Three Bridges Bar and Grill: Worthy Waterside Watering Hole

first_imgShare This!Recently, I dropped in to visit the newly-opened Three Bridges Bar and Grill at Villa del Lago, located right in the middle of Disney’s Coronado Springs Resort. A beautiful lakeside (well, lake-top – it’s a floating bar!) location symbolizes the metaphorical crossroads of the world, featuring flavors from Morocco, Central and South America, and more in elevated bar fare aimed towards thirsty and hungry travelers. I had a chance to sample several libations from their extensive bar menu, as well as many of their food options – let’s take a look and see how Three Bridges stacks up.The restaurant’s central bar is a focal point, with several lanterns and a mirror wall, plus requisite TVs making sure all guests are wowed by not only the location, but the décor. There’s ample seating around the bar in comfortable stools, with several more bar seats along the waterview sides of the seating area. Seating at tables and lounge areas aside from the bar is reserved, with host/hostesses using mobile phone numbers to bring you back for your table. While all of these seats are outdoors, the restaurant is well-covered and features both rain-screens and heaters for seasonal use.DrinksThree Bridges is first and foremost a bar, so it seemed like a natural start to sample several of their signature offerings. The restaurant touts three varieties of house-made sangria, alongside several signature cocktails and a wide selection of wines and beers on draft and bottles. We sampled the Rose Sangria (glass $12/pitcher $38) made with Garnacha Rose Wine, Puerto de Indias Strawberry Gin, Apricot Brandy, Raspberry, and Apple. This is a very gin and brandy forward drink, though the fruitiness is unmistakable. It tends tarter than the white and red options, but is still very refreshing and light, perfect for outdoor dining.One of the highly recommended cocktails on the menu was the Gran Gin Tonic ($13), featuring Tanqueray Gin, house-made saffron-orange tonic, and soda water. Saffron grounds the tonic and gin with an earthy note that balances out some of the sweetness of the juniper. Overall, this drink could use a dash of fresh acidity to help brighten the orange from the liqueur-like flavors of the tonic, and it was not super liquor forward, so I expect it was a fairly light pour.On the non-alcoholic front, Three Bridges features several specialty coffee options, including the Café Bombom ($4.99). This drink is sweetened condensed milk (basically nectar of the gods) topped with espresso; once stirred, it is as sweet as your favorite macchiato from the local coffee shop. It’s also as addictive – I drank this so quickly that my dining companion wondered where it had disappeared to, and I was very tempted to order another. All in all, this is a perfect nightcap or dessert replacement.On the refreshing end of the non-alcoholic drink menu, I also tried the Prickly Pear Tea Limonada ($5.49), which is Iced Tea, Odwalla Lemonade, Prickly Pear, and Lemon. This drink tends sweet, to be sure, but it was light and not cloying, plus it’s hard to beat the very instagrammable purple hue. I also loved that it was reasonably priced for a non-alcoholic drink, at only a dollar and a half more than a standard soft drink; nowadays, non-alcoholic drinks can top $9 from many restaurants and lounges, so this was a welcome change.AppetizersThe “Spreadable/Dippable/Shareable” section of the menu features snacky appetizers, perfect for the conventioneer crowd that will undoubtedly dominate the business here at this location. Wings and chips/dip (hummus and naan) are standard staples, still in theme, but Three Bridges also offers a few off-the-beaten-path options that I had to sample.First, I tried the Stuffed Mushrooms ($12), stuffed with plant-based “chorizo” and served atop smoked tomato aioli. The “chorizo” used in these mushrooms is likely the Impossible meat being used to make kefta and meatballs all around Walt Disney World restaurants these days, though it’s lacking the punch of salt, paprika, and spice you’d typically find in a spiced chorizo. The tomato aioli really has no distinct flavor, which is unfortunate; a bit of brightness from the tomato would really elevate the flavors here. Overall, the portion is a bit small considering it does not deliver strong flavors, but it is a satisfying option for non-meat eaters that those who do partake in eating meat will also likely enjoy. Ours arrived room temperature, which may have muted the flavors a bit as well.Next, I sampled the Fried Shrimp Corn Dogs ($16) served with smoked paprika fries and two dipping sauces (neither of which were ever identified, but one appeared to be a garlickly aioli, while the other was the smoked tomato aioli that still didn’t taste like much of anything). These turned out to be more batter than shrimp, and while they are fun in concept, they’re less successful in execution – they’re not quite as delicious as the lobster corn dogs from Paddlefish, and can tend towards greasy. The smoked paprika fries were a hit with the table – they disappeared before the corn dogs did (and we certainly could’ve eaten another order).Finally, we devoured the Warm Manchego and Oaxaca Cheese Dip ($13), made with chorizo, roasted poblano peppers, and served alongside tortilla