By Russell Bennett WEST GIPPSLAND FOOTBALL NETBALL COMPETITION REVIEW – ROUND 5 Not only did the likes of Korumburra-Bena and…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
By Bruce Fuhr,The Nelson Daily SportsUniversity seems such a long time ago for Nelson’s Matt Hopkins.However, Lindenwood University hasn’t forgot the impact the L.V. Rogers grad had on the Missouri institution.The university recently inducted Hopkins in to the Lindenwood Hall of Fame during the fall.Hopkins, a four-time all conference and all-region golfer, joined nine other individuals and three teams in the 2010 class.“It was a great honour to receive,” Hopkins told The Nelson Daily from Vancouver. “I hadn’t been back to school since I graduated in 2005 and it gave a chance for my family to see where I went to school as well, as they weren’t able to make it down while I was attending college.”Hopkins, 28, attended Lindenwood on a golf scholarship from 2002-2005 after graduating from L.V. Rogers High School where he was a standout on the Bomber golf team. During his four years the son of Matt Hopkins of Victoria and Sheila Hopkins of Nelson, helped the team win four-conference championships and participated in four national tournaments. Hopkins had 24 top-ten finishes and won three tournaments during his career.“It gave me a lot of pride to be honoured . . . anytime you recognized it feels great,” said Hopkins, who now works as an account manager in the ticket operations department for the Vancouver Canucks. “I felt great that people at Lindenwood remembered me, and my accomplishments to the athletic program . . .. Which is moving to NCAA Division II (in 2011).”As a freshman, Hopkins was the regional individual champion and led Lindenwood to a regional championship. The next year, Hopkins helped the team repeat as regional champions. In 2005, Hopkins finished in the top 15 at the national tournament and was named to the All-American team. He set a course record that year with a six-under-par 66 at the national championships.The induction ceremony was hosted by former Lindenwood grad Bob Ramsay, a radio personality from ESPN 101 in St. Louis.Each inductee had a chance to speak about their time at Lindenwood. There was also the homecoming football game the following day, where all HOF inductees were recognized on the field at halftime.After graduation, Hopkins managed to get his tour card on the Canadian Professional circuit.Despite having the game to compete at that level, the 5’10” scratch player failed to get the financial backing to make it a go on tour.“The issue for me was always one of sponsorship,” admits the former Granite Pointe at Nelson golfer. “I was able to qualify for the Canadian Tour on my first attempt, but was never able to gain much in terms of help making a real go of it. “I didn’t really have anyone that I knew that had been in the situation locally, so I found it tough to gain any traction.”Despite having to pull the plug on his professional career, Hopkins doesn’t want to forget the people that helped him get off the ground, albeit for a brief time.“To even get where I did I was pretty happy, but I would have been able to do it without a few people — my mom, my sister Shannon, my dad, Lauren Thast, Sandy Renwick, Murray Elias, Howie Hyssop and Grant Arcuri all come to mind,” Hopkins said. “Without those people the dream would have never even got off the ground in the first place.”Spoken like a true Hall of Famer.firstname.lastname@example.org
The tournament may have happened on May, but it’s never too late to recognize the winners of the Tournament of Roses women’s golf event held at Granite Pointe. Which is why the staff and management at Mallard’s Source for Sports would like to honour the group as Team of the Week. The winner’s picture includes, L-R, Cherie Baker and Lynn Young of Creston, Tournament of Roses sponsor Doug Stoddarts and Marlene Pozin and Paula Seibel of the host club. Baker and Young won low gross honours in the team event while the duo of Pozin and Seibel captured the low net title.
Pool A: Ireland, Scotland, Japan, Europe 1, Play-Off Winner. Pool B: New Zealand, South Africa, Italy, Africa 1, Repechage Winner.Pool C: England, France, Argentina, Americas 1, Oceania 2.Pool D: Australia, Wales, Georgia, Oceania 1, Americas 2. The draws for the Pool stages of the 2019 Rugby World Cup in Japan was made this morning in Kyoto. Ireland were in Pool 1 as top seeds along with New Zealand, England and Australia. Joe Schmidt’s side were drawn alongside 6 Nations rivals Scotland and tournament hosts Japan, who last played Ireland in the World Cup in 1995 in South Africa when Ireland won by 50-28. print WhatsApp Facebook Twitter Email
Hey, we get a day off work … South African comedians, musicians, actors and ordinary working people have come together for a video campaign to urge everyone in the country, come Wednesday 7 May, to just get out and vote.To find out more about voting, see:Frequently asked questionsA guide to all the political partiesAn elections resource packThe campaign, driven by the Electoral Commission of South Africa, features celebrities such as Lira, Zolani Mahola and Joey Rasdien. It also gives voice to less famous South Africans. From what they say, voting in a democracy means a lot more than just a day off work.Watch a selection of videos from the campaign:Compiled by Mary Alexander
Foreign arrivals in South Africa reached their highest level ever in 2013 as the country’s international tourist numbers approached the 10-million mark, the Department of Tourism announced last week.(Image: South African Tourism)Brand South Africa reporterAccording to the latest figures from Statistics SA, 14 860 216 foreign visitors arrived in South Africa last year, a 10.5% increase over 2012. Of these, 9.6-million were tourists, translating to a 4.7% year-on-year increase in international (including the rest of Africa) tourist arrivals, and a 7.1% increase in overseas (excluding Africa) tourist arrivals.South Africa’s international tourist arrivals grew at an annual average growth rate of 7.4% between 2011 and 2013, well above the global average of 4.5% during this period, the department said.“Overall, South Africa recorded 428 596 more tourists in 2013 than we did in 2012,” outgoing Tourism Minister Marthinus van Schalkwyk said in a statement.“Following excellent growth in 2012, when tourist arrivals to South Africa grew by 10.2%, which was more than two-and-a-half times the global average, we are pleased to report that tourist arrival numbers to South Africa grew by a further 4.7% in 2013,” Van Schalkwyk said.“South Africa’s tourism industry continues to show good growth, and we remain confident in the ongoing performance and sustainability of the sector.”Positive growth from all regionsTourist arrivals to South Africa showed positive growth from all regions in 2013, the department said, including good growth out of Europe, its largest overseas market for tourists.European tourist arrivals increased by 7% year-on-year to 1 494 978 in 2013, with double-digit growth from Germany (14.2%), France (10.3%) and Italy (10.6%).A total of 304 090 German tourists visited South Africa in 2013, firmly entrenching its status as South Africa’s third-largest tourist source market. Arrivals from France, South Africa’s fifth-biggest overseas source market, grew to 134 840, while Italian arrivals reached 67 790.However, South Africa’s largest overseas source market, the UK, grew by a modest 1% to 442 523 tourist arrivals in 2013.Air arrivals from Africa on the increaseArrivals from the rest of Africa grew by 4% year-on-year to 6 889 389 in 2013, with arrivals by air growing by 12%.“Travel is becoming ever more accessible for Africa’s rapidly growing middle class, and we are certainly seeing this reflected in the growing number of African air arrivals to South Africa,” Van Schalkwyk said.Nigeria, the largest African air market for South Africa’s tourist arrivals, grew by 15.4% to 84 589 arrivals.“We expect our first fully fledged South African Tourism office on the continent, which we opened in Lagos at the beginning of this year, to result in continued growth in arrivals from this market of growing importance, and from the west African region as a whole,” Van Schalkwyk said.A total of 417 582 North American arrivals were recorded in 2013, up from 393 446 in 2012, while tourists accounted for 348 646 arrivals in 2013, reflecting 6.7% growth on the 326 643 tourists that visited the country in 2012.“The US market remains a major focus of our global marketing efforts and we are heartened by the continued good growth we have seen out of this market in recent years,” Van Schalkwyk said.Asia, Central and South AmericaAsia and Central and South America continued to record good growth on top of the exceptional levels witnessed in 2012, in which these markets grew by 34% and 37% respectively.A total of 435 076 Asian tourist arrivals were recorded in 2013, a 9.2% increase on the 2012 numbers. China, South Africa’s fourth-largest source market for tourist arrivals for the second year in a row, continued to perform, growing by 14.7% to reach 151 847 tourist arrivals in 2013. Arrivals out of India tempered in 2013, growing by 5.5% to reach 112 672 arrivals.Central and South American tourist arrivals numbers grew by 8% to reach 129 463. Brazil remains by far the biggest market out of this region growing by close to 5.6% to reach 82 802 tourist arrivals.South African Tourism is increasing its marketing efforts in Brazil, having appointed a marketing agency in the country earlier this year and will, for the first time ever, take a delegation of South African exhibitors to the ABAV travel trade show in Sao Paulo, the largest travel trade fair in the Americas.“We remain excited by the potential offered by emerging markets,” Van Schalkwyk said. “We are working closely with our partners in the industry to better market the destination in these regions and to make South Africa a more accessible destination for travellers from these countries.”Australasian tourist arrivals to South Africa grew by 4.0% in 2013, with 148 660 tourist arrivals recorded.Contribution to the economyAccording to Statistics SA’s latest figures for tourism receipts and job creation, South Africa’s tourism sector continues to increase its contribution to the country’s gross domestic product (GDP) and job creation.According to figures for the period ending December 2012, direct tourism contribution to GDP grew from R83.5-billion in 2011 to R93.3-billion or 3% of GDP in 2012. At the same time, tourism contributed approximately 617 287 direct jobs in 2012, amounting to about 4.6% of direct employment in the country, up from over 591 785 direct jobs in 2011.Van Schalkwyk said ongoing growth in all the markets in which South Africa actively markets itself was proof that the country’s marketing strategy was delivering the desired results.“The reality is that each year our invitation to come and visit South Africa, land of incredible wildlife, diverse experiences and most notably, warm and welcoming people, is being accepted by an ever growing number of people from around the world.“Two decades into our democracy, I am proud of what this industry has achieved and confident of its ongoing ability to contribute to the growth and development of South Africa.”In President Jacob Zuma’s new Cabinet, announced on Sunday, Derek Hanekom replaced Van Schalkwyk as minister of tourism. Hanekom was sworn in as the new minister on Monday.Source: Statistics South Africa, South African Tourism, Brand South AfricaWould you like to use this article in your publication or on your website? See Using Brand South Africa material.
Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numbers Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpot
The week before July 4th is a notoriously slow news week. This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week’s episode of the Originally published Jul 3, 2011 9:00:00 AM, updated July 11 2013 Don’t forget to tune into the latest and greatest social media attempt On Thursday evening, Marketing Update . We have yet to see how it will impact search results and inbound marketing, but you can keep updated on how marketers can use Google+ by Google’s Ebook/Video on Zero Moment of Truth As a marketer, Google’s co.cc ban is an example of why it’s very important to make sure all your content is hosted on domains that following HubSpot Google banned the Co.cc domain Google also launched its This week, Google also released an ebook and video explaining the zero moment of truth Marketing Lesson: Google+ also allows you to “hang out” with friends through group video chat. You can share videos, chat, or talk to each other via video. You still have the ability to only share your hangout session with the circles indicate you’d like to. (ZMOT). ZMOT is a theory about consumer buying practices. It builds on the First Moment of Truth (FMOT), as defined by P&G back in 2005. According to P&G, FMOT is the first moment when a consumer interacts with your product on a store shelf. ZMOT takes the idea one step further. It refers to the time between when a consumer first becomes aware of your product and when they buy it. Marketing Lesson: own. Google+ is an interesting new development in live next Friday at 4 PM ET! Today’s consumers begin to build relationships with and make decisions about products before they ever even come in contact with the product. According to Google’s report, 70% of Americans say they look at product reviews before making a purchase, and the average shopper references 10.7 sources of information before buying. practicing inbound marketing Google’s Ban of Co.cc Domains Content Marketing However, Google+ is different in how it allows you to manage your friends. It has introduced something called Circles. Each friend can belong to one or more circle, or group of friends. When you share information, you can select which individuals you want to share the content with on a case by case basis. to ensure that consumers are have a great zero moment of truth. Marketing Lesson: Google has also integrated Google+ throughout all of Google’s other properties through a menu bar that now appears at the top of your browser window. It keeps you updated on what’s happening in Google+, whether you are in your email account or keeping up with your blogs in your reader. the social media world this week, the social network Google+. Google+ has much in common with Facebook. Both networks allow you to friend or follow people and share photos, videos, and comments. They each offer the feature of a wall, or stream of information about what your friends are doing. They even look pretty similar. Brands need to be , which removed every website using that domain from all Google search results. While Google reserves the right to ban all sites on a certain host if a high percentage of sites hosted on that domain are spammy, it’s not something they do very often. Topics: ! on HubSpot TV. you Google’s New Social Network Google+ Inbound Marketing Marketing Update Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They’re heeeeere.No, its not a Poltergeist sequel. It’s Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.Today on its blog, Pinterest announced that it’s not only letting companies set up business accounts (as opposed to personal accounts), but it’s also releasing a business-specific terms of service, totally separate from the TOS for regular ol’ people like you and me.Free Resource: 12 Pinterest Templates for BusinessPinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:”Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”So … do you already have a Pinterest account you want to convert into a business account? Convinced today’s the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)How to Convert Your Personal Pinterest Account Into a Business Account (Or Set Up a Pinterest Business Account From Scratch)Before I get into the steps to setting up Pinterest business accounts, it’s important to note that accounts won’t look any different than personal pages, aesthetically. So doing this isn’t signing yourself up for hours of extra work — you can convert your account in seconds. If you’re setting up your account for the first time, you’ll obviously need to put time into setting up boards and pinning images, but the actual account setup will only take you a very short amount of time.So … if business accounts don’t look any different from personal accounts, why even bother?A couple of reasons …First, this announcement has also been coupled with a host of resources that Pinterest has created specifically to help businesses succeed on its network. If you want to continue receiving that kind of educational content from them, you’re going to have to identify yourself as a business.Second, this dedication to businesses — releasing business accounts, creating educational tools and resources — is a signal that Pinterest is going to continue making improvements to the way its platform works for businesses. That means a host of new feature releases coming down the road. Won’t you want to be able to have access to things like, ohhhh I don’t know, a ‘Buy Now’ button, should they choose to release it? Or targeted ads? Or business analytics? I sure would. But I wouldn’t get ’em from my personal account, that’s for sure!Finally, I’ll reiterate that establishing your personal account can be accomplished in less time than it takes to brew a cup of coffee. So go get your coffee machine going, come back and set up your business account, and you’ll be done before the machine’s finished brewing.Alright, now let’s get going with the conversion and setup!How to Convert Your Personal Pinterest Account Into a Business AccountIt’s so easy, you guys. Here’s all you need to do:Step 1: Go to business.pinterest.com, and click the red ‘Convert your existing account’ button.Step 2: Next, select your ‘Business Type,’ and update your ‘Contact Name,’ and ‘Email Address,’ if necessary.Pinterest also guides you through the ‘Business Type’ choice that’s most appropriate for you by providing parenthetical examples next to each type. Also note that the ‘Contact Name’ can be anyone — it’s not publicly shown. For your email address, you should use a company email address if you aren’t already so it’s not tied to any one employees’ personal email address.Step 3: Still on the same page, fill out the next section, ‘Profile Info.’None of this needs to change unless you didn’t fill it out when you first set up your account, or you want to make edits. All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account.Step 4: Scroll down to the ‘Agreement’ section, and read the agreement. Then, agree to it. (Or don’t, I suppose, but I can’t help you from there.)Once you’ve accepted Pinterest’s terms by checking the check box, the ‘Convert Account’ button will turn red, and you can press it to change your heretofore personal Pinterest account into a business account!Voila! That’s it — You’re done. Told you it was easy.How to Set Up Your First Pinterest Account as a Business AccountNow, what do you do if you don’t already have a Pinterest account? How do you set up your first Pinterest account as a business account? Good news; it’s just as easy as converting an existing account. Basically, you follow the exact same steps we just went over — except instead of clicking the big red ‘Convert your existing account’ button in Step 1, you click the smaller red text below it, ‘New to Pinterest? Join as a business.’ As a reminder, this is found at business.pinterest.com.Once you click this, the only difference is that the fields on the next screen — e.g. your profile image and ‘About’ section — will be blank, because your profile’s brand new.Once you’re done, there are plenty of resources available to help you fill out and optimize your account. Pinterest itself will walk you through things like verifying your website and how to add buttons to your website — you can also download our ebook about How to Use Pinterest for Business to get access to best practices and ideas to make your venture into Pinterest successful.What the New Pinterest Business Terms of Service SayAlong with the new business accounts came business-specific terms of service. And I’ve gotta say, this entire business account rollout has proven that Pinterest, as an organization, totally gets the importance of educational content. Not only did they release a bevy of business resources to help marketers use their platform successfully (more on that next), but they also released a “translated” version of their business terms of service devoid of legal jargon. You can read them in full here, but here are the highlights:You can only open an account on behalf of a company that you’re, well, allowed to open an account on behalf of.The content you post on Pinterest can be used by other Pinterest users. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. If they start doing something weird with it outside of Pinterest that they’re not supposed to do, Pinterest ain’t havin’ anything to do with it.Pinterest expects that any content you post from third-party content creators and owners doesn’t violate any laws or infringe the third party’s rights.The biggest TOS change, other than the fact that there are now two separate ones, is that the TOS for “people” is about half as long as it used to be. Which makes sense, because now Pinterest doesn’t need to cram in legal terms that really only applied to businesses.New Pinterest Resources and Tools for BusinessesAlong with these rollouts, Pinterest has published some educational content — worth checking out — that will help businesses better use Pinterest. Here’s what they’ve released that you can use to improve your Pinterest performance.Pinterest Case StudiesMy favorite new resource is its case studies, which feature businesses that are doing great work on Pinterest. You can find these when you visit business.pinterest.com and scroll down below the fold. As you can see, Pinterest features case studies from five different organizations:When you click into the case study, it features the things they do best in the left navigation. Jetsetter, for example, talks about how to:Engage an AudienceEncourage Site ExplorationUse Group BoardsI encourage you to check out all the case studies to learn as much as you can about using Pinterest as a business, and then do a deeper dive into the case study that has similar business goals — which they are nice enough to spell out for you at the top of each case study. Originally published Nov 14, 2012 3:30:00 PM, updated July 28 2017 Pinterest Best PracticesPinterest created another section on business.pinterest.com called What Works, and it outlines … what works for businesses on Pinterest! It covers four sections:Telling your brand’s storyBuilding a community on PinterestHow to send traffic to your siteHow to analyze your Pinterest presence to improveI highly recommend checking out the community-building section, as the Pinterest community is tight-knit and strong. If you can garner a following, you’ll be glad you have them on your side. And, of course, the section on how to send traffic to your website is very useful — there, you’ll learn how to do some technical things, like adding a ‘Pin It’ button to your site so your content is easier to share.Buttons and WidgetsSpeaking of “technical things,” the last major piece of documentation Pinterest released for businesses is its improved documentation on how to use sharing and follow buttons and widgets. You can find this under the Buttons and Widgets section on business.pinterest.com, and it will teach you how to add ‘Pin It’ and ‘Pinterest follow’ buttons to your website, as well as profile or board widgets.As far as we can tell, the profile and board widgets are new features. The profile widget lets you embed code on your site that shows your 30 most recent pins, while the board widget lets you embed code on your site that shows 30 of your favorite board’s latest pins.Whether you’re a new or seasoned pinner, I encourage you to spend some time looking at the educational resources and documentation on the new Pinterest business site. And of course, I encourage you to get that personal Pinterest account converted into a business account today!Does Pinterest’s dedication to supporting business’ presence on its social network make you want to dedicate more resources to pinning? Is this the tipping point for your business to try Pinterest for business for the first time? Topics: Pinterest Marketing
Topics: Originally published Jun 4, 2014 11:00:00 AM, updated February 01 2017 Writing Skills You and your audience have something in common: You want to write less, and they want to read less.It’s not that your content is boring — it’s that we don’t even make time to read stuff we want to read. I skim articles I voluntarily click on because I have 20 other tabs open (and other stuff I should be doing, anyway).Make your dream of blogging less come true by cutting the length of your content in half. Here’s how.Make your intros shorter.I’ll venture a guess most people didn’t read that intro I just wrote, and scrolled to the first bold header they saw.Don’t worry, I do it, too.Write an intro, but don’t belabor the point. Generate some empathy, tell a quick story, cite a stat, whatever — then get on with it.If you need help writing intros, read this post, “How to Write an Introduction.”Cut the qualifiers.We’re all so concerned with not offending anyone, leaving people out, or being presumptuous that we’ve defaulted to a ridiculous extreme — adding all the qualifiers we can to ensure we don’t get called out by readers.Let’s use my intro in this post as an example. I made a presumption — that you don’t like to blog. I also might’ve insulted some people by saying people don’t like reading what they write. I could have added every qualifier on earth to try to make sure I didn’t offend or presume … but these are low stakes here, and frankly, the qualifying gets exhausting. We’re talking about writing for pete’s sake.If it’s low stakes, cut the qualifiers for more concise copy.Don’t assume the lowest common denominator.”Explain it to me like I’m a three year old.”That’s a really helpful approach to take with how-to content that requires a lot of attention to detail. But it isn’t required for every post you write. Assume your readers don’t need you to over-explain concepts. Even if a few of them do, you’ll find most will rise to the occasion and appreciate the opportunity to read something that asks them to use their brain cells.And if they don’t, hey, at least you’re elevating the conversation for everyone else.Write like you speak.The last sentence I wrote up there originally had some business babble creep in. It said, “at least you’re elevating the conversation for the rest of your audience.”The rest of your audience? What am I really trying to say? The rest of your audience = everyone else. Just say that.So I did. The babble made my sentence longer, so I cut it.Give word choice a thought.”The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark TwainFinding the right word for something can remove entire clauses from sentences, sentences from paragraphs, paragraphs from prose. It so clearly expresses your point that you don’t need to over-explain it.Use pretty pictures and damn good data.A picture’s worth a thousand words. A good data point’s worth at least ten. Pictures and data help you get a point across in fewer (or no) words. Lean on visualizations to explain complex concepts, and data to help strengthen your arguments.Let go of the idea that there’s a perfect word count.This post will explain why in more detail. Here’s the condensed version: Write as much as you need to make your point. And when you’ve made the point, stop. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack