[Abstract] mass consumption more than consumer groups, traditional enterprise net advantages, expand the time-honored sales radius.
yesterday, Municipal Bureau of statistics, National Bureau of Beijing Survey Corps released in Beijing in 2015, the total retail sales of consumer goods (hereinafter referred to as "zero agency amount") for the first time exceeded 1 trillion, 10338 yuan, eighth consecutive years the country’s largest consumer city status. Data show that last year, about 20% of the city’s total retail sales of social consumer goods from online shop; online retail sales of $201 billion 690 million, the scale of less than $7 billion in 2009 expanded by nearly 28 times.
Municipal Bureau of statistics, the National Bureau of statistics Beijing Survey Organization released data show that Beijing’s total retail sales of social consumer goods exceeded 100 billion yuan in 2009 exceeded 500 billion yuan in 13 years from 1996 to 2015; exceeded 1 trillion yuan, with only 6 years. The focus of the consumer market in Beijing has clearly shifted to tourism, information, education, culture and other consumer services.
mass consumption exceeds group consumption
from the perspective of the upgrading of the structure of commodity consumption, eating and dressing in 2015 accounted for 19% and 7.2%, respectively, compared with 1996, respectively, a decrease of 21.3 and percentage points. The Engel coefficient of urban residents decreased from 46.6% in 1996 to about 30.8% in 2014. At the same time, the consumer market in Beijing by the survival of consumption to the development and enjoyment of consumption changes, the information related products is much higher than the growth rate of automobile, home appliances and other traditional products, become the main driving force of the consumer market in Beijing.
in addition, the statistical report pointed out that the rational return to the healthy development of Beijing commodity consumer market, mass consumption growth faster than the group consumption. 2015, the mass consumption growth of 10.5%, accounting for up to $81.7%, while the group consumption grew by only 0.7%, accounting for more than 18.3%, and showed a downward trend year by year.
traditional enterprise OCS advantage
statistics report gives a huge number of changes in Internet retailing. 2015 Beijing retail enterprises above Designated Size online retail sales of 201 billion 690 million yuan, the scale of less than $7 billion in 2009 expanded by nearly 28 times, an increase of 40.2%.
2015, online retail sales of social consumer goods in the city’s contribution rate reached 82.6%, the main support for the city’s consumption growth. From the proportion of the city’s wholesale and retail enterprises above Designated Size online retail sales accounted for 19.5% of the city’s total retail sales of social consumer goods, the proportion in 2014 was $16%. The next period of time, online retailing will continue to be one of the growth points of consumption in Beijing.
statistics show that from the Beijing online stores and traditional corporate sales approach, online, offline is showing a new model of integration and development, and the new model will be more conducive to the development of enterprises in the future. Specific performance is that the "net" of traditional enterprises have obvious advantages.