Italy too showed they have made enormous progress under Cesare Prandelli since he replaced Marcello Lippi by beating Spain 2-1, even if the world champions lined up with only two players from all-conquering Barcelona.France, another of Europe’s traditional powerhouses who required a thorough rebuilding after a catastrophic World Cup, extended their unbeaten run under Laurent Blanc to 11 games, though they were deservedly held 1-1 by Chile in Montpellier.Germany never looked like losing once they took the lead early in the second-half through a Bastian Schweinsteigger penalty and the display by the youngsters – especially Mario Goetze – gave coach Joachim Loew a lot of pleasure.“I am personally pleased that I have so many options now,” said Loew.“Mario Goetze has exceptional awareness and looks to find solutions to every problem on the pitch.“It is the simple things he does which makes him so strong.”Menezes, who has just one win in his last five games and back-to-back defeats, conceded the Germans had been the better team but it was a good experience for his players to have undergone.“The Germans were clear winners, but games like these against the top teams are what we need,” he said.“We were slow to get into the game and we weren’t as sharp as the Germans.”Spain captain and goalkeeper Iker Casillas may have believed the wrong side came out on top in their friendly with Italy, but goals by Riccardo Montolivo and Alberto Aquilani were enough to give the 2006 world champions a much-desired win.“We have to take this (result) in the right way. Until we ran out of legs and fluidity we played very well,” said Prandelli.“Then we lacked order and we had to work harder. But we showed character and courage.”Casillas, though, was having none of it.“I don’t think they deserved to win, we did a lot more than them in the second half but they scored a lucky goal. A draw would have been fairer,” said Casillas.“When you play this type of game such as Italy-Spain, it’s as important as a World Cup and you always want to win.“It was a friendly up to a certain point. The problem for us was that it was the first time we’d seen each other as a national team in some time and we’re at the beginning of the season,” added Casillas, though the Italians too hadn’t seen each other in a while either.France put on a good display against an attractive Chilean side, especially as they were missing several first-choice players through injury.Loic Remy gave them a first-half lead but, spurred on by their Barcelona-bound star Alexis Sanchez, the South American side forced an equaliser in the second-half through Nicolas Cordova.“It was a good game of football,” said Blanc afterwards. “There were fantastic players on show on both sides.“It would have been great to win but Chile had chances of their own. I am satisfied with the players even if we do ask a lot of them.“For a match right at the start of the season there was a lot of quality on show. We thought that Chile would struggle a bit more physically but they are so good at keeping the ball.”In other friendlies played on Wednesday across Europe, Portugal defeated Luxembourg 5-0, Albania defeated Montenegro 3-2, Slovenia drew Belgium 0-0, Turkey defeated Estonia 3-0, Hungary defeated Iceland 4-0, Poland defeated Georgia 1-0, Slovakia defeated Austria 1-0, Switzerland defeated Liechtenstein 2-1, Norway defeated Czech Republic 3-0, Sweden defeated Ukraine 1-0, Belarus defeated Bulgaria 1-0, Russia defeated Serbia 1-0 and Macedonia defeated Azerbaijan 1-0.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000PARIS, France, August 11 – Germany and Italy produced the standout performances in Wednesday’s friendlies, giving both ideal boosts ahead of next month’s Euro 2012 qualifiers.A vibrant and youthful Germany gave further evidence that they are the rising force in international football by deservedly beating Brazil 3-2 – heaping more pressure on the South American giants’ coach Mano Menezes.
What it Takes to Build a Highly Secure FinTech … Related Posts One SDK, Multiple Ad ProvidersThe biggest news in the updated SDK is the added support for third-party rich media. That means publishers can enable campaigns from third-party providers, without the need for multiple SDKs. Currently, participating vendors include: Google, Sprout, Mediamind, eyewonder, Phluant Mobile, Pointroll and Unicast. More will be added soon. New Formats: Ads that Grow & Background AudioIn addition to the new creative capabilities involving sharing, there is also support for a new ad format called Medialets Growables. This format supports rich files like animations and video and is built using HTML5. Growables display just one part of the file until the user interacts with them, and then they will appear to grow out of the original banner ad to their full size.A new Medialets Audio ad format was added, too, allowing publishers deliver audio ads with or without an on-screen component while an app is running in the background. This has been designed for radio and music apps, in particular.Other enhancements to the SDK include “no ad” responses, dynamic click and impression URLs , better support for deep linking between apps and other performance optimizations. You can learn more about the new SDK on Medialets.com. Tags:#Apple#iPad#iPhone#marketing#mobile sarah perez Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagement Mobile advertising company Medialetsrolled out a new Universal SDK this week, which it says is its biggest release yet. The Universal SDK 2.5 for iOS offers support for third-party rich media ads, new ad formats and new creative capabilities, like social media sharing, email, SMS, add-to-calendar functionality and embedded maps. The Rise and Rise of Mobile Payment Technology
News Release Informing Wisconsin Taxpayers About Extension of Due Dates due to Extreme Weather Issued
The Wisconsin Department of Revenue has issued a news release informing taxpayers that due dates for sales, withholding and other business taxes (premier resort tax, local exposition tax, etc.) have been extended. The news release states that state agencies were closed for public business on Wednesday, January 30, due to extreme weather conditions. Further, the news release states that United States Postal Service is also experiencing service disruptions throughout the state. As a result, due dates for sales, withholding and other business taxes including premier resort tax, local exposition tax, etc. have been extended. Furthermore, due dates to submit Forms W-2 wage and tax statements and Forms 1099 have also been extended. Any return or wage statement that was due January 31, 2019, will be automatically given a new due date of Monday, February 4.News Release, Wisconsin Department of Revenue, January 31, 2019Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.
Originally published Sep 22, 2008 11:30:00 AM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Sales (Marketing) What do you think? The stars of the video are Mark Roberge (inbound) and Dan Tyre (outbound) both from HubSpot. If you like it (or if you don’t!), send the YouTube Link to a few friends, leave comments and ratings at YouTube.http://www.youtube.com/watch?v=Q3yCB7AvvAkEmail this link to a friend.
Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numbers Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpot
product_type value that Google offers As with any reviews, this helps to build consumer confidence in your listings which will in turn improve click through rates on Google Shopping. Optimizing your product_type column enables Google to place your products in the appropriate categories and funnel more qualified leads to your store. Make sure that your product_types are formatted correctly before submitting your Google Shopping feed. Add the ‘>’ symbol to the end Yahoo.com Optimize Keywords in Product Titles and Descriptions . Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping. Make sure that you’re sending compelling product descriptions that utilize the keywords that will drive traffic to your ecommerce site. Add the following columns to your Google Shopping feed Troubleshoot Data Feed Errors TrustPilot.com Confirm that this is the product you want the UPC for Perform a somewhat generic search for one of your products on Google Shopping Add Rich Snippets to your Google Shopping Feed Add Trusted Merchant Reviews Add UPCs to the GTIN column in your Google Shopping feed and you’re all set. Google Checkout Epinions.com Include Custom Attributes Enhance the appeal of your product listings on Google Shopping by including rich snippets to your data feed. Rich Snippets are basically product reviews that are displayed alongside your products. If your webpages have individual product reviews, then you can include this info in your data feed to Google Shopping. ResellerRatings.com Advertising products on Google Shopping is a great way for ecommerce merchants to generate new leads and compete for traffic and sales outside of Google’s Organic Search. Just as a site owner would optimize his webpages for SEO, there are steps that ecommerce merchants can take to optimize their data feed and improve their return on Google Shopping. “How To Promote Your Products On Google” If you rank well for keywords organically, chances are you’ll rank well for them in Google Shopping as well. ReviewCentre.com ViewPoints Click the Compare Prices button for the item that corresponds to the item you’re looking for SEO Resources RateItAll.com Bizrate.com for their products, but they can still submit additional product information via custom attribute columns. Address and fix the listed issues Optimize the Product_Type Column Click on the Data Quality tab to see errors and warnings that have been flagged by the Google Product Search team Add the rel=”canonical” link element to each one of your product pages Add more specific categories from your internal categorization until you’ve reached the desired level of detail Let Google know that you’re submitting Rich Snippets in your data feed CPC Strategy This sounds like common sense, and it is, but it requires a certain level of attention that many ecommerce merchants just aren’t giving to their Google Shopping feeds. Make sure to log in to your Google Merchant Center frequently to make sure that your data feed isn’t being rejected or resulting in errors. presented by CPC Strategy’s CEO, Rick Backus, and HubSpot. Depending on market competition and availability of UPCs for your products, adding UPCs to your data feed can improve visibility on Google Shopping. By adding UPCs to your data feed, your listings will be included on comparison pages with bigger sellers that often outrank product listings from smaller sellers. instead. register for the upcoming webinar entitled Leverage keywords that you already rank well for in Organic Search tips for finding useful keywords for your site Ecommerce merchants should be confident in the level of customer service they offer. Start collecting surveys from customers in order to build your brand and improve your visibility on Google Shopping. Product_Review_Count Here are Insert a “c:” in front of the column title The following article is a guest post by David Weichel of CPC Strategy. To learn more about Add UPCs Enhancing your product titles and descriptions with this kind of keyword data will help your listings to compete on Google Shopping’s results pages. If you don’t have UPC values stored away in a database somewhere, try researching your products on Google Shopping to see if you can find them. Here’s how: Originally published Jun 16, 2011 1:57:00 PM, updated October 20 2016 Product_Review_Average So, your custom attribute column should look like this:”c:custom_attribute_name” Identify and include keywords that you should be competing for. Start with the most relevant, detailed PriceGrabber.com Topics: list of required and recommended attributes Below is an example of a Rich Snippet in Google Shopping’s OneBox. To create a custom attribute column for your Google Shopping feed, all you need to do is: Log in to your Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scroll down to the Details section where you’ll find the UPC, Brand and Part Number Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Positive reviews help to establish consumer confidence and are looked upon favorably by Google Shopping’s ranking algorithm. Google Merchant Center Including this basic review info enables Google to display Rich Snippets for your listings in Google’s OneBox results. If you have product reviews on your site, all you need to do is: If Google’s taxonomy is not quite as specific as your store’s internal categorization, you can extend the taxonomy tree to include your level of detail. Add the desired column with the appropriate column title and values Merchants are also encouraged to include multiple product_type values if your items qualify. You can do this by simply placing each value within double quotations and separating them with a comma. Below are a few major US review sites trusted by Google: Making sure that you’re submitting quality data is essential to running a successful campaign on Google Shopping. Whenever you are making changes to your data feeds, you should make sure that the new changes aren’t creating any issues in the Google Merchant Center. All a merchant’s efforts to improve and optimize his data feeds for Google Shopping are futile if it only results in more errors and poorer data quality. Google provides eCommerce merchants with a Including the custom attribute information in your data feed enables your products to show up for more long tail searches on Google Shopping. The Product_Type column is Google’s taxonomy, or category, column. Ecommerce merchants will often fill this column with their own internal categorization. While these values are considered valid, we’ve seen notable improvements in traffic by simply adhering to Google’s unique product_type values
On this week’s Marketing Update, Karen Rubin and Mike Volpe discuss BREW Bus, Google’s hypocrisy, Dr. Pepper using controversy to get attention, and 50 Cent trading meals for likes.BREW Boston Kickoff!Boston Region Entrepreneurship Weeks is a non-profit that has been around for two years and has focused on celebrating and recognizing the entrepreneurial spirit in Massachusetts. BREW’s goal is to connect and network entrepreneurs in the region. By creating this network, entrepreneurs are able to collaborate, share resources, and educate one another. The BREW bus hosts office hours with VCs from New England Venture Capital Association. People attending should bring their business pitches and compete for a golden ticket awarded at a special event on Nov 1st.Most of the stops will be hosting office hours from 4 – 6 on a first come, first serve basis.ScheduleMonday, October 24 MassChallenge Awards Ceremony – Office Hours with Victoria Song, Flybridge Capital Partners and Sean Marsh, Point Judith CapitalTuesday, October 25 Microsoft NERD Center – Office Hours with Andrew Parker, SparkWednesday, October 26 The Boston Globe – Tour of Globe Media Lab, Boston World Partnerships Office Hours, Office Hours with Steve Kraus and Kent Bennett of Bessemer Venture PartnersThursday, October 27 CIC / Venture Cafe – Office Hours with Sean Dalton and Arun Agarwal of Highland Capital PartnersFriday, October 27 Cummings Properties – BREW Wrap Up Party and farewell to the Bus! Prizes, gifts and the office giveaway results!Dr. Pepper Uses Controversy for AttentionMany women are upset with Dr. Pepper’s new social media marketing campaign due to it being specifically targeted to a male audience. The “Ten for Men” are Dr. Pepper’s “Ten Man’ments” which includes,“THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes” and “THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.”Dr. Pepper’s machismo social media endeavor isn’t the only case where controversial ad campaigns have backfired. EasyJet’s fans were not amused when the company decided to poke fun at their rival British Airways. EasyJet jeopardized their brand’s image after fans expressed that EasyJet’s social media campaign was rude and childish.Domino’s Pizza took a major risk when they displayed Twitter messages on a ticker in Times Square. There were a few negative comments but overall the feedback was positive. In the end, 12% of those surveyed gave Domino’s Pizza credit for their brave move which gave customers a positive feeling about the brand.Marketing Takeaway:Controversial marketing attracts attention, but can also harm your brand. Use with caution.50 Cent Trades Meals for LikesRapper 50 Cent’s takes a humanitarian approach with his Facebook campaign promoting his new energy drink “Street King”. The campaign begins on World Food Day (Oct 16th) and 50 Cent has stated that he will donate a meal to a hungry child every time someone “likes” the Street King Facebook page.50 cent is transforming his “brand” and image as an entertainer and becoming a corporate figure by creating this campaign. Everyone will have to wait and see if 50 Cent’s creativity pays off and if he reaches his goal of 1 million “likes”.Marketing Takeaway:Be original. Likes are important; find creative ways to attract more likes. Topics: Inbound Marketing Education Originally published Oct 24, 2011 8:00:00 PM, updated October 20 2016 Don’t forget to share this post!
Okay, so I’m no English major, but I am a content marketer — attention to grammatical detail is something very near and dear to my heart.The more time I’ve spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. This could either be seen as a good thing … or incredibly stressful to anyone who has to communicate with me non-verbally. (Sorry guys. I can’t help it!)I’ve become the go-to person for proofreading other people’s content before it goes live, and as a result, I have started to notice a few of the same mistakes cropping up time and time again. So, I decided to write this post with the hope of calling attention to those common errors.And if these grammatical faux pas aren’t enough — there’s actually another post by my colleague Ginny Soskey that details several other common mistakes. Just in case you want to nerd out a bit more.Note: I know, I know, not all of these are “grammar” mistakes. But I’m taking a pretty liberal definition of “grammar” in this post — including spelling, usage, punctuation, and the like.Free Download: Marketing Editorial Calendar Template1) The Apostrophe CatastropheThe two most common misuses of the apostrophe are:ContractionsThe apostrophe is often used as a contraction. For example, “I can’t figure this out.” The apostrophe here is used to omit the word “not” so that “cannot” becomes “can’t.” The same can be used for “don’t” (do not), “they’re” (they are), etc.PossessivesThe second most common use of the apostrophe is to indicate possession. For example, “That is John’s car.” The car belongs to John. Without using the apostrophe in this case, you are pluralizing John, meaning there’s more than one John in your sentence. And then the sentence just doesn’t make sense anyway.A common point of confusion for both of these apostrophe use cases is the word “it’s.” The possessive form of “it” can cause all kinds of confusion, as it doesn’t conform to the above rule.For example, “The elephant is known for its memory” is a correct use of the word “its” — even though one might think there should be an apostrophe after the “t” since the elephant “possesses” the memory. A simple way to remember the right one to use is to ask if the word can be separated into two words — “it is” or “it has.” If it can, use an apostrophe.2) That Tricky Little CommaThere are many uses of the comma, but for simplicity, I’m only going to cover the most frequent errors I spot. To Separate Elements in a SeriesI went to the shop to buy apples carrots bread and milk.That sounds insane, right? That’s because each element in the series should be separated by a comma.I went to the shop to buy apples, carrots, bread, and milk.Ahhh, much better. That last comma, by the way, is optional. It’s called an “Oxford comma,” but whether you use it depends on your own internal style guide.To Separate Independent ClausesAn independent clause is a sentence that can stand on its own, so when in doubt whether a comma needs to be in the sentence, take the second part of the sentence and ask yourself if it would make a full sentence on its own. If it does, add a comma. If it doesn’t, leave it out.To Separate an Introductory Word or PhraseAt the beginning of a sentence, we often add an introductory word or phrase that requires a subsequent comma. For example, “In the beginning, I had no idea how to use a comma.” Or, “However, after reading an awesome blog post, I understand the difference.” There are plenty more use cases for the comma, which is really well documented in this blog post from Daily Writing Tips, which I follow and highly recommend for content marketers.3) Semicolons and ColonsIf you only semi-understand when to use these punctuation marks, here’s a quick explanation to keep in your back pocket.SemicolonsSemicolons help writers connect two independent clauses that, though they could stand on their own, are closely related and should remain in the same sentence. For example, “It’s her birthday; a party is inevitable!” Notice that each clause could be its own sentence — but stylistically, it makes more sense for them to be joined. (Note: If the first clause contains a coordinating conjunction — “and,” “or,” or “but” — use a comma instead.)They may also be used to separate items in a list when those items contain commas themselves.ColonsColons should be used to introduce or define something. For example, we used one in our blog post title, “The ABCs of Content Marketing: A Glossary of Terms.” Before the colon we give you the title of the post, and after the colon we define what the post is.You may also use a colon before a list, or when preceded by a clause that can stand on its own. For instance, one might write:A blog postAn ebookA novelAnd here’s the thing about writing a blog post, ebook, or novel: Your business will benefit as much as your personal brand.See what I did there? Note that because what follows the colon can stand alone as its own sentence, the first word is capitalized.4) “Fewer” Versus “Less”This one drives my colleague Pamela Vaughan up a wall.You know that show 10 Items or Less? That’s actually incorrect. It should be 10 Items or Fewer, because the object is quantifiable — you can count out ten items. You use “less” when the object is not quantifiable. If you’re ever unsure whether you should use “less” or “fewer,” ask yourself if you could attach a number to the word. For instance, it makes as much sense to say “He has ten beans,” as “He has fewer beans.” That’s because you can quantify beans. But it doesn’t make sense to say “He has ten angst.” You can’t quantify angst. Thus, you’d say “He has less angst.” 5) “Should Have” Versus “Should Of”This one seems obvious when written out — particularly in the context of a grammar post — but alas, people get it wrong all the time. The confusion stems from the way we all slur our words together, so in an age of more colloquial writing, I understand why people make this mistake.Always write “should have” or “should’ve.” That contraction — “should’ve” — is why writers get confused. It sounds a heck of a lot like “should of,” and people probably started writing it without even considering the contraction “should’ve.” But now that you know, it’s a mistake that’s easy to correct.6) “Couldn’t Care Less” Versus “Could Care Less”This is another one that seems so obvious when you think about it — but hey, I guess people aren’t really thinking about it when they say it. There’s a scenario in which each phrase makes sense; the problem is, people don’t use the right phrase for the right scenario. Let’s walk through a scenario together to clarify the right usage of these phrases.Scenario: Bill asks Bonnie on a date, and Bonnie turns him down. Annoyed, he flippantly tells his friend, “Pshh. Whatever … I could care less.”This is the incorrect usage of the phrase. Why? Because context clues tell us Bill is trying to save face and pretend he doesn’t care about Bonnie. But this phrase, “I could care less,” indicates that he does care a little bit.He should’ve said, “I couldn’t care less” to demonstrate he has no care left to give.If you commonly get confused with this phrase, follow the advice of my fourth grade teacher: If in doubt, leave it out.7) i.e. and e.g.i.e. and e.g. are both abbreviations for Latin terms. i.e. stands for id est and is translated to mean “that is.” E.g. stands for exempli gratia, which means “for example.”A great trick I learned for remembering the difference between the two of these came from Grammar Girl’s blog. She teaches us to remember that i.e. means “in other words” (both start with i), and e.g. means “for example” (example starts with e).Not too hard, right? This is particularly important for content marketers, since we often produce educational content that contains clarifications or examples for readers to reference.Want to learn more about grammar mistakes? Check out Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making. Topics: Grammar Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 10, 2014 2:00:00 PM, updated April 18 2018
Email Marketing Originally published May 12, 2014 11:00:00 AM, updated October 30 2019 Solving for how the reader might act, instead of how you want them to act, can help you improve conversion rates across all your marketing, email included.4) Make it easy to email or forward your message.A lot of people get confused about using email to generate leads. And for good reason. If you’re already sending them marketing emails, they’re already a lead. Nurturing tem via email can only help you create opportunities and customers, right?While email is typically used for nurturing leads into customers, including calls-to-action to email your messages to a friend can help you generate new leads with your email marketing, too. Some people will forward on their own, to be sure, but including specific CTAs within your email to forward can help even more people take action.In the example below, you can see that we made it as easy as possible to send an email to a colleague. It even states what the email preview will look like so you have a complete understanding of what will happen when you click the “Email this to a Colleague” link or button. Also notice that there is a text link and button, appealing to different people who prefer one over the other.5) Include social sharing buttons.Social sharing buttons and links are a quick and easy way to encourage people to share the content of your email. Just as you need to make it as easy as possible to encourage your readers to forward your content to a colleague, you should make it as easy as possible to allow your readers to share content on social media.Using HubSpot’s email tool, you can quickly and easily add social sharing buttons to your emails. Simply insert a link that you want to share on social media, and pick the channels that you want to include on your emails. HubSpot will automatically format it to the different social networks, making it easy for you to promote your content on social media — but also easy for your audience to share this content.6) Optimize your preview text.When you open your inbox, you see a list (a loooong list, usually) of your emails. Along with that list of emails is preview text letting you see part of the email, to give you more details about what it’s about so you can decide whether or not you want to open it.But did you know that that preview text isn’t necessarily the first line of your email? You can actually customize it to make it more action-oriented. Think about the ideal copy (it’s got to be short) you want your audience to see that will encourage them to open the email. Remember, it may not necessarily be the first couple lines of your email; it could actually be something much farther down in the email, maybe a portion that highlights your call-to-action. Treat your preview text as an opportunity to present your readers with another call-to-action — one to open your email in the first place.What other CTAs do you use in your email marketing, beyond the typical primary redemption button? You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type, beyond that same old “Download Now!” button you’re used to?While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen.With that in mind Let’s nestle in and get creative, folks. Here are some primary and secondary call-to-action opportunities to consider in your email marketing, all taking different forms that you might not have thought of.1) Include text CTAs.When someone thinks of a CTA, they normally think of a button or graphic that’s used to help people take action. But CTAs don’t have to be visual; they can actually just be text. You can choose whether you want to link that text to something else — or just have it be a statement.For example, if you’re running an email campaign to follow up with a group of people who have done a demo but not purchased your product, you may want to send out a personal email from your sales rep following up with them. (Note: You can send an email campaign like this using HubSpot so your sales reps don’t have to do this individually). A CTA that’s as simple as “Please send me an email at email@example.com and we can set up a time to chat” may be a good way to ask your leads to take that next step in your buyer’s journey. This type of CTA can be a great way to help you qualify your leads. If someone takes that extra step to call you or email you back asking to hear additional information, you can bet your sales team is going to be interested in continuing that conversation. .2) Add CTAs to signatures.Email signatures are often forgotten landscape that can be used for CTAs. That could mean including your Twitter handle within your signature and linking to your Twitter profile, including your company’s phone number, or even promoting registration for an event or webinar that’s coming up. (If you regularly communicate with anyone at HubSpot, for example, you may notice many signatures rocking an INBOUND 2014 registration call-to-action.)When deciding what type of CTA to add to your signature, think about the content of the email and the placement of the CTA. Ideally this secondary CTA will either align with the subject matter of the email (if you’re sending an email about a social media ebook, you offer registration to a social media webinar), or be general enough to be interesting to anyone (like INBOUND registration).3) Link your images to landing pages or blog posts.Here’s something we learned over the past couple years — people love clicking images.With that information, we’ve learned that images can do more for your email marketing than just be a visual cue to the contents of the offer you’re promoting, or draw the eye to where you want your reader to go. They can actually help improve the conversion rates of your email — particularly when the image in your email has a natural tie-in to the offer you’re promoting.For instance, if you’re promoting a checklist in your email message and you include an image of a checklist in that email, it’s natural for readers to think they could click that checklist to redeem the offer. Yes, even if you have a big colorful “Get Your Checklist” button in the email. So link that image to your checklist landing page!You can see an example of this in action in the image below — a linked PowerPoint presentation (that looks like, conveniently, a presentation). And yes, I’ve linked the image in this post, too. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Jun 4, 2014 11:00:00 AM, updated February 01 2017 Writing Skills You and your audience have something in common: You want to write less, and they want to read less.It’s not that your content is boring — it’s that we don’t even make time to read stuff we want to read. I skim articles I voluntarily click on because I have 20 other tabs open (and other stuff I should be doing, anyway).Make your dream of blogging less come true by cutting the length of your content in half. Here’s how.Make your intros shorter.I’ll venture a guess most people didn’t read that intro I just wrote, and scrolled to the first bold header they saw.Don’t worry, I do it, too.Write an intro, but don’t belabor the point. Generate some empathy, tell a quick story, cite a stat, whatever — then get on with it.If you need help writing intros, read this post, “How to Write an Introduction.”Cut the qualifiers.We’re all so concerned with not offending anyone, leaving people out, or being presumptuous that we’ve defaulted to a ridiculous extreme — adding all the qualifiers we can to ensure we don’t get called out by readers.Let’s use my intro in this post as an example. I made a presumption — that you don’t like to blog. I also might’ve insulted some people by saying people don’t like reading what they write. I could have added every qualifier on earth to try to make sure I didn’t offend or presume … but these are low stakes here, and frankly, the qualifying gets exhausting. We’re talking about writing for pete’s sake.If it’s low stakes, cut the qualifiers for more concise copy.Don’t assume the lowest common denominator.”Explain it to me like I’m a three year old.”That’s a really helpful approach to take with how-to content that requires a lot of attention to detail. But it isn’t required for every post you write. Assume your readers don’t need you to over-explain concepts. Even if a few of them do, you’ll find most will rise to the occasion and appreciate the opportunity to read something that asks them to use their brain cells.And if they don’t, hey, at least you’re elevating the conversation for everyone else.Write like you speak.The last sentence I wrote up there originally had some business babble creep in. It said, “at least you’re elevating the conversation for the rest of your audience.”The rest of your audience? What am I really trying to say? The rest of your audience = everyone else. Just say that.So I did. The babble made my sentence longer, so I cut it.Give word choice a thought.”The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark TwainFinding the right word for something can remove entire clauses from sentences, sentences from paragraphs, paragraphs from prose. It so clearly expresses your point that you don’t need to over-explain it.Use pretty pictures and damn good data.A picture’s worth a thousand words. A good data point’s worth at least ten. Pictures and data help you get a point across in fewer (or no) words. Lean on visualizations to explain complex concepts, and data to help strengthen your arguments.Let go of the idea that there’s a perfect word count.This post will explain why in more detail. Here’s the condensed version: Write as much as you need to make your point. And when you’ve made the point, stop. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack