Searches are resuming today for missing pensioner Jean McGaghey who went missing in Buncrana last Sunday. Search and rescue teams started the operation at around 10:30am on Saturday morning along the Buncrana coastline.Ms McGaghey, 72, was last seen at around 4:30pm leaving the Drumard Park area of Derry before driving on Buncrana Road six-days ago. A red Ford Fiesta was found on the Buncrana beach shortly before 9am on Monday morning.Gardai, Civil Defence members and the Rescue 118 helicopter will be assisted by several multi-agency searches.The Lough Swilly RNLI, Donegal Mountain Rescue, Greencastle Coastguard and divers from the Sheephaven Sub Aqua Club will focus on Lady’s Bay area.Searches continue in Buncrana for missing woman was last modified: November 24th, 2018 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:buncranaBuncrana BeachBuncrana roadDerryGardaimissingmissing woman
AIIM coined the term Enterprise Content Management in 2000. Over the last eight years the scope of ECM has grown. ECM has grown so big that no one company does every category of ECM well and companies like IBM and Oracle are on a buying binge to secure as many category checks as they can.It’s gotten so bad that Interwoven vice president James Murray says that ECM is so broad that, as a term or category of software, it has become useless. “ECM is poorly understood and our [part of it] is poorly understood — it’s time for ECM to be blown apart into its constituent parts because it’s confusing for customers,” Murray argued.It’s interesting that the Content Group has recently set up a group of panelists to help determine standards and best practices around ECM.They are working closely with BSI British Standards. The groups has industry members from EMC Documentum, Vignette and AIIM.Industry analyst Alan Pelz-Sharpe of CMS watch has also signed up.The Content Group will have their work cut out for them. Just picking their battles will be tough since the landscape is so huge.
News Release Informing Wisconsin Taxpayers About Extension of Due Dates due to Extreme Weather Issued
The Wisconsin Department of Revenue has issued a news release informing taxpayers that due dates for sales, withholding and other business taxes (premier resort tax, local exposition tax, etc.) have been extended. The news release states that state agencies were closed for public business on Wednesday, January 30, due to extreme weather conditions. Further, the news release states that United States Postal Service is also experiencing service disruptions throughout the state. As a result, due dates for sales, withholding and other business taxes including premier resort tax, local exposition tax, etc. have been extended. Furthermore, due dates to submit Forms W-2 wage and tax statements and Forms 1099 have also been extended. Any return or wage statement that was due January 31, 2019, will be automatically given a new due date of Monday, February 4.News Release, Wisconsin Department of Revenue, January 31, 2019Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.
Topics: Half-life is the period of time it takes for a substance undergoing decay to decrease by half, and is especially used when talking about radioactive decay. Free Workbook: How to Plan a Successful Website RedesignMany of you redesigning your website right now may be experiencing a half-life of your own, and one that might even be more dangerous (to marketing folks) than a radioactive substance. This half live is the time that it takes for your own happiness with your website to decline by half. Most marketers and business people get tired of their websites way too fast, and because of this, they redesign their websites way too often.Your personal opinion of your website’s attractiveness has nothing to do with the need for a website redesign. The goal of your website is to get found by more prospects, and convert more of them into leads and sales. The only person you want to impress with your website is your prospect, and they are much more likely to want to find the information they want than to admire a beautiful flash graphic. A more “beautiful” design or a new design may be more confusing to your prospects, and lower your conversion rate.Have you suffered from the Website Redesign Half-Life pitfall? Free Webinar: Website Redesign for 2010 Website Redesign Originally published Jan 12, 2010 3:29:00 PM, updated July 28 2017 Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing.Download the Webinar Now and learn how to turn your website into an internet marketing machine. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Bag Inspiration would benefit by consolidating their different online properties. Currently their blog and website live at different URLs. This means that their main site, isn’t getting the search engine optimization benefits of all the content they are creating on their blog. 2. Things Bag Inspiration Could Do Differently Michelle and Stephanie also have a newsletter registration form right on their homepage. It’s a great idea to collect the names and email addresses of people who are interested in hearing from you but might not be ready to buy right now. By collecting email addresses and building out a house email list, you have a great tool to nurture people until they are ready to buy. which highlights how you can live a more green life, write Things Bag Inspiration is Doing Right 1. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bag Inspiration is the brain child of two moms, Michelle and Stephanie, in Wisconsin who are passionate about protecting the environment and who have a love for bags made of recycled materials. On their site, they sell bags made from everything including candy wrappers, old Indian saris, juice boxes and mosquito netting. Website Grader contest (enter for your chance to win.) We thought we would highlight one of the companies that have joined in, showing what they are doing really well on their site, and what they could be doing better. BagInspiration.com blog From their Twitter feed, I learned that Bag Inspiration also has a fabulous weekly online newspaper call 1. Design product reviews I would recommend consolidating their blog, GreenInsprintation.com, with their website BagInspiration.com. I would also recommend making their favorites and product recommendations part of their blog. It has the double benefit of adding more relevant content to their site and including that content in the blogs RSS feed. We have had a lot of great folks participate in the on going The Green Inspiration Daily Originally published May 20, 2011 12:00:00 PM, updated July 03 2013 2. Michelle and Stephanie have done a great job of creating content in creative ways. They have a , which pulls together interesting content from around the web. Based on a quick search, I don’t believe that this is linked to from anywhere on their site! With each new issue, I would recommend writing up a blog post highlighting one or two of the articles. This will not only add more content to their blog, but will also help drive more people to the newspaper. on different green cleaning products and also each have a favorites section where they talk about their favorite bags. The content is relevant to their readers and covers a variety of interesting topics. I think Bag Inspiration is doing great things for the environment and is very deserving of the 95.5 that Website Grader gives them.
The week before July 4th is a notoriously slow news week. This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week’s episode of the Originally published Jul 3, 2011 9:00:00 AM, updated July 11 2013 Don’t forget to tune into the latest and greatest social media attempt On Thursday evening, Marketing Update . We have yet to see how it will impact search results and inbound marketing, but you can keep updated on how marketers can use Google+ by Google’s Ebook/Video on Zero Moment of Truth As a marketer, Google’s co.cc ban is an example of why it’s very important to make sure all your content is hosted on domains that following HubSpot Google banned the Co.cc domain Google also launched its This week, Google also released an ebook and video explaining the zero moment of truth Marketing Lesson: Google+ also allows you to “hang out” with friends through group video chat. You can share videos, chat, or talk to each other via video. You still have the ability to only share your hangout session with the circles indicate you’d like to. (ZMOT). ZMOT is a theory about consumer buying practices. It builds on the First Moment of Truth (FMOT), as defined by P&G back in 2005. According to P&G, FMOT is the first moment when a consumer interacts with your product on a store shelf. ZMOT takes the idea one step further. It refers to the time between when a consumer first becomes aware of your product and when they buy it. Marketing Lesson: own. Google+ is an interesting new development in live next Friday at 4 PM ET! Today’s consumers begin to build relationships with and make decisions about products before they ever even come in contact with the product. According to Google’s report, 70% of Americans say they look at product reviews before making a purchase, and the average shopper references 10.7 sources of information before buying. practicing inbound marketing Google’s Ban of Co.cc Domains Content Marketing However, Google+ is different in how it allows you to manage your friends. It has introduced something called Circles. Each friend can belong to one or more circle, or group of friends. When you share information, you can select which individuals you want to share the content with on a case by case basis. to ensure that consumers are have a great zero moment of truth. Marketing Lesson: Google has also integrated Google+ throughout all of Google’s other properties through a menu bar that now appears at the top of your browser window. It keeps you updated on what’s happening in Google+, whether you are in your email account or keeping up with your blogs in your reader. the social media world this week, the social network Google+. Google+ has much in common with Facebook. Both networks allow you to friend or follow people and share photos, videos, and comments. They each offer the feature of a wall, or stream of information about what your friends are doing. They even look pretty similar. Brands need to be , which removed every website using that domain from all Google search results. While Google reserves the right to ban all sites on a certain host if a high percentage of sites hosted on that domain are spammy, it’s not something they do very often. Topics: ! on HubSpot TV. you Google’s New Social Network Google+ Inbound Marketing Marketing Update Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. Also known as “reach,” the more of it you have, the more people will see your content, spread your messages, and therefore increase your ROI. Track how your reach is increasing over time. If you’re not attracting new followers as time goes on, focus more of your social media efforts on generating new fans and followers and building your reach to increase the value you get from social media marketing. Participating in social media 1. Reach: 4. Customers: can help you focus and fine-tune your time and efforts, so use the data you gather to make your marketing most efficient and effective as possible! Originally published Jul 1, 2011 2:22:00 PM, updated October 20 2016 This is arguably the most important metric to use when measuring social media marketing ROI. Take another look at the traffic you’re generating from social media sites. Of that traffic, how many of those website and blog visitors are converting into leads? The number of Twitter followers, Facebook fans, LinkedIn group members, etc. you have is directly related to your can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in What’s the visit-to-lead conversion rate of your social media traffic? In other words, of the social media traffic you’re generating, what percentage of those visitors become leads? While this may seem like a useless metric in itself, conversion rate can be very useful when comparing one channel with another. For example, you can compare your social media conversion rate to your blogging conversion rate to analyze the ROI of those channels relative to each other. Top 5 Social Media ROI Metrics Adjust your time spent in social media accordingly. While social media participation can do wonders for some businesses, it might not be as powerful a marketing method for others. 3. Leads: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Conversion Rate: Now take that leads data one step further. Are your social media leads actually turning into customers? And just how many of them are? Being able to attribute actual can be a powerful indicator that the time you’re spending on social media marketing is actually worth it. customers Topics: generating leads and revenue Social Media Analytics Revenue is the ultimate indicator of social media marketing success, but depending on your sales cycle, it can be many months before you have closed customers from a social media campaign. Because of this delay it is important to use leading indicators of revenue success such as leads and the other 3 metrics we discuss in this post. In social media marketing, one major goal you should have is to generate traffic from social media to your website and/or blog. Look at your website/blog’s referral sources to determine how many visitors came from social media sites. Monitor this number over time. Are you noticing an increase in social media traffic as your reach improves? 2. Traffic: What other metrics do you use to measure the return on investment of your social media marketing? Conduct a Social Media Audit social media success Analyzing your marketing programs Using these five metrics for social media marketing success, conduct an audit of your current social media presence. What surprises you? Are you getting more (or fewer) leads from social media than you thought? Does social media traffic convert better or worse than other channels? . While positive brand sentiment and a high level of customer service are important, your boss wants to know that the time you’re spending in social media is actually translating into leads and customers.
Event Marketing Originally published Sep 8, 2011 3:00:00 PM, updated July 03 2013 Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Respondents included B2B and B2C companies as well as nonprofit organizations.It’s no coincidence that we’ve described the stats as fascinating.Here are some examples of stats presented in the ebook:Companies usually spend less than 20% of their budget on event marketing. (Tweet This)Only 11% of companies use blogging for event marketing. (Tweet This)On average, companies use 5 different methods of event promotion. (Tweet This)Email is the most widely used event promotional channel. (Tweet This)40% of companies use social media for event marketing. (Tweet This)47% of companies still mail invites for event marketing. (Tweet This)Nearly a third of companies still send press releases for event marketing. (Tweet This)No doubt, such data might prompt you to rethink your event marketing plan. Do you have a big enough mix of promotional platforms bringing people to your events? Are you investing in channels that you can track better (e.g. blogging instead of direct mail)? Have you started using social media for event promotion yet?There is plenty of food for thought here. To get all stats, grab your free copy of the ebook today!Which stat fascinated you the most? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. So if you’ve decided to give your blog content a little more love or you’d like to increase the frequency at which you post content to your blog, adopt the mindset of an editor-in-chief to ensure that you can scale without losing focus on quality.Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]Even sans an editorial background, you can be your blog’s editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. While some companies use editorial guidelines to cover stylistic and grammatical expectations, we believe in transparency, and thus extend them to also include strategic objectives for the blog. If you can adapt these editorial guidelines to your business blog, you’ll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin’ business blog.11 Editorial Guidelines to Enforce for Your Business Blog1. Explain the blog’s objective. Writers and contributors should know how your blog fits into your business’ overarching inbound marketing strategy. Is it a lead generation mechanism? Do you use it to drive traffic to other parts of your website? Does your blog help you gain more social media followers? It may seem obvious to you, but to those less familiar with your blog, it provides some much needed context.2. Explain the content’s objective. What you’re trying to achieve with the content on your blog is different than what you’re trying to achieve with your blog as a whole. Explain to bloggers what your content should provide to readers. For example, HubSpot wants every blog post to give actionable advice. That means each piece of content should have at least one takeaway that readers can apply to their business’ marketing strategy. List these content objectives out so bloggers know whether their blog post hits the mark.3. Describe your audience. Have you crafted specific marketing personas that describe your business’ ideal customer(s)? Explain who your target customers are so writers can create content tailored to the needs and interests of your blog’s target audience.4. Require topic approval. Ask new bloggers to run topic ideas by you before they begin writing. The best content begins with an awesome topic; if a topic is weak, no amount of editing can save it. When writers send you topics before they begin writing, you can tell them if their topic rocks, or if it needs some more work. Writers will appreciate this feedback up front, as it saves them time they would have spent drafting a blog post that ultimately would have been rejected.5. Provide examples of high-performing blog posts for reference. Provide your guest bloggers with a few examples of blog content that performed well and point out the strengths of that content so they have something to emulate while writing. You can also include examples of bad content and highlight that content’s weaknesses to further clarify the difference between remarkable content and snooze-worthy content.6. Explain your linking policy. Do you link to outside blogs and websites? If so, are there any competing publishers or companies that are off limits? Do you expect internal linking? If so, how do writers determine to which posts or landing pages they should link? Or, will you handle the internal linking for them after they draft the blog post? Can guest bloggers link to their own company’s website? How many of these links do you allow per post? Set all of these expectations up front.7. Share your photo expectations. Should writers include images in posts? Unless you plan on doing image research yourself, tell your writers where to get images and how to cite them, if necessary. If you have a subscription to a stock photo site, share that with writers if that’s where you prefer to pull images.8. Give style and formatting tips. Offer tips such as “write in short sentences,” “break up large blocks of text with bold headings,” and “bullet your major points.” Blog writing isn’t like writing a business plan or even a feature article for a newspaper, so depending on the industry your writers come from, blog writing may be a brand new beast. If you can teach new bloggers how to style their content, it will save you formatting time during the revision process.9. Help with headlines. Great headlines draw more traffic and generate more social media shares and click-throughs. Include examples of awesome headlines, and be willing to work with writers on titles since it’s not everyone’s forte.10. Explain your content review process. Quality content takes time to edit and prepare, so explain the length of your review cycle up front to writers and contributors. This explanation should include when you expect their content to be delivered, how long your review and editing process takes, how many revision cycles you go through, and the final publishing date.11. Be clear about your re-posting policy. Decide up front whether or not guest contributors and freelancers can re-publish their content on their own blogs. Be clear about when they can do it, and how they should link back to your blog if they re-post.To some people, such guidelines might seem a little strict, but think of it this way: if that’s how it seems, they’re not right for your blog. You may also find enforcing the guidelines is difficult, but it’s crucial not to waver on the standards you’ve set. Being steadfast with your editorial guidelines will not only improve blog performance, it will also save everyone time because you’ve provided clear directions on how to write killer content for your business blog.Have you written editorial guidelines for your blog? What guidelines have you included that help set expectations for writers and contributors?Image credit: rahego Originally published Dec 13, 2011 9:00:00 AM, updated August 26 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Marketing
Happy Columbus Day weekend, marketers!Do you have fun plans for your bonus day? Although you’re probably kicking back with family and friends, we didn’t want you to forget about the important marketing updates that are going on around you.So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week.Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast CompanyAre you more concerned with earning page likes or engaging the audience you already have on Facebook? If you chose page likes over engagement, you might want to be careful. Fast Company reported that. “1 out of 50 post views gets a negative response and Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page.” Uh oh. So what does this mean for marketers? It means that you need to start focusing more on quality and less on quantity [of people who like your page]. Just because your brand has a lot of fans, doesn’t mean all of those fans are actually seeing your content. Focus on quality, keep a close eye on your frequency to make sure you’re not wearing out your fans, and always be experimenting with new types of content. To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here.New LinkedIn Company Pages Are Finally Rolled Out to EVERYONEDo you remember when LinkedIn announced the launch of their new Company Page designs on September 6th? With this announcement, only a select few brands actually had access to these new designs. Well now, this new design has rolled out to all brands! Do you know what that means? It’s time to get your own Company Page updated and optimized to suit the new look. If you need some help learning the ins and outs of the new Company Page designs, be sure to consult the Step-by-Step Guide to LinkedIn’s New Company Pages with tips and screenshots that show you exactly how you can leverage these changes in your marketing. In addition, make sure you check out the 5 examples of the new LinkedIn Company Pages here.Tumblr Finally Gives Marketers Access to Analytics, From MashableData is a marketer’s best friend. So when brands and marketers don’t have an analytics dashboard to consult to see what’s working and what’s not, they feel pretty lost. Have you been feeling this way with Tumblr? Well not to worry, because Tumblr has finally given marketers what they’ve been looking for all along: an analytics dashboard specifically for their Tumblr activities. Marketers can now use Tumblr’s preferred third-party analytics provider, Union Metrics, as a way to keep track of popular content, engagement levels, trends, and influential contributors and curators. The Union Metrics service will remain as ‘invite-only’ until November 2012, according to Mashable. Will you start leveraging Tumblr’s new analytics as soon as they are available to you? To learn more about this update, you can read the full story here.Now You Can Follow LinkedIn Influencers, No Connection Required, From Marketing LandIt seems like LinkedIn is making changes left and right! First Company Pages get a face lift, and now users have the ability to follow top industry leaders and influencers through their personal profiles. For now, users can only choose from a list of 150 influencers to follow, but this list will be expanding over time. You can see that a person is an influencer when you see a ‘Follow’ button instead of ‘Connect.’ If you have always aimed to be a thought leader in your industry, now is the time to develop that thought leadership! Once this option rolls out to more influencers, don’t you want employees at your company to be included in that list? If you’re interested in learning more about this new ‘following’ feature on LinkedIn, you should read the full story here.New Research Shows Email Marketing is Not Dead, From Social Media ExplorerYou might have heard rumors that social media will kill email. Well, according to research from Social Media Explorer, this is simply not true. In a recent survey, a representative sample of over 3,000 American social media users 12 and older were asked if they read email from brand products or companies. Of those who responded, 61 percent say that yes, they do read those emails. Does this surprise you? Were you expecting more branded emails to be chucked into the spam folder or deleted without even being opened? We have always said that email marketing is arguably the most powerful channel for lead generation, so make sure you’re not underestimating this medium in your marketing! Are you interested to learn more from this survey? You can read the full story from Social Media Explorer here.Did you encounter any other interesting marketing stories this week? Share them in the comments!Image credit: kzirkel Facebook Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 7, 2012 9:00:00 AM, updated October 20 2016 Topics: