYSE. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community.This move by the NYSE is similar to other big brands that are adopting the inbound methodology and using content to attract and engage audiences. The site content is heavily supplied and curated by a team of 10 writers from Time Inc. Content Solutions, who pay special attention to social trends to guide their content. For marketers, it will be interesting to see how a fairly small team from an old-school company fares — NYSE’s efforts may even help you convince your boss to invest more resources in inbound marketing. Learn more NYSE’s new initiative at Adweek.101 Awesome Marketing Quotes, From HubSpotDaily marketing responsibilities can be quite the daunting task when you’ve got a million other things to take care of around the office. We know things can get a bit stressful with all of the changes constantly happening in the world of marketing. To help remind you why marketing is amazing, we’ve compiled 101 insightful quotes from industry leaders to put some pep in your step on this lovely Sunday morning. Download the full collection today.Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine LandWith Google making moves on its Enhanced Campaigns, Bing has decided to step up to the plate and make some new changes of its own. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. This means that users currently on AdWords will be able to bring over their bid adjustments based on age, gender, location, and day of the week into their Bing Ad accounts. Bing is also adding the ability to make negative bid adjustments and increasing their maximum bid range to +900%. For marketers who want to switch from Google AdWords to Bing, this is great news. Before this update, Bing wasn’t able to import campaigns or bid adjustments from AdWords because they were supported differently in each platform. Bing will continue to support tablet targeting and soon introduce bid adjustments based on device. Learn more at Search Engine Land.Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool for Creating Web Apps, Sites, and Ads, From TechCrunchThe search engine giant will soon be launching a set of web tools for creative professionals called Google Web Designer. Launching in the coming months, the HTML5 development tool will provide users with tools to create cutting-edge advertising content, web apps, and websites — though it’s initial focus will be on advertising content. Google Web Designer is built to be a stand-alone creative product for agencies and designers. Marketers should definitely keep an ear to the ground for any additional information on a release date. Google Web Designer will put very powerful web development tools in the hands of brands and marketers looking to improve their online presence. With this new tool, marketers will have much more flexibility in their advertising content — especially when it comes to native advertising. Learn more about Google Web Designer at TechCrunch.YouTube’s New One Channel Design Now Live for All Publishers, From Marketing LandYouTube rolled out its new One Channel design to all publishers this week. The video sharing network has been testing this new design since February and finally decided to release it to all users. The One Channel design adds a number of customizable features to YouTube profile pages that include showing channel trailers, and adding channel art and custom sections. YouTube reports that its One Channel early adopters have seen a 20% increase in visits and subscribers.The new One Channel design should allow marketers and brands to better present their video content to visitors. If the reports from early adopters are anything close to what all YouTube profiles will experience, marketers could see a great boost in channel traffic and subscribers. With all of the new customizable features, brands should consider designing branded channel art and curating video sections based on user interests. Learn more about One Channel at Marketing Land.Weekly Marketing Hangout with Mike Volpe and Dan LyonsWant a deeper look into the weekly marketing stories? Check out the recording of our live Google+ Hangout below. What other marketing stories did you come across this week? Share your favorites with us in the comments!Image credit: Found Animals Twitter Engagement Topics: Originally published Jun 9, 2013 9:00:00 AM, updated February 01 2017last_img read more