Instagram Marketing Topics: Don’t forget to share this post! Originally published Aug 27, 2018 6:00:00 AM, updated October 30 2019 1. Black and WhiteA polished black and white theme is a good choice if you’re trying to evoke a sense of sophistication. The lack of color draws you into the photo’s main subject, and suggests a timeless element to your business. @Lisedesmet’s black and white feed, for instance, urges the user to pay close attention to the image’s subject, like the black sneakers or white balloon.Image courtesy of Lisedesmet2. Bright ColorsIf your company’s brand is meant to imply playfulness or fun, there’s probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam’s feed, for instance, showcases someone who doesn’t take herself too seriously.Image courtesy of aww.sam3. MinimalistFor an artsier edge, consider taking a minimalist approach to your feed, like @windowofimagination does. The images are inviting in their simplicity, and cultivate feelings of serenity and stability. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts.Image courtesy of windowofimagination4. One ColorOne of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It’s particularly appealing if you choose an aesthetically-pleasing and calm color, like the soft pink used in @wildehousepaper’s feed.Image courtesy of wildehousepaper5. PastelsSimilar to the one color idea, it might be useful to choose one color palette for your feed, like @creativekipi’s use of pastels. Pastels in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they’re captivating and unexpected.Image courtesy of creativekipi6. One ThemeAs evident from @mustdoflorida’s feed (and username), it’s possible to focus your feed on one singular object or idea — like beach-related objects in @mustdoflorida’s posts. If you’re aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme.Image courtesy of mustdoflorida7. PuzzleCreating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Wearewildbloom’s posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It’s hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers.Image courtesy of wearewildbloom8. Horizontal LinesIf your brand does well aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between quotes with plain backdrops, and images. @Personaljourneyapp employs this tactic, and their feed looks clean and intriguing as a result.Image courtesy of personaljournalapp9. CheckerboardIf you’re not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images, but additionally, the checkerboard, as seen in @Oneartsymama’s feed, evokes a sense of playfulness and creativity.Image courtesy of One Artsy Mama10. Black or White BordersWhile it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else’s. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This is likely more successful if you’re aiming to sell fashion products, or want to evoke an edgier feel.Image courtesy of beautifulandyummy11. Same FilterIf you prefer uniformity, you’ll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn’t make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @Nadia_Rachel92, for example, is able to make her posts of family, friends, and travel seem more refined and professional, simply by using the same filter for all her posts.Image courtesy of nadia_rachel9212. FlatlaysIf your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way, and makes it easier to captivate viewers’ attention on a product. As seen in @thedailyedited’s feed, a flatlay theme looks fresh and modern.Image courtesy of thedailyedited Nowadays, Instagram is often someone’s initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it’s the entryway for one third of your potential sales, don’t you want it to look clean and inviting?Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account, or peruse your posts. You only have one chance to make a good first impression — similar to the importance of creating a well-designed website, its critical you put effort into your Instagram feed.Since it’s often easiest to learn by example, we’ve cultivated a list of 12 stunning Instagram themes to inspire your own feed’s transformation. Beware, these feeds are so desirable, you’ll have a hard time choosing just one.Instagram ThemesBlack and WhiteBright ColorsMinimalistOne ShadePastelsOne ThemePuzzleHorizontal LinesCheckerboardBlack or White BordersSame FilterFlatlays
Three Nova Scotians aspiring to be a nurse, an accountant and a paramedic were honoured by Premier Rodney MacDonald in Halifax today, March 6, during a celebration of International Adult Learners’ Week. Sherry LeBouthillier of Halifax, Kelly Carter of Port Williams, Kings Co., and Stephanie Nickerson of Barrington Passage, Shelburne Co., are the winners of a writing contest that challenged adult learners to showcase their talents by expressing their views, describing their challenges and documenting their successes. “Literacy contributes to the strength and productivity of Nova Scotia’s economy and quality of life — and the adult learners who we are honouring today are an important part of our province’s success story,” said Premier MacDonald. “Educating to compete is one of government’s five priorities. We understand that improved literacy can open doors of opportunity for everyone, regardless of age, and this is what we are celebrating today.” International Adult Learners’ Week runs from March 3-9 and will be proclaimed when the legislature sits in the spring. The week recognizes adult learners from across the country and promotes the benefits of life-long learning. This year’s celebrations will focus on the 60th anniversary of the Universal Declaration of Human Rights and what it has done for literacy in Nova Scotia and Canada. “We should all have learning opportunities over a lifetime, no matter where we live or where we fall along the learning line,” said Ann Marie Downie, executive director of Literacy Nova Scotia. “No Nova Scotians should be left behind because they don’t have the education they need to fully participate in the workplace, help their children get a good start in life, or participate in their communities.” The contest drew more than 120 submissions from across the province, with the three winners writing about their dreams and how they plan to reach their education goals. “Winning this contest is proof that you really can accomplish anything if you put your mind to it,” said Ms. LeBouthillier. “I plan to graduate with my Adult High School Diploma and then move on to the nursing program at the NSCC Waterfront Campus.” Ms. LeBouthillier is a mother of three who always dreamed of becoming a nurse. After raising her family and working in the automotive sector for many years, she is now making her dream a reality. “Without the adult learning program and the support I have received from my instructors and mentors, I may have never gained the courage to follow my dreams. I am really glad I enrolled,” she said. The contest was held by Literacy Nova Scotia in partnership with Department of Education and The Canadian Council on Learning’s Adult Learning Knowledge Centre.
“Unless […] human security and human development needs of the Afghans is put at the centre of the equation in the coming years, then the broader efforts by the international community to support Afghanistan to manage its own affairs and find peace and prosperity are unlikely to succeed,” the UN Humanitarian Coordinator for Afghanistan, Michael Keating, told a news conference at UN Headquarters in New York.Mr. Keating has been on a 12-day tour of European countries and the United States, beginning on 4 September, to draw attention to the importance of “putting human security at the centre of plans” in Afghanistan.Afghan authorities are working with the international community so that by 2014 they can assume full responsibility for security in all of the country’s 34 provinces. They are also working towards taking greater ownership of the development in a country which ranks in the bottom 10 per cent of the Human Development Index, which measures development by combining indicators of life expectancy, educational attainment and income.More than one-third of the country’s population lives below the poverty line, and one in every two children under five is chronically malnourished. In addition, so far in 2012, about 300 natural disasters have struck the country, affecting more than 200,000 people. And, in the past year, up to 600,000 people have been internally displaced, more than any other year since 2001. “Some of the policies that the international community and the Afghans are pursuing in the areas of development and of security do need to be tested against the degree to which they are preventing the perpetuation of humanitarian problems and helping people escape chronic vulnerability,” said Mr. Keating, who also serves as Deputy Special Representative with the UN Assistance Mission in Afghanistan (UNAMA). He pointed out that only 33 per cent, or about $150 million, of the $437 million sought for the UN consolidated appeal for humanitarian preparedness and response in the country for 2012 has been received to date.