Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numbers Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpot
The week before July 4th is a notoriously slow news week. This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week’s episode of the Originally published Jul 3, 2011 9:00:00 AM, updated July 11 2013 Don’t forget to tune into the latest and greatest social media attempt On Thursday evening, Marketing Update . We have yet to see how it will impact search results and inbound marketing, but you can keep updated on how marketers can use Google+ by Google’s Ebook/Video on Zero Moment of Truth As a marketer, Google’s co.cc ban is an example of why it’s very important to make sure all your content is hosted on domains that following HubSpot Google banned the Co.cc domain Google also launched its This week, Google also released an ebook and video explaining the zero moment of truth Marketing Lesson: Google+ also allows you to “hang out” with friends through group video chat. You can share videos, chat, or talk to each other via video. You still have the ability to only share your hangout session with the circles indicate you’d like to. (ZMOT). ZMOT is a theory about consumer buying practices. It builds on the First Moment of Truth (FMOT), as defined by P&G back in 2005. According to P&G, FMOT is the first moment when a consumer interacts with your product on a store shelf. ZMOT takes the idea one step further. It refers to the time between when a consumer first becomes aware of your product and when they buy it. Marketing Lesson: own. Google+ is an interesting new development in live next Friday at 4 PM ET! Today’s consumers begin to build relationships with and make decisions about products before they ever even come in contact with the product. According to Google’s report, 70% of Americans say they look at product reviews before making a purchase, and the average shopper references 10.7 sources of information before buying. practicing inbound marketing Google’s Ban of Co.cc Domains Content Marketing However, Google+ is different in how it allows you to manage your friends. It has introduced something called Circles. Each friend can belong to one or more circle, or group of friends. When you share information, you can select which individuals you want to share the content with on a case by case basis. to ensure that consumers are have a great zero moment of truth. Marketing Lesson: Google has also integrated Google+ throughout all of Google’s other properties through a menu bar that now appears at the top of your browser window. It keeps you updated on what’s happening in Google+, whether you are in your email account or keeping up with your blogs in your reader. the social media world this week, the social network Google+. Google+ has much in common with Facebook. Both networks allow you to friend or follow people and share photos, videos, and comments. They each offer the feature of a wall, or stream of information about what your friends are doing. They even look pretty similar. Brands need to be , which removed every website using that domain from all Google search results. While Google reserves the right to ban all sites on a certain host if a high percentage of sites hosted on that domain are spammy, it’s not something they do very often. Topics: ! on HubSpot TV. you Google’s New Social Network Google+ Inbound Marketing Marketing Update Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They’re heeeeere.No, its not a Poltergeist sequel. It’s Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.Today on its blog, Pinterest announced that it’s not only letting companies set up business accounts (as opposed to personal accounts), but it’s also releasing a business-specific terms of service, totally separate from the TOS for regular ol’ people like you and me.Free Resource: 12 Pinterest Templates for BusinessPinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:”Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”So … do you already have a Pinterest account you want to convert into a business account? Convinced today’s the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)How to Convert Your Personal Pinterest Account Into a Business Account (Or Set Up a Pinterest Business Account From Scratch)Before I get into the steps to setting up Pinterest business accounts, it’s important to note that accounts won’t look any different than personal pages, aesthetically. So doing this isn’t signing yourself up for hours of extra work — you can convert your account in seconds. If you’re setting up your account for the first time, you’ll obviously need to put time into setting up boards and pinning images, but the actual account setup will only take you a very short amount of time.So … if business accounts don’t look any different from personal accounts, why even bother?A couple of reasons …First, this announcement has also been coupled with a host of resources that Pinterest has created specifically to help businesses succeed on its network. If you want to continue receiving that kind of educational content from them, you’re going to have to identify yourself as a business.Second, this dedication to businesses — releasing business accounts, creating educational tools and resources — is a signal that Pinterest is going to continue making improvements to the way its platform works for businesses. That means a host of new feature releases coming down the road. Won’t you want to be able to have access to things like, ohhhh I don’t know, a ‘Buy Now’ button, should they choose to release it? Or targeted ads? Or business analytics? I sure would. But I wouldn’t get ’em from my personal account, that’s for sure!Finally, I’ll reiterate that establishing your personal account can be accomplished in less time than it takes to brew a cup of coffee. So go get your coffee machine going, come back and set up your business account, and you’ll be done before the machine’s finished brewing.Alright, now let’s get going with the conversion and setup!How to Convert Your Personal Pinterest Account Into a Business AccountIt’s so easy, you guys. Here’s all you need to do:Step 1: Go to business.pinterest.com, and click the red ‘Convert your existing account’ button.Step 2: Next, select your ‘Business Type,’ and update your ‘Contact Name,’ and ‘Email Address,’ if necessary.Pinterest also guides you through the ‘Business Type’ choice that’s most appropriate for you by providing parenthetical examples next to each type. Also note that the ‘Contact Name’ can be anyone — it’s not publicly shown. For your email address, you should use a company email address if you aren’t already so it’s not tied to any one employees’ personal email address.Step 3: Still on the same page, fill out the next section, ‘Profile Info.’None of this needs to change unless you didn’t fill it out when you first set up your account, or you want to make edits. All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account.Step 4: Scroll down to the ‘Agreement’ section, and read the agreement. Then, agree to it. (Or don’t, I suppose, but I can’t help you from there.)Once you’ve accepted Pinterest’s terms by checking the check box, the ‘Convert Account’ button will turn red, and you can press it to change your heretofore personal Pinterest account into a business account!Voila! That’s it — You’re done. Told you it was easy.How to Set Up Your First Pinterest Account as a Business AccountNow, what do you do if you don’t already have a Pinterest account? How do you set up your first Pinterest account as a business account? Good news; it’s just as easy as converting an existing account. Basically, you follow the exact same steps we just went over — except instead of clicking the big red ‘Convert your existing account’ button in Step 1, you click the smaller red text below it, ‘New to Pinterest? Join as a business.’ As a reminder, this is found at business.pinterest.com.Once you click this, the only difference is that the fields on the next screen — e.g. your profile image and ‘About’ section — will be blank, because your profile’s brand new.Once you’re done, there are plenty of resources available to help you fill out and optimize your account. Pinterest itself will walk you through things like verifying your website and how to add buttons to your website — you can also download our ebook about How to Use Pinterest for Business to get access to best practices and ideas to make your venture into Pinterest successful.What the New Pinterest Business Terms of Service SayAlong with the new business accounts came business-specific terms of service. And I’ve gotta say, this entire business account rollout has proven that Pinterest, as an organization, totally gets the importance of educational content. Not only did they release a bevy of business resources to help marketers use their platform successfully (more on that next), but they also released a “translated” version of their business terms of service devoid of legal jargon. You can read them in full here, but here are the highlights:You can only open an account on behalf of a company that you’re, well, allowed to open an account on behalf of.The content you post on Pinterest can be used by other Pinterest users. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. If they start doing something weird with it outside of Pinterest that they’re not supposed to do, Pinterest ain’t havin’ anything to do with it.Pinterest expects that any content you post from third-party content creators and owners doesn’t violate any laws or infringe the third party’s rights.The biggest TOS change, other than the fact that there are now two separate ones, is that the TOS for “people” is about half as long as it used to be. Which makes sense, because now Pinterest doesn’t need to cram in legal terms that really only applied to businesses.New Pinterest Resources and Tools for BusinessesAlong with these rollouts, Pinterest has published some educational content — worth checking out — that will help businesses better use Pinterest. Here’s what they’ve released that you can use to improve your Pinterest performance.Pinterest Case StudiesMy favorite new resource is its case studies, which feature businesses that are doing great work on Pinterest. You can find these when you visit business.pinterest.com and scroll down below the fold. As you can see, Pinterest features case studies from five different organizations:When you click into the case study, it features the things they do best in the left navigation. Jetsetter, for example, talks about how to:Engage an AudienceEncourage Site ExplorationUse Group BoardsI encourage you to check out all the case studies to learn as much as you can about using Pinterest as a business, and then do a deeper dive into the case study that has similar business goals — which they are nice enough to spell out for you at the top of each case study. Originally published Nov 14, 2012 3:30:00 PM, updated July 28 2017 Pinterest Best PracticesPinterest created another section on business.pinterest.com called What Works, and it outlines … what works for businesses on Pinterest! It covers four sections:Telling your brand’s storyBuilding a community on PinterestHow to send traffic to your siteHow to analyze your Pinterest presence to improveI highly recommend checking out the community-building section, as the Pinterest community is tight-knit and strong. If you can garner a following, you’ll be glad you have them on your side. And, of course, the section on how to send traffic to your website is very useful — there, you’ll learn how to do some technical things, like adding a ‘Pin It’ button to your site so your content is easier to share.Buttons and WidgetsSpeaking of “technical things,” the last major piece of documentation Pinterest released for businesses is its improved documentation on how to use sharing and follow buttons and widgets. You can find this under the Buttons and Widgets section on business.pinterest.com, and it will teach you how to add ‘Pin It’ and ‘Pinterest follow’ buttons to your website, as well as profile or board widgets.As far as we can tell, the profile and board widgets are new features. The profile widget lets you embed code on your site that shows your 30 most recent pins, while the board widget lets you embed code on your site that shows 30 of your favorite board’s latest pins.Whether you’re a new or seasoned pinner, I encourage you to spend some time looking at the educational resources and documentation on the new Pinterest business site. And of course, I encourage you to get that personal Pinterest account converted into a business account today!Does Pinterest’s dedication to supporting business’ presence on its social network make you want to dedicate more resources to pinning? Is this the tipping point for your business to try Pinterest for business for the first time? Topics: Pinterest Marketing
Topics: Originally published Jun 4, 2014 11:00:00 AM, updated February 01 2017 Writing Skills You and your audience have something in common: You want to write less, and they want to read less.It’s not that your content is boring — it’s that we don’t even make time to read stuff we want to read. I skim articles I voluntarily click on because I have 20 other tabs open (and other stuff I should be doing, anyway).Make your dream of blogging less come true by cutting the length of your content in half. Here’s how.Make your intros shorter.I’ll venture a guess most people didn’t read that intro I just wrote, and scrolled to the first bold header they saw.Don’t worry, I do it, too.Write an intro, but don’t belabor the point. Generate some empathy, tell a quick story, cite a stat, whatever — then get on with it.If you need help writing intros, read this post, “How to Write an Introduction.”Cut the qualifiers.We’re all so concerned with not offending anyone, leaving people out, or being presumptuous that we’ve defaulted to a ridiculous extreme — adding all the qualifiers we can to ensure we don’t get called out by readers.Let’s use my intro in this post as an example. I made a presumption — that you don’t like to blog. I also might’ve insulted some people by saying people don’t like reading what they write. I could have added every qualifier on earth to try to make sure I didn’t offend or presume … but these are low stakes here, and frankly, the qualifying gets exhausting. We’re talking about writing for pete’s sake.If it’s low stakes, cut the qualifiers for more concise copy.Don’t assume the lowest common denominator.”Explain it to me like I’m a three year old.”That’s a really helpful approach to take with how-to content that requires a lot of attention to detail. But it isn’t required for every post you write. Assume your readers don’t need you to over-explain concepts. Even if a few of them do, you’ll find most will rise to the occasion and appreciate the opportunity to read something that asks them to use their brain cells.And if they don’t, hey, at least you’re elevating the conversation for everyone else.Write like you speak.The last sentence I wrote up there originally had some business babble creep in. It said, “at least you’re elevating the conversation for the rest of your audience.”The rest of your audience? What am I really trying to say? The rest of your audience = everyone else. Just say that.So I did. The babble made my sentence longer, so I cut it.Give word choice a thought.”The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark TwainFinding the right word for something can remove entire clauses from sentences, sentences from paragraphs, paragraphs from prose. It so clearly expresses your point that you don’t need to over-explain it.Use pretty pictures and damn good data.A picture’s worth a thousand words. A good data point’s worth at least ten. Pictures and data help you get a point across in fewer (or no) words. Lean on visualizations to explain complex concepts, and data to help strengthen your arguments.Let go of the idea that there’s a perfect word count.This post will explain why in more detail. Here’s the condensed version: Write as much as you need to make your point. And when you’ve made the point, stop. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Monochromatic colors: A monochromatic color palette includes dark, medium, and light versions of a single color.Analogous colors: Analogous colors are located next to each other on the color wheel, which gives them a seamless, low contrast harmony.Complementary colors: Complementary colors are located on opposite sides of the color wheel, allowing for the most dramatic contrast of all color relationships.Evoke emotions with color. There are two types of colors on the color wheel: warm colors and cool colors. Warm colors are found on the right, and include reds, oranges, and yellows. These colours are great to create energy and emotion in your designs.Cool colors, ranging from blues and greens to pinks and purples, can be found on the left. Cool colors are considered more calm and soothing in nature.Compare the difference between the cool pink used by Benefit Cosmetics on its Instagram account and Corona — which use an iconic warm yellow filter over its images. The Benefit graphic is feminine and delicate, while the Corona graphic is warm and inviting.Create an effective color pallette.The first thing to know about choosing a color palette is not to choose too many colors — limit your selection from two to four. First, choose a single vibrant color that will stand out in your design. In this example, the dark green color is the most prominent. White and a lighter shade of green have been chosen as the additional colors, creating a low contrast harmonious palette.Make sure the colors you choose are relevant to your design subject. In this example, the olive green color matches the earthy tones of the photograph.Match color with images.To create visual harmony, match your text color with a prominent color from your background image. You can find the exact color using a color picker tool. See here how the vibrant pink color of the flowers matches the text.Explore different color schemes.When choosing your color palette, it’s a great idea to explore different color schemes. For example, if you’re creating a social media graphic for a ladies boutique, a pastel color scheme could provide a feminine touch. Here are two great color schemes for you to try in your designs:Use colors consistently for branding. Using the same colors repetitively is an essential skill for branding, as it helps create recognition. See how Tiffany and Co. has used its iconic turquoise color on its Facebook page. A bit of variation is great too — see how there are lighter and darker versions of the same color visible.Apply a color palette to everything in your design.When people start designing it’s not uncommon for them to think their color palette is just for their background and text. In fact, you color palette should be applied to everything in your design, including text, text holders, images, shapes, icons, and more.In the design above, an orange color has been applied to the transparent shape to match the clementine fruits. All of the text and the dotted line are also a light cream color to suit the style of the design.Create a mood board for inspiration. Whether you’re trying to find the right color for anything from a new brand to a social media graphic, creating a mood board is a great way to find inspiration. Consider these questions when putting together a mood board:What kind of images spring to mind when you think of your brand or design subjectWhat kind of feelings do you want to evoke?If there are other similar brands out there, what kind of colors do they use in their branding and marketing?Put these skills into practice.When used effectively, colors can evoke emotions and change the meaning and mood of your designs. Next time you create a marketing graphic for your social media page or even put together an original birthday card for a loved one, be sure to pay careful attention to the colors you use.With a little practice, you’ll be amazed at how quickly you can improve your eye for choosing amazing colors! If you’re eager to learn more, check out Canva’s Design School! It has everything you need to learn design like a pro. Originally published Dec 1, 2014 8:00:00 AM, updated July 28 2017 Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette?These questions are asked all the time by people starting out with design. In this article I’ll take you through everything you need to know to start using colors effectively. Whether you’re choosing colors for a new brand or creating graphics for your social media pages, learning this essential skill will help you improve your visual strategy and create beautiful designs.Get familiar with the color wheel. The color wheel is an incredible tool you can use to apply different colors to your designs — from black and white, to the deepest and brightest greens and blues. There are two main aspects of the color wheel every beginner should know about: how to select different colors and how to identify them.When choosing different colors, the brightest colors can be found toward the outside of the color wheel. These colors are the most vibrant, and can be thought of as the most intense version of a color. Toward the middle are pastel colors, which are soft and neutral.Every color on the color wheel can be identified by a unique hex code. This is the six-digit code that appears underneath the wheel when you select different colors. Hex codes are incredibly useful if you want to reuse the same colors in multiple designs — which is an essential skill for consistent branding.Change the intensity of your colors using the brightness slider.The brightness slider is a tool which allows you to find lighter and darker versions of the same color. By moving it to the left, the color lightness will increase, while moving it to the right will make it decrease. Using this tool is a great way to different various shades of the same color.Explore color relationships.Ever wondered why some colors clash together and some just work? It’s largely due to the way that they’re related.Color relationships are determined by their position on the color wheel. These three well known color relationships can be a great basis for an original color palette: Psychology of Color Don’t forget to share this post! 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Inbound Marketing Education Originally published Apr 15, 2015 6:00:00 AM, updated July 28 2017 When you’re first starting to learn something new, it’s easy to feel overwhelmed and intimidated.Why? Maybe it’s been a while since you’ve deviated from the things you’re good at and know well. Or maybe you had to make a pretty significant monetary or time investment, and you’re feeling the pressure. Perhaps you have all the drive in the world to learn … but you’re having trouble finding the right resources and references to learn from.A lot of people learning inbound marketing for the first time run into concerns like these — and we want to help them out. Whether you’re totally new to inbound marketing or just want to sharpen your existing inbound chops, here are 10 totally free ways to teach yourself inbound marketing skills.10 Free Ways to Teach Yourself Inbound1) Subscribe to top inbound marketing blogs.This is usually the first tip marketers will recommend for learning inbound: Subscribe to a bunch of awesome blogs, and then spend time every day reading them.The problem? There are so many to awesome ones choose from. With only so much time in the day to devote to reading, you need to subscribe strategically. We’d recommend checking out Inbound50 to help you make your choices. This resource will give you a great list of quality blogs to follow. And if you already know you’d like to subscribe to HubSpot’s blogs (thanks!), you can click this link.2) Subscribe to emails from other companies.Reading about how to do inbound is a crucial part of learning inbound, but it’s not the only thing you should do. You should also be on the lookout for examples of awesome (and not so awesome) inbound marketing. This’ll give you real-world references for the theories and tips you’re reading on inbound marketing blogs.The best way to do that? Hand over your email address to other companies to see firsthand how they market to customers and prospects. Subscribe to their blog. Give over your email in exchange for an ebook. Click on the emails they send you so you keep getting more.All the while, take note of what you like and what you don’t like — and save the most memorable examples to reference later. Having real, tangible examples of marketing will help you better apply inbound concepts in the future.3) Get your Inbound Certification.Like to have a little more direction when learning inbound? HubSpot’s Inbound Certification could be right up your alley. Block off a few hours to take this 11-course series. You’ll watch a series of videos about the whole methodology and at the end, take an exam. If you pass, you’ll receive a badge and certificate you can add to your website, resume, LinkedIn profile, and Inbound.org profile. That way, current and future employers will know that you’ve got inbound skills down pat. 4) Run Marketing Grader reports for your favorite websites — and then create a plan to improve their score.To get a peek under the hood of how your favorite companies do marketing, run a Marketing Grader report on them. The report will take a look at a company’s website, social media accounts, blog, and mobile strategy, and it’ll give ’em a grade along with recommendations on how to improve their score. Running this report will help you better dissect what the company is doing that is working … and isn’t working.Then, pretend you work for the company and have to fix their Marketing Grader score. What would you do? Create mock-ups, new copy, and anything else you think would improve the score. This will help you get more inbound marketing practice. (And if you’re looking for a new gig at the company you’re grading, it could help you get your foot in the door.)5) Replicate the work of people and companies you admire (for practice only).My coworker Sapphire suggested this in a post on learning design, but the tip can apply to inbound as a whole.Once you have some examples of marketing from companies you admire, sit down and see if you can replicate their work. Can you design an email with a similar layout? Write a blog post on a similar topic? Create similar images and copy for Twitter? Forcing yourself to recreate a specific piece of successful marketing makes it much easier for you to pick up new skills. You’re focused on learning something specific, not all the things in marketing.Be super careful not to publish anything that’s an exact copy of someone’s work, though. You should be using other companies to guide your learning process, not rip off their marketing for your company’s benefit. 6) Let Inbound.org critique your work.Ever poked around Inbound.org? It’s an awesome community of inbound marketers and a place where you can find lots of helpful content and connect with others in the industry.One of the coolest features of the website is the ability to ask for feedback. Submit a link and an image of a piece of marketing you’d like critiqued (landing pages, emails, blog posts, social posts, and so on), and the community will give you tips on what you can improve. They can even mark up the image you submit to give you smaller, very specific points of feedback. We used this feature recently to get feedback on one of our landing pages, and got some incredibly insightful pointers.As you’re developing your inbound skills, think about asking for feedback on your work. No matter whether you’re just starting out or been doing inbound for years, it’s important to solicit feedback from smart, helpful folks — and then use it to work on improving your skills.7) Enroll in self-learning courses. If you prefer to have others actually walk you through new concepts, you could try taking a free online class. Some of our favorites include:Codecademy: This site is great if you’re looking to develop some coding or techincal skills.Lynda: Recently acquired by LinkedIn, Lynda offers tons of free courses on design, web development, photography, business, etc.Coursera: This platform will help you find Massive Open Online Courses (MOOCs) — free online courses from top universities on tons of different topics.8) Work off templates.Especially when you’re first starting out in a new part of marketing, having a template to work off of is incredibly helpful. Why? They make your world just a little smaller, making it easier for you to produce something.Let’s say you’re writing a blog post, for example. Normally, you need to worry about the structure, writing, formatting, images, and optimization before you hit publish. With a template, the structure is taken care of already, allowing you to focus on nailing the rest of the things you need to do.There are tons of free templates you can find online — and we’ve got a bunch you can check out, too. Click here to see what templates we have.9) Bookmark glossaries and helpful resources.As you’re reading and learning about inbound, you’re going to come across some amazing resources you don’t want to live without. Don’t let them fall by the wayside! Make sure to bookmark them in your browser so you can easily refer to them later.One thing I especially love to bookmark are glossaries, like our smarketing glossary. There are so many terms you’ll come across in marketing, so having easy-to-access definitions comes in handy more often than you’d think. 10) Read case studies.Want to know how companies have fixed their marketing problems? Check out case studies. They typically document the problems companies have run into, specific changes they made to fix those problems, and the study’s results, making them great learning resources for newbie and experienced marketers alike.Many case studies can be found on marketing agency or software websites. Even though they’re ultimately supposed to help sell readers on the value of the company, they’re often quite informative and helpful learning resources.But if you want some that aren’t tied to something someone’s selling, I’d recommend checking out MarketingSherpa — they’ve got some great free marketing case studies. The moral of the story here? Learning inbound isn’t necessarily quick, but there are tons of free, helpful resources out there that’ll suit any learning style.What other tips do you have for learning inbound? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 21, 2016 8:00:00 AM, updated April 13 2018 Topics: Don’t forget to share this post! Technical SEO What is a 301 Redirect?A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.Access Now: 22 SEO Myths to Leave Behind This YearA 301 redirect is key to maintaining a website’s domain authority and search rankings when the site’s URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested — without having to actually type in a different URL.Here, we’ll cover the details of a 301 redirect, why websites use them, and how they differ from other redirects. What Is a 301 Redirect?A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page. These redirects also link various URLs under one umbrella so search engines rank all of the addresses based on the domain authority from inbound links. Let’s put it into practice. Below are two different URLs that take you to the same site. That’s thanks to a 301 redirect. That way, when people link to HubSpot Blogs using either URL, the URL we direct blog traffic to (blog.hubspot.com) retains the search engine authority associated with inbound links to either URL.blog.hubspot.comhttp://blog.hubspot.comDid you notice that even though the second link has “http://” at the beginning of the URL, by the time you arrived at the blog, the URL in your browser read “blog.hubspot.com”? That’s because of a 301 redirect. It’s essential to set this up so the domain authority from inbound links to the http:// address are linked to blog.hubspot.com to improve its search rankings.Why Set Up a 301 Redirect?The big reasons marketers might set up a 301 redirect are:To associate common web conventions (http://, www., etc.) with one URL to maximize domain authority (hint: this is the same situation as the scenario we outlined above.)To rebrand or rename a website with a different URLTo direct traffic to a website from other URLs owned by the same organizationIn the second scenario, when a brand is changing its company or website name, a 301 redirect is integral to maintaining the power of inbound links to the original URL on the migrated new domain. Additionally, the 301 redirect is necessary in this case to do exactly what redirect means — to send website visitors to the right web address to get what they’re looking for.In the third scenario, brands sometimes purchase domains that are similar in name or subject matter to their brand to generate more search traffic to their website. A 301 redirect is necessary to make certain that the brand’s original domain maintains its search authority in the process. What’s the Difference Between Permanent HTML Redirects and other Redirects?Generally speaking, a 301 permanent redirect is better for search engine optimization than a temporary redirect because it transfers the inbound links from the redirected domain to the new one, which helps the website maintain its search rankings and prevent any dip in search traffic.There are few situations where a 302 temporary redirect would be preferable over a 301 permanent redirect — except for when website content needs to be moved temporarily, such as when a site is undergoing maintenance and visitors need to be directed to a different domain to consume their content.301 Redirect Mistakes to AvoidNow that you understand the importance of the 301 redirect, we’ll review common steps in the process to review to make sure you don’t make a mistake that could adversely impact your site’s SEO.1) Set up a 301 redirect between the http:// and http://www versions of your domains.301 redirects point the power of inbound links from one URL to another, and although it might not look like it, http://blog.hubspot.com and blog.hubspot.com are two different URLs. Make sure you set up a 301 redirect from all of the different iterations of your brand’s domain to boost your search engine results.2) Don’t move to a new domain without first setting up a 301 redirect.Back in 2010, Toys ‘R Us purchased the toys.com domain without setting up a 301 redirect first, and their new site’s SEO results plummeted because it was re-crawled by Google as a brand-new domain without inbound links from the original Toys ‘R Us domain pointing to it. Be sure to set up the 301 redirect before migrating your website content so your site doesn’t lose traffic in the process.3) In almost all cases, set up a 301 permanent redirect instead of a 302 temporary redirect, which may be the default setting of your website management software.Unless you’re temporarily migrating your website’s content while updating or repairing your website, use a 301 redirect to maintain the inbound links and your search rankings while making changes to your domain.4) Set up redirects to older internal links on your website.If you don’t set up redirects from the older internal links on your website (such as a link to your company blog on your homepage), you’ll create a bad user experience for site visitors who click on these older, not-directed links. The old internal link will eventually kick over to the new domain, but it might take several seconds or show a white screen in the meantime.The good news is that it’s easy to set up a 301 redirect correctly following the steps above and if you’re using HubSpot software to optimize your website. We wish you the best of luck with your next website redirect and moving process. (P.S. – We can help with one of those.)Editor’s Note: This post was originally published in December 2010 and has been updated for accuracy and comprehensiveness.
Topics: History of Internet Originally published Dec 16, 2016 6:00:00 AM, updated July 28 2017 The Ministry of Magic in “Harry Potter” used enchanted paper airplanes. The offices of Sterling Cooper in “Mad Men” used secretaries. Today’s modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation.One such app is Slack, a real-time messaging app that’s currently used by more than 90,000 different companies. Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.There are many reasons Slack has 500,000 daily active users and counting, including the folks here at HubSpot. At its core, Slack offers direct messaging and chat rooms for individuals and teams, but takes its software further with a one-stop shop for better productivity at work. Slack offers an archive of team- and company-wide communication, as well as integrations with other bots and apps you may already be using — think Google Drive, Trello, and GrowthBot.Download our complete workplace productivity guide here.Check out this infographic from the folks at SurePayroll to read more about how Slack came to be so widely used. Learn more about its features and tricks to help you have a more productive work day.99Save99Save Don’t forget to share this post!
Just remember: It’s always best to take extra time to conduct some easy research, and avoid social media gaffes — no pun intended — like this one.Wrapping Things UpYou might have noticed a pattern in some of the “fail” examples. Twitter is not to be trifled with. Once something goes viral it lives on forever. The best way to avoid a social media brand fail is to establish a meticulous social media management approach. This allows you to control the types of content you post and the messaging your brand communicates with.Regardless of how small your audience is or how innocent something might seem, there’s always a reason to quality-check before posting. Social Media Fails 5) How to Turn a Fail into a WinRobots aren’t always smarter. In 2014, a Google bot mistakenly attributed an offensive slogan to U.K.-based bakery, Greggs. Hilarity — to some, at least, ensued when Greggs’ Digital Brand Manager, Neil Knowles, turned a potential brand disaster into a monumental win.Thanks to the clever back-and-forth between Knowles and the Google team, and the massive publicity garnered by the exchange, Google’s original error wound up being one of the best things to ever happen to Greggs.Hey @GoogleUK, fix it and they’re yours!!! #FixGreggs pic.twitter.com/d5Ub7qtrLG— Greggs (@GreggsOfficial) August 19, 2014 6) Coca-Cola vs. Russia and UkraineIf you’re going to create a huge promotion that displays a giant map of Russia, it’s generally a good idea to make sure that map is accurate. Or, better yet: When in doubt, don’t show a map.Coca-Cola received massive backlash from Russian citizens when it posted a promotional branded image made to look like a map of Russia — which left out Crimea. In response, many consumers took to Twitter to post images of themselved pouring Coke into their toilets, leaving a trending impression.Then, in response to the backlash, Coca-Cola published an updated map that included Crimea — which was promptly bombarded by outcries from Ukrainian citizens, due to tensions resulting from Russia’s annexation of Crimea in 2014.Lesson learned: Don’t publish original content that’s inaccurate, and has the potential to be highly (and globally) controversial.Source: The Guardian7) A Giraffe for GhanaSometimes, all it takes to avoid a social media fail is a simple Google search.During the 2014 World Cup game between the USA and Ghana, Delta sent out a congratulatory tweet to the U.S. soccer team. The tweet included an image of the Statue of Liberty with a “2” representing the U.S. score, and a giraffe with a “1” that was meant to represent team Ghana’s score.There was one tall problem: Ghana doesn’t have giraffes. Of course, Twitter users jumped all over that one. PHOTO: Delta Airlines thinks there are giraffes in Ghana. There aren’t. http://t.co/9VsWsCfQSe pic.twitter.com/pGMJ6p0ljA— theScore (@theScore) June 17, 2014 3) Ten Cents off Your Next PlaystationIn 2015, Amazon created #PrimeDay as its own corporate version of a Cyber Monday. Unfortunately, at that point, many of the discounts and offerings didn’t quite live up to consumer expectations — and the hashtag went viral for all the wrong reasons.One kicker came when Amazon offered a whopping $0.10 discount on the Sony PlayStation 4 Console. It didn’t take long for #PrimeDayFail to start trending on Twitter.Damn been waiting for the PS4 to go down 10 cents 😩 #AmazonPrimeDay pic.twitter.com/eIiThMX9IT— lupe (@cherryyyybomb) July 15, 20154) #bendgateAny time a brand winds up with a trending hashtag that includes the word “gate” in it, you know there’s trouble.In 2014, Apple released the iPhone 6 with great fanfare, with one of the most aggressively highlighted features being that the phone wouldn’t bend under pressure in, say, your back pocket.In a video that now has more than 69 million views, Unbox Therapy squashed Apple’s claims by demonstrating how easy it was to bend the iPhone 6. Once the damage was done there was no going back. A war of words promptly took place between avid Apple fans and detractors, garnering even more attention on social media. Originally published Sep 8, 2017 8:00:00 AM, updated September 08 2017 Topics: Don’t forget to share this post! Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes.Many brands are over-concerned with posting frequency and speed, and not concerned enough with tactics that ensure quality and proper context. A single spur-of-the-moment tweet can cause irreparable damage. And even after it’s deleted, the examples below show that content on social media never truly dies — so make sure you have a plan in place that establishes clear boundaries and best practices.Click here to learn about using social media in every stage of the funnel.As proof, here are seven of the worst social media fails you might ever come across.7 Social Media Fails to Avoid in 20171) Meet-And-Greet, but Don’t TouchHumor is a wonderful thing, especially on social media. A funny meme, GIF image, or video can reap a wealth of positive interactions. It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans — meet-and-greets, and surprise appearances, for example, all have the potential to go viral. Unfortunately, the viral effect doesn’t always have the end-result you might wish for.It doesn’t get much more uncomfortable than Avril Lavigne’s now infamous meet-and-greet photo session. Fans paid almost $400 for a chance to meet their idol before finding out there were some serious restrictions on their experience: no touching allowed. That meant no hugging, wrapping arms around each other, or anything else that tends to make celebrity meet-and-greet photos warm and cozy.The pictures, as they say, are worth a thousand awkward words.2) Rhode Island or Iceland?Good intentions fell flat for the Rhode Island Commerce Corporation in 2016, when it made one grave error in a $5 million promotional video — and used footage not of the great state itself, but instead, of Iceland.The mistake went viral and gained far more attention than an Iceland-free version of the promotion would have, but it wasn’t exactly the type of publicity we imagine the bureau of tourism was hoping for.Thanks to the social media skills of Rhode Island Governor Gina Raimondo, you can enjoy your very own private viewing of this social media fail.Help tell Rhode Island’s story by sharing our new brand video #weareRI https://t.co/alIIcZ2DIghttps://t.co/qh3YtF0q0s— Gina Raimondo (@GovRaimondo) March 29, 2016
If you want to keep your late-night puppy picture scroll fests completely private, don’t fret. You can turn off Instagram’s “last online” feature with the following quick steps.Keep in mind that once you turn the feature off, you won’t be able to view anyone else’s “last online” status. How to Turn Off “Last Online” on InstagramOpen up Instagram on your phone.Navigate to your profile by tapping your profile picture on the far right of the bottom navigation bar.If you’re on iOS, navigate to settings by tapping the gear icon next to the Edit Profile button on your profile. On Android, tap the three dot icon in the upper right corner of your profile.Scroll down until you see the option for “Show Activity Status” and toggle it off. Originally published Jan 26, 2018 6:00:00 AM, updated October 30 2019 Topics: Once that setting is toggled off, you’re free to resume scrolling undetected. Here’s the setting you’re looking for: Don’t forget to share this post! Instagram Marketing Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account.Only people you follow or have recently DM’d will be able to see when you were last active.New Data: Instagram Engagement in 2019So if someone follows you, and you don’t follow them back, they won’t be able to view your activity status. You can see exactly when your friends were last online by navigating to your direct messages: