“Very close, but it didn’t happen. In football it’s always like this, ‘yes, yes, yes’, but the reality of football is what happens, not what nearly happened.” 25/01/2016 Upd. at 19:30 Mauricio Pochettino responded with irony when Brendan Rodgers, former Liverpool coach, said his team came close to signing Dele Alli, a player who was at MK Dons, before joining Tottenham. CET The Spurs boss said: “You know how many players were close to signing for a club? It’s just what one manager said. Dele Alli is here now.” He added: “When I was at Espanyol, we were very close to signing Leo Messi. We were a hair’s breadth away from signing him. Incredible but true. He was 17 years old and played with the youth team and came close to signing for Espanyol. Sport EN
BERWICK’S Girl Guides are celebrating the centenary of Girl Guides Australia by proudly flying the flag in High Street. The…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
GARFIELD BOWLS GARFIELD’S Division-4 side played at home to Warragul and with two wins and two draws were ultimately victorious…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
The tournament may have happened on May, but it’s never too late to recognize the winners of the Tournament of Roses women’s golf event held at Granite Pointe. Which is why the staff and management at Mallard’s Source for Sports would like to honour the group as Team of the Week. The winner’s picture includes, L-R, Cherie Baker and Lynn Young of Creston, Tournament of Roses sponsor Doug Stoddarts and Marlene Pozin and Paula Seibel of the host club. Baker and Young won low gross honours in the team event while the duo of Pozin and Seibel captured the low net title.
Topics: Blog Optimization This article is the second in a series called Marketing Metrics: What to Measure in Marketing. The previous article was Part I: Executive Level Metrics.Part II: Website MetricsContinuing in the series of articles about what metrics to measure in marketing, I want to turn to website visitor metrics. These are the 5 most important metrics I like to look at when specifically investigating my website visitors (the very top part of the sales and marketing funnel).1) New vs. Repeat visitors – Not only do I look at the total number of visitors, but I like to look at the portion of my visitors that are repeat visitors. Is my site “sticky”? Are people coming back more frequently and in higher numbers? If more of my visitors are repeat visitors, it means they found something compelling on my site and came back to find more good stuff.The balance here is you need a healthy ratio of new visitors as well, because if too many of your visitors are repeat, you’re not growing your business. Most websites get the vast majority of traffic from new visitors, maybe 5% are repeat visitors. I like to see a ratio of about 15% of visits be repeat visitors, which to me indicates a healthier site. Too far above that (perhaps 30%) and you are probably not growing your business the way you would like.2) Referring sources – Where is my traffic coming from? One of my favorite things to look at is the sources of traffic. Did I get a new link from a big website? Is my traffic from SEO or organic search increasing? Most websites get about 20% of their traffic from search engines, but most of that is based on searches for your company name in most cases. A healthy site gets 40% or more of traffic from organic search, and that extra 20% comes from words that are not your company name. Knowing where you stand is important so you can decide how much to prioritize SEO.3) Conversion rate – How many visitors are becoming a lead (or customer)? Monitoring the overall rate at which your website visitors complete your desired outcome (buying something or filling out a lead form) is really important, because that is the whole reason you have a website. I like to view this data weekly, and compare it to what marketing events I have been running and my major sources of traffic for the week. It can give you a great sense of if the traffic from PC Magazine or the Wall Street Journal Online converts better into leads or customers and pints you in the right direction for future PR and advertising.4) Page popularity – What is the most popular content on my site? knowing what people like to look at on your site can help you produce more content that people enjoy and find engaging and remove the content they do not enjoy. One recent “ah-ha” I had was that as a small company, I was surprised about the number of people viewing the pages about our company and management team. Boring stuff, right? Well, maybe, but prospects actually wanted to know if we were good people with smart backgrounds before they decided to do business with us. Were we a bunch of college dropouts? (Actually, being a college dropout seems to be a positive thing, just ask the founders of Microsoft or Facebook.) Or did we have real business experience and actually know something about the software we were building. Knowing this helped me re-write the profiles and change a few things on the site to help people feel like we were more trustworthy and a good company to do business with.5) Traffic by keywords – This can refer to a number of different metrics, but what you are trying to understand is what terms and phrases people are searching on to find your site, and how much traffic you are generating from organic search. To investigate this, I like to look at a couple things. First, the number of people coming to my site using search keywords. Second, this portion of my traffic as a percentage of my total traffic. Finally, (my favorite) all of the search terms that people have used to find your website. This isn’t really a “metric”, but I find it fascinating and I think it provides a lot of insight into how your company is viewed on the web and if you have built your website to generate the right kind of traffic (qualified visitors).For instance, this blog is on the first page of Google for the following search terms: “google search tips”, “don corleone”, “website redirect”, “powerpoint best practices”, “free advertisement on google”, “understanding meta keywords”, “case studies on marketing strategy for small business”, “understanding RSS”, internet marketing graph”, “obama internet ranking”, “case study blue ocean”, and “why CRM”, just to name a few.I know many of you out there have lots of other metrics you enjoy, but I wanted to limit my list to only 5, o I certainly left some good stuff out. I am sure some people will comment about site paths and click heatmaps or click overlays to see what people are drawn to on a given page. So, let’s hear it… what metrics would you add to this list and why? And also, what would you remove and why? Leave a comment below. Originally published Sep 4, 2007 12:28:00 PM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
I: PR: What makes it really bad is that, if you are making these mistakes, it’s hard to predict, measure and constantly increase your traffic and lead volume. If you can’t do that, you can’t determine an ROI on the time and money you spend on your internet marketing. Anyone in business, should be in control of how resources are being used to grow it. If you’re making these mistakes, you’re not really in control. . wait… This mistake is even more common. A tleast most people attempt keyword research when they Hawaii VA Loans: Fortunately with internet marketing, success requires a lot less effort than soccer. It doesn’t require the span of adolescence to master, and you won’t ever get over the hill as long as you keep your skills fresh. Like a good coach, internet marketing requires a good analytics package to determine “how to improve”. Social Media Marketing Kit Understanding Your VA Loan Benefits and Homebuyer’s Guide You should also notice that it’s not about having one or two offers. It’s about coming up with multiple offers that will resonate with your audience and that can help your prospects start making the correlation betwen their challenges and goals and how your product helps them get where they need to go. redesign their site SD: Allyrose18 few well designed landing pages & Keyword research Request an AED Grant wait… Aussiegall custom demos I usually ask people, “Have you done keyword research?”. They say “yes”. However, after a few more questions, I usually determine that all they’ve done is write a list of keywords awhile ago when their webmaster asked them for some. Some people have used some keyword research databases to find some keywords. Some people have even looked at search volume before they made decisions on how to optimize their pages, write blog posts or set up their social media profiles. However, almost noone I’ve spoken with in the last 6 months has already implemented an ongoing keyword research process that helps them continuously determine what keywords to use in order to maximize organic search traffic. Keyword research enables you to predict and constantly increase the traffic you attract to your site. Lead generation best practices enable you to maximize the number of visitors you turn into leads. Analytics enable you to measure what’s working and constantly increase your traffic and lead volume. Closed loop marketing enables you to calculate a true ROI for your online marketing and zero in your marketing activities on the things that produce the most sales ready leads that turn into the most profitable customers. Mistake #3: You’re not Measuring Where Your Leads are Coming From. Originally published Oct 28, 2008 9:53:00 AM, updated October 20 2016 SEO Kit , I’ve been able to demonstrate to people that the ROI on their time and money spent on their traffic acquisition activities can be positively impacted by 2-10x if they follow a rigorous and regularly occuring keyword research process. they’ve generated 350+ leads so far , , , etc. Please notice that the offers are educational in nature. They give the visitor what they’re looking for. Nonetheless, they perfectly qualify a prospect and capture their contact information so that leads can be nurtured. Is the web an important tool for generating new clients in your business? Should it be? Can you afford to continue making these mistakes? Again, by implementing these best practices, a company can start converting a larger percentage of their visitors into leads. In the case of Safety Trainers above, Darcy Cook and her team generated only 5 leads in all of 2007 through the web. Since February 2008, closed loop marketing If you’re not making these 3 mistakes, kudos to you: Safety Trainers: Mistake #2: You Don’t Have Lots of Great Offers, Calls to Action and Well Optimized Landing Pages on Your Site. Bonus kudos to you if you’re already doing Topics: wait… Each week, I have numerous conversations with small business owners, professional marketers and webmasters. If you’re like most of these people, there’s 3 mistakes I can assume with almost 100% certainty that you’re making. , with relevant offers and great calls to action: Free Website Redesign Kit The mistake that most people make, however, is to focus on the wrong metrics. If I spent all my time analyzing how the ball moved around the field instead of getting faster, getting better, refining my shooting abilities, I would have never played in high school or college. With internet marketing, you need to determine exactly what traffic sources (eg keywords, email blasts, refering links, social media sites, etc) are attracting visitors who convert into leads. So many people focus on the ball moving around the field: number of page views, number of visitors, or how long someone stays on their site. These things are pretty irrelevant if you’re not converting web site visitors into leads and paying clients; if you’re not scoring goals. . People usually don’t even have calls to action on their site. They rarely ever have great offers that are relevant to the interests of their prospects. And most people wouldn’t know what a well-designed landing page looks like if it smacked them in the face. What most people do is place a “contact us” button in their navigation and call it a day. That’s the equivalent of having a retail store and asking your cashier to stand in the back right corner of the store with their eyes closed and a small non-obvious button on their chest that says “Wake me up only if you want to buy something.” Was I Right? Are You Making These Mistakes? wait… Photos by , Inside Sales Best Practices Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack wait… I: Web Analytics L: wait… LD: The Bridge Group: where you’re able to track exactly what traffic sources generate leads that convert into customers. Kalandrakas wait… C: HubSpot: You need to identify what keywords are relevant, have high search volume, are relatively easy to rank for, monitor where you rank now for each keywords, how much traffic you’re getting from each keyword and whether the visitors coming from that keyword are turning into leads. Based on the data that we’re able to show in our People aren’t going to contact you until they’ve determined that you can help them solve their challenges or that you have the product they need. Many companies only put a “request a demo” or “free live evaluation” link as calls to action. However, this is just another way of saying “contact us to talk about buying”. Your offers must be relevant to the challenges that your prospects face. Below are a wait… Press Release Marketing Kit Mistake #1: Keyword Research Doesn’t Guide Every One of Your Online Marketing Activities ,
inbound marketing kit Topics: Originally published Jun 2, 2009 12:49:00 PM, updated October 20 2016 at InboundMarketing.com “Don’t know it? Don’t show it.” Inbound Marketing Kit Enlightened Stupid Marketer If you’re a marketer and you don’t take yourself too seriously Here’s some of my favorite quotes relevant to the inbound marketing mission: It’s not that digital marketing isn’t proven, it’s that I can’t conduct a thorough ROI. I prefer someone to be aware of my product than to not purchase it. They can’t convert if they’re not aware. Download our I don’t do ROI on the rest of my media mix. But, that’s because they’re proven.” Learn more about inbound marketing and how to combine blogging, SEO and social media for results. “You’ve got to hone your marketing mix. I like to stick with proven offline strategy … to drive awareness. Amused? Vote for . , you will be rolling on the floor after you watch this. For instance … Why would you give paid search credit for a certain conversion when it might just be a spillover of awareness of a USA Today Newspaper ad … that noone looked at? Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Half-life is the period of time it takes for a substance undergoing decay to decrease by half, and is especially used when talking about radioactive decay. Free Workbook: How to Plan a Successful Website RedesignMany of you redesigning your website right now may be experiencing a half-life of your own, and one that might even be more dangerous (to marketing folks) than a radioactive substance. This half live is the time that it takes for your own happiness with your website to decline by half. Most marketers and business people get tired of their websites way too fast, and because of this, they redesign their websites way too often.Your personal opinion of your website’s attractiveness has nothing to do with the need for a website redesign. The goal of your website is to get found by more prospects, and convert more of them into leads and sales. The only person you want to impress with your website is your prospect, and they are much more likely to want to find the information they want than to admire a beautiful flash graphic. A more “beautiful” design or a new design may be more confusing to your prospects, and lower your conversion rate.Have you suffered from the Website Redesign Half-Life pitfall? Free Webinar: Website Redesign for 2010 Website Redesign Originally published Jan 12, 2010 3:29:00 PM, updated July 28 2017 Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing.Download the Webinar Now and learn how to turn your website into an internet marketing machine. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
1. Use, But Don’t Abuse Geographic Search Terms for your website, recall that your company’s name is probably your least important keyword. To start with, anyone who types your company’s exact name will be arriving at your site anyway. But more importantly, the words that you put at the front of your page title are the very first thing that someone will see on a search results page that includes you. If their search for “denver datacenter” sends them to a company’s name and not to a page that reads “Denver Datacenter” or “Datacenters near Denver”, they will skip over your result. Put your best foot forward with your potential visitors, and begin with their keyword. SEO Mistakes Last month, we page titles Topics: covered three of the greatest perils Finally, be careful of reusing those well-optimized page title names on many pages. Not only is it a bad geographic keyword placement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , but it will make it very hard to read your analytics reports later. Think back to last month’s article: Be thoughtful of which pages are optimized for what words, and that their content matches that keyword. If you have many pages around the same keyword, think about variations or other words that may fit better, or reword things so that you don’t have five pages with the same name. You’ll be more interesting to your readers, the search engines, and your analytics will be more legible. 2. Place Important Keywords Early In Page Titles This brings us to our next point: When planning the . This month, let’s take on three more common mistakes that can come up in the process of doing great search optimization: Keyword stuffing and page titles. With this guide in hand, you should be able to confront these nasty website foes and walk into a world with a better-optimized website than ever before. SEO practice terms. Our well-intentioned efforts to optimize our website for lots of local areas can backfire easily: Think about what people search for when they look for your services locally. Then think about your website’s Our first great evil is keyword stuffing, especially of geographic search optimization . Do you have page titles or text on your site that reads something like “Windshield Replacement Boston Cambridge Somerville Everett”? Do you really want to rank for just “Somerville”? I didn’t think so. That’s how search engines are reading your string of stuffed keywords. 3. Don’t Reuse Your Page Titles, No Matter How Tempting Photo Credit: lars604 that confront modern websites that are trying to do healthy People searching for a town or city name are looking for local information – Like government, local news sources, and others. They don’t want their windshield replaced, their taxes done, or construction work. Optimize for strings like “windshield replacement boston”, not “Windshield Replacement Somerville Boston Cambridge Everett”. If you care about many cities like this, create content for each one. Have a page for each city you serve, and explain your relationship that area, or examples of jobs that you did there. Don’t be shy – it will increase the number of indexed pages on your site, and consequentially your search authority. Originally published Oct 14, 2010 9:00:00 AM, updated October 20 2016
Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numbers Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpot