Public urged to support ‘period poverty’ aid project in Donegal

first_imgA pop-up collection point has opened in Buncrana in support of a special project to end period poverty in Ireland.Period poverty is a silent struggle that many women are forced to deal with every month.It may be something that is often taken for granted, but the expense of feminine hygiene products can place extra pressure on teenagers and women in various circumstances. Buncrana woman Aoife Grant recently opened Donegal’s only collection point this year for Homeless Period Ireland, a project that gives dignity to women in need.The initiative takes in public donations of pads, tampons, liners and wipes that volunteers then drop off at Homeless Outreach Centres, Direct Provision Centres and Women’s Refuges.Aoife Grant, co-founder of Merdog BooksAoife, who works in publishing, was inspired to help out after hearing about the trojan work of Homeless Period Ireland Manager Claire Hunt. The project was partly prompted by a scene from the British film I, Daniel Blake in which a young woman is caught for shoplifting sanitary pads.Aoife was also struck by the harsh realities of the film and by essays on period poverty. She decided to get involved with Homeless Period Ireland in January 2019 by opening a collection point in The Exchange in Buncrana. Pads, tampons, wipes and maternity pads can all be donated to the designated point between 9.30am – 1pm and at various times in the evenings. Aoife said: “I would urge women to, when they are buying something in the shop, just to put an extra one in the basket. Women who are pregnant and don’t need the items could also buy them anyway and donate them.“I would love the support from women and men alike.”A recent survey by Plan International found that nearly 50 per cent of Irish teenage girls find it difficult to afford sanitary products. Also, 61% of Irish girls aged 12-19 have missed school as a direct result of their period. A further 61% of girls said they are too embarrassed to talk about menstruation.The average cost for a pack of sanitary pads in Ireland is €4.50, while tampons range from €2-€5 for regular packs. In a year, a woman can spend up to €100 on feminine hygiene.Aoife is hoping the local collection can help the hidden crisis and break the stigma. She said: “The most important thing to me is to get rid of that hurdle because young girls do not need another obstacle.”“This is not just for homeless women, it’s women and teenagers in crisis and those in Direct Provision.”The Buncrana collection will end on 8th March, International Women’s Day, before the goods are delivered to Homeless Period Ireland for distribution.For more information check out www.facebook.com/homelessperiodIreland Public urged to support ‘period poverty’ aid project in Donegal was last modified: February 22nd, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:buncranahomeless period irelandlast_img read more

Mike Procter: all round excellence

first_imgOne of South Africa’s greatest cricketers ever played in only seven test matches but, to quote former Australian captain and respected television commentator Richie Benaud, Mike Procter was “a marvellous all-rounder who would have walked into any test team since the war”.Unfortunately for Mike Procter, at just 23 years of age he played his last test, as South Africa was banned from international cricket because of the apartheid policies of the country’s government. Despite being robbed of the greatest stage of them all, Procter went on to confirm his greatness, such was his dominance of Currie Cup cricket in South Africa and even more so of county cricket in England.Short test careerHis short test career showed clearly that he was a player of the highest ability. In all seven matches he played he faced Australia, opening the bowling with Peter Pollock and claiming 41 wickets at the miserly average of 15.02.Playing in powerful teams that included batting stars such as Graeme Pollock, Barry Richards, Denis Lindsay and Ali Bacher, he was given fewer opportunities to shine with the bat, coming in low down the order. In later years, though, he would prove himself to be an an immensely effective and powerful striker of the ball.In the seven tests Procter played in, South Africa beat Australia six times. In the seventh, the Australians were saved by rain from another defeat.Equalled the world recordShortly after the end of his test career, Procter went to work on his batting, making six centuries in succession, equalling the world record held by CB Fry and the legendary Sir Donald Bradman. His effort included his highest first-class score of 254 against Western Province. Prior to that he had played a single season for Province and showed just how powerful he was with bat in hand, hitting the highly rated Australian spinner Ashley Mallett for five successive sixes.Actually, Mallett came off better than Somerset’s Dennis Breakwell, who at Taunton in 1979 was punished for six sixes in succession, from the last two balls of one over and the first four of the next.An apt description of Procter would be as an all-action cricketer. As a bowler he had an unorthodox, chest-on action with whirling arms that made it appear as if he was delivering the ball from off his back foot. As a batsman he was a clean hitter of the ball who had the ability to score at an exceptionally fast rate. At both bowling and batting, opponents could sum up his performances in one word: intimidating.ProctershireHe first played for English county Gloucestershire in 1968, a team that would later often be referred to as Proctershire, such was the influence he had on its fortunes. On joining the county his impact was immediate with both bat and ball, and he was close to completing the rare double of 1 000 runs and 100 wickets when a knee injury ended his first season.There were many outstanding performances by Procter in his time with Gloucestershire, but some achievements stand out: The 103 wickets he took in the 1969 season was special. In 1970 he was named by the cricketer’s Bible, Wisden, as one of their cricketers of the year. A 79-minute century at Lords earned Procter the Walter Lawrence Trophy for the fastest century of the county season in 1971.Facing Yorkshire at Sheffield that season, Gloucestershire needed to score 201 to win, but at tea they were struggling on 28 for 3 with only 85 minutes left to play. This did not deter Procter, whose only thought was of winning the match – for him, a draw was out of the question. He tore into the Yorkshire attack, smashing three sixes and 17 fours in an innings of 111 that saw Gloucestershire to victory with two overs to spare.Purple patchIn 1973 he went through a purple patch, blasting four centuries in 11 days, He then followed that up with 94 runs and 2 for 27 in the final of the Gillette Cup to guide his county to the one-day title.Against Essex in 1978 Procter made 203, an innings that included 26 fours and four sixes, and such was the standard of his batsmanship that Wisden said it was “generally regarded as the best innings seen on the ground since Hammond’s heyday,” comparing the South African star to the great Walter Hammond.In 1979, Procter claimed the fastest century of the season in England again, blasting to his ton in only 57 minutes. Against Leicestershire he was, to put it simply, unbelievable. He smashed a rarely seen century before lunch and then followed that up with a hat trick. It was the second time that the feat had been performed in the past 42 years – the previous time was seven years before, by one Michael John Procter!Another hat-trickThe very next match Gloucestershire played, Procter was at it again, claiming another hat trick. As if to show that he hadn’t forgotten how to handle a bat, he then crashed a century in only 76 minutes against Surrey, with 90 runs out of his 102 coming in boundaries, including five sixes.Showing off tremendous talent and a level of performance above that of mere mortals, Procter then declared that he would score the season’s fastest century. He just missed out against Somerset with a powerful 93 in only 46 minutes. Against Warwickshire he massacred the opposition bowling to the tune of 92 in 35 minutes, scoring all but two of the runs in a stand of 80 with Chris Broad. The final match against Northamptonshire brought him the 57-minute century that enabled him to claim the Walter Lawrence Trophy.Another unique record he established in county cricket was becoming the only man in history to claim two all-LBW hat tricks. No one else has ever managed that.Currie Cup recordProcter’s test career ended in 1970, but he gave a glimpse of what the game missed out on in South Africa in 1976 when he claimed a record 59 wickets in the Currie Cup.He put such effort into everything that he did in the game that it was interesting to note that Australian fast bowling legend Dennis Lillee considered Procter part of his ideal bowler: “The breath-taking run up of Wes Hall, the silk smooth delivery of Ray Lindwall, the blistering pace of Jeff Thomson, the fire-brand aggression of Freddie Trueman, the scintillating swing of Alan Davidson, the devastating cut of John Snow, the nagging accuracy of Brian Statham, the lethal bouncer of Charlie Griffith, the demoralising yorker of Andy Roberts, the unstinting stamina of Mike Procter and the sheer brilliance of Keith Miller.”The fact that he nominated Procter’s stamina is both a tremendous tribute and very telling observation about the great all-rounder.Up there with the best everDoctor Ali Bacher, who captained Procter in the Springbok team, believes that given the chance to enjoy a long test career, the Natal star would have ranked second only to Sir Garfield Sobers as an all-rounder in the history of test cricket.“They say in the world of cricket that Sir Garfield Sobers was the best and then there were people like Ian Botham and Imran Khan, Kapil Dev,” said Bacher. “I feel that if Mike had played more than those seven Tests he would have been closest to Sir Garfield Sobers. He was a magnificent batsman, had terrific timing and a very positive batting style. He was also a very astute captain.”Sir Garfield Sobers himself had only good things to say about Procter: “There have been few better all-round cricketers in the world in my time. As a bowler he is fast, hostile and aggressive. I would put him in the same class as Charlie Griffith and Roy Gilchrist for bowling a bouncer no batsman likes receiving.”A true all-rounderMost people would have regarded Procter as a bowling all-rounder, but 21 936 runs and 48 centuries are a good argument against this. Then again, 1 417 at 19.53 per wicket is a good argument for that claim.Some very interesting comments on Procter’s batting prowess came from Pakistani great Zaheer Abbas, who also played for Gloucestershire and was referred to as the Asian Bradman.Abbas, who scored 34 843 runs in his career, including 108 centuries, at the superb average of 51.54, said of Procter: “If I were to pick a World XI, he would be one of the first batsmen I would choose. Mike Procter was one of the best batsmen I have played with. He is one of those all-rounders I was lucky enough to play with.A great leader“He was not just a good all-rounder but also a great leader. It was under his captaincy that Gloucestershire won so many tournaments. He was not just a good fast bowler but also a great off-spinner. He took a lot of wickets for Gloucestershire as an off-spinner. It was pleasure to play with such a great player. I learnt a lot from Mike and he was my idol.” High praise indeed!When the assessments from the game’s greats keep coinciding, there is no doubt that one should believe them. When Mike Procter is described as a great of the game of cricket, you had better believe it.Would you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

Battle of the DIY Social Networks: Ning, vibEngine, PeopleAggregator

first_imgTags:#Analysis#social networks#web There are a number of DIY social network services on the market, and in this postwe’ll take a look at 3 of them – Ning, vibEngine and PeopleAggregator. By DIY, we meanservices that allow you to create a custom social network for any topic. These servicescan be either hosted or based on your own server. In many ways, these services representthe second generation of social networks, after Friendster, MySpace and Facebook. Youcould argue virtual worlds are ‘next generation’ too, but in any case custom socialnetworks are certainly a step up from proprietary SNS like MySpace and Facebook.Ning Let’s start with the most familiar such service, Ning. It’s the most talked about and was founded by MarcAndreessen of Netscape fame. Ning started out in a flurry of web2.0 hype in October 2005 as a mashup builder tool, but the current incarnation of Ning isstyled as “Your Own Social Network for Anything”. This Monday Ning announced a whoppinginvestment round of $44 Million. Andreessen noted in his blog thatNing will be “substantially expanding our product plans — we have a long list offeatures and product capabilities we plan to add as fast as we possibly can”. So the $44Mwill allow them to “staff up” and pump out those new features, as well as scale forexpected growth.Ning claims to have 71,531social networks so far. Examples of Ning-based social networks are the Smashing Pumpkins SN (with 450 members) and Rawkus (a hiphop community with 3,500 members).PeopleAggregator One of the first custom social networkservices was Marc Canter’s PeopleAggregator(disclosure: I used to do some consulting work for PA a year or so ago). Marc Canter haslong held a vision for, and evangelized on his blog and at events, an open social networkservice – with an emphasis on open. It’s fair to say that Ning has muscled in on this market and gotten more pressthan PeopleAggregator over the past year or two. Nevertheless, PeopleAggregator is a solidoffering and has implemented many of the ideas and features that Canter has been talkingabout for years – for example the notion of an “identity hub”. It is both an open sourceSocial Network solution that can be downloaded and even forked, while at the same timebeing a white label offering and a free hosted service. PeopleAggregator has a mix of free and paid options. See our post a year agofor more details.Many PA social networks are white label, but a couple of public examples are GT Channel and Connect at EconSM.vibEngine The third service we’ll discuss here is vibEngine,from Vibe Capital. Originally based in Perth,Australia, the founders Clay and Rachel Cook are now firmly planted in Silicon Valley –in fact right down the road from Mr Techcrunch himself! Perhaps they figured that tocompete with Andreessen and his formidable Silicon Valley network, they needed to be at the center of the action too.The main difference between Ning and vibEngine is that Ning is a free, automated andeasy-to-use solution, whereas vibEngine styles itself as a “professional tailoredsolution”. In other words, vibEngine is a white label offering (it’s not free) and theywill help set up custom social networks for their customers. PeopleAggregator is a mixbetween the two. Another subtle difference with vibEngine is that it specializes inproviding “ranked-advice communities”. I spoke to Clay Cook about vibEngine, because atfirst I couldn’t see how they are competing with Ning or even PeopleAggregator – as itdoesn’t have a free offering. Clay explained that their aim is “to build many whollyowned subsidiaries” that use the vibEngine technology. They also plan to licensevibEngine to large existing websites and startups. Currently they have 2 wholly ownedsubsidiaries – Minti (a social network for parents)and Refurber (ironically, a social network for DIYfolks), both of which were founded by Clay and his wife Rachel. The pair also recentlylaunched a partner license site at buildinginlondon.com (a social network for Londonhomeowners). There are plans for more such partnerships and licensed sites.ConclusionWhat all of these services have in common is that they provide a bundle of tools forcreating a social network – complete with all the ‘web 2.0’ features you can think of,such as blogs, photo sharing, video sharing, RSS, tags, personal messaging, email,friends lists, discussions, privacy options, etc. There is no real ‘winner’ whencomparing the three services we’ve mentioned in this post – Ning, vibEngine,PeopleAggregator. Each has its specific market and each is differentiated well from theothers. It’s certainly an interesting market though and, with the social networking crazeshowing no signs of slowing, one that will only grow.What do you think of each of these services? If you have used one (or more) of them,please leave a comment telling us about your experience. Indeed, how many custom-made social networks are you currently a member of? richard macmanus The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verificationcenter_img Related Posts Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Auditlast_img read more

Sreenath Arvind replaces injured Milne in RCB squad

first_imgRoyal Challengers Bangalore (RCB) pacer Adam Milne, who is out with an injury, was on Wednesday replaced by Sreenath Arvind.The technical committee of the Indian Premier League (IPL) approved the change on Wednesday.This will be Arvind’s second stint with RCB. The left-handed paceman was part of the RCB squad in the 2011 and 2012 seasons and was their highest wicket-taker in 2011 with 21 scalps in 13 games.The technical committee consists of Board of Control for Cricket in India (BCCI) secretary Anurag Thakur, Sourav Dasgupta, Subir Ganguly, Sourav Ganguly and Ravi Shastri.last_img read more

4 Marketing Lessons from the Presidential Campaign Trail

first_img — The fact that Mike Huckabee is still in the race is pretty interesting. The guy has been all but shunned by the Republican establishment and has a very small fraction of the funds of the other leading candidates, yet he won in Iowa and is still a “player” to be dealt with. We have done some analysis of the candidates and we were surprised to see how closely correlated the number of inbound links into the candidates’ sites were to predicting results. The interesting thing about Huckabee is that he was a relative unknown until a month ago, but his “remark”able (def: worthy of remarks, unique) message has attracted more inbound links to his website than Romney or McCain. If your company has a unique/remarkable message, others will comment on it (link to it) which drives you qualified visitors and which informs the search engines that you are interesting. Fill Your Brand With Meaning Make rules, don’t follow them Authenticity counts — At first, Obama was just acandidate trying to get heard in a noisy marketplace, but now he has become an idea and a brand that is full of meaning to potential voters. This is a difficult thing to do, but companies must fill their own brand with meaning the way Obama has done so. Here at HubSpot, we have gone through some exercises that talk about what type of brand we want to be and what adjectives we want people to think of when they think of us. I suspect we will write about this in detail at some point. This blog does not endorse either party or any candidates. The presidential election is a fascinating petri dish for those of us interested in marketing and strategy, so I cannot resist the temptation to comment on some of what’s happening. Here are some of the marketing ah-ha’s that have hit me in watching the election over the last few weeks and months: — I was watching some of the advertisements from Obama and Hillary. Early on, Obama defined the “rules of the game” and the decision criteria to be “change.” Hillary’scenter_img — I’m a big fan of Tim Russert and his show “Meet The Press.” This morning after his usual grilling one of the candidates, he had on two political consultants — one from each party. The consultants might be proven wrong, but they both predicted that Obama and McCain would win their respective party’s nomination and one of them credited that each of them were going to win because voters felt that they spoke from the heart, with conviction, and not based solely on polling data. I could not help but think how this correlated with businesses and their presence on the internet/blogosphere and how when companies have a singular vision and are able to lead their market, they are often richly rewarded. new Internet Flattens The Marketplace creating opportunity for new, “remark”able entrants advertisements now talk about how she is the real “change” candidate. She sounds particularly defensive in these ads and is now playing right into Obama’s hand. Hillary may end up pulling this election off, but I think she’s making a huge miscalculation from a marketing strategy perspective. If the rules you tried to set (i.e. that you are the “inevitable” candidate) are not working, you are better off trying to create a new set of rules than playing by your opponent’s rules. Originally published Jan 7, 2008 12:00:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Can Google Make Ebooks Like Water?

first_imgToday Download our inbound marketing kit Originally published Dec 1, 2010 10:45:00 AM, updated July 03 2013 goXunuReviews Marketing Takeaway Free Download: Inbound Marketing Kit that The Wall Street Journal Google’s entry, even though it may be late, is possibly the final push that digital books need for mainstream adoption. What does this mean for marketers? Looking at sales of e-readers as well as tablet devices, it looks like 2011 is poised to be a year on continued shift in the way people consumer information. Whether your business is B2B or B2C, it is critical to provide news, information and thought-leadership content in a format that allows for maximum consumption and engagement from prospects, leads and customers. 

This likely means keeping a close eye on how your audience is accessing your content online. Additionally, you may consider looking for industry research or conducting a survey of your target customers to see how many of them consume ebooks and long-form digital content. Photo Credit: The Wall Street Journalcenter_img Google’s goal with this project seems grand: ebook ubiquity. The company seeks to make ebook distribution and access as ubiquitous as drinking water. Can Google do this? Well, that is yet to be seen, though the general approach has worked well for them in the mobile device market. Google Inc. is in the fine stages of launching Google Editions, the company’s own online ebook store that would compete with Amazon, Apple, Barnes and Noble and others. Reports state that Google Editions could launch by the end of 2010. With this launch Google is making an effort to open up a closed ebook market, in a similar philosophy that it has taken with its Android OS.Google’s goal is to provide ebooks that consumers can read anywhere. Users will buy books directly from Google or from other online retailers—including independent bookstores. These books will then be added to an online library tied to a user’s Google account. From this account users will be able to access books on most devices with a web browser, such as smartphones, tablets and computers. Dominique Raccah, publisher and owner of Sourcebooks Inc. “The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast.” Learn more about inbound marketing and how to combine blogging, SEO and social media for results. “Google is going to turn every Internet space that talks about a book into a place where you can buy that book,” said for If you find that ebooks are an important part of the information mix that appeals to your target audience, then you might want to consider distributing your long-form content, like whitepapers and product catalogs in ebook formats. This will add an extra step to your content production process, but using a service like Lulu.com, you can self-publish an ebook quickly and create a new way for your inbound marketing content to be consumed. . reported Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Set Social Media Marketing Goals

first_img Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numberscenter_img Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpotlast_img read more

7 Ways to Optimize Content for Social Sharing

first_img Social Media Engagement Originally published Sep 14, 2011 12:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a very valuable tool for promoting content. While it’s a good idea to make sure you’re spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. By making it easy for others to share your content to their personal networks as well, you’ll be significantly extending the reach of your content.So what can you do to help move this process along? While you can’t directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips…How to Make Your Content More Social Media Share-Friendly1. Magnetize your article titles. By “magnetize,” we mean it’s important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content. Boring titles be gone! Be sure the headlines you use are eye-catching, interesting, and clearly indicate what the content will be about.2. Keep your article titles brief. Certain social media sites — like Twitter — limit the number of characters that can be used in a post or update. When people share an article, they often like to include some of their own commentary with it. Keep in mind that the post will also need to leave room for a shortened URL to the content itself. Don’t take up that precious social media real estate with a long title. Keep it brief so your sharers can add some of their own insight, too.3. Add enticing meta descriptions. When you share a post on sites like Facebook, LinkedIn, and Google+, they automatically pull in a description of the post. Most sites generate this description from the URL’s meta description. While meta descriptions no longer mean very much for search engine optimization, they are very helpful for social media optimization. Be sure each blog post, web page, and landing page you create includes an enticing meta description to motivate social media users to check out your content.4. Add an attention-grabbing image. Similarly, when posting content to social media sites, most sites will also pull in an image to show. Make sure your social media shares are more visually pleasing by making it a habit to add photos and images to all your content.5. Include hashtags or Twitter usernames in titles (when appropriate). Sometimes you want to give your content some extra visibility. Maybe it’s an important news announcement or your talking about a particular person or event. When appropriate, consider including the event’s hashtag or the person’s @username directly within the title. Then when people share your content, it will automatically show up in the hashtag’s stream or the @username’s mentions, which will give it added visibility and encourage even more sharing.6. Add social sharing buttons. According to a recent study from BrightEdge Technologies, websites that include social sharing buttons generate 7x more mentions than those that don’t. Adding social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ is a great way to encourage your site visitors to share your content in social media, so add these buttons to every landing page, web page, blog article, and other piece of content you create. Don’t miss out on this juicy piece of low-hanging fruit.7. Make sure your content is high in quality. At the very least, the content you’re hoping will spread in social media needs to be good. You can try every one of the tricks we just mentioned, but if your content is no good at its very core, none of it is going to matter. Focus most of your energy on creating high quality content, and usually, the shares will follow.What other tips would you suggest to make your content social media share-friendly?Image Credit: carlos_mayalast_img read more

The Ultimate Guide to Pinterest Marketing

first_imgWhen I open up Pinterest, I’m in trouble.That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more.In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends.Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.Free Resource: 12 Pinterest Templates for BusinessSo, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.But first, we’ll review what the platform is and how it works — let’s get started. What is Pinterest? Pinterest Social Media Marketing Pinterest Marketing Strategies Pinterest for Small Businesses What is Pinterest? Sign up for a business accountCreate boardsChoose the right categories for your contentUse unique images and videosBuild your followingThink about your target audienceUse keywordsAdd hashtags to your contentShare your content on other social networksIntegrate Pinterest on your websiteFollow, engage, and interact with other accountsUse social media best practicesAnalyze your results Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. Users add, or Pin, their chosen content to boards with a common theme to keep it organized and so other users can discover new content related to their interests. The following 13 Pinterest marketing strategies are universal, meaning they’re applicable to businesses in all industries, of any size.1. Sign up for a business account.To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager.2. Create boards.You’ll want to share your content on boards. Boards are where you save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.SourceYou can also invite people to join your boards — which would make your board a “group board” — if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.3. Choose the right categories for your content.By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.SourceSome of the most popular Pinterest categories include travel, health and wellness, and beauty.5. Use unique images and videos.Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?Here are some ways to ensure you’re sharing great and unique visual content on Pinterest:Use branded images without faces — these receive 23% more Pins on the platform than those with faces.Create and share branded videos to promote your products and company. 75% of Pinterest users say they’re likely to watch branded videos about topics that interest them.Pay to use Pinterest’s Promoted Video feature if you have the budget.Share images and videos that show your products in action so viewers can more easily envision themselves using them.Avoid excessive blank (or white) space in your images — images with 30% less blank space in the background are pinned most.Create videos between 30-90 seconds long because they’re proven to have the highest performance.Create specific boards to share images of your company’s most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.6. Build your following.Once you’ve created your Pinterest account, made some boards, and determined which categories you’ll share your content in, and thought about the type of content you’re going to share, you can begin building your base of followers.It’s important to work in this order so anyone who comes across your profile — while you’re working to increase your follower count and become more established on the platform — will be able to gain a better understanding of the type of content you’ll be posting and what your brand stands for.How to build your following on Pinterest.Although you can search for and add specific friends via their name, Facebook account, and other identifiers, this is time-consuming and would make it nearly impossible to really grow your following substantially. Instead, consider the following methods to build out your base of fans and followers on Pinterest.Promote your Pinterest account via your other social networks.Follow accounts you believe would want to follow you back.Watch what your competitors are doing to increase their base of followers and learn from their techniques.Use keywords and hashtags in your posts (we’ll discuss these tactics in more detail later).Ask influencers to re-post some of your content to gain the attention of their followers.Pay for a Pinterest ads account to run ads on the platform.7. Think about your target audience.While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.You can do this in a few different ways:Research your buyer personas to determine what type of content would be most helpful and appealing to them.Survey and ask your current followers and customers for feedback on what they want from your company on Pinterest.Look at what your competitors are doing well (or not) to help you think about new ways to push out your content and make it unique.View the boards of your current followers and customers to aid in your understanding of who your audience is and what they’re most interested in.8. Use keywords.By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Keywords and phrases on Pinterest are related to specific niches being searched by users.For example, if you sell suitcases, you might use keywords and phrases like “vacation” or “going on a trip” throughout your profile and Pins. This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds.Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through search:Bio and profilePin descriptionsBoard titlesBoard descriptionsImage-Alt-TextFor those of you who choose to pay for Pinterest ads, there’s also an option to use the platform’s keyword targeting tool to help you reach your audience through your ads.9. Add hashtags to your content.Hashtags — which are keywords and phrases preceded by the “#” symbol — are another great way for you to organically market to and reach your target audience. Hashtags on Pinterest work the same way they do on most other social media sites (like Instagram, for example) and when leveraged, make your content more search-friendly.Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.10. Share your content on other social networks.To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.11. Integrate Pinterest on your website.By integrating Pinterest on your website, you’ll be able to easily drive traffic from one of your web pages directly to your Pinterest profile so your leads and customers can begin viewing your content in seconds (and hopefully follow you!).These Pinterest widgets and buttons allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The network’s widget builder helps you quickly customize, create, and add this feature to your site.Source12. Follow, engage, and interact with other accounts.When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:Follow new accounts of users who state or show they have interests related to the work your business does and the content you post (you can do this by searching keywords and hashtags or reviewing the people who follow your current audience members).Re-Pin, “Like”, and comment on the content your followers and fans share.Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved (in a giveaway or contest for example).13. Use social media best practices.When using Pinterest, be sure to follow the same social media practices you would on other social networks. Examples of this include remembering to interact and engage with your followers, regularly post to (and update) your account, and avoid blatant self-promotion that feels pushy and forced to your audience.Additionally, you can focus on the following five best practices to boost engagement on Pinterest.Encourage your followers to feature your brand in their content (and maybe offer to repost them or re-Pin their content if they do).Provide your audience with an incentive — such as a prize — for choosing to follow and interact with you as well as create posts featuring your products and branding.Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.Ensure your content is helpful and useful for your audience members — all content should have a purpose and/ or meaning.13. Analyze your results.If you’re putting all of this effort into marketing on Pinterest, it’s probably safe to assume you’re going to want to ensure the work you’re doing improves your business’ conversions and brand awareness.So, you’ll need to analyze the results of your Pinterest marketing efforts to keep track of your referral traffic, number of engagements, leads generated, and anything else you’re interested in learning more about. The easiest way to do this is through Pinterest Analytics.Pinterest Analytics provides you with four major types of information including:Metrics about your profile as a whole.Insights about the number of people who save and re-Pin your content.Platform metrics to understand how people interact with your content via both desktop or mobile.Data about your most popular Pins. Pinterest Marketing Tools Originally published Jan 31, 2012 12:17:00 PM, updated March 29 2019 Pinterest for Small BusinessesIf you have a small business, you may be wondering whether or not putting all of this effort and time into implementing Pinterest marketing strategies is actually worth it.Short answer? Yes, it is.Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.Tell a visual story.Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.Humanize your brand.Social media of any kind can help you humanize your brand and give it some personality — Pinterest is no exception. On the platform, you’re able to reach out directly to your audience members, chat with them one-on-one or as a group, and assist them through any difficulties or roadblocks they encounter while doing business with you.You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.Feature your blog posts.You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website.SourceDisplay your work and showcase your expertise.Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.Drive traffic to your website.Pinterest is a great way to drive traffic to your business’ website — this will help your small business generate leads and conversions. You can share URLs in your profile as well as on your Pins and boards. For example, you may choose to post content with a link to your email sign up page, “About Us” page, or blog.Conduct market research.Pinterest is a great resource for conducting market research. It’s especially helpful for small businesses that may not have a large following quite yet or the experience to know exactly what their audience members expect and want in terms of content.With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.Pinterest Marketing ToolsThere are a number of tools you can use to help you reach your target audience and engage users on Pinterest. There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools.1. Social Media Management ToolsSocial media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.Some popular social media and Pinterest management tools include:Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine what’s doing well with your audience members, and advice about the best days and times to share your Pins.Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post scheduling capabilities, and details about the type of content your audience wants.2. Pinterest Image Design and Creation ToolsPinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform (along with any other social media site and your website). Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.The following three tools are great for anyone who doesn’t necessarily have a background in fields like graphic design or art but still wants to share unique and polished content on their profile.Canva allows you to create professional images for Pinterest with their over 1 million images, graphics, templates, and icons available to choose from.Pablo provides you with a way to create beautiful images for Pinterest in under 30 seconds with easy-to-use effects and templates.PicMonkey gives you the ability to create and edit images and has advanced image editing tools such as masking, mirroring, and double exposure.3. Follower Count and Community Growth ToolsFollower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.Loop88 helps you to create shareable content they’ve determined is ideal for Pinterest to help you attract your target audience and grow your following.PinFollow gives you a detailed look at who’s following your Pinterest account, who you’re following back, who you follow that isn’t following you back, and how your follower count is growing over time.Start Marketing on PinterestPinterest is a powerful marketing tool with the ability to help you organically increase brand awareness, boost conversions, increase sales, and create long-lasting relationships with your target audience and buyer personas.You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest. Pinterest Marketing Strategies Pinterest Social Media MarketingOnce you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.It’s important to note there are personal and business accounts on Pinterest. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run ads if you choose — making the platform ideal for marketers.Speaking of Pinterest marketing, let’s review 13 strategies to help you improve your influence and impact on your audience through the platform. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Pinterest Marketing Topics:last_img read more

