One of South Africa’s greatest cricketers ever played in only seven test matches but, to quote former Australian captain and respected television commentator Richie Benaud, Mike Procter was “a marvellous all-rounder who would have walked into any test team since the war”.Unfortunately for Mike Procter, at just 23 years of age he played his last test, as South Africa was banned from international cricket because of the apartheid policies of the country’s government. Despite being robbed of the greatest stage of them all, Procter went on to confirm his greatness, such was his dominance of Currie Cup cricket in South Africa and even more so of county cricket in England.Short test careerHis short test career showed clearly that he was a player of the highest ability. In all seven matches he played he faced Australia, opening the bowling with Peter Pollock and claiming 41 wickets at the miserly average of 15.02.Playing in powerful teams that included batting stars such as Graeme Pollock, Barry Richards, Denis Lindsay and Ali Bacher, he was given fewer opportunities to shine with the bat, coming in low down the order. In later years, though, he would prove himself to be an an immensely effective and powerful striker of the ball.In the seven tests Procter played in, South Africa beat Australia six times. In the seventh, the Australians were saved by rain from another defeat.Equalled the world recordShortly after the end of his test career, Procter went to work on his batting, making six centuries in succession, equalling the world record held by CB Fry and the legendary Sir Donald Bradman. His effort included his highest first-class score of 254 against Western Province. Prior to that he had played a single season for Province and showed just how powerful he was with bat in hand, hitting the highly rated Australian spinner Ashley Mallett for five successive sixes.Actually, Mallett came off better than Somerset’s Dennis Breakwell, who at Taunton in 1979 was punished for six sixes in succession, from the last two balls of one over and the first four of the next.An apt description of Procter would be as an all-action cricketer. As a bowler he had an unorthodox, chest-on action with whirling arms that made it appear as if he was delivering the ball from off his back foot. As a batsman he was a clean hitter of the ball who had the ability to score at an exceptionally fast rate. At both bowling and batting, opponents could sum up his performances in one word: intimidating.ProctershireHe first played for English county Gloucestershire in 1968, a team that would later often be referred to as Proctershire, such was the influence he had on its fortunes. On joining the county his impact was immediate with both bat and ball, and he was close to completing the rare double of 1 000 runs and 100 wickets when a knee injury ended his first season.There were many outstanding performances by Procter in his time with Gloucestershire, but some achievements stand out: The 103 wickets he took in the 1969 season was special. In 1970 he was named by the cricketer’s Bible, Wisden, as one of their cricketers of the year. A 79-minute century at Lords earned Procter the Walter Lawrence Trophy for the fastest century of the county season in 1971.Facing Yorkshire at Sheffield that season, Gloucestershire needed to score 201 to win, but at tea they were struggling on 28 for 3 with only 85 minutes left to play. This did not deter Procter, whose only thought was of winning the match – for him, a draw was out of the question. He tore into the Yorkshire attack, smashing three sixes and 17 fours in an innings of 111 that saw Gloucestershire to victory with two overs to spare.Purple patchIn 1973 he went through a purple patch, blasting four centuries in 11 days, He then followed that up with 94 runs and 2 for 27 in the final of the Gillette Cup to guide his county to the one-day title.Against Essex in 1978 Procter made 203, an innings that included 26 fours and four sixes, and such was the standard of his batsmanship that Wisden said it was “generally regarded as the best innings seen on the ground since Hammond’s heyday,” comparing the South African star to the great Walter Hammond.In 1979, Procter claimed the fastest century of the season in England again, blasting to his ton in only 57 minutes. Against Leicestershire he was, to put it simply, unbelievable. He smashed a rarely seen century before lunch and then followed that up with a hat trick. It was the second time that the feat had been performed in the past 42 years – the previous time was seven years before, by one Michael John Procter!Another hat-trickThe very next match Gloucestershire played, Procter was at it again, claiming another hat trick. As if to show that he hadn’t forgotten how to handle a bat, he then crashed a century in only 76 minutes against Surrey, with 90 runs out of his 102 coming in boundaries, including five sixes.Showing off tremendous talent and a level of performance above that of mere mortals, Procter then declared that he would score the season’s fastest century. He just missed out against Somerset with a powerful 93 in only 46 minutes. Against Warwickshire he massacred the opposition bowling to the tune of 92 in 35 minutes, scoring all but two of the runs in a stand of 80 with Chris Broad. The final match against Northamptonshire brought him the 57-minute century that enabled him to claim the Walter Lawrence Trophy.Another unique record he established in county cricket was becoming the only man in history to claim two all-LBW hat tricks. No one else has ever managed that.Currie Cup recordProcter’s test career ended in 1970, but he gave a glimpse of what the game missed out on in South Africa in 1976 when he claimed a record 59 wickets in the Currie Cup.He put such effort into everything that he did in the game that it was interesting to note that Australian fast bowling legend Dennis Lillee considered Procter part of his ideal bowler: “The breath-taking run up of Wes Hall, the silk smooth delivery of Ray Lindwall, the blistering pace of Jeff Thomson, the fire-brand aggression of Freddie Trueman, the scintillating swing of Alan Davidson, the devastating cut of John Snow, the nagging accuracy of Brian Statham, the lethal bouncer of Charlie Griffith, the demoralising yorker of Andy Roberts, the unstinting stamina of Mike Procter and the sheer brilliance of Keith Miller.”The fact that he nominated Procter’s stamina is both a tremendous tribute and very telling observation about the great all-rounder.Up there with the best everDoctor Ali Bacher, who captained Procter in the Springbok team, believes that given the chance to enjoy a long test career, the Natal star would have ranked second only to Sir Garfield Sobers as an all-rounder in the history of test cricket.“They say in the world of cricket that Sir Garfield Sobers was the best and then there were people like Ian Botham and Imran Khan, Kapil Dev,” said Bacher. “I feel that if Mike had played more than those seven Tests he would have been closest to Sir Garfield Sobers. He was a magnificent batsman, had terrific timing and a very positive batting style. He was also a very astute captain.”Sir Garfield Sobers himself had only good things to say about Procter: “There have been few better all-round cricketers in the world in my time. As a bowler he is fast, hostile and aggressive. I would put him in the same class as Charlie Griffith and Roy Gilchrist for bowling a bouncer no batsman likes receiving.”A true all-rounderMost people would have regarded Procter as a bowling all-rounder, but 21 936 runs and 48 centuries are a good argument against this. Then again, 1 417 at 19.53 per wicket is a good argument for that claim.Some very interesting comments on Procter’s batting prowess came from Pakistani great Zaheer Abbas, who also played for Gloucestershire and was referred to as the Asian Bradman.Abbas, who scored 34 843 runs in his career, including 108 centuries, at the superb average of 51.54, said of Procter: “If I were to pick a World XI, he would be one of the first batsmen I would choose. Mike Procter was one of the best batsmen I have played with. He is one of those all-rounders I was lucky enough to play with.A great leader“He was not just a good all-rounder but also a great leader. It was under his captaincy that Gloucestershire won so many tournaments. He was not just a good fast bowler but also a great off-spinner. He took a lot of wickets for Gloucestershire as an off-spinner. It was pleasure to play with such a great player. I learnt a lot from Mike and he was my idol.” High praise indeed!When the assessments from the game’s greats keep coinciding, there is no doubt that one should believe them. When Mike Procter is described as a great of the game of cricket, you had better believe it.Would you like to use this article in your publication or on your website? See: Using SAinfo material
19 January 2012The National Institute for the Deaf (NID) has called for sign language to be recognised as one of South Africa’s official languages.According to the NID, sign language is the fifth most used language in the country, with more people using it, for example, than those who speak SiSwati, IsiNdebele and TshiVhenda.The NID said that about four-million South Africans had hearing difficulty, while 1.5-million were “profoundly deaf”, with 93 percent of the deaf being unemployed.This was revealed during public hearings on the South African Language Bill hosted by Parliament’s portfolio committee on arts and culture in Cape Town on Tuesday.Several organisations and individuals were set to add their input into the Bill. These include the Pan South African Language Board, the Law Society of SA, Afrikaanse Taal en Kultuur Vereniging, Vriende van Afrikaans, and FW De Klerk Foundation.Ernest Kleinschmidt, one of the board directors at the NID, was one of those invited to add his voice to the Bill. He made a compelling appeal for the recognition of sign language.“I’m a deaf person. I’m proud of the language I use,” Kleinschmidt told the house, asking if there were people who did not use sign language in their daily life. He said people used sign language to express themselves, adding that “without communication, we are all deaf and dumb”.Avoidable sufferingHe asked that the Bill be crafted to include sign language as one of the official languages in the country.The NID said many deaf children suffered both at school and at home as they were not understood.Committee chairperson Thandile Sunduza said the South African Constitution had to be amended to accommodate the language.Among other things, the South African Language Bill seeks to provide for the “regulation and monitoring of the use of official languages by national government for government purposes”. It calls for the adoption of language policies by national government departments, national public entities and national enterprises.It also proposes the identification of at least two official languages that “a national department, national public entity or public enterprise will use for government purposes”.Indigenous languagesDuring his submissions, Dr Neville Alexander of the Xhosa Africa Network called for government and non-profit organisations to preserve indigenous languages.“If we are serious about democracy, we should take indigenous languages seriously,” Alexander said, indicating that democracy depended on people being able to communicate with each other.He said the government should review the “language dispensation in this country”.“Languages can cause conflict, but they can also reconcile people,” he said, cautioning that the language debate should not be a racial one.He said languages such as Afrikaans, IsiZulu and IsiXhosa were equal, and called for each province to have a Language Act. Currently, only the Western Cape and Limpopo had legislative pieces governing languages.Source: BuaNews
27 June 2013Italian auto maker Fiat and its majority-owned US subsidiary Chrysler have announced the opening of a new parts distribution centre in South Africa to service dealers, retailers and customers in the southern African region.The 19 000 square metre Mopar facility in Pretoria will distribute more than 50 000 part types to 80 delivery points in South Africa, Botswana and Namibia.Mopar is the service, parts and customer-care brand for Chrysler and Fiat. Since Fiat’s alignment with Chrysler, the companies have opened Mopar warehouses in Argentina, Australia, Brazil, China, Japan, South Korea, Russia and the United Arab Emirates.“We will strategically grow our parts distribution network in order to support our brands and customers in the marketplace,” Mopar CEO Pietro Gorlier said in a statement on Monday.“Our new parts distribution center will further improve service to our dealers, distributors and customers in this region. We will continue to look for opportunities to support our growth.”The South African Mopar facility will support the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep and SRT makes.According to Mopar, its parts “are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide”.SAinfo reporter
Artificial intelligence helps scientists map behavior in the fruit fly brain Examples of eight fruit fly brains with regions highlighted that are significantly correlated with (clockwise from top left) walking, stopping, increased jumping, increased female chasing, increased wing angle, increased wing grooming, increased wing extension, and backing up. By Ryan CrossJul. 13, 2017 , 1:00 PM Kristin Branson Can you imagine watching 20,000 videos, 16 minutes apiece, of fruit flies walking, grooming, and chasing mates? Fortunately, you don’t have to, because scientists have designed a computer program that can do it faster. Aided by artificial intelligence, researchers have made 100 billion annotations of behavior from 400,000 flies to create a collection of maps linking fly mannerisms to their corresponding brain regions.Experts say the work is a significant step toward understanding how both simple and complex behaviors can be tied to specific circuits in the brain. “The scale of the study is unprecedented,” says Thomas Serre, a computer vision expert and computational neuroscientist at Brown University. “This is going to be a huge and valuable tool for the community,” adds Bing Zhang, a fly neurobiologist at the University of Missouri in Columbia. “I am sure that follow-up studies will show this is a gold mine.”At a mere 100,000 neurons—compared with our 86 billion—the small size of the fly brain makes it a good place to pick apart the inner workings of neurobiology. 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Each enables the researchers to control different, but sometimes overlapping, subsets of the brain by simply raising the temperature to activate the neurons.Then it was off to the Fly Bowl, a shallowly sloped, enclosed arena with a camera positioned directly overhead. The team placed groups of 10 male and 10 female flies inside at a time and captured 30,000 frames of video per 16-minute session. A computer program then tracked the coordinates and wing movements of each fly in the dish. The team did this about eight times for each of the strains, recording more than 20,000 videos. “That would be 225 straight days of flies walking around the dish if you watched them all,” Branson says.Next, the team picked 14 easily recognizable behaviors to study, such as walking backward, touching, or attempting to mate with other flies. This required a researcher to manually label about 9000 frames of footage for each action, which was used to train a machine-learning computer program to recognize and label these behaviors on its own. Then the scientists derived 203 statistics describing the behaviors in the collected data, such as how often the flies walked and their average speed. Thanks to the computer vision, they detected differences between the strains too subtle for the human eye to accurately describe, such as when the flies increased their walking pace by a mere 5% or less.“When we started this study we had no idea how often we would see behavioral differences,” between the different fly strains, Branson says. Yet it turns out that almost every strain—98% in all—had a significant difference in at least one of the behavior statistics measured. And there were plenty of oddballs: Some superjumpy flies hopped 100 times more often than normal; some males chased other flies 20 times more often than others; and some flies practically never stopped moving, whereas a few couch potatoes barely budged.Then came the mapping. The scientists divided the fly brain into a novel set of 7065 tiny regions and linked them to the behaviors they had observed. The end product, called the Browsable Atlas of Behavior-Anatomy Maps, shows that some common behaviors, such as walking, are broadly correlated with neural circuits all over the brain, the team reports today in Cell. On the other hand, behaviors that are observed much less frequently, such as female flies chasing males, can be pinpointed to tiny regions of the brain, although this study didn’t prove that any of these regions were absolutely necessary for those behaviors. “We also learned that you can upload an unlimited number of videos on YouTube,” Branson says, noting that clips of all 20,000 videos are available online.Branson hopes the resource will serve as a launching pad for other neurobiologists seeking to manipulate part of the brain or study a specific behavior. For instance, not much is known about female aggression in fruit flies, and the new maps gives leads for which brain regions might be driving these actions.Because the genetically modified strains are specific to flies, Serre doesn’t think the results will be immediately applicable to other species, such as mice, but he still views this as a watershed moment for getting researchers excited about using computer vision in neuroscience. “I am usually more tempered in my public comments, but here I was very impressed,” he says.
Royal Challengers Bangalore (RCB) pacer Adam Milne, who is out with an injury, was on Wednesday replaced by Sreenath Arvind.The technical committee of the Indian Premier League (IPL) approved the change on Wednesday.This will be Arvind’s second stint with RCB. The left-handed paceman was part of the RCB squad in the 2011 and 2012 seasons and was their highest wicket-taker in 2011 with 21 scalps in 13 games.The technical committee consists of Board of Control for Cricket in India (BCCI) secretary Anurag Thakur, Sourav Dasgupta, Subir Ganguly, Sourav Ganguly and Ravi Shastri.
inbound marketing kit Topics: Originally published Jun 2, 2009 12:49:00 PM, updated October 20 2016 at InboundMarketing.com “Don’t know it? Don’t show it.” Inbound Marketing Kit Enlightened Stupid Marketer If you’re a marketer and you don’t take yourself too seriously Here’s some of my favorite quotes relevant to the inbound marketing mission: It’s not that digital marketing isn’t proven, it’s that I can’t conduct a thorough ROI. I prefer someone to be aware of my product than to not purchase it. They can’t convert if they’re not aware. Download our I don’t do ROI on the rest of my media mix. But, that’s because they’re proven.” Learn more about inbound marketing and how to combine blogging, SEO and social media for results. “You’ve got to hone your marketing mix. I like to stick with proven offline strategy … to drive awareness. Amused? Vote for . , you will be rolling on the floor after you watch this. For instance … Why would you give paid search credit for a certain conversion when it might just be a spillover of awareness of a USA Today Newspaper ad … that noone looked at? Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Roger Smith Hotel – thanks!!! I had a great time and will definitely be staying at RSH again (and recommending it to others!)” 6. Be Curious @RSHotel ), the hotel’s new media marketing manager, said in a telephone interview that he will soon be using Twitter to target people who have mentioned “beer” and “NYC” on Twitter. His goal? To invite beer enthusiasts to a . Wallace is planning the same marketing strategy for an upcoming wine-tasting event. @1indienation Adam Wallace ( 5. Aim at User-Generated Content – The hotel has had great success with their , “If you could equip your customers to be excited, passionate carriers of your story, why wouldn’t you try a few things and see what worked?” Photo credit: The Roger Smith Hotel’s music mix honoring the hotel. In her mix she gave a shout-out to the chef at the hotel’s restaurant 3. Show Real Faces discussions. You should also be ” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Interact With People ‘s 2,328 (as of today) Twitter followers. She is part of an online community that receives the hotel’s good morning wishes along with updates about upcoming events and special deals. And she gladly responded to this social hospitability, ” YouTube channel Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? to their recent guest, Courtenay Bird. brewery dinner – Community conversations constitute a central part of any outreach campaign. Roger Smith has been successful interacting with people on showing the many faces of the Roger Smith community. In Wallace’s words, by “putting a face to it” people understand the hotel environment and provide valuable feedback. Thus, small and independent businesses have the power to compete with bigger corporations. for tips and tricks to drive inbound marketing using Twitter. podcast – “Keep it more about the stories,” advised Wallace. The Roger Smith Hotel, for instance, maintains an entire website, Topics: knocking down the old school walls of customer service @courtenaybird ” 2. Tell Stories wrote Flickr – Don’t be afraid to experiment. That’s how the Roger Smith built its media presence. As Chris Brogan, another Roger Smith guest . Her music message with Latin, jazz, reggae, and dance tunes can inspire anyone who wants to feel the hotel’s vibe. Social Media Glad you got home safe. I hope all was great during your stay! It was all our pleasure!” tweeted and quirky articles about art exhibits, restaurant deals and, naturally, ” and allowing space for more efficient communication with past, current and potential customers. Bird is one of the – User-generated content — reviews, comments, tweets, podcasts — greatly influences customer decisions. For example, Roger Smith Twitter follower, Rachael Depp ( Roger Smith Life ) recently put together a @adwal Originally published Jun 9, 2009 11:54:00 AM, updated October 01 2013 . The social networking tool helps the hotel promote its events and offer special Twitter deals. As a result, the Roger Smith reaches a new audience and drives traffic to its website. RSHotel You can follow this example by actively blogging, uploading video clips, tweeting and participating in campaign 4. Optimize Different Channels , which revolves around sharing stories and engaging the community. “Do not see it as just advertising because it is not. It is an open communication,” explained Wallace. It aims at offering transparency rather than, as Wallace put it, “blasting people with sales.” Facebook Flickr Photostream photo stream), a Roger Smith Life Download the free webinar social media is a hub for photos, articles, video materials, Twitter news and events. It features a photo gallery (as well as a . In other words, it uses a range of content channels to offer a true taste of the hotel’s culture. The Roger Smith, an independent New York City hotel with about 110 employees, uses social media to increase its brand awareness and provide great customer service. Here are six lessons you can learn from the Roger Smith’s success: Twitter
Whenever you consider a Passes Social Shares? Google+ value of social sharing For the other sites besides Twitter, none of the social sharing factors carried over at all and we didn’t notice this same phenomenon with them. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. It looks like Facebook and Google+ aren’t counting the redirects and final URLs in the same way that Twitter does as a result, or the results would have matched theirs. In summary: , particularly factors that show up in search engines or other formats, like the number of tweets or Likes a page has gotten. That led us to the weekend, and I checked the statistics on Monday. Something interesting had happened over the weekend though: As people occasionally tweeted the old URLs from the now-redirected Performable.com, those tweets counted towards the total tweets for the relevant page on HubSpot.com. Topics: It’s also worth mentioning that while Facebook, Google+ and LinkedIn don’t read the redirect when deciding where to send people, they also often don’t properly realize that they are being redirected as part of the new URL. For example, if you try to share www.performable.com today on Google+, you end up with a very strange looking preview with the Performable logo and a page on HubSpot.com, as below: Reads Redirects? After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. Unfortunately, it doesn’t appear that any of the shares passed through to the new pages. All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Don’t let something like this stop you from making important changes to your website or re-architecting how things are laid out, but if you need help we have a Putting a redirect on an old page and then pointing it to a new one didn’t move those shares through. This was somewhat a surprise to us – Since anyone who clicked on that old share or tweet still came through to the new site, we had hoped the share might come through too. Originally published Aug 10, 2011 11:00:00 AM, updated October 20 2016 Twitter One of the factors that can be easily overlooked on this front is the website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. For example, you should think carefully about where you are going to move your key resources or pages, what impact the shift might have on them, and how to make sure that you’re easily able to get found. No LinkedIn Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. We took careful stock of each of their webpages and the statistics of them, so that we could carefully measure what would happen to each of them. For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. No No . No Yes No No When Twitter formulates the count of tweets for a certain page, they first read the URL that was tweeted and then follow any and all redirects off of that URL. As a result, the following tweets afterwards did count towards HubSpot’s pages. It makes a lot of sense for Twitter to do this – that way, no matter what URL shortener someone chooses to use, they make sure they’re always recording the final URL that was being tweeted by someone. The fact that matters for the tweet count is the final URL that was tweeted, and not anything in between or if that URL was redirected. If you are ever considering moving a website or a section of your website, be very conscious not just of the obvious factors, like making sure that the pages have redirects. Also be aware that there may be things that you lose or cannot control, such as losing the social shares that may exist of your current pages. website Having established our base data, we want to check on if we could take advantage of these shares in any way and preserve their value as we moved the website redesign kit to help. No Facebook Social Media Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Happy Columbus Day weekend, marketers!Do you have fun plans for your bonus day? Although you’re probably kicking back with family and friends, we didn’t want you to forget about the important marketing updates that are going on around you.So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week.Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast CompanyAre you more concerned with earning page likes or engaging the audience you already have on Facebook? If you chose page likes over engagement, you might want to be careful. Fast Company reported that. “1 out of 50 post views gets a negative response and Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page.” Uh oh. So what does this mean for marketers? It means that you need to start focusing more on quality and less on quantity [of people who like your page]. Just because your brand has a lot of fans, doesn’t mean all of those fans are actually seeing your content. Focus on quality, keep a close eye on your frequency to make sure you’re not wearing out your fans, and always be experimenting with new types of content. To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here.New LinkedIn Company Pages Are Finally Rolled Out to EVERYONEDo you remember when LinkedIn announced the launch of their new Company Page designs on September 6th? With this announcement, only a select few brands actually had access to these new designs. Well now, this new design has rolled out to all brands! Do you know what that means? It’s time to get your own Company Page updated and optimized to suit the new look. If you need some help learning the ins and outs of the new Company Page designs, be sure to consult the Step-by-Step Guide to LinkedIn’s New Company Pages with tips and screenshots that show you exactly how you can leverage these changes in your marketing. In addition, make sure you check out the 5 examples of the new LinkedIn Company Pages here.Tumblr Finally Gives Marketers Access to Analytics, From MashableData is a marketer’s best friend. So when brands and marketers don’t have an analytics dashboard to consult to see what’s working and what’s not, they feel pretty lost. Have you been feeling this way with Tumblr? Well not to worry, because Tumblr has finally given marketers what they’ve been looking for all along: an analytics dashboard specifically for their Tumblr activities. Marketers can now use Tumblr’s preferred third-party analytics provider, Union Metrics, as a way to keep track of popular content, engagement levels, trends, and influential contributors and curators. The Union Metrics service will remain as ‘invite-only’ until November 2012, according to Mashable. Will you start leveraging Tumblr’s new analytics as soon as they are available to you? To learn more about this update, you can read the full story here.Now You Can Follow LinkedIn Influencers, No Connection Required, From Marketing LandIt seems like LinkedIn is making changes left and right! First Company Pages get a face lift, and now users have the ability to follow top industry leaders and influencers through their personal profiles. For now, users can only choose from a list of 150 influencers to follow, but this list will be expanding over time. You can see that a person is an influencer when you see a ‘Follow’ button instead of ‘Connect.’ If you have always aimed to be a thought leader in your industry, now is the time to develop that thought leadership! Once this option rolls out to more influencers, don’t you want employees at your company to be included in that list? If you’re interested in learning more about this new ‘following’ feature on LinkedIn, you should read the full story here.New Research Shows Email Marketing is Not Dead, From Social Media ExplorerYou might have heard rumors that social media will kill email. Well, according to research from Social Media Explorer, this is simply not true. In a recent survey, a representative sample of over 3,000 American social media users 12 and older were asked if they read email from brand products or companies. Of those who responded, 61 percent say that yes, they do read those emails. Does this surprise you? Were you expecting more branded emails to be chucked into the spam folder or deleted without even being opened? We have always said that email marketing is arguably the most powerful channel for lead generation, so make sure you’re not underestimating this medium in your marketing! Are you interested to learn more from this survey? You can read the full story from Social Media Explorer here.Did you encounter any other interesting marketing stories this week? Share them in the comments!Image credit: kzirkel Facebook Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 7, 2012 9:00:00 AM, updated October 20 2016 Topics:
Originally published Feb 18, 2013 2:00:00 PM, updated October 01 2013 How to Measure Visits, Leads, and Customers Generated Through Twitter Let’s first look at how you’d track customer generation from Twitter. Your first step is to look at traffic generated from Twitter. While many people look at the overall traffic from all their social media channels, it’s important to be able to isolate Twitter, and measure it on its own. There are five key metrics to track here: visits, contacts, visit-to-contacts conversion rate, customers, and contacts-to-customers conversion rate. 1) Visits Visits to your website from Twitter is reflective of the amount of referral traffic your website has attracted from Twitter. While traffic figures help you understand how successful your Twitter updates are at driving traffic to your website to can help you diagnose deficiencies in your Twitter marketing content, visits can’t be the only metric you track. 2) Contacts/Leads Contacts is the number of new people (which you may or may not classify as leads for your business), who have shown interest in your company by converting on a form on your website, and as a result, have been added to your contacts database. Whether these people became contacts by downloading an ebook, providing their information for a coupon, or submitting an application for a job, they have shown some vested interest in your business. In HubSpot’s software, for example, the ‘Contacts’ metric emphasizes the “new” concept, since conversions are only counted in the Contacts metric if they are net new leads — as opposed to re-conversions. Either way, these are your potential customers. By becoming contacts, they are now a fresh opportunity for your sales team to convert into a customer. 3) Visits-to-Contacts Conversion Rate While visits are important for understanding the traffic Twitter is sending to your website, and contacts are important for understanding all the new opportunities created for your sales team, in order to measure your marketing effectiveness, you also need to track the rate at which your visitors are converting into contacts — in other words, your visit-to-contacts conversion rate. This will not only allow you to analyze your Twitter success month-over-month, but it will also allow you to spot problems in your Twitter strategy. For example, if your traffic volume is high, but your visits-to-contacts rate is low, you have a conversion problem. Furthermore, if your visits-to-contacts rate is high but your raw number of contacts is lower than you’d like, you have a traffic problem. Topics: Marketing Metrics How to Measure Vine Marketing Success Unfortunately, there are not many ways to measure your success on Vine (at least yet , anyway). But creative, data-driven marketers still find ways to track how they’re performing. While we hope to see developments in Vine measurement, here are some metrics you can start watching now: 1) Hashtags As you may already know , you can upload a Vine video and post it to Twitter. While, like Instagram, you can’t include a link to your upload, there is an opportunity to add hashtags to the tweet copy. The main link that populates with the tweet is a link to the Vine video.Hashtags are trackable, and there are many free tools available to marketers, such as tweetreach , that will dig through all the tweets on Twitter to find every mention of any search term you request. So, simply search for your custom-made hashtag for your Vine videos, and the tool will tell you how many tweets that hashtag received, how many impressions it garnered, and how many people it reached. This can provide you with actual insight into the success of your Vine videos. 2) Follower Month-to-Month Growth Although Vine is owned by Twitter, the mobile app is treated as its own tool, naturally having its own follower count. Similar to Twitter followers, Vine followers are a part of your social database. The more people following you on Vine, the more people you have the opportunity to delight through short video snippets. And the more people you’re sharing Vine videos with, the more people you have to engage with. Over time, your goal should be to convert those people into Twitter followers. You can then try to convert those newly acquired Twitter followers into leads — and customers!The equation for this metric is naturally the same as before, but here it is again: (DECEMBER Twitter Followers — JANUARY Twitter Followers) / JANUARY Twitter Followers = Growth % Just like any other new social tool, measuring is difficult at first, and you won’t always see immediate results. Test the waters with Vine and allow it ample opportunity to help your business. If a few months down the line the benefit is no longer there, feel free to stop. Or maybe keep using it for the sake of the engagement, and just for creating Twitter content that people love . Be Smart About Twitter & Vine Prioritization By now, I hope you’ve picked up on the fact that Twitter is more than just a network for engaging in the conversation and creating a positive brand image. Hopefully, you’ve also realized the potential business benefits of experimenting Vine for marketing. But as always, you must test and analyze all your efforts to understand whether it’s even in your business’ best interest to be investing time into either Twitter or Vine.Don’t invest too much effort on Twitter unless you can measure the results of your activities and show that it’s contributing to real business results. If your closed-loop reporting reveals extremely low ROI, then it’s okay to back off and only maintain your account rather than use it heavily.At the end of the day, simply be smart about the way you prioritize your marketing initiatives, and keep an eye on the specific benefits these social networks can offer your business. Good luck! How are you measuring the success of your Twitter and Vine efforts ? We’d love to hear how we can be even better data-driven social media marketers! According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing . I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter .With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it’s becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. So how do you know if your tweets are translating into leads? What about customers? What Is the Right Way to Measure Your Twitter & Vine Marketing? We like to call it closed-loop reporting . Closed-loop reporting on Twitter is the process of tracking the path of a user who clicks on a link in a tweet, visits a page on your website, completes a form on a landing page to become a lead, and, ultimately, converts into a customer — so you can directly attribute customers to your Twitter marketing, and evaluate the effectiveness of Twitter as a marketing channel for your business. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? To bring in new customers? Of course. This post will dive into some key metrics to help you understand the ROI you’re receiving from Twitter and/or Vine.When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. Customers Generated Through Leads Acquired by Twitter Twitter Reach & Database Growth Vine, on the other hand, contributes only to the latter — growing your reach and, thus, your Twitter database. Since Vine is still in its infancy, we may see it grow into something greater. For now, it’s a great tool to attract and engage more followers for your Twitter account, from which you can then start them on the path of converting into customers. The Tools You Need to Effectively Measure Twitter & Vine Before you start measuring the success of your Twitter & Vine efforts, you need to set up the proper tools and tracking systems. The metrics we’ll discuss later in this post will be contingent upon having the right analytics tools in place. 1) Select an Analytics Tool To see how many visitors are coming into your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot . While Google Analytics is free, the benefit of using a tool like HubSpot is that, through closed-loop reporting, you can directly see how many leads and customers are generated through your Twitter marketing (more on this later). Once you tie your customer relationship management (CRM) solution — like Salesforce or SugarCRM — to your marketing software — like HubSpot — you can close the loop between your Twitter marketing efforts and sales. Now, there is two-way communication between your marketing activities and sales results. 2) Set Up Tracking Tokens for Different Sources Now that you have a marketing analytics tool, you have to overcome the issue of third-party Twitter clients, such as TweetDeck, HootSuite, or HubSpot. If a Twitter user is sharing a link to your blog post from such a client, it might not show up in your analytics as a visit from Twitter, even though that link is ultimately being shared on Twitter. This can greatly impact your data.While there’s not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. The solution is a tracking token. When you add a tracking token to the end of your links, it allows your analytics tool to pool a certain group of traffic. Different tools employ different tokens, but a generic one looks something like this: /?utm_medium=social&utm_source=twitter By attaching this to the end of your link, anyone who clicks that link is signaling to your analytics tool that they’re coming from Twitter. The same type of tracking tokens apply to different channels, such as email, paid media, and referral traffic. Ideally, this tracking token could be used for Vine as well, where it would appear as follows: /? utm _medium=social& utm _source=vine Currently, however, Vine has limited options for building links and attaching the proper tracking. But being inbound marketers, we should have this token ready in our back pocket to use. But more on Vine later. For now, investigate your marketing or analytics software to make sure you have tracking tokens in place and your data gets assigned to the right categories. HubSpot’s Social Media Publisher , for instance, automatically adds tracking tokens to social media updates sent using the tool, so if you’re using HubSpot, your social media sources data will be bucketed appropriately without any additional work on your part. 3) Set Up Campaign Tracking for Deeper Insight While understanding the amount of traffic coming from your Twitter marketing is important, wouldn’t it be nice to see how specific marketing tactics within Twitter are performing? Campaign tags solve this. Campaign tags are an additional component that can be added to a tracking token to identify results coming from a specific campaign. Here’s an example of a campaign tag for HubSpot’s Twitter chat, #inboundchat: /?utm_medium=social&utm_source=twitter &utm_campaign=inboundchat As you can see, in addition to the source tag, this also includes “&utm_campaign=” so you can compare how various tactics perform on Twitter. Here are some example campaigns you could tag:Photos on TwitterLinks on TwitterTwitter ChatsProduct InformationCustomer Case StudiesBlog PostsEvent InformationMarketing OffersBy adding campaign tags, you can drill down into what works best on Twitter for your business. The HubSpot Social Media Publisher allows you to do this automatically — try it out in a free, 30-day trial ! Our social media team uses these tags frequently as they provided unprecedented insight into your Twitter strategy, as you can see in a small snapshot here: 4) Customers These are the actual paying customers that can be attributed back to your Twitter marketing . In other words, a customer that can be attributed to Twitter is someone who came to your website from Twitter, converted into a contact/lead, and then ultimately closed as a customer. Tracking this number is the true measure of your Twitter marketing ROI. After all, even if you’re generating traffic and leads from Twitter, if they’re ultimately not closing as customers, it might be time to re-evaluate how much time and effort you’re putting into Twitter as a social media marketing channel. 5) Contacts-to-Customers Conversion Rate Last but not least, your contacts-to-customers conversion rate is the percentage of contacts that ultimately close as customers. This metric can help you identify problems in Sales’ ability to close your Twitter contacts as customers. For instance, if you notice your contacts-to-customers conversion rate is on the low side, it might make sense to talk to your sales team to diagnose the problem. Are they having trouble working these types of leads? Should these leads be entered into a new lead nurturing workflow you can create to better quality these leads before they get passed to Sales? How to Measure Your Twitter Reach/Database Growth Now let’s take a look at three metrics that can help you measure the growth of your Twitter reach/database.Your followers on Twitter are like subscribers to your email marketing — they’re your database of people to reach out to and communicate with. These are also the people you’ll want to convert from Twitter followers into Twitter leads, and ultimately to Twitter customers. While there are a number of great reasons why you’d want to grow your reach ( even if many of those people never buy from you ) in terms of tying your Twitter marketing back to real ROI, growing your database and regularly attracting new Twitter followers is the key to consistently generating new leads and customers from Twitter. There are three metrics you should be using to track your Twitter database growth: 1) Follower Month-to-Month Growth By pulling your total number of Twitter followers and by keeping track of your net new followers every month (a simple spreadsheet will do the trick here), you can get a sense of the monthly growth of your Twitter reach. For example, if you were to compute your Twitter growth in March, you would pull the numbers from February and March: (March Twitter Followers — February Twitter Followers) / February Twitter Followers = Growth % Tracking this percentage monthly will allow you to see whether your Twitter strategies and campaigns are helping to boost your reach — or are just a waste of time. 2) Daily Follower Growth While understanding your month-to-month growth is beneficial to tracking your overall improvement on Twitter, it’s also good to look at how you’re growing on a daily basis. TwitterCounter is a free tool that allows you to easily examine your follower growth over time. This data can be used to see how many new followers a certain campaign garnered on the day it launched. If your following remains constant over time, this could indicate that you’re not using Twitter as well as you could. Your goal should always be to increase followers so you can grow your reach. As stated before, greater reach results in more leads and customers. 3) Link Clicks Many of you probably know about bit.ly. It not only allows you to shorten links to be more Twitter friendly, but it also provides you with the ability to analyze the number of clicks on that specific link. While it’s tedious to look analyze each link separately like this, it can provide valuable insight into how many people are actually clicking on individual links.In fact, HubSpot Social Media Scientist Dan Zarrella analyzed 2.7 million link-containing tweets and found something interesting: He discovered that there is no correlation between retweets and clicks. Rather, 16.12% of the link-containing tweets he analyzed generated more retweets than clicks, meaning many people will retweet a tweet with a link without even clicking on that link . This data simply highlights how important it is to also understand how many people are actually clicking on your links (rather than just tracking metrics like retweets, for instance), since it will reflect the true interest in your content versus just retweeting for the sake of retweeting. Don’t forget to share this post! 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