One of the many conventional wisdoms in HR is that it is important to increase the diversity of the applicant pool by posting positions and recruiting externally. I could not agree more, except when I disagree.Let’s look at the case of the vacant Marketing Director position of Company ABC. Renee is a Vice President of Marketing and wants to promote Alexa into the vacant position.Following the conventional wisdom relative to increasing diversity, HR strongly encourages Renee to post internally and to recruit externally. Renee reluctantly agrees in response to HR’s persistent encouragement.There are three (3) very strong final candidates. Ultimately, Renee goes with her first choice, Alexa, and promotes her.Alexa is a white woman. One of the unsuccessful external candidates, Max, is a man of color.When Max looks at Alexa’s credentials as she has described them on a social media profile, he concludes he is more qualified than she and files a charge of discrimination with the EEOC alleging race and gender bias and ultimately sues in court.When deposed, Renee admits, as she must, that she really knew whom she wanted to hire before opening up the position to internal posting and external recruiting. As a result, a number of candidates invested time and emotional energy on an opportunity that was an oasis.How do you think a jury will feel about applicants being played this way? In this case, I am with the plaintiff and not the defendant.What would have happened if the position has not been posted internally and externally? Alexa would have gotten the job but there probably would not have been a charge, let alone a lawsuit.When the deal is effectively sealed, the posting has a fraudulent feel to it and does nothing more than create a pool of potential litigants. Legal and fairness considerations argue against posting in these circumstances.Some employers still post or recruit in these circumstances but add something to the effect “strong internal candidate identified.” This is not transparency but a transparent hedge that may invite attack.I don’t foresee it. I have seen it. So let’s go back to the general recommendation of not posting when you know who you are going to hire.Of course, make sure your policy on posting does not lock you into posting all vacant positions. If the policy states or suggests that you will post in all circumstances, then your failure to post may be used as evidence of discrimination.HR policies need to be drafted to allow for exceptions to general rules to reflect the need for agility in the business world. But let’s not stop there.Where an exception is made, document contemporaneously the legitimate non-discriminatory reason for the exception. This will mitigate, not eliminate, the risk of not posting.Yes, in the case of the vacant Marketing Manager position, there are risks no matter what you do. That’s why HR needs to think more about managing as opposed to avoiding risk.It’s a bit uncomfortable. Once we accept this, we can get more comfortable with it.
If you’re a caterpillar, you do not want to meet a parasitic wasp. The winged insect will inject you full of eggs, which will grow inside your body, develop into larvae, and hatch from your corpse. But a new study reveals that wasps have given caterpillars something beneficial during these attacks as well: pieces of viral DNA that become part of the caterpillar genome, protecting them against an entirely different lethal virus. In essence, the wasps have turned caterpillars into genetically modified organisms.“The key strength of the study is it clearly demonstrates that [viruses] have been a source of horizontal gene transfer for some insects,” says parasitic wasp expert Michael Strand of the University of Georgia, Athens, who was not involved in the study.Study author and biologist Jean-Michel Drezen of François Rabelais University in Tours, France, has been studying the parasitic relationship between the wasps and their lepidopteran (butterflies and moths) victims for decades. He specializes in bracoviruses, which are injected by the wasps along with their eggs. Once inside the caterpillar, the bracovirus prevents a normal immune response by disrupting the cell’s cytoskeleton—a network of filamentlike proteins responsible for moving components and machinery around the cell. 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The initial search showed that, indeed, certain segments of the lepidopteran genome closely resembled bracovirus sequences. At some points in evolutionary history—those rare cases where wasp parasitization did not prove fatal for the caterpillars—it seems that the injected virus genes found their way into germline cells and have been passed down in several lepidopteran lineages.The researchers then confirmed the computer search by grinding up real insect specimens, extracting the DNA, and searching for the presence of bracovirus integrations. Not only did they find the evidence they were looking for, they also found the virus sometimes “picks up” genes from its original wasp host and brings those along, too. In simpler terms, this means wasp genes riding on a virus have been found within the caterpillar genome.More surprising still was the finding that both the wasp and virus genes are active inside the caterpillars and have been passed down over many generations. This led the scientists to wonder whether the caterpillars had found their own use for the parasitic genes.Further tests, both in cell cultures and in live specimens, revealed that the genes acquired from the wasp virus appear to protect the caterpillars from a different (but similarly named) pathogen called baculovirus. The baculoviridae family infects many different insects, and, in the case of moths and caterpillars, is usually acquired by eating leaves contaminated with the infectious particles. In the course of a normal infection, baculoviruses make heavy use of the cell’s cytoskeletal system in order to reproduce inside the caterpillar. The team’s results—reported online today in PLOS Genetics—suggest that the same bracovirus genes that disrupt the cytoskeleton and allow the wasp eggs to grow also cause enough disruption to inhibit the growth of baculovirus. In effect, the genes from the wasp virus impair the lepidopteran cells’ normal functions, but the disruption may be enough to keep out baculovirus—a silver lining on an otherwise nasty history of parasitization.The authors point out that the addition of wasp genes to the butterfly and moth DNA means many lepidopteran species are naturally occurring genetically modified organisms. This type of gene transfer has been observed between other species in the wild before, mostly between bacteria (which have been known to share genes for antibiotic resistance). The scientists say that the finding should remind us of two things: that genetically modified organisms occur naturally and that any gene introduced into an ecosystem has the potential to spread between species. “We have very simple principles that, in practical situations, can be very, very complex,” Drezen says.
Admitting that his pairing with Sania Mirz a in the mixed doubles category would have been the best bet for India in the London Olympics, Mahesh Bhupathi today said that the Indian star player was used without even being consulted.”Absolutely! We have good record. Recently we won the French Open together,” said Bhupathi when asked if he would have liked to play along side Sania in the mixed doubles during the London Games.”She was used without even being consulted as to what her best options are. But I think let her cut it all,” Bhupathi told ‘a news channel’.Sania , after getting a wildcard for the London Olympics on Tuesday, hit out at AITA for treating her as a ‘bait’ in the selection row. She was also critical of Bhupathi and Leander Paes.But Bhupathi said he could completely understand her outburst and stood by her.”Obviously, she issued a very emotional statement and I totally understand where it is coming from and what transpired into the whole thing.”As far as I am concerned, I stand by Sania and think we are the best mixed doubles pair,” insisted Bhupathi.Sania had earlier said that Bhupathi had “sacrificed” his commitment to play with her at the Olympics after their French Open title early this month.”Mahesh Bhupathi has firmly stood by his commitment to play together with his men’s doubles partner, Rohan Bopanna as he genuinely believed it was good for India. However, in the process, he sacrificed the commitment he made to me to try and win an Olympic medal together for India,” Sania had said in her statement yesterday.Sania, however, made it clear that although she preferred Bhupathi, she is ready to partner Paes in the larger interest of the country.Bhupathi, meanwhile, said that he and all his country mates were trying to put behind the controversies and concentrate on the ongoing Wimbledon, which is also the venue for the upcoming Games.”For us, we are actually trying our best to put everything behind us and try to focus on the Wimbledon,” said Bhupathi.advertisement
Connecticut Assoc. Head Coach Chris Dailey shouts instructions from the bench in the second half of an NCAA college basketball game against Louisville Monday, Feb. 12, 2018, in Storrs, Conn. It was announced Monday night that Dailey will be an inductee into the Women’s Basketball Hall of Fame. UConn won 69-58. (AP Photo/Stephen Dunn)STORRS, Conn. — Katie Smith, Tina Thompson and Chamique Holdsclaw headline the Women’s Basketball Hall of Fame class for 2018 announced Monday.The three former WNBA stars were eligible for the first time.ADVERTISEMENT View comments SEA Games: PH still winless in netball after loss to Thais LATEST STORIES ‘We cannot afford to fail’ as SEA Games host – Duterte ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Joining them in the seven-member class are former Colorado coach Ceal Barry, longtime assistants Chris Dailey and Mickie DeMoss and longtime New Jersey high school and college coach Rose Marie Battaglia. Dailey and DeMoss are the first two assistant coaches to get into the Hall.The group will be enshrined on June 9 at the Hall of Fame in Knoxville, Tennessee.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingSmith was a three-time Olympic gold medalist, former Ohio State star, and led the Detroit Shock to two WNBA championships in 2006 and 2008. She’s fifth on the WNBA’s all-time scoring list.“I am humbled and honored to be chosen as a member of such a prestigious group of athletes who have given their all for this game we love,” Smith said. “Basketball has taken me from Logan, Ohio to places I never would have dreamed. I am grateful to everyone who has touched my life through this sport. Don’t miss out on the latest news and information. MOST READ Barry won over 500 games at Colorado and Cincinnati and was Big Eight Coach of the Year four times.Battaglia coached for 38 years in New Jersey and an inductee of the state’s Hall of Fame. She won 702 games.The Women’s Basketball Hall of Fame also will honor the Women’s Professional Basketball League, which operated from 1979-81 in the U.S., as part of the “Trailblazers of the Game” display at the Hall of Fame.Sports Related Videospowered by AdSparcRead Next Snow Queen: Kim dominates to take gold in women’s halfpipe Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Do we want to be champions or GROs? – Sotto Thompson won four consecutive championships with the Houston Comets after getting drafted first in the inaugural 1997 WNBA draft. She was the league’s No. 1 all-time scorer until being passed by Diana Taurasi last year.“I am extremely honored to be inducted into the Women’s Basketball Hall of Fame. It is a true privilege to have my name reside in the home where so many of the greats of our game are housed,” said Thompson, who played at Southern California. “As a young girl, little did I know how good old-fashioned hard work and passion would affect my life in such a grand way. Fabulous indeed.”Holdsclaw was the all-time leading scorer and rebounder at Tennessee and led the Lady Vols to three straight NCAA championships from 1996-98.Dailey has been at UConn since Geno Auriemma took over in 1985. She’s helped the team win 11 national championships and over 1,000 games. DeMoss has won over 800 games as an assistant at Tennessee and LSU.“I think that it’s a reflection just on being able to acknowledge the contributions of everyone, whether it’s a high school coach, a player or a college coach. It’s an honor to be the first (assistant) and to go in with Mickie DeMoss, I think that’s fitting,” Dailey said. “You know we’ve battled each other for a long time and we’re good friend and it just seems like it’s a fitting move.”ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claim BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives PH military to look into China’s possible security threat to power grid
It seems phablets are the latest market frenzy these days. Even as smartphone manufacturing majors sweat it out to offer bigger, better screens to customers, home grown manufacturer Celkon Mobiles has now joined the bandwagon with its new XION S CT695 phablet. Celkon’s latest offering boasts of a mammoth 6.95-Inch display and has been aggressively priced at Rs 7,299.The Celkon XION S CT695 phablet as mentioned above features a 6.95-Inch IPS display with a 600×1024 pixels resolution. It is powered by a dual-core Cortex-A7 (MediaTek MT8312) processor clocked at 2GHz and is coupled with 1GB of RAM. It comes with 8GB of internal storage expandable up to 32GB via microSD card.The dual-SIM (GSM+GSM) device runs Android 4.4.2 KitKat out-of-the-box. It sports a 5MP rear camera along with a 0.3MP front-facing snapper.Connectivity options include: 3G, Wi-Fi 802.11 b/g/n, Micro-USB, GPRS/ EDGE and A-GPS. It decks in a 2500mAh battery rated to offer up to 30 hours of standby time of up to 30 hours and 3 hours of talk time, according to Celkon. The device comes in a black colour variant alone.
This article is the second in a series of guest posts by Pattie Simone. Pattie is a speaker, writer and mentor, and owns Write-Communications.com , a communications consultancy. Visit any number of websites on a given day, and you’ll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy.Learn how to run more impactful, measurable marketing campaigns.Same goes for e-newsletters, e-based PR, blog posts, and social networking landing pages. “I did it myself” is the common denominator in all. OUCH! Yes, you are the chief architect of your firms’ mission, vision and objectives. Now get serious cash flow in your favor by working with a team of online marketing pros, who actually can do more than throw industry jargon around. Here’s how.Create an Inbound Marketing WebsiteIt’s pretty obvious that you would not attempt to fix a carburetor if you aren’t a mechanic, so apply that thought process to all your web-based activities, starting with your main sales driver: your website.When you work with a professional web designer, copywriter, SEO expert and online marketing team, you’ll end up with a powerful inbound marketing portal. That means that your content is relevant and crisp (the spiders LOVE that!), your menu options and navigation are intuitive, your headlines and sub-heads are more than eye candy, your sales pitches are polished and pithy (and sprinkled liberally throughout your site) and your keywords rock.In other words, the pros that you end up working with make sure you’ve got all the parts you need, to get your sales engine humming (read, folks searching online for your particular products and services find your firm first because the coding is on target, the content is meaningful and updated regularly, the keywords are on point and tweaked as needed, and once they are there, you’ve got a good percentage of browsers turning into buyers). Testing, Testing, TestingThanks to Wolfman, who opined on the importance of testing in response to my first piece, “Why Websites Fail” . He is absolutely correct that this cannot be said enough, and can make the difference of average returns versus nuclear returns!!While due diligence is hugely important (know who your demographic markets are, their respective hot buttons, the relevant keywords that they will use, etc. etc) no one has a crystal ball! So test the way you are communicating your information: how and where you word various “asks” (buy now, order here, click this for more info, don’t miss out on this limited time offer) and your giveaways (call us today for a free consultation, save 10% if ordered by X date, free shipping till ___, etc.)Tracking, Assessing & UpdatingSuccessful companies of every size that are driving serious business through their online marketing efforts are always testing, tweaking and testing again. That means you have to actually read the reports that you should have access to, with regard to your site traffic, link usage, unique visitors, time spent on specific pages.If you don’t have the time, or are not sure how to translate these reports, work with a professional online marketer who does. It’s only by carefully (and regularly) assessing this data, that you can identify weak points and fix them.Achieve Ca-ching using the Right TeamNo matter how much you try, it’s a safe bet that you can’t be the expert of everything. Look at it another way. Pretty much every millionaire entrepreneur I’ve ever interviewed started out doing everything themselves. Those that got the ball rolling faster, quickly realized the value of outsourcing important tasks and projects to a variety of experts, which left them free to concentrate on what they do best. Think seriously about how you can profit from your own team of online marketing professionals; it’s worth it!Photo: planeta roig Originally published Nov 12, 2008 7:58:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
More and more business are blogging: from year to year. HubSpot’s latest 2011 ” blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. 85% of businesses rated their company blogs as “Useful”, “Important” or “Critical”; a whopping 27% rated their company blog as “Critical” to their business. . The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. This finding is remarkably consistent Businesses are increasingly aware their blog is highly valuable: ” report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. State of Inbound Marketing Download the 2011 State of Inbound Marketing report now Businesses are now in the minority if they do Blogs and social media channels are generating real customers: not In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater. Previous studies conducted in 2009 and 2010 showed strikingly similar results: the 2009 survey showed that inbound marketing dominated organizations experienced a 61% lower cost per lead; in 2010 the delta was 60%. Inbound Marketing Data Other key takeaways include: Originally published Mar 1, 2011 1:00:00 PM, updated October 20 2016 Topics: The gap between spending on inbound v. outbound continues to widen: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. Also known as “reach,” the more of it you have, the more people will see your content, spread your messages, and therefore increase your ROI. Track how your reach is increasing over time. If you’re not attracting new followers as time goes on, focus more of your social media efforts on generating new fans and followers and building your reach to increase the value you get from social media marketing. Participating in social media 1. Reach: 4. Customers: can help you focus and fine-tune your time and efforts, so use the data you gather to make your marketing most efficient and effective as possible! Originally published Jul 1, 2011 2:22:00 PM, updated October 20 2016 This is arguably the most important metric to use when measuring social media marketing ROI. Take another look at the traffic you’re generating from social media sites. Of that traffic, how many of those website and blog visitors are converting into leads? The number of Twitter followers, Facebook fans, LinkedIn group members, etc. you have is directly related to your can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in What’s the visit-to-lead conversion rate of your social media traffic? In other words, of the social media traffic you’re generating, what percentage of those visitors become leads? While this may seem like a useless metric in itself, conversion rate can be very useful when comparing one channel with another. For example, you can compare your social media conversion rate to your blogging conversion rate to analyze the ROI of those channels relative to each other. Top 5 Social Media ROI Metrics Adjust your time spent in social media accordingly. While social media participation can do wonders for some businesses, it might not be as powerful a marketing method for others. 3. Leads: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Conversion Rate: Now take that leads data one step further. Are your social media leads actually turning into customers? And just how many of them are? Being able to attribute actual can be a powerful indicator that the time you’re spending on social media marketing is actually worth it. customers Topics: generating leads and revenue Social Media Analytics Revenue is the ultimate indicator of social media marketing success, but depending on your sales cycle, it can be many months before you have closed customers from a social media campaign. Because of this delay it is important to use leading indicators of revenue success such as leads and the other 3 metrics we discuss in this post. In social media marketing, one major goal you should have is to generate traffic from social media to your website and/or blog. Look at your website/blog’s referral sources to determine how many visitors came from social media sites. Monitor this number over time. Are you noticing an increase in social media traffic as your reach improves? 2. Traffic: What other metrics do you use to measure the return on investment of your social media marketing? Conduct a Social Media Audit social media success Analyzing your marketing programs Using these five metrics for social media marketing success, conduct an audit of your current social media presence. What surprises you? Are you getting more (or fewer) leads from social media than you thought? Does social media traffic convert better or worse than other channels? . While positive brand sentiment and a high level of customer service are important, your boss wants to know that the time you’re spending in social media is actually translating into leads and customers.
