Kilty takes silver at Junior World Championships

first_imgBy Taylor MillerUSA WrestlingTRNAVA, Slovakia – Macey Kilty collected a silver medal at the 2018 Junior World Championships, after making her second World finals appearance of the summer.“I think throughout this year, I’ve made a big jump in my wrestling and my training,” Kilty said. “Just the pressure I put on my opponents and staying in good position has jumped levels for me, even since Croatia. I’ve seen a big difference. I’m just grateful for the opportunities I’ve had this summer and getting to compete.”Kilty, who won a Cadet World title in July in Zagreb, Croatia, faced off against reining Junior World champion and two-time Cadet World champion Khanum Velieva of Russia in the 68 kg finals.Velieva scored first on a takedown, but moments later picked up a takedown on the edge to take a 3-0 lead into the break over the American.In the second period, the three-time World champion scored on a throw-by for a takedown. Her final two points came in the form of a step out and a caution and one to take the gold medal with a 7-0 victory.Kilty wrapped up her first Junior World tournament with her third-career World medal. The Stratford native won Cadet World bronze in 2016 and added Cadet World gold this summer.last_img read more

Call for recognition of sign language

first_img19 January 2012The National Institute for the Deaf (NID) has called for sign language to be recognised as one of South Africa’s official languages.According to the NID, sign language is the fifth most used language in the country, with more people using it, for example, than those who speak SiSwati, IsiNdebele and TshiVhenda.The NID said that about four-million South Africans had hearing difficulty, while 1.5-million were “profoundly deaf”, with 93 percent of the deaf being unemployed.This was revealed during public hearings on the South African Language Bill hosted by Parliament’s portfolio committee on arts and culture in Cape Town on Tuesday.Several organisations and individuals were set to add their input into the Bill. These include the Pan South African Language Board, the Law Society of SA, Afrikaanse Taal en Kultuur Vereniging, Vriende van Afrikaans, and FW De Klerk Foundation.Ernest Kleinschmidt, one of the board directors at the NID, was one of those invited to add his voice to the Bill. He made a compelling appeal for the recognition of sign language.“I’m a deaf person. I’m proud of the language I use,” Kleinschmidt told the house, asking if there were people who did not use sign language in their daily life. He said people used sign language to express themselves, adding that “without communication, we are all deaf and dumb”.Avoidable sufferingHe asked that the Bill be crafted to include sign language as one of the official languages in the country.The NID said many deaf children suffered both at school and at home as they were not understood.Committee chairperson Thandile Sunduza said the South African Constitution had to be amended to accommodate the language.Among other things, the South African Language Bill seeks to provide for the “regulation and monitoring of the use of official languages by national government for government purposes”. It calls for the adoption of language policies by national government departments, national public entities and national enterprises.It also proposes the identification of at least two official languages that “a national department, national public entity or public enterprise will use for government purposes”.Indigenous languagesDuring his submissions, Dr Neville Alexander of the Xhosa Africa Network called for government and non-profit organisations to preserve indigenous languages.“If we are serious about democracy, we should take indigenous languages seriously,” Alexander said, indicating that democracy depended on people being able to communicate with each other.He said the government should review the “language dispensation in this country”.“Languages can cause conflict, but they can also reconcile people,” he said, cautioning that the language debate should not be a racial one.He said languages such as Afrikaans, IsiZulu and IsiXhosa were equal, and called for each province to have a Language Act. Currently, only the Western Cape and Limpopo had legislative pieces governing languages.Source: BuaNewslast_img read more

Fraudulent Recruiting?

first_imgOne of the many conventional wisdoms in HR is that it is important to increase the diversity of the applicant pool by posting positions and recruiting externally. I could not agree more, except when I disagree.Let’s look at the case of the vacant Marketing Director position of Company ABC. Renee is a Vice President of Marketing and wants to promote Alexa into the vacant position.Following the conventional wisdom relative to increasing diversity, HR strongly encourages Renee to post internally and to recruit externally. Renee reluctantly agrees in response to HR’s persistent encouragement.There are three (3) very strong final candidates. Ultimately, Renee goes with her first choice, Alexa, and promotes her.Alexa is a white woman.  One of the unsuccessful external candidates, Max, is a man of color.When Max looks at Alexa’s credentials as she has described them on a social media profile, he concludes he is more qualified than she and files a charge of discrimination with the EEOC alleging race and gender bias and ultimately sues in court.When deposed, Renee admits, as she must, that she really knew whom she wanted to hire before opening up the position to internal posting and external recruiting. As a result, a number of candidates invested time and emotional energy on an opportunity that was an oasis.How do you think a jury will feel about applicants being played this way? In this case, I am with the plaintiff and not the defendant.What would have happened if the position has not been posted internally and externally? Alexa would have gotten the job but there probably would not have been a charge, let alone a lawsuit.When the deal is effectively sealed, the posting has a fraudulent feel to it and does nothing more than create a pool of potential litigants. Legal and fairness considerations argue against posting in these circumstances.Some employers still post or recruit in these circumstances but add something to the effect “strong internal candidate identified.” This is not transparency but a transparent hedge that may invite attack.I don’t foresee it. I have seen it. So let’s go back to the general recommendation of not posting when you know who you are going to hire.Of course, make sure your policy on posting does not lock you into posting all vacant positions. If the policy states or suggests that you will post in all circumstances, then your failure to post may be used as evidence of discrimination.HR policies need to be drafted to allow for exceptions to general rules to reflect the need for agility in the business world. But let’s not stop there.Where an exception is made, document contemporaneously the legitimate non-discriminatory reason for the exception. This will mitigate, not eliminate, the risk of not posting.Yes, in the case of the vacant Marketing Manager position, there are risks no matter what you do. That’s why HR needs to think more about managing as opposed to avoiding risk.It’s a bit uncomfortable. Once we accept this, we can get more comfortable with it.last_img read more

News Release Informing Wisconsin Taxpayers About Extension of Due Dates due to Extreme Weather Issued

first_imgThe Wisconsin Department of Revenue has issued a news release informing taxpayers that due dates for sales, withholding and other business taxes (premier resort tax, local exposition tax, etc.) have been extended. The news release states that state agencies were closed for public business on Wednesday, January 30, due to extreme weather conditions. Further, the news release states that United States Postal Service is also experiencing service disruptions throughout the state. As a result, due dates for sales, withholding and other business taxes including premier resort tax, local exposition tax, etc. have been extended. Furthermore, due dates to submit Forms W-2 wage and tax statements and Forms 1099 have also been extended. Any return or wage statement that was due January 31, 2019, will be automatically given a new due date of Monday, February 4.News Release, Wisconsin Department of Revenue, January 31, 2019Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more

Humiliated & isolated – why Isco’s Madrid career is in tatters

first_imgReal Madrid, despite being decimated by injuries and struggling for goals across the board since the departure of Cristiano Ronaldo, are showing no signs of reintroducing Isco to the starting XI under Santiago Solari – but why?The situation is a complex one, especially given the lack of communication coming out of the Spain international’s camp, but Goal will attempt to explain.Firstly, Solari is not a big fan of the four-time Champions League winner’s style of play. The Argentine coach prefers a 4-3-3 system without a recognised number 10 – the very position that the playmaker plays his finest football. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! In addition, Isco has not been in his best form since Solari’s appointment (one only has to watch his performances to note that as fact), but is seemingly showing no interest in training sessions to rectify that situation.Indeed, it is thought that Isco had counted on being given more game time to return to his best, but Solari has no intention of giving additional minutes to someone who seems not to be pushing personal limits to return to 100 per cent match fitness.Instead, Solari prefers players with a good engine and willing to run themselves into the ground for the team. One must only look at Lucas Vazquez, Fede Valverde, Vinicius Jr. and even Brahim Diaz being picked ahead of him to recognise that.Isco, Real MadridSo what chance does Isco have of regaining his spot in the starting XI? Well, he has been named on the bench several times, so there is nothing to suggest that he has been frozen out. It is more likely that his coach won’t place his trust in him until he returns to match fitness.That’s all well and good, you might say, but how does he feel about Dani Ceballos, four years his junior, being introduced off the bench against Betis, with 15 minutes to go and Madrid needing a goal?In general, the people in Isco’s camp are staying quiet, but one look at the player’s face during matches paints a picture of an unhappy and angry young man.One friend of the 26-year-old did speak out via Instagram, however, stating: “Solari has the same idea of football as I do of engineering” before calling the Real boss a “murderer of football”.Aitor Costa Instagram story, IscoAnother large matter of note is the complete lack of public support from Isco’s team-mates – not a single member of the squad has defended him during his time in the wilderness. That could be a suggestion that the players are in agreement with the coach that Isco’s style simply doesn’t suit the club’s football.And let’s not forget being booed by his own fans in Madrid’s clash with CSKA Moscow. Couple that with a lack of support from the club and it’s easy to imagine that a departure from the Santiago Bernabeu could be on the cards as soon as is feasible.So is Isco’s Real Madrid career over? In short: yes. Certainly as long as Solari remains in charge and Isco is not at 100% fitness. Even if Madrid do appoint a new boss in the summer, however, the damage may already be irreversible.What happens next? A January move is unlikely. Even with Castilla players being preferred ahead of Isco, the club are still in tatters with regards to injuries, and a player with such a high profile means negotiations will not be fast.Although he has been linked with Manchester City in the past, Goal understands that a move to the Etihad will not be forthcoming as he does not fit into Pep Guardiola’s plans. Instead, reports suggesting Juventus as a potential destination are probably closer to reality.For now, Isco’s seat on the bench is likely to stay warm until the summer at the earliest.last_img read more

Marketing Metrics: What to Measure in Marketing Part II – Website Metrics

first_img Topics: Blog Optimization This article is the second in a series called Marketing Metrics: What to Measure in Marketing.  The previous article was Part I: Executive Level Metrics.Part II: Website MetricsContinuing in the series of articles about what metrics to measure in marketing, I want to turn to website visitor metrics.  These are the 5 most important metrics I like to look at when specifically investigating my website visitors (the very top part of the sales and marketing funnel).1) New vs. Repeat visitors – Not only do I look at the total number of visitors, but I like to look at the portion of my visitors that are repeat visitors.  Is my site “sticky”?  Are people coming back more frequently and in higher numbers?  If more of my visitors are repeat visitors, it means they found something compelling on my site and came back to find more good stuff.The balance here is you need a healthy ratio of new visitors as well, because if too many of your visitors are repeat, you’re not growing your business.  Most websites get the vast majority of traffic from new visitors, maybe 5% are repeat visitors. I like to see a ratio of about 15% of visits be repeat visitors, which to me indicates a healthier site.  Too far above that (perhaps 30%) and you are probably not growing your business the way you would like.2) Referring sources – Where is my traffic coming from?  One of my favorite things to look at is the sources of traffic.  Did I get a new link from a big website?  Is my traffic from SEO or organic search increasing?  Most websites get about 20% of their traffic from search engines, but most of that is based on searches for your company name in most cases.  A healthy site gets 40% or more of traffic from organic search, and that extra 20% comes from words that are not your company name.  Knowing where you stand is important so you can decide how much to prioritize SEO.3) Conversion rate – How many visitors are becoming a lead (or customer)?  Monitoring the overall rate at which your website visitors complete your desired outcome (buying something or filling out a lead form) is really important, because that is the whole reason you have a website.  I like to view this data weekly, and compare it to what marketing events I have been running and my major sources of traffic for the week.  It can give you a great sense of if the traffic from PC Magazine or the Wall Street Journal Online converts better into leads or customers and pints you in the right direction for future PR and advertising.4) Page popularity – What is the most popular content on my site?  knowing what people like to look at on your site can help you produce more content that people enjoy and find engaging and remove the content they do not enjoy.  One recent “ah-ha” I had was that as a small company, I was surprised about the number of people viewing the pages about our company and management team.  Boring stuff, right?  Well, maybe, but prospects actually wanted to know if we were good people with smart backgrounds before they decided to do business with us.  Were we a bunch of college dropouts? (Actually, being a college dropout seems to be a positive thing, just ask the founders of Microsoft or Facebook.)  Or did we have real business experience and actually know something about the software we were building.  Knowing this helped me re-write the profiles and change a few things on the site to help people feel like we were more trustworthy and a good company to do business with.5) Traffic by keywords – This can refer to a number of different metrics, but what you are trying to understand is what terms and phrases people are searching on to find your site, and how much traffic you are generating from organic search.  To investigate this, I like to look at a couple things.  First, the number of people coming to my site using search keywords.  Second, this portion of my traffic as a percentage of my total traffic.  Finally, (my favorite) all of the search terms that people have used to find your website.  This isn’t really a “metric”, but I find it fascinating and I think it provides a lot of insight into how your company is viewed on the web and if you have built your website to generate the right kind of traffic (qualified visitors).For instance, this blog is on the first page of Google for the following search terms: “google search tips”, “don corleone”, “website redirect”, “powerpoint best practices”, “free advertisement on google”, “understanding meta keywords”, “case studies on marketing strategy for small business”, “understanding RSS”, internet marketing graph”, “obama internet ranking”, “case study blue ocean”, and “why CRM”, just to name a few.I know many of you out there have lots of other metrics you enjoy, but I wanted to limit my list to only 5, o I certainly left some good stuff out.  I am sure some people will comment about site paths and click heatmaps or click overlays to see what people are drawn to on a given page.  So, let’s hear it… what metrics would you add to this list and why?  And also, what would you remove and why?  Leave a comment below. Originally published Sep 4, 2007 12:28:00 PM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Six Marketing & Community Lessons From a New York City Hotel

first_img Roger Smith Hotel – thanks!!! I had a great time and will definitely be staying at RSH again (and recommending it to others!)” 6. Be Curious @RSHotel ), the hotel’s new media marketing manager, said in a telephone interview that he will soon be using Twitter to target people who have mentioned “beer” and “NYC” on Twitter. His goal? To invite beer enthusiasts to a . Wallace is planning the same marketing strategy for an upcoming wine-tasting event. @1indienation Adam Wallace ( 5. Aim at User-Generated Content – The hotel has had great success with their , “If you could equip your customers to be excited, passionate carriers of your story, why wouldn’t you try a few things and see what worked?”  Photo credit: The Roger Smith Hotel’s music mix honoring the hotel. In her mix she gave a shout-out to the chef at the hotel’s restaurant 3. Show Real Faces discussions. You should also be ” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Interact With People ‘s 2,328 (as of today) Twitter followers. She is part of an online community that receives the hotel’s good morning wishes along with updates about upcoming events and special deals. And she gladly responded to this social hospitability, ” YouTube channel Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? to their recent guest, Courtenay Bird. brewery dinner – Community conversations constitute a central part of any outreach campaign. Roger Smith has been successful interacting with people on showing the many faces of the Roger Smith community. In Wallace’s words, by “putting a face to it” people understand the hotel environment and provide valuable feedback. Thus, small and independent businesses have the power to compete with bigger corporations. for tips and tricks to drive inbound marketing using Twitter. podcast – “Keep it more about the stories,” advised Wallace. The Roger Smith Hotel, for instance, maintains an entire website, Topics: knocking down the old school walls of customer service @courtenaybird ” 2. Tell Stories wrote Flickr – Don’t be afraid to experiment. That’s how the Roger Smith built its media presence. As Chris Brogan, another Roger Smith guest . Her music message with Latin, jazz, reggae, and dance tunes can inspire anyone who wants to feel the hotel’s vibe. Social Media Glad you got home safe. I hope all was great during your stay! It was all our pleasure!” tweeted and quirky articles about art exhibits, restaurant deals and, naturally, ” and allowing space for more efficient communication with past, current and potential customers. Bird is one of the – User-generated content — reviews, comments, tweets, podcasts — greatly influences customer decisions. For example, Roger Smith Twitter follower, Rachael Depp ( Roger Smith Life ) recently put together a @adwal Originally published Jun 9, 2009 11:54:00 AM, updated October 01 2013 . The social networking tool helps the hotel promote its events and offer special Twitter deals. As a result, the Roger Smith reaches a new audience and drives traffic to its website. RSHotel You can follow this example by actively blogging, uploading video clips, tweeting and participating in campaign 4. Optimize Different Channels , which revolves around sharing stories and engaging the community. “Do not see it as just advertising because it is not. It is an open communication,” explained Wallace. It aims at offering transparency rather than, as Wallace put it, “blasting people with sales.” Facebook Flickr Photostream photo stream), a Roger Smith Life Download the free webinar social media is a hub for photos, articles, video materials, Twitter news and events. It features a photo gallery (as well as a . In other words, it uses a range of content channels to offer a true taste of the hotel’s culture. The Roger Smith, an independent New York City hotel with about 110 employees, uses social media to increase its brand awareness and provide great customer service. Here are six lessons you can learn from the Roger Smith’s success: Twitterlast_img read more

HubSpot TV Rewind with @MarketingProfs on Content Rules

first_img Be Sure to tune in to eMarketer.com Lead Generation  and to chat it up with Mike Volpe about the week’s stories.   Social Media In last week’s episode of HubSpot TV guest Ann Handley, Cheif Content Officer of MarketingProfs.com, stopped by to share some marketing tips from her new book  Mike and Ann also covered the launch of Google’s ” ” which automatically searches as you type.  The two concluded that instant search will lead to lengthier search queries, which is important to consider when designing site pages. Topics: Mike and Ann also discussed a story, published by Paul Verna fromcenter_img , which found that companies with a blog experience better over all internet presence.  Research done by HubSpot has also come to the same conclusion, sites with blogs receive 55% more traffic than sites without and 97% more inbound links to the company’s site. Instant Search Content Rules Book  today at 4pm with special guest Chris Brogan, President of New Marketing Labs. Inbound Marketing HubSpot TV Originally published Sep 17, 2010 12:31:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Learning From Kenneth Cole’s Social Media Mistake

first_img Topics: Yesterday afternoon, fashion designer Kenneth Cole made an inappropriate tweet about the current situation in Egypt: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC”Regardless of particular political sentiments that a reader might have, thousands of people reading the tweet were immediately outraged and horrified. Many people replied with extremely negative comments about how offended they were that the designer would take the deaths and violence of many people in Egypt so lightly, or draw similarities between his brand and the situation. The Kenneth Cole Twitter account deleted the tweet within a few hours, and posted a public apology on Facebook and linked to it from their Twitter account, signed directly by the CEO.The offended readers were not mollified by this reaction and apology though. Within minutes, a fake @KennethColePR account was started, posting mocking tweets of Kenneth Cole in a manner similar to the @BPGlobalPR account during the Gulf Oil Spill crisis in 2010. Given his circumstances, this is about the best Kenneth Cole could have done on both very short notice to reply and handle it publicly. In this case, the damage to their brand reputation is so great that the story has caught quite a lot of attention in different online news outlets.Lessons LearnedOther than not having made his original Tweet in the first place, what else could have Kenneth Cole done in this position to help mitigate the damage or restore their image? Many of the negative comments in reply to his apology were along the lines of pointing out that any reference he could make would trivialize the very real suffering and danger happening in Cairo at the time. Offers of medical help, donations to an independent charity to help people injured in the events, or a suggestion of support for their plight would all have gone a long way in his Facebook post.A number of Egyptian Facebook users notably replied as well – Publicly acknowledging them and referencing them could have helped his cause as well. When managing a social media crisis, it’s always positive to acknowledge any criticism and the posters directly and make people feel like they are being heard.Kenneth Cole did make a number of correct decisions right away though, and they should be applauded for the efforts they did make in the social media sphere. When he realized that a mistake in judgment occurred, he immediately and publicly apologized in a sincere fashion and put it someplace where everyone could see it. He didn’t try to justify his position or wait a long time to decide whether or not to be public about his mistake, like some companies would have in his situation. While it’s always better to avoid these situations completely when possible, sometimes mistakes happen or situations come up, and you need to be responsive to a social media audience that is connected to your company’s brand 24/7.Have you ever had to mitigate brand damage on social media or respond to a public issue there? Tell us your story in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Fails Originally published Feb 4, 2011 9:20:00 AM, updated February 01 2017last_img read more

Guess the Marketing Quote’s Author [Quiz]

first_img “Your culture is your brand.” A) Chris Brogan How’s this for some Friday afternoon fun? Let’s test your knowledge! (And yes, this is an open-book test, so feel free to take a B) David Meerman Scott Share your email if you’d like to receive HubSpot’s marketing insights! B) Larry Weber ,” some readers wrote back to us saying they had printed out a copy and glued certain quotes to their walls or next to their computers for marketing inspiration. Now, almost two months after the ebook’s release, we thought it’d be cool to check how well you can match the quotes to their authors. B) Ann Handley “Marketers need to build digital relationships and reputation before closing a sale.” C) Brian Halligan “Make the customer the hero of your story.” When we first published our ebook, ” peek into the ebook C) Dan Heath ): A) Ben Mezrich Topics: C) Dan Solomon B) Seth Godin A) David Skok A) Tony Hsieh C) Rich Miner Inbound Marketing A) Paul Gillin B) Chris Brogan C) Steve Garfield 101 Awesome Marketing Quotes Originally published Aug 19, 2011 5:00:00 PM, updated July 11 2013 “If you wait until there is another case study in your industry, you will be too late.” “Social media are tools. Real time is a mindset.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more