Kilty takes silver at Junior World Championships

first_imgBy Taylor MillerUSA WrestlingTRNAVA, Slovakia – Macey Kilty collected a silver medal at the 2018 Junior World Championships, after making her second World finals appearance of the summer.“I think throughout this year, I’ve made a big jump in my wrestling and my training,” Kilty said. “Just the pressure I put on my opponents and staying in good position has jumped levels for me, even since Croatia. I’ve seen a big difference. I’m just grateful for the opportunities I’ve had this summer and getting to compete.”Kilty, who won a Cadet World title in July in Zagreb, Croatia, faced off against reining Junior World champion and two-time Cadet World champion Khanum Velieva of Russia in the 68 kg finals.Velieva scored first on a takedown, but moments later picked up a takedown on the edge to take a 3-0 lead into the break over the American.In the second period, the three-time World champion scored on a throw-by for a takedown. Her final two points came in the form of a step out and a caution and one to take the gold medal with a 7-0 victory.Kilty wrapped up her first Junior World tournament with her third-career World medal. The Stratford native won Cadet World bronze in 2016 and added Cadet World gold this summer.last_img read more

As 2016 Unfolds, New Normal Holds: Rapid Change and Innovation

first_imgFocus on the patient and better respecting that the patient is a “consumer”Physician practices, clinics and health systems of all sizes are working to make conducting business with their organization easier. In that I mean align or re-align processes, services and innovation to ensure that patients can easily access scheduling, appointments and certainly, payments. While this sounds like an “of course!” statement, most, even leading health systems, don’t properly align these aspects of their organization and operation, thus leaving millions of dollars on the table. For example, ensure your organization offers simple ways to schedule an appointment. Ensure that you are researching – or better yet deploying – “community-based” strategies that offer care where the patient/consumer wants to consume care. Sometimes the best place may be inside the four walls of your organization, but sometimes it may not be. A few proven strategies here include new care settings that are convenient for your community and even a virtual care or telehealth strategy. These can offer new revenue streams and allow practices, clinics and health systems of all sizes to deploy strategies that will allow them to evolve alongside a healthcare system that is embracing value-based medicine, bundled payments and alternative payment models.Other consumer-focused strategies that I see growing quickly are patient navigation and wayfinding to simply and profitably enhance the patient experience (and as we know from research flooding the market, consumers are paying premiums for “experience,” and as our economy shifts, everyone needs to keep an eye on this because you can offer a terrific experience and actually save money by better embracing innovation.The other area that I see exploding for practices, clinics and health systems is around “compassionate collections” and a strong, focused strategy on the patient revenue cycle. Many innovations are hitting this from different angles, but as patients continue to pay for more of their healthcare “tab,” efficiently and effectively managing this process is key to protecting and increasing your organization’s bottom line.Use of innovation to navigate the future of healthcareI see innovation being deployed at every level of service, process and technology. To start, many organizations are focusing on better managing their overall “revenue cycle”. This is best deployed through a technology-enabled service whereas a specific market expertise leverages software automation, “rules” intelligence and robust clinical, financial and administrative reporting. Not only is this important today to optimize an organization’s overall financial health, but it is going to become vital to everyone’s success and preservation as healthcare quickly shifts to new payment and care delivery models, outcomes and quality-based payments and razor thin margins on traditional payment models. This experience and expertise will be worth its weight in gold…Interoperability is still a large focus for many. Certainly more in the urban areas than rural, but I do see the rural communities picking up interoperability steam to drive care coordination, protect or enlarge their patient base as well as to participate in new payment and care delivery models. We’ve been talking about standards and interoperability for a long time now but the conversation has shifted in many communities to actionable intelligence on how interoperability is fueling coordinated and higher quality care.We’ll see much faster progress with “connected care” that is driving innovative care and increasing care access in every community. Advancements across the board with telehealth and virtual care as laws mature and payment & reimbursement structures are solidified.I also see pop health & quality reporting finally begin to receive the respect that it deserves. With many progressive organizations today, it is driving their financial and strategic bottom line. Those organizations are well-positioned to successfully navigate the future of healthcare no matter what, since managing structured data, clinical quality measures (CQMs) and robust reporting will be essential to all sustainable payment structures in the very near future.I would be remiss not to mention the importance of data security for 2016 and beyond. While it may not feel as exciting and opportunistic as implementing cool innovations popping around consumerism, mobility and population health, having a strong data and platform security strategy and implementation will be essential to protect your information, integrity, brand and bottom line…As I wrap up these thoughts, I realize that even after 20 years in healthcare and health IT, I just love this industry and all of the opportunity it serves each of us to help create the smartest and most sustainable healthcare system in the world. January launched 2016 with as much velocity as any year that I recall but as I look out to how healthcare will shift this year (and probably next), what jumps to mind is an overall comfort that almost every aspect of healthcare is undergoing rapid change (or some say evolution). This is the new normal and I see it in communities all across our country.I also must admit that our personal thoughts and ideas are largely shaped by our circle of peers and influencers so I personally work hard to keep a foot in multiple healthcare markets to understand how the majority of our communities are shifting. Here are a few consistent themes I see emerging over the next 12-18 months: Provider expansion of services and strategiesBy this I mean, whether in the city of Atlanta, Boston or San Francisco, or the rural communities of South Carolina, Texas or Massachusetts, I see and work with health systems and physician practices that are expanding services, partnerships and expanding “consumer” access. The motivations behind these expansions are diverse, but everyone is experiencing a shift in how healthcare is being consumed, where it’s being consumed and when it’s being consumed. I am also seeing a stronger focus on efficiency, but not enough yet, in my opinion. All organizations need to strategically and wisely better align their processes and operations with their revenue drivers for today as well as their revenue drivers for tomorrow.last_img read more

Customers Need the Channel More than Ever!

first_imgThe 2019 Intel Partner Connect (IPC) conference has now wrapped up, and it’s always great to have so many Intel partners together in the same room.Last week, we got the chance to hear from partners about the issues and opportunities they are facing, and we got to share what we’re seeing on the horizon that could lead to growth for channel partners as businesses around the world cope with a velocity of change that’s accelerating and driven by digital transformation.In this disruptive business environment, partners have an important role to play in connecting businesses with the expertise, tools and technology they need to innovate and ultimately grow. It’s an opportunity for all of us, if we’re ready to seize it.We also used the conference to preview the new Intel Partner Alliance, which includes new B2B platforms, educational opportunities and digital touchpoints to help our partner ecosystem connect, innovate and grow. We will share more details about our program over the coming quarters.Two components of the program unveiled at IPC include:• Intel® Solutions Marketplace to help guide partners to solutions and technologies, and boost collaboration among partners.• Intel® Partner University to provide training and skills development to foster a new community of talent and expand partner skills or competencies to reduce time to market.Businesses Want PartnersI recently came across an interesting stat that underscores both the challenge faced by business, and the opportunity for channel partners.Less than 30% of an organizations’ technology vendors are currently active partners in their digital transformation initiatives.I believe that businesses are looking to the channel to help fill in gaps in skills and expertise and want to work more collaboratively with partners to address the challenges of digital transformation.How do we take advantage? The announcements at IPC and the programs being rolled out are designed to help our partners transform to be successful in this environment, such as training and support through Intel® Partner University to help reduce time to market for new product offerings and upskill internal teams.We’re also seeing a trend toward, partners needing to look outside their organization for the expertise to deliver the innovative solutions that their customers are seeking. Co-opetition lets us bring the right combination of partners together to deliver on a specific business objective with the speed needed by industry today. (And, Intel® Solutions Marketplace is going to help facilitate connections with partners and experts.)Digital Transformation GapsThere is no shortage of experts and stats showing that our world is changing faster than ever and that those who fail to keep pace will find market share eroded by more nimble competitors.In this dynamic business environment, few companies can expect to have the internal resources needed to understand and deploy the emerging technologies that could become transformative and lead to a real competitive advantage. Businesses need help … and help from organizations who are less focused on selling a product or service but instead look deeper to understand the underlying business or industry challenges to make the right recommendations, even if those recommendations mean bringing in solutions from other companies.Looking for the right solutions to your customers challenges and making recommendations based on what’s best for them (not always the most lucrative for your bottom line) is just one trait of a becoming a trusted advisor.The Skills You NeedWhat will transform your relationships from a supplier of goods and services to a partner?• Active Listening; Have you ever been in a meeting where the party across the table keeps talking about or trying to sell you on something you don’t need or want (despite the fact they have an item you’re really interested in)? A partner asks you questions and takes the time to listen closely to your objectives and priorities.• Deep Understanding: Listening is only step one: Step two is understanding what your customer is saying (and to do this effectively, you can’t make assumptions). Ask more questions, confirm assumptions you are making to ensure you have a clear picture of the underlying issues or challenges. Take some time to make sure you also understand the competitive landscape and what disruptive forces could lie on the horizon.• On Hand Expertise: Technical skills are in short supply and our customers depend on us to help them bridge the gap. With a clear understanding of the goals, issues and business objectives, take the time to review all the options and leverage your internal technical experts to make the best recommendations for how to solve today’s issues in a way that could set the groundwork to advantage of new, emerging technologies they might not be considering … yet.• Trusted Advisor: Beyond addressing today’s concerns, an advisor looks ahead to ensure the solutions presented and implemented today, don’t limit customers from taking advantage of future opportunities.Benefits of Being a PartnerDon’t think that as partner, you’re not buying or selling goods. You are, and you will. The difference is how you get there and how your customer perceives your interactions.Partners take the time to get to know a business, provide advice and work collaboratively to move business objectives forward. There are definite benefits to this approach for both partners including competitive advantage, increasing market share and growth … and isn’t that what we all want?last_img read more

Won’t quit, Games will be best ever: Kalmadi

first_imgCommonwealth Games (CWG) Organising Committee chairman Suresh Kalmadi on Friday ruled out his resignation in the face of allegations of corruption and said that the 2010 event would be the best ever. Speaking to the media after unveiling the medals for CWG, Kalmadi said that all arrangements for the October event would be ready in time.  CWG OC chairman Suresh Kalmadi”There is no question of quitting. We are doing a great job. We will organise the best Games ever,” said Kalmadi, refusing to take moral responsibility for the corruption allegations that have overshadowed the Games. He said he would quit after the Games only if Congress chief Sonia Gandhi, Prime Minister Manmohan Singh and the Indian Olympic Association asked him to. Kalmadi admitted that several stadia had problems. “Some of the venues are still to get ready. We and the Commonwealth Games Federation are looking into it. We hope the stadia will be in tip-top condition very soon,” he said. Kalmadi sought to steer clear of the concerns raised in the CVC report. “The CVC report is on the construction (of stadia) and not on the Organising Committee,” he argued. The Organising Committee chief sought the media’s help to make the Games a success. “The Games are a major responsibility and can’t happen without the media’s support,” he pleaded. India, Kalmadi said, had bright prospects in the Games. “Last time, we got 50 medals and came fourth. This time, we are expecting 70 medals and hope to come at least third,” he said. He informed that the prime minister had allocated Rs 700 crore for the training of players and the “results would show in the medals’ tally”. Lalit Bhanot, secretary general of the Organising Committee, said 5,539 gold, 4,818 silver and 4,529 bronze medals had been ordered for the Games.advertisementlast_img read more

Why Most Website Redesigns Have a Half-Life

first_img Topics: Half-life is the period of time it takes for a substance undergoing decay to decrease by half, and is especially used when talking about radioactive decay. Free Workbook: How to Plan a Successful Website RedesignMany of you redesigning your website right now may be experiencing a half-life of your own, and one that might even be more dangerous (to marketing folks) than a radioactive substance.  This half live is the time that it takes for your own happiness with your website to decline by half. Most marketers and business people get tired of their websites way too fast, and because of this, they redesign their websites way too often.Your personal opinion of your website’s attractiveness has nothing to do with the need for a website redesign.   The goal of your website is to get found by more prospects, and convert more of them into leads and sales.  The only person you want to impress with your website is your prospect, and they are much more likely to want to find the information they want than to admire a beautiful flash graphic.  A more “beautiful” design or a new design may be more confusing to your prospects, and lower your conversion rate.Have you suffered from the Website Redesign Half-Life pitfall?  Free Webinar: Website Redesign for 2010 Website Redesign Originally published Jan 12, 2010 3:29:00 PM, updated July 28 2017center_img Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing.Download the Webinar Now and learn how to turn your website into an internet marketing machine. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Free eBook: Building the Marketing Plan: A Blueprint for Start-ups

first_img I talk to a lot of start-ups about their marketing and sales operations.  Often, the conversation turns to the subject of building a marketing plan – how to prioritize, what to do, activities, infrastructure, etc. 9.When the time is right, fill the following marketing roles: content creators; evangelical networkers; and optimization gurus. I’ve surely missed a bunch of stuff – so would love to hear what are your thoughts and best practices on putting together a marketing plan for a start-up. Ilya Mirman 5.Early on, hedge your lead generation bets across inbound marketing, outbound marketing, and sales prospecting. Originally published Aug 3, 2010 9:00:00 AM, updated October 20 2016 So I’ve put together an Download his free eBook: Building a Marketing Plan: A Blueprint for Start-ups. Topics: I’ve noticed that my suggestions have been roughly the same, because many of the challenges start-ups face are similar: on a small budget, with a small team, you need to go from a standing start to quickly create awareness, establish a new category, educate the market, generate and nurture leads, make sales, all the while nailing down the product, company processes, finding your way in the ecosystem, building a community and gearing up for exponential growth in the coming months and quarters; and all the while, with entrenched Goliaths in your rear-view mirror. 4.Instrument your systems and metrics to enable rapid course correction. e-Book 6.In order to zero in on viable lead sources, have a plan early on to test a variety of messages, lists, and offers. . Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). 2.When considering infrastructure (marketing/sales/commerce/support), choose platforms and approaches that’ll let you focus on your business, rather than the nuts-and-bolts of connecting disparate systems.center_img The following is a guest post by : 1. Nail down the key messaging on user personas and product positioning; this is the foundation of all your marketing efforts, content, prioritization. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 8.Invest a lot of effort in viral tools and utilities – if successful, you can dramatically transform your cost of customer acquisition, your required capital, maybe even your business model. Here’s my Top 10 suggestions from the Marketing Strategy that would hopefully help construct a start-up’s marketing plan.  Outlined in it are some considerations – with respect to messaging, infrastructure, demand generation, process, budgets and timelines –  that I’ve found useful across a bunch of markets and companies. 10.Move and learn quickly: within weeks, have a plan; within a couple months, you should have first “signs of life” from lead gen campaigns; and within 4-6 months, a nicely humming lead generation engine. More than one management consultant has pointed out that this stuff is really obvious.  They’re right.  The hard work is not putting it on a PowerPoint slide – it’s actually doing it.  The good news is that it’s now easier than ever to do this, quickly, on a small budget.  Nowadays, there’s no reason you can’t have a web site up in days, start publishing content within weeks, run quick experiments regarding prospecting lists/messages/offers, and within a couple months start to see the needle move in terms of traffic, leads and prospects. 7.Develop marketing offers for every stage of the sales process. e-Book 3.Engineer your marketing and sales process with as much rigor as you engineer your product.last_img read more

HubSpot TV Rewind with @MarketingProfs on Content Rules

first_img Be Sure to tune in to eMarketer.com Lead Generation  and to chat it up with Mike Volpe about the week’s stories.   Social Media In last week’s episode of HubSpot TV guest Ann Handley, Cheif Content Officer of MarketingProfs.com, stopped by to share some marketing tips from her new book  Mike and Ann also covered the launch of Google’s ” ” which automatically searches as you type.  The two concluded that instant search will lead to lengthier search queries, which is important to consider when designing site pages. Topics: Mike and Ann also discussed a story, published by Paul Verna fromcenter_img , which found that companies with a blog experience better over all internet presence.  Research done by HubSpot has also come to the same conclusion, sites with blogs receive 55% more traffic than sites without and 97% more inbound links to the company’s site. Instant Search Content Rules Book  today at 4pm with special guest Chris Brogan, President of New Marketing Labs. Inbound Marketing HubSpot TV Originally published Sep 17, 2010 12:31:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Set Social Media Marketing Goals

first_img Leads Next Steps for your business. Select Your Key Social Media Marketing Metric Buzz (Mentions): PostRank Traffic Buzz (Mentions) : People are talking about you whether or not you want them to! Social media allows you to tune into conversations your customers are having, be they positive or negative. Social media has turned into a particularly great tool for responding to customers directly and quickly when they’re having problems with your product. If you’re focused on improving customer happiness through social media, you’ll likely want to track number of non-social media support tickets (maybe they’ll go down!) and general customer happiness metrics like Customer Happiness (Customer Support): your support tracking tool – we use our CRM, Salesforce.com Reach . Do you have tools in place to track your progress on your selected metric? Here are a few tool suggestions: Topics: Track Your Progress Social Media Analytics : More mentions means more people talking about you means more awareness of your company and product among a greater audience. If buzz or awareness is important to you, you will want to measure mentions of your brand names in social media over time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Net Promoter Score : If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs means more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website. Set Your Social Media Goal Numberscenter_img Setting your actual goal numbers – be they traffic goals or reach goals – is very dependent on where you are, where you want to be, and how you plan on getting there. With some simple calculations, you can why? What is the #1 metric you’re trying to influence by jumping into social media? Develop a plan to achieve your goals and jump in! Keep in mind that it takes some time to gain traction in social media, but once you get it rolling, it will be easier to see continued results. Next you may want to determine Traffic: Google Analytics, HubSpot is all about getting you to think about and determine your social media goals. It turns out we don’t advocate using social media just because it’s fun (though it is!), we do so because social media drives some significant business results for both us and our customers. But a key part of a successful social media strategy is knowing what you want to get out of social media, since this will drive your actions and help you measure progress. which social media site delivers the best results : Reach is not usually an end goal but rather a means to one of the other two goals of traffic or leads. That’s because the greater reach you have, the easier it is to get significant traffic or leads from social media channels. If reach is your key metric, you want to increase your social media followers or fans. Leads: HubSpot Customer Happiness (Customer Support) business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. any . set your social media goals based on your high-level business goals This moment of asking : If you’re – really – Originally published Mar 17, 2011 1:00:00 PM, updated October 20 2016 Reach: Facebook Insights, Twitter Counter, HubSpotlast_img read more

5 Time Saving Tips to Increase Your Productivity

first_img Topics: and as a speaker, author and Lean Office expert, Audrey helps individuals and companies increase their productivity and efficiency. “Eternal Clock” Image: Because I speak on the topic of personal productivity, email management and lean office, my radar is always up in discovering faster and more efficient ways of doing things. 

Today, I’d like to share with you 5 tips that I’ve shared with my sales coaching clients. Email Shortcuts When I receive email confirmations for upcoming travel (airline, hotel and rental car), I immediately drag these e-mails from my Inbox directly to the departure date on my calendar. Now all of my travel details are just where I need them. To scroll through a screen-length of emails just press the spacebar. Pressing the “T” key will return you to the Top of your emails and the “B” key will move you to the Bottom of your email list. When reading an email press the “R” key to Respond. During PowerPoint presentations you can easily produce a black screen by pressing the “B” key. Pressing it again will bring your PPT back. Repeat after me: “B for Black; B for Back”.  If for some reason you wanted a white screen, just press the “W” key. And for the curious, pressing “O” will NOT bring you an orange screen. Organized Audrey Travel Confirmations If you travel a lot you probably find yourself constantly double checking to make sure you’ve got all of your electronic gadgets with you. Using a product like Built’s Cargo Travel Organizer to stow items helps me visually see that I’m remembering everything I left the office with. In MS© Outlook, did you know you can link to a contact from within an appointment on your calendar? It’s extremely handy for phone meetings or blocked projects requiring contact with others.center_img Robbert van der Steeg Travel Gadgets This is a guest post written by Audrey Thomas.  She is the founder of PowerPoint Shortcut When setting up a new appointment, look in the lower left-hand corner of your appointment screen. You’ll see the “Contacts” button. Click on it and your Address Book(s) will pop open. Double-click on your contact name, linking it to your appointment. 

Now when your appointment rolls around you can easily open up your contact’s information without leaving your calendar view. Blackberry Shortcuts Originally published Mar 9, 2011 8:00:00 PM, updated October 20 2016 Join me on March 17 for my session during the Sales Productivity Summit and I’ll give you a whole bunch of tips to help you save time and money! Productivity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why I’ve Left the Media Business

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Advice Originally published Apr 18, 2013 9:00:00 AM, updated February 01 2017 Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media business, and now I’ve bailed out.In the end it was a pretty simple decision. I came to the realization that advertising is dying, and therefore any business that depends on advertising to pay the bills is a dead end. I also had grown less and less enchanted with the kind of work I was doing as a “mainstream” journalist.Media companies need a new way to make money — one that doesn’t depend on advertising. But so far nobody has come up with anything. That wouldn’t be so bad, if at least they were aware of this problem. The truly scary thing to me is that publishers either aren’t aware of this, or won’t admit it.Instead of inventing a new business model, media companies keep trying to tweak the old one. By that I mean they keep trying to invent new kinds of advertising. It’s a pointless exercise. They’re like blacksmiths who are responding to Henry Ford and his automobile by trying to create a better horseshoe.For a long time I didn’t want to admit how serious and profound were the challenges facing the media business. I wanted to believe, as many still do, that somehow everything will work out. Like most journalists, I get a little romantic about the news business.But the thing is, I’m also a business journalist. As a business journalist, I could see the disruption taking place. I could see that the entire foundation of the industry was crumbling. And I knew that when that happens, in any industry, it’s time to get out.In future posts I’ll write more about advertising and describe what it’s like to be living inside the nightmare of an ad-supported business these days. But for now that’s enough on why I bailed out. The more important question might be why I came to HubSpot.Why HubSpot?It’s mostly because I’m a content guy, and HubSpot is all about content. These days other companies are figuring out the value of being publishers, but HubSpot was a pioneer in this space. There’s a lot to learn here, and I’ll do two things I love best: write and speak. In my mind I’m still working as a journalist. I’m just not working for a traditional newspaper or magazine.At my first meeting with HubSpot, they told me about one of their customers, a company that used to spend $800,000 a year running newspaper ads but now spends $12,000 a year for a subscription to HubSpot and gets better results.My first thought was, “So you’re the bastards who are killing my industry.” My second thought was, “Hey, are you hiring?” Turns out they were, and the more we talked the more it seemed like a fit.Another factor for me was fun. I’ve been covering technology companies for a long time, and one thing you learn is that people working at disruptive companies have way more fun than the people whose companies are being disrupted. Unfortunately, for the past decade I have been on the side that’s getting disrupted. It has become less and less fun. I’ve experienced the heartache of working in an industry that’s collapsing. I’ve seen good, smart, talented people struggling (and failing) to breathe new life into a dead business model.I’ve also spent the past few years writing “articles” that were less and less interesting — they were basically just SEO chum thrown out onto the internet in hopes of catching traffic. I’ve watched the editorial department get pushed into ever more unnatural positions to suit the demands of advertisers. I’ve sat through too many pep talks where someone from management explains that business is down, and we’re laying people off, but hang in there. We’ve got a plan. There’s light at the end of the tunnel. I’ve read too many goodbye emails from colleagues drifting off into other fields.But in the last year or so, many have started finding work as journalists inside companies. That new appetite for “corporate journalism” makes it easier than ever for journalists to leave their posts. Intel, IBM, GE, Oracle, and countless others have hired reporters. Some companies have a blogger or two; others are building full-fledged news organizations.The result is that these days a lot of good journalism is being committed outside the walls of traditional media companies. As my friend Kevin Maney, a longtime tech columnist at USA Today who bailed out of mainstream media a few years ago, has written, “Traditional media is increasingly a bad place for a good journalist to work.”My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. If I can have a platform to write interesting things, if I can work for a company that’s growing and having fun, if I can depend on something other than advertising to deliver a paycheck — if all those things are true, then I’m in a better place.So that’s why I left the media business, and that’s why I’m at HubSpot, the coolest company in Cambridge. Let the fun begin.last_img read more