Whenever you consider a Passes Social Shares? Google+ value of social sharing For the other sites besides Twitter, none of the social sharing factors carried over at all and we didn’t notice this same phenomenon with them. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. It looks like Facebook and Google+ aren’t counting the redirects and final URLs in the same way that Twitter does as a result, or the results would have matched theirs. In summary: , particularly factors that show up in search engines or other formats, like the number of tweets or Likes a page has gotten. That led us to the weekend, and I checked the statistics on Monday. Something interesting had happened over the weekend though: As people occasionally tweeted the old URLs from the now-redirected Performable.com, those tweets counted towards the total tweets for the relevant page on HubSpot.com. Topics: It’s also worth mentioning that while Facebook, Google+ and LinkedIn don’t read the redirect when deciding where to send people, they also often don’t properly realize that they are being redirected as part of the new URL. For example, if you try to share www.performable.com today on Google+, you end up with a very strange looking preview with the Performable logo and a page on HubSpot.com, as below: Reads Redirects? After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. Unfortunately, it doesn’t appear that any of the shares passed through to the new pages. All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Don’t let something like this stop you from making important changes to your website or re-architecting how things are laid out, but if you need help we have a Putting a redirect on an old page and then pointing it to a new one didn’t move those shares through. This was somewhat a surprise to us – Since anyone who clicked on that old share or tweet still came through to the new site, we had hoped the share might come through too. Originally published Aug 10, 2011 11:00:00 AM, updated October 20 2016 Twitter One of the factors that can be easily overlooked on this front is the website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. For example, you should think carefully about where you are going to move your key resources or pages, what impact the shift might have on them, and how to make sure that you’re easily able to get found. No LinkedIn Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. We took careful stock of each of their webpages and the statistics of them, so that we could carefully measure what would happen to each of them. For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. No No . No Yes No No When Twitter formulates the count of tweets for a certain page, they first read the URL that was tweeted and then follow any and all redirects off of that URL. As a result, the following tweets afterwards did count towards HubSpot’s pages. It makes a lot of sense for Twitter to do this – that way, no matter what URL shortener someone chooses to use, they make sure they’re always recording the final URL that was being tweeted by someone. The fact that matters for the tweet count is the final URL that was tweeted, and not anything in between or if that URL was redirected. If you are ever considering moving a website or a section of your website, be very conscious not just of the obvious factors, like making sure that the pages have redirects. Also be aware that there may be things that you lose or cannot control, such as losing the social shares that may exist of your current pages. website Having established our base data, we want to check on if we could take advantage of these shares in any way and preserve their value as we moved the website redesign kit to help. No Facebook Social Media Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media Engagement Originally published Sep 14, 2011 12:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a very valuable tool for promoting content. While it’s a good idea to make sure you’re spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. By making it easy for others to share your content to their personal networks as well, you’ll be significantly extending the reach of your content.So what can you do to help move this process along? While you can’t directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips…How to Make Your Content More Social Media Share-Friendly1. Magnetize your article titles. By “magnetize,” we mean it’s important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content. Boring titles be gone! Be sure the headlines you use are eye-catching, interesting, and clearly indicate what the content will be about.2. Keep your article titles brief. Certain social media sites — like Twitter — limit the number of characters that can be used in a post or update. When people share an article, they often like to include some of their own commentary with it. Keep in mind that the post will also need to leave room for a shortened URL to the content itself. Don’t take up that precious social media real estate with a long title. Keep it brief so your sharers can add some of their own insight, too.3. Add enticing meta descriptions. When you share a post on sites like Facebook, LinkedIn, and Google+, they automatically pull in a description of the post. Most sites generate this description from the URL’s meta description. While meta descriptions no longer mean very much for search engine optimization, they are very helpful for social media optimization. Be sure each blog post, web page, and landing page you create includes an enticing meta description to motivate social media users to check out your content.4. Add an attention-grabbing image. Similarly, when posting content to social media sites, most sites will also pull in an image to show. Make sure your social media shares are more visually pleasing by making it a habit to add photos and images to all your content.5. Include hashtags or Twitter usernames in titles (when appropriate). Sometimes you want to give your content some extra visibility. Maybe it’s an important news announcement or your talking about a particular person or event. When appropriate, consider including the event’s hashtag or the person’s @username directly within the title. Then when people share your content, it will automatically show up in the hashtag’s stream or the @username’s mentions, which will give it added visibility and encourage even more sharing.6. Add social sharing buttons. According to a recent study from BrightEdge Technologies, websites that include social sharing buttons generate 7x more mentions than those that don’t. Adding social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ is a great way to encourage your site visitors to share your content in social media, so add these buttons to every landing page, web page, blog article, and other piece of content you create. Don’t miss out on this juicy piece of low-hanging fruit.7. Make sure your content is high in quality. At the very least, the content you’re hoping will spread in social media needs to be good. You can try every one of the tricks we just mentioned, but if your content is no good at its very core, none of it is going to matter. Focus most of your energy on creating high quality content, and usually, the shares will follow.What other tips would you suggest to make your content social media share-friendly?Image Credit: carlos_maya