chips. This, too, arrived to our at table room temperature, but the tableside squeeze of lime by the manager who brought us the food was a nice touch. The acidity from the lime did help cut through a bit of the grease and richness of the first few bites, though towards the end of the dish, the dip did start to feel a bit heavy. Overall, though, it’s a quality take on queso fundido, packed with chorizo and peppers, with an addictively-bruleed top that folks will fight over until the last bite. This is undoubtedly going to be a popular dish – it’s a huge portion of cheese dip, and our server even brought us additional chips to finish up the remains of our dip.EntreesThree Bridges classifies their more substantial dishes in a “Sandwiches/Salads/Entrees” section of their menu – keep in mind, this doesn’t necessarily mean they are entrée size, in the traditional sense, just that you’d likely not share these as you would with the appetizers above. Options include an entrée-sized salad that can be topped with steak or chicken, an open-faced skirt steak sandwich topped with a poached egg, a burger, and crispy hot chicken biscuit sliders.The first entrée I sampled was the Harissa Lamb Chops ($21), served with mint yogurt, cucumber and tomato relish, and pita. This dish comes with three small chops and a handful of pita with a spicy harissa tomato-based sauce. The lamb was well-seasoned and prepared, but the spicy sauce really took a lot of the flavor away, and required huge dollops of the mint yogurt to cool it all down. The pita was soaked in the sauce and the juice from the lamb, which meant it was tasty but also a little soggy. Your mileage may vary as to whether this dish is truly worth the $21 price tag – it’s always nice to see well-made lamb on a menu, but it may be a little steep for three chops.On the true entrée side of the menu, the braised pork tacos ($13) are a relative value for the amount of food on the plate. Served in what seemed like house-made blue corn soft tortillas, topped with radish and carrot slaw, a salsa verde, and Cotija cheese, these tacos were packed with pork and very filling. I found the pork to be a tad tough, but smoky, sweet with a tad hint of pepperiness all complemented by the acidity in the salsa verde and the slaw on top. Alongside these three tacos came more dipping sauce (still unknown!) and a side of either fruit or the smoked paprika fries (you’ll want the fries, just trust me). This was a substantial plate of food – easily a full meal for a hungry adult, and a bargain at the current price, which I expect will go up.Overall, the two entrees I sampled varied highly in terms of value, but both were excellent in quality; I’d come back for either of these two dishes, and can’t wait to try the burger and biscuit sliders, as those are sure to be very popular options, as well.DessertsThe dessert menu is short and sweet at Three Bridges – literally! Diners have two options, so I sampled both, but I’ll spoil the ending for you – I’d stick with coffee or a drink for a dessert here. I was not wowed by either option, though both will satisfy your sweet tooth.First up, the Vanilla Custard Mickey Tart ($8) served with compressed pineapple and tropical sorbet. The presentation is upscale cutesy, but unfortunately, very little of the vanilla flavor shone through in the custard here, making this a bland dessert. The sorbet was similarly lacking, but the real star of the dish, which made it worth even picking at, was the compressed pineapple. Think of the ripest, juiciest, sweetest, freshest pineapple you’ve ever tasted, and these little nuggets of fruit are better. I wouldn’t order this plate just to try those, but you’ll definitely fight over the last of these pineapple pieces if you do.Finally, we tried the restaurant’s signature churros ($9), covered in Espelette pepper sugar and served alongside a chocolate dipping sauce. Served warm, these were clearly made in house (and incredibly fresh), but they were lacking in the pepper sugar department – most of our churros were naked! The chocolate sauce was pretty simple – melted dark chocolate with a tad bit of sweetener. The sauce was on the thin side, but it still did the trick in gussying up the otherwise bland churros.Overall ThoughtsFor two hungry adults, or a family of three or four, Three Bridges will ultimately be an expensive night out if you are looking to eat a full meal – our bill for all of the above was just about $150, pre-tip, with a 10% Annual Passholder discount (DVC also accepted; no Tables in Wonderland discount just yet). However, I was impressed with the quality of the entrees and a few of the appetizers so much that I’ll definitely be back; it’s clear they know how to make food well here, and with all of the dishes being made in their own scratch kitchen, a lot of effort is going into making this place a success.I expect the menu will shift a few of the existing options off in the coming weeks as the tastes of the resort’s mix of heavy conventioneer and family traffic makes their interests more well-known. In the meantime, the current options at Three Bridges at Villa del Lago are excellent, and well worth a visit on your next trip to Coronado Springs.Does Three Bridges sound like an addition to your dining around Walt Disney World? Let us know in the comments.last_img read more

Nope! Apple’s Patch Doesn’t Fully Fix The Shellshock Bug Either

first_imgGet used to reading about the bash “Shellshock” bug, because we won’t be rid of it for a while. The fix Apple released to patch it is incomplete, security researchers said. See also: Apple Addresses Bash Bug With New PatchShellshock, a bug that allows hackers to control a system remotely by inserting commands directly into variables, is a lot bigger than we originally thought. Google security researcher Michal “lcamtuf” Zalewski has found six vulnerabilities associated with the bug. Previously, Apple thought two Shellshock vulnerabilities were associated with the bash versions running by default on OS X Mavericks, Mountain Lion, Lion, and Lion Server—CVE-2014-7169 and CVE-2014-6271.However, security researcher Greg Wiseman told CNet that he’s found a third. He ran a script on OS Mountain Lion and found that it’s vulnerable to CVE-2014-7186, a vulnerability that allows attackers to remotely create denial of service attacks. Wiseman did not say he’d found the vulnerability on systems other than Mountain Lion, but if you want to be sure about your system, you can clone Hanno Böck’s bashcheck testing script from GitHub, the same one Wiseman used for his trials. See also: New Security Flaws Render Shellshock Patch IneffectiveApple has maintained that the “vast majority of users” are not susceptible to the bug, only those who have customized their advanced Unix settings. Unless that’s you, it might be preferable to sit tight. With a new patch coming out—and then being found lacking—so many days in a row, it’s clear there’s only so much we can fix on our own.Photo by Adair733 lauren orsini Tags:#Apple#bash#bug#GNU/Linux#patch#security#Shellshock Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…center_img Related Posts A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Angelique Kerber wins 8th match in a row, into Sydney final

first_imgBeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives In men’s semifinals, Russian qualifier Daniil Medvedev booked a spot in the final by upsetting fourth-seeded Fabio Fognini of Italy 2-6, 6-4, 6-1.Medvedev will meet Australian teenager Alex de Minaur or Benoit Paire of France.Sports Related Videospowered by AdSparcRead Next SEA Games: PH still winless in netball after loss to Thais MOST READ Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Angelique Kerber of Germany celebrates her win over Camila Giorgi of Italy in their women’s semifinal singles match at the Sydney International tennis tournament in Sydney, Friday, Jan. 12, 2018. (AP Photo/Rick Rycroft)SYDNEY — Angelique Kerber won her eighth consecutive match of the new season, coming from 3-1 down in the final set to beat qualifier Camila Giorgi 6-2, 6-3 to reach the Sydney International final on Friday.Kerber, a former No. 1 and the 2016 Australian Open champion, won all four singles at the Hopman Cup and now all four in Sydney en route to the final.ADVERTISEMENT PH military to look into China’s possible security threat to power grid ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims She will face Ashleigh Barty, who beat Australian compatriot Daria Gavrilova 3-6, 6-4, 6-2 in the other semifinal.In a match that included 11 breaks of serve, Barty needed just one in the third set.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingSPORTSPrivate companies step in to help SEA Games hosting“It’s nice getting a bit of confidence going into our biggest tournament for us,” Barty said of next week’s Australian Open.Gavrilova’s frustration with her serving were evident in the ninth game of the set when, soon after leveling at 4-4, she double-faulted twice and received a code violation for smashing her racket. Saudi women to enter stadiums for first time to watch football ‘We cannot afford to fail’ as SEA Games host – Duterte Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Don’t miss out on the latest news and information. Do we want to be champions or GROs? – Sotto LATEST STORIES View commentslast_img read more

Don’t forget Dhoni’s contribution to Indian cricket, says Afridi

first_imgMahendra Singh Dhoni may have faced lot of flak for his team’s embarrassing ODI series defeat against Bangladesh but Pakistan T20I captain Shahid Afridi is “not happy” in the manner the Indian ODI skipper was being targeted.Afridi termed this as “sub-continental trend” where the cricketing heroes are pilloried after one odd series defeat.”I really felt bad in the way MS (Dhoni) has been treated after Bangladesh series defeat. I completely think it’s a sub-continental trend where our heroes are not spared after one bad defeat. The media is also responsible for not painting the true picture at times,” Afridi said during an interaction.Afridi could empathizes more with Dhoni as he has also faced criticism over the years in his own country.”I am not saying that one should not analyse the present performance of a leader or a player. Criticize him but when you do that please don’t forget to also inform the world about the past. When you look at Dhoni, just look at his record before jumping to any conclusions. He has been such a tremendous player for India. His record speaks for itself,” said Afridi.The swashbuckling batsman also credited Dhoni for building a good Indian team for future.”Dhoni has built such a good team for the future. There is so much quality and talent in that batting line-up,” he said.Afridi, who now only plays T20 format for Pakistan, also sounded positive about Pakistan’s bench strength.”Pakistan cricket’s domestic structure has improved a lot in recent years. That is why we are now having a good supply line of youngsters in the national team. This team will only grow from strength to strength in coming days,” observed the 35-year-old.advertisementAfridi quit playing ODIs after World Cup in Australia and New Zealand with a record 398 ODIs. Asked if he regrets not reaching the coveted 400 ODIs milestone, he said “Not at all I am grateful to Almighty Allah (God) that I have got the opportunity to play for Pakistan for such a long time and  I am very happy to play T20 for Pakistan and would like to play the World T20 in India, next year. “The hard-hitting batsman also said that plying his trade in T20 leagues across the world is his way of staying fit for competitions.”I have played in Big Bash in Australia and now I will be playing for St Kitts and Nevis in the Caribbean Premier League (CPL). In all these tournaments, you play with some of the top international cricketers in the world and you know you will have to be at your best to compete with them,” said Afridi.While signing off, Afridi said that “India’s co-operation will be needed” to resume full-time cricket in Pakistan.last_img read more

Man Still Better than Machine (For Some Things…)

first_imgEven after decades of advancement in computer technology, there are some tasks that humans are just superior at doing.  One of those things is evaluating the quality of a website.  The most dominant search engines are all computer based today because of the vast pace at which content is published online.  However, this was not always the case.  Back in the 1990’s when the Internet was just a small set of interconnected tubes [smile] a number of websites tried using people to review and list websites in a directory and use that directory to power search results.  The idea was that humans could do a better job of deciding if a website was good or not and should be included in search results.In fact, that is still true today.  A human can do a much better job than Google of looking at a website and deciding if the content is good and it is a quality website.  Computerized search engines have won the search engine battle, because to review all of the websites on the Internet using people would be cost prohibitive and time consuming given the explosion of content on the web.  We prefer search engines that are always including new content that was just published and that search nearly all of the web.  But human reviewed directories still do a good job of only including good websites, even if they only include a small percentage of the overall Internet.  And because of this, the computerized search engines look at the human reviewed directories as a list of websites that are more trustworthy than other websites.Getting your company listed in a human reviewed drectory is sort of like getting into a good college.  It doesn’t mean you are smart, but it means a human looked at your application and thought you are smart.  It is also somewhat expensive and time consuming.  But, just like a good college on your resume sends a positive message to potential employers, getting listed in a human reviewed directory sends a positive message to the search engines.Here are four of the better human reviewed directories, along with a bit of info on how to use them.Four Directories That Should Include Your CompanyDMOZ – The name for comes from, the original name/location of the directory.  Because it is all volunteer run, it can take a long time (months, sometimes never) for them to act upon your request to get listed.  Only sites that have some history to them and decent content get listed.  Here are the instructions for suggesting your website for listing in DMOZ.Yahoo Directory – Like DMOZ, the Yahoo Directory started as a way to use humans to screen websites for quality and use those as part of search results.  The good news about Yahoo is that they act pretty fast on your submission (a week).  The bad news is that it costs you $299/year.  Here is information about listing your website in the Yahoo Directory – The directory is another human reviewed directory.  Like Yahoo, they will review your website quickly, but they also charge $199 for the first year and $149 annually after that.  Here is information about listing your website in the directory.ZoomInfo – ZoomInfo is a newer website than the other three.  It is also not really a completely human reviewed directory, but it does have a verification method to edit your company listing and it uses trustworthy sources (other than your own website) to build your company profile.  Also unlike the other three that really just have a link to your company, ZoomInfo has a full profile on your company, so that page sometimes shows up in search results.  The other great news is that it is free.  Just got to ZoomInfo, search for your company name, click on the result, and on the page that shows your company name and website, click the edit link.  You’ll have to create an account and verify through email you work at the company.  If your company is not listed, they don’t have a great way to get it listed, but you can use this form to make a request. Free Ebook: Introduction to Search Engine Optimization SEO Originally published Dec 12, 2007 11:43:00 AM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online.last_img read more

Forget Retail: The B2B Applications of Foursquare

first_img Do you agree with these opportunities? Has you business begun examining the marketing implications of location-based applications?  Topics: Foursquare Grader What About Foursquare for B2B? . For retail businesses, location-based social networks such as Foursquare serve as a public loyalty program, providing business owners with valuable information about its customers while making it simple for customers to share their favorite places with their friends. . Regardless of industry it is likely that your customers and prospects are using MariSheibley – We have discussed in the past that location is changing search engine optimization Lead Generation Foursquare badges blog – Sales and marketing teams for B2B companies traditionally have profiles and personas for their customers. They have an idea about their personality, what motivates them, the types of activities they like to do. A significant part of who a person is, are the places they go and the people they spend time with. If you are in the business of selling software to engineers, then you can find the places in your sales area that engineers are likely to frequent and use location-based applications as a way to connect with them. A New Layer To CRM Identifying Prospects and Facilitating – For B2B companies it is likely that as adoption of Foursquare increases, that trade show marketing will change. One of the important results of using online location-based networks is that they facilitate offline interaction.  Trade show marketing success is predicated on the ability to connect and build relationships with potential customers. Foursquare and other location-based services will only help to facilitate this connection. Additionally creative businesses will replace or augment their event sponsorships with promotions and activities on Foursquare. New Media thought leader, Brian Solis, will share how to implement and manage a Social Media Optimization (SMO) program. search engines – Location-based applications like FourSquare are the precursor to enterprise-level location-based applications. As location-based technology begins to work its way into the enterprise, one of the key uses will be to manage sales teams and add richer data to CRM platforms. B2B companies may have private location-based networks for their sales staff. Using the GPS functionality in most smartphones used by sales staff, smart sales teams will automate locations of sales visits into the CRM system for a more accurate log of sales and nurturing activity. Additionally, it will make it easier for executives to change a sales person’s schedule to go talk with a “hot lead” because they will be able to do it on physical proximity in near real-time. Making Events Work Better Foursquare Is A New Layer For Google Interested to see how you compare to other Foursquare users? Check out our new free tool: like Google to find important business information. As search engines evolve location information is an important new layer of information that will provide users with a more contextual experience. Businesses that succeed in the next generation of organic search engine marketing will have a content strategy that works with elements of location as well as social connections as a method of increasing search engine relevancy.  . Also checkout this Originally published Apr 6, 2010 10:30:00 AM, updated October 20 2016 . Photo Credit: is hot. The location-based social network has generated a lot of buzz in recent months and is adding thousands of users each day. Examples of businesses using this new platform have largely been limited to retail industry staples like Foursquare Foursquare Download the on-demand webinar now  to increase your visibility in social media! On-Demand Webinar: Social Media Optimization Is The New SEO With Brian Solis coffee shops and restaurants While retail is important, how do other businesses take advantage of the rise in location-based social network usage? If you sell sheet metal, corn seed or software why should you care about location? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Forgotten Conversion in the Sales Process: Lead-to-Customer

center_img This is a guest blog post from Ralph Vugts, Online marketing specialist for Huthwaite Asia Pacific. Huthwaite specializes in sales performance training and works with some of the largest organizations on changing the behaviour of their sales teams. If you have a large organization, ask around if anyone has any knowledge about the prospect. There is always a good chance someone might know something you don’t. Topics: Photo by: looking to fill in the gaps of your knowledge. Instead, they look to you to understand their issues with greater clarity. Using your expertise and listening skills, you want your questions to lead them down a path of self-discovery. Originally published Feb 1, 2011 8:00:00 PM, updated October 20 2016 Arrange a meeting with someone who owns the problem in their organization. Get them to commit to a paid trial. Sounds great, but what should I do now? Make sure they do their homework before making a call. Researching information about the potential client before initial contact is essential.  Don’t waste time by asking questions you can easily find out before hand.  Go along on a sales call and pay attention to how they interact. If they are not asking very many questions and are doing the bulk of the talking, you may have a real problem. Are you having trouble closing deals? How would you rate your sales team’s question asking skills? . The aim of every meeting is to move the sale forward, and the best way to do this is to get a commitment from the prospect to do something on their end that will progress the sale. For example: Get them to bring along their most senior manager to the next meeting, a person who has the final approval. Sales professionals involved in complex sales need a strategy if they want to succeed. They need to understand the customer decision process and be able to Lack of selling skills is not a rare phenomenon among salespeople. We conducted on December 2010 a survey of 544 Sales Directors and General Managers and 22% said that the selling skills of their team were the #1 reason for not reaching their sales targets for the quarter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Marketers Should Know About Google’s Latest Announcements [HubSpot TV]

first_imgThe week before July 4th is a notoriously slow news week. This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week’s episode of the Originally published Jul 3, 2011 9:00:00 AM, updated July 11 2013 Don’t forget to tune into the latest and greatest social media attempt On Thursday evening, Marketing Update . We have yet to see how it will impact search results and inbound marketing, but you can keep updated on how marketers can use Google+ by Google’s Ebook/Video on Zero Moment of Truth As a marketer, Google’s ban is an example of why it’s very important to make sure all your content is hosted on domains that following HubSpot Google banned the domain Google also launched its This week, Google also released an ebook and video explaining the zero moment of truth Marketing Lesson: Google+ also allows you to “hang out” with friends through group video chat. You can share videos, chat, or talk to each other via video. You still have the ability to only share your hangout session with the circles indicate you’d like to. (ZMOT). ZMOT is a theory about consumer buying practices. It builds on the First Moment of Truth (FMOT), as defined by P&G back in 2005. According to P&G, FMOT is the first moment when a consumer interacts with your product on a store shelf. ZMOT takes the idea one step further. It refers to the time between when a consumer first becomes aware of your product and when they buy it.  Marketing Lesson: own.  Google+ is an interesting new development in live next Friday at 4 PM ET! Today’s consumers begin to build relationships with and make decisions about products before they ever even come in contact with the product. According to Google’s report, 70% of Americans say they look at product reviews before making a purchase, and the average shopper references 10.7 sources of information before buying. practicing inbound marketing Google’s Ban of Domains Content Marketing However, Google+ is different in how it allows you to manage your friends. It has introduced something called Circles. Each friend can belong to one or more circle, or group of friends. When you share information, you can select which individuals you want to share the content with on a case by case basis.  to ensure that consumers are have a great zero moment of truth.   Marketing Lesson: Google has also integrated Google+ throughout all of Google’s other properties through a menu bar that now appears at the top of your browser window. It keeps you updated on what’s happening in Google+, whether you are in your email account or keeping up with your blogs in your reader.  the social media world this week, the social network Google+. Google+ has much in common with Facebook. Both networks allow you to friend or follow people and share photos, videos, and comments. They each offer the feature of a wall, or stream of information about what your friends are doing. They even look pretty similar.  Brands need to be , which removed every website using that domain from all Google search results. While Google reserves the right to ban all sites on a certain host if a high percentage of sites hosted on that domain are spammy, it’s not something they do very often. Topics: ! on HubSpot TV. you Google’s New Social Network Google+ Inbound Marketing Marketing Update Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Create a Google+ Business Page in 5 Simple Steps

first_img Topics: Originally published Nov 8, 2011 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google has announced the launch of Google+ Pages, pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn’t be immediately accessible to all, it looks like they’re actually becoming readily available. (In fact, we’ve already created HubSpot’s Google+ Page, so you can follow our updates and add HubSpot to one of your Circles by clicking here!)With a network of more than 40 million members, Google+ is indeed deserving of your marketing attention, so smart marketers should set up their Google+ Pages as soon as possible. But don’t worry — it’s simple! Here are 5 easy steps to create a Google+ Page for your business.Click here to download our ultimate toolkit for social and PR branding.1. Choose an Accessible Gmail AccountIf we learned anything from creating our own account, it’s that Google+ Pages’ administrative capabilities could use improvement. Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. [email protected]), and use that account to create your page. Because Google+ Pages’ administrative capabilities currently don’t seem to be as sophisticated as Facebook’s (which enable you to assign multiple page admins regardless of the page’s origins), you’ll want to choose a host account that makes your page as accessible to multiple contributors as possible.Note: Because of overwhelming user feedback, the ‘Google+ Your Business’ Google+ Page (confused yet?) has indicated that Google+ has already started working on multi-admin support and ownership transfer, which will be available in the coming weeks/months. For now, we recommend making your account as accessible to other team members as possible.2. Create a Page with the Desired AccountVisit, and if you see the option to create a Google+ Page, get started! Follow the wizard (it’s much like Facebook’s Page wizard), and choose the most appropriate option to classify your business. You’ll be able to select from the following options:Local Business or PlaceProduct or BrandCompany, Institution or OrganizationArts, Entertainment or SportsOtherAfter selecting your classification, fill in your basic information, including your page name (i.e. your company name), your business’ website URL, your category (i.e. your industry), and the classification of your page’s content (i.e. any Google+ user, 18 years of age or older, etc.).3. Customize Your Public ProfileThe third step involves customizing your public profile. The profile basics include your tagline (think of it as your business’ elevator pitch) and an image (your company logo is a great option).4. Promote Your PageAt this point, you’ve created the skeleton of your page, and Google+ will now prompt you to promote your page. Our recommendation is to customize your page even further and start sharing a few updates before you begin telling the world about it. Promoting a blank page isn’t a great way to convince people that your Page is valuable enough to add to their Circles. So invest some time into optimizing your page and sharing a few links to valuable content before you start promoting it to the masses.5. Get Going!At the most basic level, this is really all you need to do to get your page launched. But as any smart marketers know, the ‘basics’ aren’t usually enough. Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. In this step, follow Google+’s prompts to create an effective page, and remember — Google+ is a social network. Although every social network has its specific nuances and behaviors, many of the same best practices will still apply. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. Then measure, adapt your strategy, and optimize your presence based on your own individual results and goals.Have you set up your Google+ Page yet? The network is still VERY new for businesses, so share what you’ve learned in the comments below. And be sure to add HubSpot to your Circles for our latest updates in Google+! LinkedIn Company Pageslast_img read more