Mobile leads the way for gaming industry

first_img mobile gamesNewzoosmartphone Related Home Mobile leads the way for gaming industry Previous ArticleSafaricom eyes chat payments with messaging appNext ArticleNokia, Ericsson could reap T-Mobile, Sprint benefits Author Tags Smartphone shipments to ride 5G wave Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters – creating content, writing blogs and reports as well as conducting feature interviews…More Read more center_img Devices Realme pushes low-end 5G with Narzo Smartphone shipments hit 340M in Q1 AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 30 APR 2018 The gaming industry will see its mobile revenue grow by 25.5 per cent year-on-year to hit $70 billion at the end of 2018, with smartphones accounting for most of the spend, research company Newzoo reported.Smartphones will generate 80 per cent of mobile revenue with the rest coming from tablets. This will also be the first time more than half of total game revenue will come from mobile, followed by consoles and then PC games.The company predicted mobile game revenue will grow to $106 billion in 2021. By then, smartphone and tablet games will generate 59 per cent of revenues in the entire market.APACChina will account for more than a quarter of global game revenues, reaching $37.9 billion in 2018, the company said.It will remain the number one gaming market by revenues and by number of players. Mobile is the dominant force and will generate 61 per cent of revenues in 2018, growing to 70 per cent by 2021.Meanwhile Japanese gamers spend the most of any country, particularly on mobile games. The average spend per player in Japan is 1.5-times higher than in North America, and more than 2.5-times higher than in Western Europe.In total, APAC territories will generate $71.4 billion, or 52 per cent of total global game revenues in 2018. This represents a 17 per cent year-on-year increase, nearly all of which is attributable to mobile: the segment will grow $9.7 billion to hit $44.7 billion in 2018.“The APAC territories are a primary driver of continued growth for the global games industry, as the number of smartphone users in emerging markets such as India and Southeast Asia grows exponentially and, at the same time, the willingness to spend on mobile games grows in more established markets like China and Japan,” the company stated.APAC is followed by North America, which will see estimated revenues of $32.7 billion in 2018, a year-on-year increase of 10 per cent. Most of this growth will, again, come from smartphone gaming.In European countries, mobile gamers are less willing to spend than those in North America, with the average spend per player in the latter region 1.6-times as high as in Europe. Saleha Riaz last_img read more

Rain cancels Xfinity qualifying; Monster Energy Series qualifying moved to 5:30 p.m. ET

first_imgRain has canceled Friday’s NASCAR Xfinity Series qualifying at Daytona International Speedway. The lineup will be set by owners points and that will place Ryan Preece on the pole position in the No. 18 Joe Gibbs Racing Toyota.Clouds rolled in mid-afternoon, bringing a summer shower that drenched the 2.5-mile track Friday and brought on-track activity to a halt. Xfinity Series qualifying had been scheduled to begin at 2:10 p.m. ET. Monster Energy Series Busch Pole Qualifying is now scheduled for 5:30 p.m. ET as track drying efforts are ongoing.RELATED: Xfinity Series lineup | LIVE UPDATES: Weather at DaytonaThe Xfinity Series’ Coca-Cola Firecracker 250 caps off Friday’s on-track schedule. (7:30 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio.) Saturday’s Coke Zero Sugar 400 is set for 7 p.m. ET (NBC, MRN, SiriusXM NASCAR Radio) for the Monster Energy Series.RELATED: Full schedule for Daytona | Summer winners at Daytona | Scenes from this weekendNASCAR competition officials have a full-fledged contingent of track-drying equipment on hand at the superspeedway. Leading the charge are 18 Toyota NASCAR Air Titans, 10 conventional jet dryers, two track vacuums and two Elgin sweepers.last_img read more

Tuesday’s Chelsea quiz

first_imgTest your knowledge by seeing how many of these five Chelsea-related questions you can answer correctly.[wp-simple-survey-101] AdChoices广告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 Follow West London Sport on TwitterFind us on Facebooklast_img read more

Kilty takes silver at Junior World Championships

first_imgBy Taylor MillerUSA WrestlingTRNAVA, Slovakia – Macey Kilty collected a silver medal at the 2018 Junior World Championships, after making her second World finals appearance of the summer.“I think throughout this year, I’ve made a big jump in my wrestling and my training,” Kilty said. “Just the pressure I put on my opponents and staying in good position has jumped levels for me, even since Croatia. I’ve seen a big difference. I’m just grateful for the opportunities I’ve had this summer and getting to compete.”Kilty, who won a Cadet World title in July in Zagreb, Croatia, faced off against reining Junior World champion and two-time Cadet World champion Khanum Velieva of Russia in the 68 kg finals.Velieva scored first on a takedown, but moments later picked up a takedown on the edge to take a 3-0 lead into the break over the American.In the second period, the three-time World champion scored on a throw-by for a takedown. Her final two points came in the form of a step out and a caution and one to take the gold medal with a 7-0 victory.Kilty wrapped up her first Junior World tournament with her third-career World medal. The Stratford native won Cadet World bronze in 2016 and added Cadet World gold this summer.last_img read more

Logo

first_imgPlay Your Part is Brand SA’s national initiative that encourages all South Africans to contribute to positive change. The Play Your Part logo is an encapsulation of this in one consolidated visual. The heart shaped flag embodies the prideand patriotism of all citizens which must inspire acts of volunteerism under the Play Your Part banner.The website link is positioned in such a way as to inspire action immediately, driving an audience to the online platform where it is possible to show how you play your part and be inspired by others whom are playing their part.last_img read more

To Stop or Not to Stop the Shoplifter: Is This Still a Question?

first_imgA male shoplifting suspect has been coming into Store 153 three times a week for as long as anybody can remember. Store management has even attributed this guy as a major cause of the store’s shrink woes that have put them on the corporation’s “target store” list for the last two inventory cycles. As the store’s loss prevention agent, you have tried to stop him in the past, but it seems like you have always been just one step behind him and unable to make the shoplifter apprehension.“Today is going to be different,” you say to yourself.You can feel it. Today he is finally going to get what’s coming to him, and, more importantly, your apprehension dry spell is going to end. No more excuses needed for the boss. Today you are going to be stopping the shoplifter that nobody else has been able to get.- Sponsor – You have spent the last ten minutes following the suspect through the store, tracking him carefully from the moment he entered. You know and understand the steps of the apprehension process. You have observed him approach, select, and conceal multiple computer accessories that you estimate to be worth over $200.“Just maintain constant surveillance.”You never lose sight of him. He definitely still has the merchandise as he passes all of the open and operating registers, failing to declare the merchandise in his coat.“He’s heading for the door…”Decision TimeAt this point, most seasoned loss prevention agents (LPA) begin to experience a rush of adrenaline and a stream of internal dialogue:Am I sure that he is attempting to steal this merchandise? “Yes, I am sure.”Is there any possibility that the merchandise could have been paid for by the suspect or anyone else? “No.”Can I handle this shoplifter apprehension on my own? “He looks pretty manageable. I’ve dealt with bigger and scarier shoplifters, and come out okay.”Could he have a gun on him? “Oh, good question. It is a pretty big coat, but I’ve been doing this a long time and have never seen a gun.”What about a knife? “Nah, I’ve got this.”Needle in his pocket? “Okay, enough with the questions and second-guessing. Today is the day for this guy!”You decide that your pre-stop requirements have been met and cautiously follow the suspect out to the sidewalk in front of the store. You approach him and say: “Good afternoon, sir. I am an LP agent with this store, and I need to speak with you privately back in store, please.”What happens now? How have you presented yourself? Did you run up and grab his shoulder? Did you walk past him to approach him from the front? Were you professional, yet firm? Were you nervous and unsure, or perhaps a bit aggressive and confrontational? Does the shoplifter run? Does he swing at you? Does the shoplifter return to the LP office willingly? Does he produce unpaid merchandise when asked?The safety of the LP agent, customers, and the shoplifter, as well as thousands or even millions of dollars in potential litigation, are all at risk and dependent upon the answers to these questions during an apprehension scenario. If any portion of this scenario is handled incorrectly, even just slightly, the results could be inconvenient, expensive, or even tragic. Even if everything was handled correctly, was it worth the risks?Is Stopping the Shoplifter Worth the Risk?Anyone who has worked in the LP industry for more than ten years has probably seen some significant changes in loss prevention processes and technology. We have seen evolutions from analog “still” CCTV cameras to digital PTZs to facial recognition security cameras, from dusty VCRs to DVRs with remote access, and from padlocks to RFID to sensor fusion. In addition, exception-based reporting programs and advanced prescriptive analytics have evolved into enterprise-wide data-mining systems that are helping to diagnose shrink issues throughout the store.But one aspect of the industry has not evolved over the years. One process that remains essentially unchanged over the years is the shoplifter apprehension. Regardless of the new technology or technique used to get to the point of detention, once LP agents get outside the store and are face to face with the suspect, the process is about the same as it has always been. They are unarmed, unequipped, and often alone. Their job then requires them to confront an unknown suspect about a crime that has just been committed. These facts have remained the same since the first shoplifter was detained many decades ago.For years, we have hired entry-level LP professionals and, in most cases, provided them with rigorous training dedicated to the apprehension of external theft candidates. We have embedded in their heads the necessity to ensure that they observe some form of the following steps prior to making an apprehension:ApproachSelectionConcealmentConstant surveillancePassing all points of saleExiting (in most companies)We have gone to great lengths to warn the trainee about the danger of the non-productive detainment (bad stop) and the potential for dangers that can occur when engaging physically with a shoplifter. But there is a push for results. A constant pressure upon LP agents every time they speak with their supervisor, send in weekly productivity reports, talk with their competitive peers, or even when talking with the associates that work in the store—”Say, when are you going to catch that shoplifter who keeps stealing all of our Beats headphones?”So emphasized is the need for productivity that some companies still base loss prevention associate reviews and performance metrics, if not entirely, at least in part, on apprehension statistics. Raises, promotions, and even continued employment are often contingent upon agents’ ability to produce stops and apprehend shoplifters.The typical metric of performance assessment involves “quota” demands, though that term is often avoided strongly. Instead, a more politically correct description is used—hours per apprehension (HPA), that is, hours worked divided by number of apprehensions made during the week, month, or year. Some companies go so far as to mention specific “goal” numbers, which are usually around 17 or 18, meaning one apprehension for every 17 or 18 hours worked.So, rather than using the actual LP program report card—the shrink number—some store-level LP teams, as well as many LP field managers, are still judged by their “body count.” Could this constant feeling of pressure lead to mistakes or poor decision making? Could this pressure also lead to the associate displaying increased anxiety, excitement, or adrenaline-fueled behavior during the apprehension process? “Yes,” said Jason Scheel, LPQ, former director at Compass Loss Prevention. “I have seen the unfortunate side effects of some LP agents feeling too much pressure to make shoplifter apprehensions, resulting in non-apprehension approaches [bad stops] or fights. I still see too many of them, or at least more than I’d like to see.”Shoplifter Apprehensions Turning ViolentAside from mistakes by the LPA that lead to a conflict with a shoplifting suspect, there may also be unknown variables in play pertaining to the suspect. Even if the approach and confrontation by the LPA is “textbook” and professional, any of these variables could result in a “simple” shoplifter apprehension escalating to something much more serious. For example, the subject could have an active arrest warrant, could be in possession or under the influence of a foreign substance, or could be experiencing a feeling of desperation with nothing to lose.A significant number of the LP professionals interviewed for this article believe that violence in shoplifter apprehensions for whatever reason is increasing, leading to more injuries and even deaths of, not only, LP personnel, but customers and shoplifters as well.In 2012, the National Retail Federation released results of a survey of their members that found shoplifting incidents turn violent 13 percent of the time. You can still find examples of apprehension-related violence in our Breaking News posts on a regular basis.Changing TimesSenior loss prevention professionals have lived through changing times. “If you stay in this career long enough, you are going to have a violent encounter,” said Brian Harless, an LP supervisor with a major discount retailer, “but the difference between when I first started and now? Take the weapons, for example. When I first worked in LP in the 1990s, there were maybe a handful of knives that we would take off shoplifters. Now, however, I have a small shoebox full.”Many LP departments were forced to drastically cut payroll with the economic downturn. This may have been a contributing factor to apprehension-related violence. In many retailers, departmental cuts led to only one LP agent working at a time. It has reduced options for the LPA in acquiring help from the store teams.One former LP manager for a big-box retailer explained it this way: “When I first started in LP, I had about 448 hours of coverage per week for each of our superstores. The team was making shoplifter apprehensions with three people outside and one in the camera room. It was rare that someone would run, and even rarer for them to fight. Now it’s a different story. The teams are running at 80 to 100 hours per week, and people are making shoplifter stops on their own. We started the whole ‘no-contact’ thing a few years back, and it seems to be helping a bit. But it’s still a scary thing to be out there by yourself.”Being alone, the scary feelings, the rush of adrenaline–all of those factors contribute to poor decision making and potentially disregard of no-contact or non-apprehension policies.Consider the scenario presented at the beginning of this post. The LP agent actually watches a crime unfold, and then approaches the shoplifter alone immediately after the fact, when the suspect’s emotions and adrenaline are probably running at their highest. Anyone with any foresight would probably agree that this is creating a situation fraught with potential disaster.Even police officers rarely have the opportunity to see a crime through from occurrence to detainment, at least not with the same frequency that LP agents do. Police officers typically arrive after the crime has taken place and are well equipped with batons, handcuffs, pepper spray, actual arrest powers, side arms, and plenty of backup. The LPA intervenes during the crime and often has nothing more than a walkie-talkie or cell phone for backup.Value of Shoplifter ApprehensionsTraditionally, loss prevention programs were built on the foundation of shoplifter apprehension. This function was leveraged as one of shrink reduction, not one of crime prevention or punishment. It is the very job function that led to our industry’s creation. In an earlier time, when we didn’t have strong operational knowledge, data analysis, or predictive modeling capabilities, spending our time and resources on this function may have made sense. But does it make sense now? Does stopping shoplifters have the kind of impact on shrink that we once thought? Again, the answer is no.The impact of shoplifting and the apprehension of offenders on shrink is still an open question and often a topic of heated discussion. Ask twenty different members of the LP industry what percentage of their shrink issues can be attributed to shoplifters, and you will likely get twenty different answers.In a 2012 poll, more than 70 percent of participants placed shoplifting at less than a quarter of their yearly shrink. Most of these professionals agree that shoplifter concerns vary with different retail models, but that regardless, the actual impact is a small fraction of yearly shrink when compared to other causes. Add to this that we are probably only actually apprehending a small fraction of that small fraction, and questions can be raised about the necessity to focus on shoplifting at all.According to recent retail theft statistics, retailers show a figure of approximately $48.9 billion in shrink for 2016, with an external theft apprehension recovery figure of just over $120 million. This comes out to less than 1 percent of total shrink. One percent! If this is accurate, this is a staggering statistic. Even when a substantial margin of error is factored in, this data does not support the philosophy of any loss prevention program that spends the bulk of their time and capital investing in the apprehension of shoplifters. And when the high control risks for injury, death, and litigation are thrown into the equation, it makes even less sense.In analyzing a 2012 report developed by Merchant Analytic Solutions, if we credit shoplifting (external) as roughly 24 percent of yearly shrink, consider all of the control risk that is associated. Now look at the 76 percent of other losses. These represent the bulk of our concerns and have the lowest risks associated with mitigation. As an industry, we allocate 70 to 80 percent of our budgetary distribution toward the high control risk, low-impact factor of external theft. How does this make sense?Why This Approach?“Shoplifting is an easy scapegoat for the shrink woes of some stores, districts, or retailers as a whole,” says one former vice president of LP at a major specialty retailer. “Shoplifting is that one consistent, universal, uncontrollable evil that exists in all of retail, and is often used as an accessible and believable excuse.”There is some truth in that quote. Shoplifting is an easy-to-identify, easy-to-blame occurrence that happens in every retailer. The gut feeling for many in retail, especially operators, is that shoplifters are the primary cause of shrink. Even though we have multiple data with colorful pie charts that say otherwise, shoplifters still somehow get top billing. Perhaps then, just showing the pie chart isn’t enough.Think about your last visit with the store manager in one of your high-shrink locations. Assuming that you discussed shrink strategy, what was the first thing the manager blamed? Typically, it’s shoplifters. How often have you heard something to the effect of, “There’s one guy that comes in every other day and wipes out my batteries and deodorant. When are you guys going to catch him?”More often than not, something along this line is the default answer, and often through no fault of the store manager. They may know that internal theft (“My employees won’t steal from me.”), administrative errors, and vendor issues contribute to shrink, but not to what extent. Perhaps they also have not been trained on how to actually diagnose and fix the other 76 percent of their losses. So what they are left with is what is happening right in front of them—shoplifting.How Do We Evolve?Wouldn’t it be nice if the next time you ask that store manager about shrink, they answered in the following way? “We had to rush through our seasonal change over after Christmas, and, as a result, our price-change processes and overall pricing integrity has gone by the wayside a bit. This has led to a tremendous influx of SRAs at the front registers, manifesting themselves as line voids, price modifications, and generic SKU entries. This could have led to hundreds, if not thousands of dollars in deteriorated margin and shrink across multiple SKUs in a number of categories and departments. But my LP associate caught it, and now we are working together to ensure that the issue is corrected.” This would be a welcome change, no?A companywide shift in LP culture and focus can help get you to that point. Moving the focus away from external theft and more onto the controllable elements of shrink can help:Reduce shrinkImprove gross marginIncrease net profitIncrease stock valueDecrease the pressures associated with the “need” to apprehend shopliftersThese decreased pressures result in a decreased risk of injury, death, and/or litigation in shoplifter apprehensions.Some retailers are at the forefront of this evolution in LP culture. Consider the results of a Fortune 25 specialty retail chain that began undergoing a shift in culture in 2002 with excellent results. The company focus–not just LP–was shifted from an apprehension-driven external-theft mindset to one of operational knowledge and holistic vision. The program was centered on the mitigation of SRA (sales reducing activities) and their operational causes.This retailer did not forbid external apprehensions completely, giving the option to the store management team, but only if they felt they had no alternative. The company adopted and enforced a no-touch, no-contact policy, as well as a stringent product-protection, theft-prevention program. They reviewed their LP team based on a combination of overall shrink numbers, SRA mitigation, and company performance.As a result of these changes, over the next five years, this retailer saw a 94 percent improvement in shrink (over $800 million), 11 percent improvement in gross margin, and an impressive 85 percent bump in net profit. The shift in LP focus had a tremendous effect.Similar culture changes are being tested in other forward-thinking retailers worldwide. Access to data across the entire business enterprise, as well as our ever-improving abilities to analyze and interpret it is giving us a much more holistic view of loss prevention’s ability to control shrink. Maybe this is leading us toward having more influence on the 76 percent of shrink that is controllable, rather than having to place quite as much risk, emphasis, effort, and expense in trying to manage the uncontrollable 24 percent.To Stop or Not to StopYour department and company need to consider how much impact shoplifting is actually having on profits–and then react accordingly. There are other aspects of shrink occurring in your buildings that contribute to the bulk of your shrink woes. These aspects are more controllable and much safer to address.However, if your company has decided that shoplifting apprehensions are a necessary part of your shrink strategy, consider implementing or revisiting the following measures:Us shoplifter apprehension as a last resort.Institute and enforce a zero-tolerance no-chase, no-touch policy for all employees.Anytime labor reductions necessitate a cut in LP payroll, revisit and revise safety practices with the remaining team members.Encourage a “buddy system”—could be manager, floor associate, uniformed security—to avoid LP agents making shoplifter apprehensions alone.Hire LPAs with good business acumen and the ability to learn company operations as well as theft mitigation.Ensure that new hires are aware of the differences between working in law enforcement and working in loss prevention.Ensure that they are capable of always making decisions that are in the best interest of safety, shrink mitigation, and the overall company brand.Expose LPAs to category, department, and/or SKU-related shrink results, and ensure that their focus is prioritized appropriately.Encourage the practice and recognize the success of prevention technique recoveries as a part of the LPA job description.Train and require continued training on all facets of the business operation, including perpetual inventory process, price changes, markdowns, seasonal changeovers, DSD and receiving processes, POS system operation, SRA analysis and mitigation, and others.Use shrink results as the LP report card. Review and promote LPAs on their ability to impact shrink through productivity and a combination of these measures. Their success and the shrink success of their stores or spans of control should go hand in hand.On this subject, the bottom line does not refer to company profits. Be safe. And remember that nothing in your store is worth your life or anyone else’s.This article was originally published in 2012 and was updated July 18, 2018. You’ve just read one of LPM’s most popular articles. Discover more high-quality industry content from LP Magazine with a digital or print subscription. [Start my FREE subscription today.] Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Bips, Esha Gupta, Tamanna sport bikinis in Humshakals

first_imgIn Sajid Khan’s “Humshakals”, Bipasha Basu, Esha Gupta and Tamannaah will be seen sporting bikinis.Apart from selecting the right kind of bikini for themselves, the trio has worked really hard to get the perfect body to carry the two-piece ensemble well.Hot bodies! Esha, Tamanna & Bips look colourful in their skimpy bikinis.A source said: “Bipasha, Esha and Tamannaah will be seen sporting bikinis in one sequence in the film. They have carried it effortlessly. Sajid has always had a bikini sequence in his films and ‘Humshakals’ is no exception.””The sequence will surely add an oomph factor to the film,” the source added.The movie also stars Saif Ali Khan, Riteish Deshmukh and Ram Kapoor.Produced by Vashu Bhagnani and presented by Fox Star Studios, the movie will release June 20.last_img read more

Internet Marketing Blogs You Should Be Reading

first_img Lip Sticking – Marketing to Women Online Small Business Trends SEOBook – Did you know that 1/2 of the small businesses in the US are businesses that sell to other businesses? Brian Carroll talks about how to leverage the web to generate leads for the complex b2b sale. – 5 great female marketers blogging about how to market to women. If you market your product or service to women, you should quickly add these marketing gurus to your feedreader. – John Jansch wrote the book on online marketing for small businesses on a budget. He’s built a mini-online-media empire serving small businesses with simple, yet solid, what we like to call “inbound” marketing tips and techniques. He specializes in helping small businesses generate referral business. Since the internet is the greatest word of mouth accelerator ever invented, you should probably tune into to learn how to leverage the web to increase your business’s most important marketing channel. Web Ink Now Blog Examples – If there’s one thing we pound into our clients head, it’s “content, content, content”. To win on the internet, you need to produce it regularly and it needs to be good. CopyBlogger blogs about how content is critical to succeed at leveraging social media to grow your blog’s readership… and your business’s revenue. ProBlogger – GroundSwell is a new book by genius Forrester analysts, Charlene Li and Josh Bernoff. Through Forrester, they have access to the data about how people are using social media sites. As we learned from the amazing attendance at this week’s social media webinar, a lot of people are trying to figure out how to engage in social media to promote their businesses. Social media sites are where your next customer is hanging out. And your next one. And your next one. You should be there too. Originally published Apr 15, 2008 11:10:00 AM, updated October 20 2016 Topics: PR Squared CopyBlogger Seth Godin – Aaron Wall charges a minimum of $20k/month for his search engine optimization consulting services. A lot different than HubSpot’s $3,000/year fee. I don’t know… maybe he knows a little more than we teach our clients. He did “write the book” on SEO. But, I can’t imagine paying that much to anyone just for access to their brain. Especially, when his blog is free. You should read it. If you extrapolated the hours he puts into it, you’re probably getting $100k worth of free advice every month. – Darren Rowse writes about how to be a “pro blogger” or make money/generate income from blogging. I don’t really read it for that. I read it because he’s also a master at leveraging blogs to drive traffic, something all businesses should be doing, no matter what they’re “pros” at. Marketing Pilgrim – Simple no-nonsense advice for small business owners and marketing professionals from accomplished internet entrepreneur and small business owner, Anita Campbell.center_img Court’s Internet Marketing School – You call yourself an online marketer and you don’t read Seth Godin’s blog? What’s wrong with you? Seth literally birthed permission marketing, and coined “being remarkable” as a marketing term – which really paved the way for the way we think about “inbound marketing”. GroundSwell Duct Tape Marketing Common Craft – Of all the people I know, Noah is probably the deepest marketing/branding thinker who also really gets [and does] online marketing, online advertising, blogging, social media, etc. Big brands really pay attention to him too. If you aspire to be successful online, you should read Noah. Leave your suggestions with a link and ‘why we should be reading them’ in the comments. ever made. Lee and Sachi are poster children for how to leverage unintended viral marketing to start and build a very good lifestyle business. – If you’re trying to figure out how to use video to communicate to your market, you should probably hire Lee & Sachi LeFever to help you. If you can’t afford them, you should learn by reading from their blog. If you’re not using a feedreader to read blogs yet, you have to watch probably the Noah Brier – Todd Defren invented the Social Media Press Release. If you’re doing Public Relations and want to bring your PR skills into the NOW, you should probably read Todd’s blog. – Courtney Tuttle knows his stuff. So does Mark Butler, a contributor. They have a knack for breaking down fairly complex online marketing topics and explaining them pretty simply. And they do what they preach. Everything they’re talking about comes from experience. What other online marketing blogs should we all be reading? – David Meerman Scott’s blog. David authored “The New Rules of PR & Marketing”. His take on marketing is best said in his wikipedia entry: “He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can ‘publish their way in’ using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.” most viral how to video B2B Lead Generation Blog – Andy Beal covers industry news about online reputation management, SEO, SEM and “blogging for business”. Following the news makers in the online marketing industry can be completely addictive. There’s a lot of news and you could literally spend all day keeping track of it. Andy brings the stuff that’s important while providing analysis of marketing trends. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Must-Read Inbound Marketing Predictions and Resolutions for the New Year

first_img 11 B2B Social Media Predictions for 2010 Rand Fishkin 3. The same goes for your company.  How will it live up to the changes the new year will bring?  What kinds of Hungry for more 2010 prophecies?  Social Media B2B offers an even bigger list of prediction articles at . Social Media B2B , a prominent Internet marketing trend resource, with insights into the future of monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, Gazing into his SEO crystal ball, Rand pulls out 8 of his own guesses for the new year.  Discussing recent trends, he attempts to predict what’s to come, including the fading of the real-time search fad, the continuation of personalized search, a merger between Yahoo! and Bing, and a dramatic increase in SEO spending. To help guide small businesses’ https://sp2.img.hsyaolu.com.cn/wp-shlf1314/C2060/IMG15602.jpg” alt=”last_img” /> read more

The Forgotten Conversion in the Sales Process: Lead-to-Customer

center_img This is a guest blog post from Ralph Vugts, Online marketing specialist for Huthwaite Asia Pacific. Huthwaite specializes in sales performance training and works with some of the largest organizations on changing the behaviour of their sales teams. If you have a large organization, ask around if anyone has any knowledge about the prospect. There is always a good chance someone might know something you don’t. Topics: Photo by: looking to fill in the gaps of your knowledge. Instead, they look to you to understand their issues with greater clarity. Using your expertise and listening skills, you want your questions to lead them down a path of self-discovery. Originally published Feb 1, 2011 8:00:00 PM, updated October 20 2016 Arrange a meeting with someone who owns the problem in their organization. Get them to commit to a paid trial. Sounds great, but what should I do now? Make sure they do their homework before making a call. Researching information about the potential client before initial contact is essential.  Don’t waste time by asking questions you can easily find out before hand.  Go along on a sales call and pay attention to how they interact. If they are not asking very many questions and are doing the bulk of the talking, you may have a real problem. Are you having trouble closing deals? How would you rate your sales team’s question asking skills? . The aim of every meeting is to move the sale forward, and the best way to do this is to get a commitment from the prospect to do something on their end that will progress the sale. For example: Get them to bring along their most senior manager to the next meeting, a person who has the final approval. Sales professionals involved in complex sales need a strategy if they want to succeed. They need to understand the customer decision process and be able to Lack of selling skills is not a rare phenomenon among salespeople. We conducted on December 2010 a survey of 544 Sales Directors and General Managers and 22% said that the selling skills of their team were the #1 reason for not reaching their sales targets for the quarter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more