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They’re heeeeere.No, its not a Poltergeist sequel. It’s Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.Today on its blog, Pinterest announced that it’s not only letting companies set up business accounts (as opposed to personal accounts), but it’s also releasing a business-specific terms of service, totally separate from the TOS for regular ol’ people like you and me.Free Resource: 12 Pinterest Templates for BusinessPinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:”Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”So … do you already have a Pinterest account you want to convert into a business account? Convinced today’s the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)How to Convert Your Personal Pinterest Account Into a Business Account (Or Set Up a Pinterest Business Account From Scratch)Before I get into the steps to setting up Pinterest business accounts, it’s important to note that accounts won’t look any different than personal pages, aesthetically. So doing this isn’t signing yourself up for hours of extra work — you can convert your account in seconds. If you’re setting up your account for the first time, you’ll obviously need to put time into setting up boards and pinning images, but the actual account setup will only take you a very short amount of time.So … if business accounts don’t look any different from personal accounts, why even bother?A couple of reasons …First, this announcement has also been coupled with a host of resources that Pinterest has created specifically to help businesses succeed on its network. If you want to continue receiving that kind of educational content from them, you’re going to have to identify yourself as a business.Second, this dedication to businesses — releasing business accounts, creating educational tools and resources — is a signal that Pinterest is going to continue making improvements to the way its platform works for businesses. That means a host of new feature releases coming down the road. Won’t you want to be able to have access to things like, ohhhh I don’t know, a ‘Buy Now’ button, should they choose to release it? Or targeted ads? Or business analytics? I sure would. But I wouldn’t get ’em from my personal account, that’s for sure!Finally, I’ll reiterate that establishing your personal account can be accomplished in less time than it takes to brew a cup of coffee. So go get your coffee machine going, come back and set up your business account, and you’ll be done before the machine’s finished brewing.Alright, now let’s get going with the conversion and setup!How to Convert Your Personal Pinterest Account Into a Business AccountIt’s so easy, you guys. Here’s all you need to do:Step 1: Go to business.pinterest.com, and click the red ‘Convert your existing account’ button.Step 2: Next, select your ‘Business Type,’ and update your ‘Contact Name,’ and ‘Email Address,’ if necessary.Pinterest also guides you through the ‘Business Type’ choice that’s most appropriate for you by providing parenthetical examples next to each type. Also note that the ‘Contact Name’ can be anyone — it’s not publicly shown. For your email address, you should use a company email address if you aren’t already so it’s not tied to any one employees’ personal email address.Step 3: Still on the same page, fill out the next section, ‘Profile Info.’None of this needs to change unless you didn’t fill it out when you first set up your account, or you want to make edits. All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account.Step 4: Scroll down to the ‘Agreement’ section, and read the agreement. Then, agree to it. (Or don’t, I suppose, but I can’t help you from there.)Once you’ve accepted Pinterest’s terms by checking the check box, the ‘Convert Account’ button will turn red, and you can press it to change your heretofore personal Pinterest account into a business account!Voila! That’s it — You’re done. Told you it was easy.How to Set Up Your First Pinterest Account as a Business AccountNow, what do you do if you don’t already have a Pinterest account? How do you set up your first Pinterest account as a business account? Good news; it’s just as easy as converting an existing account. Basically, you follow the exact same steps we just went over — except instead of clicking the big red ‘Convert your existing account’ button in Step 1, you click the smaller red text below it, ‘New to Pinterest? Join as a business.’ As a reminder, this is found at business.pinterest.com.Once you click this, the only difference is that the fields on the next screen — e.g. your profile image and ‘About’ section — will be blank, because your profile’s brand new.Once you’re done, there are plenty of resources available to help you fill out and optimize your account. Pinterest itself will walk you through things like verifying your website and how to add buttons to your website — you can also download our ebook about How to Use Pinterest for Business to get access to best practices and ideas to make your venture into Pinterest successful.What the New Pinterest Business Terms of Service SayAlong with the new business accounts came business-specific terms of service. And I’ve gotta say, this entire business account rollout has proven that Pinterest, as an organization, totally gets the importance of educational content. Not only did they release a bevy of business resources to help marketers use their platform successfully (more on that next), but they also released a “translated” version of their business terms of service devoid of legal jargon. You can read them in full here, but here are the highlights:You can only open an account on behalf of a company that you’re, well, allowed to open an account on behalf of.The content you post on Pinterest can be used by other Pinterest users. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. If they start doing something weird with it outside of Pinterest that they’re not supposed to do, Pinterest ain’t havin’ anything to do with it.Pinterest expects that any content you post from third-party content creators and owners doesn’t violate any laws or infringe the third party’s rights.The biggest TOS change, other than the fact that there are now two separate ones, is that the TOS for “people” is about half as long as it used to be. Which makes sense, because now Pinterest doesn’t need to cram in legal terms that really only applied to businesses.New Pinterest Resources and Tools for BusinessesAlong with these rollouts, Pinterest has published some educational content — worth checking out — that will help businesses better use Pinterest. Here’s what they’ve released that you can use to improve your Pinterest performance.Pinterest Case StudiesMy favorite new resource is its case studies, which feature businesses that are doing great work on Pinterest. You can find these when you visit business.pinterest.com and scroll down below the fold. As you can see, Pinterest features case studies from five different organizations:When you click into the case study, it features the things they do best in the left navigation. Jetsetter, for example, talks about how to:Engage an AudienceEncourage Site ExplorationUse Group BoardsI encourage you to check out all the case studies to learn as much as you can about using Pinterest as a business, and then do a deeper dive into the case study that has similar business goals — which they are nice enough to spell out for you at the top of each case study. Originally published Nov 14, 2012 3:30:00 PM, updated July 28 2017 Pinterest Best PracticesPinterest created another section on business.pinterest.com called What Works, and it outlines … what works for businesses on Pinterest! It covers four sections:Telling your brand’s storyBuilding a community on PinterestHow to send traffic to your siteHow to analyze your Pinterest presence to improveI highly recommend checking out the community-building section, as the Pinterest community is tight-knit and strong. If you can garner a following, you’ll be glad you have them on your side. And, of course, the section on how to send traffic to your website is very useful — there, you’ll learn how to do some technical things, like adding a ‘Pin It’ button to your site so your content is easier to share.Buttons and WidgetsSpeaking of “technical things,” the last major piece of documentation Pinterest released for businesses is its improved documentation on how to use sharing and follow buttons and widgets. You can find this under the Buttons and Widgets section on business.pinterest.com, and it will teach you how to add ‘Pin It’ and ‘Pinterest follow’ buttons to your website, as well as profile or board widgets.As far as we can tell, the profile and board widgets are new features. The profile widget lets you embed code on your site that shows your 30 most recent pins, while the board widget lets you embed code on your site that shows 30 of your favorite board’s latest pins.Whether you’re a new or seasoned pinner, I encourage you to spend some time looking at the educational resources and documentation on the new Pinterest business site. And of course, I encourage you to get that personal Pinterest account converted into a business account today!Does Pinterest’s dedication to supporting business’ presence on its social network make you want to dedicate more resources to pinning? Is this the tipping point for your business to try Pinterest for business for the first time?center_img Topics: Pinterest Marketinglast_img read more