NMDOT News:The New Mexico Department of Transportation has announced that starting today, the eastbound and westbound lanes will be reduced to one lane at the Wall / Roadway Stabilization Project on N.M. 4 west of Los Alamos at mile marker 48.9.Traffic will be guided through the work zone with a temporary signal.Note: There is a 10′ width restriction so no wide loads are permitted.This project is scheduled to be completed Nov. 26; weather permitting.
Chelsea manager Jose Mourinho says Manchester United’s current struggles will be irrelevant when the two sides meet on Sunday.Louis Van Gaal’s side have only won three of their eight league games so far this season and could fall 13 points behind the Blues if they lose to the league leaders at Old Trafford.But Mourinho, who was assistant manager to Van Gaal at Barcelona for three seasons and cites the Dutchman as a big influence on his career, said: “Man United is Man United.“It doesn’t matter the manager, it doesn’t matter the moment, the table or the players. United is United and always look at them independent of these factors.“We go respecting an opponent that is one of the best and most difficult in the Premier League.“We are confident, we are in a good situation and there is no reason to change our feeling. We play against a big team but we feel in a good moment.“I like to play in the most difficult stadiums. I know the risk is bigger but I always enjoy these matches. I have been there with four teams; with Porto, Inter, Real Madrid and Chelsea. I like to go there.“We are playing well we are confident and are top of the league. The camp is happy and we are ready for the game.”Last season, the corresponding fixture at Old Trafford ended 0-0 and was a game of few chances.Fernando Torres was dropped, Andre Schurrle played up front and Chelsea had no recognised centre-forward.“On Sunday we go to win. If you give me one point, I don’t accept it,” Mourinho said.“I want to fight for three points. But sometimes a point during a game is a positive result. Last year in the end we accepted the point as normal result.” See also:Chelsea boss backs Drogba and LuisRemy out but Costa has ‘a little chance’Solanke’s maturity is the key to his progress, says Nevin Follow West London Sport on TwitterFind us on Facebook
(1445) Add Comments (Max 320 characters) × ENDS IN Displayed poorly Thank you! This will help us improve your ad experience. We will try not to show you such ads again. Report a problem This item is… Nuun Sport: Electrolyte Drink Tablets, Citru… Not relevant × Sports Illustrated Not relevant Displayed poorly Add Comments (Max 320 characters) Thank you! This will help us improve your ad experience. We will try not to show you such ads again. Report a problem This item is… Fox Sports Go FOX Sports: Stream live NFL, College Footbal… Displayed poorly Inappropriate / Offensive Other $0.00 × $19.38 Bestseller Inappropriate / Offensive Inappropriate / Offensive Thank you! This will help us improve your ad experience. We will try not to show you such ads again. $0.00 NBC Sports Shop Now Share Add Comments (Max 320 characters) DEAL OF THE DAY ENDS IN Inappropriate / Offensive Bestseller Not relevant Other Add Comments (Max 320 characters) Add Comments (Max 320 characters) Other Bestseller Inappropriate / Offensive DEAL OF THE DAY Displayed poorly Thank you! This will help us improve your ad experience. We will try not to show you such ads again. DEAL OF THE DAY × Displayed poorly Ads by Amazon Bestseller Bestseller DEAL OF THE DAY Thank you! This will help us improve your ad experience. We will try not to show you such ads again. Bestseller $22.99 × Shares Not relevant (3879) DEAL OF THE DAY Not relevant $0.00 (8133) Add Comments (Max 320 characters) Other Thank you! This will help us improve your ad experience. We will try not to show you such ads again. × × (832) Inappropriate / Offensive $14.99 ENDS IN Other DEAL OF THE DAY ENDS IN × Share Report a problem This item is… Thank you! This will help us improve your ad experience. We will try not to show you such ads again. Inappropriate / Offensive Not relevant Other Displayed poorly Report a problem This item is… ENDS IN (35309) ENDS IN (32825) Report a problem This item is… Range: Why Generalists Triumph in a Special… Thank you! This will help us improve your ad experience. We will try not to show you such ads again. Bestseller ENDS IN Not relevant Add Comments (Max 320 characters) ENDS IN Report a problem This item is… Other Mail Displayed poorly DEAL OF THE DAY LocalSportsJournal.comThe Western Michigan Christian soccer team beat Ludington 4-1 on Monday and clinched the Lakes 8 Conference championship in its first year in the league.Dylan Mines scored twice and had one assist for the Warriors. Evan Fles had one goal and two assists, while Isaiah Nail scored one goal. Johnscott Finley added an assist for WMC.Zach Peterson scored Ludington’s goal, with an assist from Sam Bandstra.Western Michigan Christian is now 10-3-1 overall and 6-0 in the Lakes 8. Lemedy Women Padded Sports Bra Fitness Wo… Twelve Inappropriate / Offensive Bestseller Report a problem This item is… Displayed poorly Other Not relevant Report a problem This item is… $20.00$233.61 $9.99 Add Comments (Max 320 characters) (5153) (975) DEAL OF THE DAY Ads by Amazon
BERWICK’S Girl Guides are celebrating the centenary of Girl Guides Australia by proudly flying the flag in High Street. The…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
Castlegar scored twice in a span of 40 seconds to cut the lead in half.However, Nelson was able to skate out the final 12 minutes to secure the victory.Janowski, Costa, Ryan Quinn Nielsen-Webb and Shawn Campbell scored for Nelson. Andrew Rennie and Griffen Ryden replied for Castlegar.Nelson outshot the Rebels 25-15 in the contest. Nelson goalie Anderson Violette won for the 15th time this season while Dawson Rattai was in goal for Castlegar.Nelson, playing its first game since February 1, now hosts Creston Valley Thunder Cats at 7 p.m. Friday in the NDCC Arena.The Leafs host Beaver Valley Saturday before concluding the regular season with games Thursday, February 20th in Fruitvale and Saturday, February 22 at home to the Hawks.BLUELINES: Castlegar failed to gain any ground on fourth-place Grand Forks in the race for the final playoff spot in the Murdoch Division. The Bruins lead the Rebels by one point heading into the final two weeks of the regular seasons. Castlegar, with two games against Creston and another against Beaver Valley, meet the Bruins Friday in Grand Forks. The Bruins close out the season against Creston before travelling east to meet Fernie and Kimberley. . . .Nelson has won all three meetings this season against Beaver Valley. . . .Leafs leading scorer Reid Wilson registered an assist to stretch his point streak to six games. Wilson, tied for second in KI scoring with Bradley Ross of Beaver Valley, has points in 19 of lasts 20 games. Wilson and Ross have 71 points. Brock Palmer of Kimberley leads all scorers with 89 points. . . . Nelson was again missing veteran defenceman Kaleb Commishin, out of the lineup with an injury. The Nelson Minor Hockey grad last played January 17th against Kimberley. Ryan Janowski and Brandon Costa each had two points to spark the Nelson Leafs to a 4-2 victory over the Castlegar Rebels in Kootenay International Junior Hockey League action Tuesday night at the NDCC Arena.The win, allowing Nelson to sweep the season series against Castlegar, moves the Leafs to within three points of Murdoch leading Beaver Valley Nitehawks in the race for the division title. Both Beaver Valley and Nelson have played 45 games.Each team has four games remaining, including a three-game head-to-head series to close out the seasons, beginning Saturday at the NDCC Arena in Nelson.Against the Rebels, Nelson held period leads of 1-0 and 2-0 before scoring twice in the third frame to open a 4-0 advantage seven minutes into the final period.
Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Special Guest Vatican 2.0 inbound marketing kit http://itunes.hubspot.tv 23000% increase in DVD sales since YouTube Channel launch!!! Blog vs. Podcasting what’s more fun? Whats more effective? USPS delivering mail 5 days per week http://blog.hubspot.com/blog/tabid/6307/bid/4546/Survey-Shows-Inbound-Marketing-Sales-Leads-Are-Cheaper-Than-Outbound.aspx Today Gov. Deval Patrick visited HubSpot because we tweeted so much! http://www.hubspot.com/blog/bid/4549/HubSpot-Twitterers-Land-a-Visit-From-the-Governor State of Inbound Marketing C.C. Chapman http://hubspot1k.eventbrite.com/ Marketing Takeaway – Fewer people are sending snail-mail which calls into question the long term viability of direct mail and the postal system. Tell us how social media is like fishing. How long have you been blogging? podcasting? How did you get started? Cut your lead costs by 3x by using inbound marketing. Originally published Jan 31, 2009 2:15:00 PM, updated July 04 2013 Inbound Marketing Kit How do you find the time to create so much content? Bacon Explosion Inbound marketing means lower cost per lead – almost 3 times lower Myspace finished dead last – least useful for business Marketing Tip of the Week: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090129/FREE/901299995/1078 http://www.boston.com/news/local/articles_of_faith/2009/01/pope_warns_agai.html http://blog.clickz.com/090123-120332.html http://www.nytimes.com/2009/01/28/dining/28bacon.html About the same spending on inbound and outbound marketing http://www.slashfilm.com/2009/01/23/free-monty-python-videos-on-youtube-lead-to-23000-dvd-sale-increase/ The Advanced Guard Download our Marketing Takeaway: Giving away free content does not decrease sales! (Show Length: 29 minutes 7 seconds) Marketing Takeaway: Yes another reason why you should be doing more inbound marketing and less outbound marketing. Small businesses are the most aggressive inbound marketers – allocating bigger % of budget to blogging, seo and social media The Advanced Guard Episode #25- Marketing Takeaway: If the pope can be on YouTube, your old established company with lots of history and tradition can too. of Marketing Takeaway: Create delicious salty smokey content. . Inbound Marketing Closing HubSpot 1K Customers Party! Febuary 19th! http://blog.clickz.com/090123-120332.html Intro How to interact on Twitter – @karenrubin @mvolpe @cc_chapman Within social media, blogging is viewed as the most effective technique January 30th, 2009 Topics: Remember to subscribe in iTunes – Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Weekly Marketing Cast In today’s episode of the Social Media The Value of Giving Should you follow back somebody who follows you on Twitter? Should you comment on the Facebook updates of your connections? These questions form a social media etiquette that businesses deem suitable when building relationships online. Inbound Marketing There Isn’t One Right Way Giving can empower businesses, drawing them closer to their target audience and creating evangelists. There is a lot you can give to your community–give them attention, free content, recognition… For instance, if someone leaves a comment on your blog, comment back. If they follow you on Twitter, follow them back. “A lot of this giving is a real challenge for many businesses because we are just not used to it. We are not used to that interaction,” says David. Originally published Jul 11, 2011 9:00:00 AM, updated July 08 2013 , we discuss what the social media etiquette might include: People make the analogy between social media and a cocktail party for a reason. You need to have a conversation with people–not just talk to them or try to sell something. Engage people in the way that you would like to be engaged if you were in a virtual cocktail party. Make It a Cocktail Party A lot of companies make a mistake thinking that there is one right way to communicate online, notes David Meerman Scott. That’s the way it used to be–us talking to our audience. While this is not necessarily going away, it’s important to recognize the existence of a two-way communication. Social networking allows for the formation of a dialogue, which can be vibrant and spontaneous. What else would a social media etiquette include? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh.As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers creating SlideShares aren’t even aware these links are broken. They’ve done their due diligence by hyperlinking links in PowerPoint, exporting the file to a PDF, and uploading the file to SlideShare. The problem is, when you save a PowerPoint file as a PDF, unfortunately, hyperlinked text doesn’t get carried over. Ugh.Lucky for marketers, there’s an easily solution for adding links to SlideShare presentations on both Mac and PC. You’ll be raking in the clicks to your other content in no time — and your users will be much happier for it. Here’s how you can create clickable links in SlideShare:PCTools You’ll Need: PowerPoint and Adobe Acrobat Pro (free trial)Step 1: Hyperlink the text box or object you want to make clickable.Be sure you’re not hyperlinking the text itself — this process won’t work if you do.Step 2: Paste the hyperlink into the address box.Step 3: Click ‘File,’ then ‘Save as Adobe PDF.’Step 4: Save the PDF.Step 5: Once the PDF publishes, you will have a clickable link within your presentation. Step 6: Upload the hyperlinked PDF to SlideShare, and voila: clickable links within slides!MacTools You’ll Need: PowerPoint and Adobe Acrobat Pro (free trial)Step 1: Save your PowerPoint file as a PDF.Step 2: Go to the folder where your file is saved in Finder. Right click on the PDF, then select ‘Open with Adobe Acrobat Pro.’Step 3: Find the slide you want to hyperlink in the PDF. Click ‘Edit,’ then ‘Edit Text & Images.’Step 4: A pane will pop up on the right side of the window. Under ‘More Content’ click ‘Add or Edit Link.’Step 5: Click and drag your cursor over the object you would like to hyperlink (a translucent box will appear as you drag). An options box will appear. Select ‘Invisible Rectangle’ under ‘Link Type’ and ‘Open a web page’ under ‘Link Action.’ Then, click ‘Next.’Step 6: Enter the URL for the link in the dialogue box, then click ‘OK.’ You now have a clickable link in your PDF. Don’t forget to save before exiting!Step 7: Upload the PDF to SlideShare, and your hyperlinked slides will automatically be clickable.Ta-da! Clickable SlideShare links without too much trouble. How will you use clickable links in SlideShare to boost your marketing efforts?Image Credit: Mykl Roventine Presentations Originally published Jul 9, 2013 2:23:35 PM, updated July 28 2017
Originally published Sep 12, 2013 11:00:00 AM, updated July 28 2017 Topics: Personalization in Marketing When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.“These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained. “Consumers have been pretty consistent and clear in their feedback, the way to avoid alienating them is to give them what they want — personalized, relevant content using their data in a responsible and transparent way.”Below are 22 current marketing statistics from a growing collection of research around personalization across marketing channels. It includes consumer and marketer attitudes toward personalization, results achieved, current limits to full-funnel adoption of personalization, and other considerations marketers should take.Attitudes Toward PersonalizationAttitudes toward personalization have come a long way. In the B2C space, companies like Amazon and Netflix have trained consumers to expect a personalized browsing experience. That expectation has begun to spread into B2B and other industries as well. Companies are beginning to see personalization as a key strategy to their future marketing.1) Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. (Source: Janrain & Harris Interactive) Tweet This Stat2) According to a recent survey performed by Econsultancy and Adobe, half of surveyed marketers see content personalization as critical to their digital strategies. (Source: Econsultancy and Adobe) Tweet This Stat3) Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” (Source: Econsultancy) Tweet This Stat4) Among best-in-class B2B content marketers, 71% tailor content to the profile of the decision maker. (Source: The Content Marketing Institute) Tweet This Stat5) 84% of marketing executives say they plan on developing a process to map rich media content assets to buyer journey stage. (Source: Aberdeen) Tweet This StatResults From PersonalizationEmail continues to lead the wave of personalization in marketing and have the deepest troughs of results. The last two years, however, have introduced some new technology, including HubSpot’s Smart Content, which has enabled marketers to see early results of personalization employed across marketing channels.6) Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) Tweet This Stat7) The top reasons for U.S. email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%). (Source: ChadwickMartinBailey) Tweet This Stat8) In a study of more than 93,000 calls-to-action created using HubSpot, and hundreds of millions of views over a 12-month period, HubSpot found that calls-to-action targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. (Source: HubSpot) Tweet This Stat9) In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. (Source: Monetate/eConsultancy) Tweet This Stat10) 40% of consumers buy more from retailers who personalize the shopping experience across channels. (Source: MyBuys) Tweet This Stat11) Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. (Source: DemandGen) Tweet This Stat12) A high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation. (Source: McKinsey) Tweet This Stat13) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (Source: MindFire) Tweet This StatLimitations of PersonalizationBecause personalization relies on a number of factors, many marketers are still in the early stages of planning their strategies. As with any shift this large in marketing and experience, this transition will take time and resources to scale. The limitations preventing marketers from diving quickly into personalization are both technological and strategic in nature. In addition to moving to software platforms that enable smart, adaptive content, marketers have some work to do to earn consumer trust and define the ways in which personalization will be most helpful.14) Only 32% of marketers say their CMS accelerates content personalization. (Source: eConsultancy/Adobe) Tweet This Stat15) 60% note they struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial. (Source: Neolane & DMA) Tweet This Stat16) 75% say “dynamic, personalized content” across channels is very important, but most are still in planning stages. (Source: Neolane & DMA) Tweet This Stat17) The top three reasons for not having implemented “dynamic personalized content” across channels were as follows:Complexity of systems (50%)Access to real-time data (46%)Data privacy issues (45%)(Source: Neolane & DMA) Tweet This Stat18) Only 32% of respondents view their current content management systems as useful enablers of personalization. (Source: eConsultancy/Adobe) Tweet This StatAnonymous vs. Permission-Based PersonalizationThere are varying opinions in marketing about the appropriate time in the customer lifecycle to use personalization. While some argue that personalization should only take place after the end-viewer has consciously provided information to the company, other companies use anonymous data, like the location attached to a viewer’s IP address, in order to target viewers by location. In developing your personalization strategy, you’ll need to decide what the right approach is for your company and customers. Regardless of what technology enables, it’s essential that your strategy start and end with the needs and preferences of the customer. For many, that will mean waiting until the customer has engaged with you before personalizing content.19) 42% of surveyed marketers claim they personalize using anonymous data. (Source: eConsultancy/Adobe) Tweet This Stat20) 57% are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. (Source: Janrain) Tweet This Stat21) 77% would trust businesses more if they explained how they’re using personal information to improve their online experience. (Source: Janrain) Tweet This Stat22) 62% of adults under 34 are willing to share their location for more relevant content. (Source: jiwire) Tweet This StatWe have entered into an exciting time for marketers and buyers alike. The ability to create unique experiences for each prospective customer will undoubtedly lead to buying experiences that are more relevant, useful, and enjoyable. As we navigate this new space and develop strategies, it will be important to keep an open discussion going about what’s working and what’s not in the world of personalization. This data is helping to frame the early stages of that conversation. Hopefully the coming year will result in more results and good case studies of companies using personalization to create a more “human” marketing experience. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack