1 Listen to the action from Elland Road – LIVE on talkSPORT Leeds United will be hoping to end a run of three back-to-back Championship defeats when they meet an in-form Middlesbrough side at Elland Road – LIVE on talkSPORT.CLICK HERE TO STREAM LEEDS UNITED V MIDDLESBROUGH LIVE COMMENTARY ON TALKSPORT, KICK-OFF 13:15BSTBoth sides are heading in markedly different directions, with Garry Monk meeting his former employers off the back of three straight Boro victories.Thomas Christiansen’s side can go level on points with their opponents despite such a terrible few weeks, as the two teams bid to strengthen their play-off credentials. The Whites had reached the summit of the Championship after a fantastic start to the season and they will be hoping to rekindle that form this afternoon. Take a look at the confirmed line-ups below:Leeds United XI: Lonergan, Ayling, Cooper, Jansson, Berardi, Vieira, Phillips, Saiz, Hernandez, Alioski, RoofeSubstitutes: Wiedwalk, Pennington, Anita, O’Kane, Sacko, Ekuban, GrotMiddlesbrough XI: Randolph, Roberts, Ayala, Gibson, Friend, Leadbitter, Howson, Downing, Tavernier, Braithwaite, AssombalongaSubstitutes: Dimi, Fabio, Fry, Forshaw, Johnson, Traore, Fletcher
1 February 2011The African Union emphasised the importance of peace and security on the continent as the pan-African bloc ended a summit that was dominated by discussions on Cote d’Ivoire, Somalia, Sudan, Tunisia and Egypt.The 16th African Union (AU) summit concluded late on Monday in the Ethiopian capital of Addis Ababa after adopting a series of decisions and declarations concerning Africa’s development, peace and security.Major issues of concern for African leaders included the situation in Cote d’Ivoire, Somalia and Tunisia, according to a document situation adopted by AU leaders during the summit.On the situation in Cote d’Ivoire, the African leaders expressed their deep concern for the crisis, while encouraging the AU Commission and the Economic Community of West African States (Ecowas) to continue with their efforts to find a solution to the impasse.During the summit, AU’s Peace and Security Council decided to set up a panel to tackle the crisis in Cote d’Ivoire. The team comprises the presidents of Mauritania, South Africa, Burkina Faso, Tanzania and Chad, as well as the heads of the AU Commission and of Ecowas.The panel will evaluate the situation in the West African country, and is mandated to come up with a solution within one month.On Somalia, which is going through a crucial transitional period, the African leaders urged the country’s stakeholders to broaden and consolidate the reconciliation process, ensure greater cohesion within the Transitional Federal Institutions, and complete the outstanding transitional tasks, including the constitutional process.The war-torn Horn of Africa country has not had a functional central government for two decades. It is currently run by the internationally recognised Transitional Federal Government (TFG), which is protected by AU peacekeepers while facing deadly attacks by Islamist insurgent group of Al-Shabaab.The country is expected to end its transitional period on 20 August this year.Meanwhile, the African leaders appealed to all parties in Tunisia to “work together, in unity, peace, consensus and respect of legality, towards a peaceful and democratic transition,” according to the document.Source: BuaNews-Xinhua
Our organisation trains unemployed people passionate about sports to teach sport. We then give opportunity to Volunteer / become paid coaches in our Community Sports Programmes.We need financial assistance to pay our Volunteers/Coaches some form of remuneration – and need for Volunteers to come forward and be trained as sports coaches.Contact person: Michelle WhiteheadTelephone: 083 274 8682Address: 17 Breda Street, Gardens,Cape Town, 8001E-mail: firstname.lastname@example.org
Puerto Rico ~ Corporate Income Tax: First Circuit Affirms Puerto Rico’s Corporate AMT Violates U.S. Constitution
The First Circuit Court of Appeals, affirming a U.S. district court decision, has found that parts of Puerto Rico’s corporate alternative minimum tax (AMT) violated the U.S. Constitution. The district court had held that it had jurisdiction and enjoined the enforcement of the AMT.The First Circuit addressed three threshold matters relating to jurisdiction. The court found that (1) the taxpayer had standing to bring the suit, and that the case was sufficiently ripe; (2) the district court had jurisdiction in the case; and (3) the principle of comity did not compel the federal court to abstain from exercising jurisdiction.The First Circuit agreed with the district court that the amended AMT was facially discriminatory. The dormant Commerce Clause precludes a state from taxing a transaction or incident more heavily when it crosses state lines than when it occurs entirely within the state. For the measure to pass muster under the dormant Commerce Clause, Puerto Rico needed to show that there were “no other means to advance [the] legitimate local purpose.” According to the First Circuit, the amended AMT was a blunt and unnecessarily over inclusive approach to combatting profit-shifting abuse. It essentially established an irrebuttable presumption that all intercorporate transfers to a Puerto Rico branch from related mainland entities were fraudulently priced to evade taxes, the court concluded.Wal-Mart Puerto Rico, Inc. v. Zaragoza-Gomez, United States Court of Appeals, First Circuit, Nos. 16-1370 and 16-1406, August 24, 2016
General Motors is launching a safety recall of nearly 1,55,000 units of its three small cars – Chevrolet Spark, Beat and Enjoy – manufactured between 2007 and 2014 to rectify a potential safety issue with the remote keyless entry system.The remote keyless entry accessory allows owners to open their cars without a traditional mechanical key.This is the biggest voluntary recall effected by General Motors in the country. The auto manufacturer has informed the Society of Indian Automobile Manufacturers (SIAM) about the recall.History of auto recalls in India The recall for the three cars, the Chevrolet Spark, Beat and Enjoy, is only for those vehicles fitted with remote key-less entry accessory made by AutoCop. According to GM, a defective battery wiring can cause a short circuit and holds the potential of sparking off a fire in the vehicle.General Motors will modify the battery wiring harness free of cost at designated centres and the process will take approximately two hours.General Motors had earlier recalled 1,14,000 Tavera sports utility vehicles in 2013.
This article is the second in a series of guest posts by Pattie Simone. Pattie is a speaker, writer and mentor, and owns Write-Communications.com , a communications consultancy. Visit any number of websites on a given day, and you’ll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy.Learn how to run more impactful, measurable marketing campaigns.Same goes for e-newsletters, e-based PR, blog posts, and social networking landing pages. “I did it myself” is the common denominator in all. OUCH! Yes, you are the chief architect of your firms’ mission, vision and objectives. Now get serious cash flow in your favor by working with a team of online marketing pros, who actually can do more than throw industry jargon around. Here’s how.Create an Inbound Marketing WebsiteIt’s pretty obvious that you would not attempt to fix a carburetor if you aren’t a mechanic, so apply that thought process to all your web-based activities, starting with your main sales driver: your website.When you work with a professional web designer, copywriter, SEO expert and online marketing team, you’ll end up with a powerful inbound marketing portal. That means that your content is relevant and crisp (the spiders LOVE that!), your menu options and navigation are intuitive, your headlines and sub-heads are more than eye candy, your sales pitches are polished and pithy (and sprinkled liberally throughout your site) and your keywords rock.In other words, the pros that you end up working with make sure you’ve got all the parts you need, to get your sales engine humming (read, folks searching online for your particular products and services find your firm first because the coding is on target, the content is meaningful and updated regularly, the keywords are on point and tweaked as needed, and once they are there, you’ve got a good percentage of browsers turning into buyers). Testing, Testing, TestingThanks to Wolfman, who opined on the importance of testing in response to my first piece, “Why Websites Fail” . He is absolutely correct that this cannot be said enough, and can make the difference of average returns versus nuclear returns!!While due diligence is hugely important (know who your demographic markets are, their respective hot buttons, the relevant keywords that they will use, etc. etc) no one has a crystal ball! So test the way you are communicating your information: how and where you word various “asks” (buy now, order here, click this for more info, don’t miss out on this limited time offer) and your giveaways (call us today for a free consultation, save 10% if ordered by X date, free shipping till ___, etc.)Tracking, Assessing & UpdatingSuccessful companies of every size that are driving serious business through their online marketing efforts are always testing, tweaking and testing again. That means you have to actually read the reports that you should have access to, with regard to your site traffic, link usage, unique visitors, time spent on specific pages.If you don’t have the time, or are not sure how to translate these reports, work with a professional online marketer who does. It’s only by carefully (and regularly) assessing this data, that you can identify weak points and fix them.Achieve Ca-ching using the Right TeamNo matter how much you try, it’s a safe bet that you can’t be the expert of everything. Look at it another way. Pretty much every millionaire entrepreneur I’ve ever interviewed started out doing everything themselves. Those that got the ball rolling faster, quickly realized the value of outsourcing important tasks and projects to a variety of experts, which left them free to concentrate on what they do best. Think seriously about how you can profit from your own team of online marketing professionals; it’s worth it!Photo: planeta roig Originally published Nov 12, 2008 7:58:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
product_type value that Google offers As with any reviews, this helps to build consumer confidence in your listings which will in turn improve click through rates on Google Shopping. Optimizing your product_type column enables Google to place your products in the appropriate categories and funnel more qualified leads to your store. Make sure that your product_types are formatted correctly before submitting your Google Shopping feed. Add the ‘>’ symbol to the end Yahoo.com Optimize Keywords in Product Titles and Descriptions . Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping. Make sure that you’re sending compelling product descriptions that utilize the keywords that will drive traffic to your ecommerce site. Add the following columns to your Google Shopping feed Troubleshoot Data Feed Errors TrustPilot.com Confirm that this is the product you want the UPC for Perform a somewhat generic search for one of your products on Google Shopping Add Rich Snippets to your Google Shopping Feed Add Trusted Merchant Reviews Add UPCs to the GTIN column in your Google Shopping feed and you’re all set. Google Checkout Epinions.com Include Custom Attributes Enhance the appeal of your product listings on Google Shopping by including rich snippets to your data feed. Rich Snippets are basically product reviews that are displayed alongside your products. If your webpages have individual product reviews, then you can include this info in your data feed to Google Shopping. ResellerRatings.com Advertising products on Google Shopping is a great way for ecommerce merchants to generate new leads and compete for traffic and sales outside of Google’s Organic Search. Just as a site owner would optimize his webpages for SEO, there are steps that ecommerce merchants can take to optimize their data feed and improve their return on Google Shopping. “How To Promote Your Products On Google” If you rank well for keywords organically, chances are you’ll rank well for them in Google Shopping as well. ReviewCentre.com ViewPoints Click the Compare Prices button for the item that corresponds to the item you’re looking for SEO Resources RateItAll.com Bizrate.com for their products, but they can still submit additional product information via custom attribute columns. Address and fix the listed issues Optimize the Product_Type Column Click on the Data Quality tab to see errors and warnings that have been flagged by the Google Product Search team Add the rel=”canonical” link element to each one of your product pages Add more specific categories from your internal categorization until you’ve reached the desired level of detail Let Google know that you’re submitting Rich Snippets in your data feed CPC Strategy This sounds like common sense, and it is, but it requires a certain level of attention that many ecommerce merchants just aren’t giving to their Google Shopping feeds. Make sure to log in to your Google Merchant Center frequently to make sure that your data feed isn’t being rejected or resulting in errors. presented by CPC Strategy’s CEO, Rick Backus, and HubSpot. Depending on market competition and availability of UPCs for your products, adding UPCs to your data feed can improve visibility on Google Shopping. By adding UPCs to your data feed, your listings will be included on comparison pages with bigger sellers that often outrank product listings from smaller sellers. instead. register for the upcoming webinar entitled Leverage keywords that you already rank well for in Organic Search tips for finding useful keywords for your site Ecommerce merchants should be confident in the level of customer service they offer. Start collecting surveys from customers in order to build your brand and improve your visibility on Google Shopping. Product_Review_Count Here are Insert a “c:” in front of the column title The following article is a guest post by David Weichel of CPC Strategy. To learn more about Add UPCs Enhancing your product titles and descriptions with this kind of keyword data will help your listings to compete on Google Shopping’s results pages. If you don’t have UPC values stored away in a database somewhere, try researching your products on Google Shopping to see if you can find them. Here’s how: Originally published Jun 16, 2011 1:57:00 PM, updated October 20 2016 Product_Review_Average So, your custom attribute column should look like this:”c:custom_attribute_name” Identify and include keywords that you should be competing for. Start with the most relevant, detailed PriceGrabber.com Topics: list of required and recommended attributes Below is an example of a Rich Snippet in Google Shopping’s OneBox. To create a custom attribute column for your Google Shopping feed, all you need to do is: Log in to your Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scroll down to the Details section where you’ll find the UPC, Brand and Part Number Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Positive reviews help to establish consumer confidence and are looked upon favorably by Google Shopping’s ranking algorithm. Google Merchant Center Including this basic review info enables Google to display Rich Snippets for your listings in Google’s OneBox results. If you have product reviews on your site, all you need to do is: If Google’s taxonomy is not quite as specific as your store’s internal categorization, you can extend the taxonomy tree to include your level of detail. Add the desired column with the appropriate column title and values Merchants are also encouraged to include multiple product_type values if your items qualify. You can do this by simply placing each value within double quotations and separating them with a comma. Below are a few major US review sites trusted by Google: Making sure that you’re submitting quality data is essential to running a successful campaign on Google Shopping. Whenever you are making changes to your data feeds, you should make sure that the new changes aren’t creating any issues in the Google Merchant Center. All a merchant’s efforts to improve and optimize his data feeds for Google Shopping are futile if it only results in more errors and poorer data quality. Google provides eCommerce merchants with a Including the custom attribute information in your data feed enables your products to show up for more long tail searches on Google Shopping. The Product_Type column is Google’s taxonomy, or category, column. Ecommerce merchants will often fill this column with their own internal categorization. While these values are considered valid, we’ve seen notable improvements in traffic by simply adhering to Google’s unique product_type values
When I open up Pinterest, I’m in trouble.That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more.In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends.Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.Free Resource: 12 Pinterest Templates for BusinessSo, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.But first, we’ll review what the platform is and how it works — let’s get started. What is Pinterest? Pinterest Social Media Marketing Pinterest Marketing Strategies Pinterest for Small Businesses What is Pinterest? Sign up for a business accountCreate boardsChoose the right categories for your contentUse unique images and videosBuild your followingThink about your target audienceUse keywordsAdd hashtags to your contentShare your content on other social networksIntegrate Pinterest on your websiteFollow, engage, and interact with other accountsUse social media best practicesAnalyze your results Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. Users add, or Pin, their chosen content to boards with a common theme to keep it organized and so other users can discover new content related to their interests. The following 13 Pinterest marketing strategies are universal, meaning they’re applicable to businesses in all industries, of any size.1. Sign up for a business account.To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager.2. Create boards.You’ll want to share your content on boards. Boards are where you save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.SourceYou can also invite people to join your boards — which would make your board a “group board” — if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.3. Choose the right categories for your content.By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.SourceSome of the most popular Pinterest categories include travel, health and wellness, and beauty.5. Use unique images and videos.Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?Here are some ways to ensure you’re sharing great and unique visual content on Pinterest:Use branded images without faces — these receive 23% more Pins on the platform than those with faces.Create and share branded videos to promote your products and company. 75% of Pinterest users say they’re likely to watch branded videos about topics that interest them.Pay to use Pinterest’s Promoted Video feature if you have the budget.Share images and videos that show your products in action so viewers can more easily envision themselves using them.Avoid excessive blank (or white) space in your images — images with 30% less blank space in the background are pinned most.Create videos between 30-90 seconds long because they’re proven to have the highest performance.Create specific boards to share images of your company’s most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.6. Build your following.Once you’ve created your Pinterest account, made some boards, and determined which categories you’ll share your content in, and thought about the type of content you’re going to share, you can begin building your base of followers.It’s important to work in this order so anyone who comes across your profile — while you’re working to increase your follower count and become more established on the platform — will be able to gain a better understanding of the type of content you’ll be posting and what your brand stands for.How to build your following on Pinterest.Although you can search for and add specific friends via their name, Facebook account, and other identifiers, this is time-consuming and would make it nearly impossible to really grow your following substantially. Instead, consider the following methods to build out your base of fans and followers on Pinterest.Promote your Pinterest account via your other social networks.Follow accounts you believe would want to follow you back.Watch what your competitors are doing to increase their base of followers and learn from their techniques.Use keywords and hashtags in your posts (we’ll discuss these tactics in more detail later).Ask influencers to re-post some of your content to gain the attention of their followers.Pay for a Pinterest ads account to run ads on the platform.7. Think about your target audience.While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.You can do this in a few different ways:Research your buyer personas to determine what type of content would be most helpful and appealing to them.Survey and ask your current followers and customers for feedback on what they want from your company on Pinterest.Look at what your competitors are doing well (or not) to help you think about new ways to push out your content and make it unique.View the boards of your current followers and customers to aid in your understanding of who your audience is and what they’re most interested in.8. Use keywords.By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Keywords and phrases on Pinterest are related to specific niches being searched by users.For example, if you sell suitcases, you might use keywords and phrases like “vacation” or “going on a trip” throughout your profile and Pins. This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds.Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through search:Bio and profilePin descriptionsBoard titlesBoard descriptionsImage-Alt-TextFor those of you who choose to pay for Pinterest ads, there’s also an option to use the platform’s keyword targeting tool to help you reach your audience through your ads.9. Add hashtags to your content.Hashtags — which are keywords and phrases preceded by the “#” symbol — are another great way for you to organically market to and reach your target audience. Hashtags on Pinterest work the same way they do on most other social media sites (like Instagram, for example) and when leveraged, make your content more search-friendly.Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.10. Share your content on other social networks.To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.11. Integrate Pinterest on your website.By integrating Pinterest on your website, you’ll be able to easily drive traffic from one of your web pages directly to your Pinterest profile so your leads and customers can begin viewing your content in seconds (and hopefully follow you!).These Pinterest widgets and buttons allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The network’s widget builder helps you quickly customize, create, and add this feature to your site.Source12. Follow, engage, and interact with other accounts.When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:Follow new accounts of users who state or show they have interests related to the work your business does and the content you post (you can do this by searching keywords and hashtags or reviewing the people who follow your current audience members).Re-Pin, “Like”, and comment on the content your followers and fans share.Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved (in a giveaway or contest for example).13. Use social media best practices.When using Pinterest, be sure to follow the same social media practices you would on other social networks. Examples of this include remembering to interact and engage with your followers, regularly post to (and update) your account, and avoid blatant self-promotion that feels pushy and forced to your audience.Additionally, you can focus on the following five best practices to boost engagement on Pinterest.Encourage your followers to feature your brand in their content (and maybe offer to repost them or re-Pin their content if they do).Provide your audience with an incentive — such as a prize — for choosing to follow and interact with you as well as create posts featuring your products and branding.Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.Ensure your content is helpful and useful for your audience members — all content should have a purpose and/ or meaning.13. Analyze your results.If you’re putting all of this effort into marketing on Pinterest, it’s probably safe to assume you’re going to want to ensure the work you’re doing improves your business’ conversions and brand awareness.So, you’ll need to analyze the results of your Pinterest marketing efforts to keep track of your referral traffic, number of engagements, leads generated, and anything else you’re interested in learning more about. The easiest way to do this is through Pinterest Analytics.Pinterest Analytics provides you with four major types of information including:Metrics about your profile as a whole.Insights about the number of people who save and re-Pin your content.Platform metrics to understand how people interact with your content via both desktop or mobile.Data about your most popular Pins. Pinterest Marketing Tools Originally published Jan 31, 2012 12:17:00 PM, updated March 29 2019 Pinterest for Small BusinessesIf you have a small business, you may be wondering whether or not putting all of this effort and time into implementing Pinterest marketing strategies is actually worth it.Short answer? Yes, it is.Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.Tell a visual story.Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.Humanize your brand.Social media of any kind can help you humanize your brand and give it some personality — Pinterest is no exception. On the platform, you’re able to reach out directly to your audience members, chat with them one-on-one or as a group, and assist them through any difficulties or roadblocks they encounter while doing business with you.You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.Feature your blog posts.You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website.SourceDisplay your work and showcase your expertise.Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.Drive traffic to your website.Pinterest is a great way to drive traffic to your business’ website — this will help your small business generate leads and conversions. You can share URLs in your profile as well as on your Pins and boards. For example, you may choose to post content with a link to your email sign up page, “About Us” page, or blog.Conduct market research.Pinterest is a great resource for conducting market research. It’s especially helpful for small businesses that may not have a large following quite yet or the experience to know exactly what their audience members expect and want in terms of content.With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.Pinterest Marketing ToolsThere are a number of tools you can use to help you reach your target audience and engage users on Pinterest. There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools.1. Social Media Management ToolsSocial media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.Some popular social media and Pinterest management tools include:Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine what’s doing well with your audience members, and advice about the best days and times to share your Pins.Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post scheduling capabilities, and details about the type of content your audience wants.2. Pinterest Image Design and Creation ToolsPinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform (along with any other social media site and your website). Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.The following three tools are great for anyone who doesn’t necessarily have a background in fields like graphic design or art but still wants to share unique and polished content on their profile.Canva allows you to create professional images for Pinterest with their over 1 million images, graphics, templates, and icons available to choose from.Pablo provides you with a way to create beautiful images for Pinterest in under 30 seconds with easy-to-use effects and templates.PicMonkey gives you the ability to create and edit images and has advanced image editing tools such as masking, mirroring, and double exposure.3. Follower Count and Community Growth ToolsFollower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.Loop88 helps you to create shareable content they’ve determined is ideal for Pinterest to help you attract your target audience and grow your following.PinFollow gives you a detailed look at who’s following your Pinterest account, who you’re following back, who you follow that isn’t following you back, and how your follower count is growing over time.Start Marketing on PinterestPinterest is a powerful marketing tool with the ability to help you organically increase brand awareness, boost conversions, increase sales, and create long-lasting relationships with your target audience and buyer personas.You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest. Pinterest Marketing Strategies Pinterest Social Media MarketingOnce you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.It’s important to note there are personal and business accounts on Pinterest. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run ads if you choose — making the platform ideal for marketers.Speaking of Pinterest marketing, let’s review 13 strategies to help you improve your influence and impact on your audience through the platform. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Pinterest Marketing Topics:
In the new Facebook ads platform, you’re also able to create a Sponsored Story for any of your ads. I’ll explain what that means in this next section, but know that you can do this for any post of a page, app, or offer that’s on Facebook. 2) Sponsored StoryA Sponsored Story is a post generated because someone interacted with whatever you’re promoting. So if I promoted HubSpot’s business page, a Sponsored Story would be generated if someone Liked our business page. This story will appear to the user’s friends’ newsfeeds, and it will look like this: You are not able to change the copy of the ad generated, so when posting something on your wall, keep in mind that only the first sentence will appear in the ad. Remember to make the copy of the post as engaging as possible to get people to click on your ad.This ad can lead either to an external link, or another part of your Facebook page. This is dependent on what kind of offer you post on your Facebook page. If you post a photo, and sponsor that photo, clicking on the ad will only lead the user to your photo album on your Facebook page. To send a user off of Facebook onto your own landing page, you can post a link to an external page on your Facebook page. The image that’s generated in this case will link to your landing page. We do this to drive traffic to our ebook offers, for example, which can be a great lead generation tool.4) Sponsored AppIf your business has an application on Facebook, you can also sponsor an app. Simply select the app in step one: Facebook Advertising To send a user to a Facebook page:To promote your Facebook page, you’ll create an ad in a different way. In the first step where you choose your destination, you’ll select your Facebook business page. After you select your page, the new Facebook ad platform will give you three options. To promote your page to get more Likes, thus increasing your reach, you’ll want to click on the first option: Get More Page Likes. Originally published Nov 19, 2012 2:00:00 PM, updated October 20 2016 Once in the Power Editor, you start by creating an ad. Again, Facebook will generate ad copy for you, so you’ll need to change that to reflect something more appropriate.When promoting your Facebook page, you’re able to select the ‘Landing View,’ which is where the user will end when they click on your ad. To get the most Likes, sending them to your timeline would be best, where they can see the summary of your company and easily Like your page. But if you want to promote another part of your page, you can send them to another app, just be careful — make sure you’re clear in your ad copy as to where they’re going after the click to avoid post-click desertion. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content. You can then create your ad headline, text, and image. Try to use “attention grabbing” copy and an image to increase engagement with your ad. CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material.Facebook will try to pull material from the URL you have typed in and generate an ad. Make sure the headline and copy is correct, as it will pull the first sentence it finds, which may not be what you’re looking to promote. For example, when I use the URL www.hubspot.com/3/ which promotes our latest software release, the headline of the ad comes up as “Marketing Software That’s,” because the headline can only be 25 characters. I will go back into this ad and change the headline to one that actually make sense! You’re given three option again: Get New Users, Increase App Engagement, and See Advanced Options. The final step in creating an ad on Facebook is the bidding and pricing. Name your campaign — the name is just for you, so make sure you name it something unique that you’ll remember — and input your budget on a daily or lifetime spend basis.OptimizationFacebook can auto-optimize your campaign budget for clicks or impressions. This means Facebook will set your cost-per-click (CPC) or cost per thousand impressions (CPM) to best spend your budget while getting the most clicks or impressions. You can also choose to manually set the CPC or CPM. I personally like to use a CPC bidding for my campaigns, as I’m usually creating ads that send people to a landing page for one of our offers. This way I only pay when someone actually engages in my ad. If you select option two, ‘Increase App Engagement,’ your ad will be shown to current users of the app to try and increase the current users’ engagement with the app.Selecting option three, ‘See Advanced Options,’ gives you more choices on bidding and cost-per-click optimization, which we’ll discuss later on in this post.Sponsored Story Within an AppYou can also choose to have stories promoted about people sharing and using your app. Just like with Sponsored Stories of wall posts, these often show a higher CTR and lower volume, as they have the element of social proof and interactions with friends lending a helping hand. These also show up in the news feeds of friends who are using the app. What I think is one of the most valuable parts of Facebook advertising is the ability to target based on interests. You can select as many interests as you wish and target people that have stated this as an interest, or have liked the page. This allows you to find the people that you want to reach and are qualified for your business.Facebook will also let you know the size of the audience. You’ll want to make sure you’re targeting the right audience, but if the volume is very low, you may want to think of broadening your targeting in order to reach your lead generation goal. Luckily, Facebook has over one billion users, so most audiences will be very substantial! Sponsored ResultsFacebook recently came out with a new form of advertising on Facebook, Sponsored Results. Marketers can now sponsor results in the search bar on Facebook. By sponsoring a result, when people search for certain profiles that you’ve bid on, your page, app, or event will appear in search results. 5) Event SponsorshipThe last form of traditional advertising you can do on Facebook is a Sponsored Event. Here you can increase the attendance of your event by showing the ad to people who are likely to sign up for your event. Facebook seems to be launching a new form of advertising — or some new feature within the advertising — every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization.And while they know that marketers’ interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can’t rest on their laurels. These days, marketers expect options, personalization, and ROI. As a reuslt, they’ve responded with tons of new types of advertising, and targeting and optimization features within those different types.Great! Right? Well, yes, except now it’s hard to keep all the new ad types and features straight. Heck, it’s hard to even remember what advertising options exist, and how they all differ from one another.So we’re going to break down all of the advertising options Facebook has to offer, and explain when they should be used. This should help you keep all the Facebook ad options straight!Facebook’s 5 Forms of On-Page Advertising1) Facebook AdThese ads appear on the right of a user’s Facebook profile and newsfeed. They appear as ads from the specific company, and have no social interaction component. This is a simple ad form that can send the user to an external page, or your Facebook business page. To start your advertising campaign, go to https://www.facebook.com/advertising.To send a user to an external page:Once in the Facebook ad platform, create a new ad by selecting the first option on the destination drop down menu. Here you can type in the URL you would like to send people to. If you select the first option, ‘Get New Users,’ your ad will be shown to people that are not already using your app in order to get more people to use the app. Facebook will generate an ad for you, which you can go in and edit to reflect the benefit of using the app. You can then select what you want to send people to when they click on your Sponsored Result. Here, I have chosen to send people to our business page. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack To create a sponsored result, you’ll need to use Power Editor, which can be downloaded through the facebook.com/ads platform. Topics: Choose to advertise something you already have on Facebook. These types of posts can be very beneficial as they show up to people who aren’t necessarily engaged yet with your brand, but have “social proof” because their friends have liked the page. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well.3) Promoted PostsPromoting a post that’s already on your page can help you get more visibility for a specific offer, event, image, or announcement — it sends the person back to the offer on your Facebook page, and helps increase engagement on these posts. To promote a post, select the second option, ‘Promoted Page Posts,’ after you’ve already selected to promote your business page: Once you’ve hit the radio button, you can select which recent post you’d like to promote. The past 20 or so posts will be generated, so if you decide you want to promote something older you can go back and find the post. Targeting & Optimizing Ads on FacebookAll the ads above have the same form of audience targeting and bidding that will help you streamline your expenditure. Here are the options you have:TargetingYou can target by location, from country to city, as well as age and gender. If your business has a local audience, it would make sense to only have your ads appear to the people that may actually become customers in your specific area. Further, you can target the type of connections you want your ads to reach. You can target:Anyone – This will show your ads to all people who are within the targeting you already chose.People connected to your brand – This will help increase engagement with the people who already Like your brand.People not connected to your brand – This will increase the reach of your brand.Advanced Targeting – This allows you to target people who are connected to specific brands that you want to reach. This could help you if you know of a brand that is followed by people similar to your target audience.Friends of Connections – You can target people whose friends are fans of your page. This can help grow the brand awareness of your brand to people who may be similar minded as the people who are already your fans. To make this a Sponsored Result, you need to choose Sponsored Result in the ‘Story Type’ tab. The ‘Destination tab’ is where the user will be sent within your business page (here I have Default, which goes to the Timeline), and the body is the copy that people will see in the Sponsored Result next to your logo. Make sure this is as interesting as possible to get people to click on your result and go to your page. RetargetingWith Facebook Exchange, advertisers can now use Facebook ads for retargeting people who view their website. These ads appear in the right side of a Facebook profile instead of in the news feed as Sponsored Stories. These ads cannot be created in the Facebook ads platform or the Power Editor; advertisers work with a third party DSP or retargeting agency. Facebook has partnerships with many of these, making it easy for advertisers to use this form of marketing. Advertisers place a pixel on their website, dropping a cookie on each viewer who visits their website. These people are then “retargeted” with ads on their Facebook profiles from the company. Retargeting is a interesting way to reach people who may already be interested in your brand. These people have already gone to your website, but may not have taken the next step in the buying cycle. A retargeted ad can help them move down the funnel, and eventually become a customer!Facebook advertising can be a great way to generate fans, leads, and customers. Now go test these options out and see what works best for you. Good luck!Did you know about all of these Facebook advertising options? Are you going to try any of them out for the first time? Have any given you surprising results?Image credit: Guudmorning!
Topics: It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns.But there actually is another way — a more sustainable, lovable way — to build an email list and generate leads for your sales team. Want to know what it is? I promise, it’s well within your reach.Wait, I need to stop buying lists?Yes. While it’s been the way marketers have been doing email marketing for a long time, the practice of emailing purchased lists is getting less effective and will likely be illegal before too long (it already is in Europe and Canada). You can read more about why buying lists is always a bad idea, but here’s the gist:Reputable email marketing service providers don’t let you email purchased lists. For all the reasons listed in the subsequent bullet points.There’s no such thing as a good list for sale. No one ever volunteers to put their email address on a list available for purchase. So what you’re getting is scraped, defunct, or bad email addresses.People on purchased lists don’t want to hear from you. The reason you had to purchase that list is because that person doesn’t know who you are and has not opted in to your emails organically. But what that means is they don’t want to hear from you.You will hurt your email deliverability and IP reputation. Purchased lists — because the quality is lower and the people don’t want to hear from you — have higher bounce, unsubscribe, and spam rates. Which hurts your email reputation and future deliverability.You want to be a lovable marketer. A key task of marketing is to communicate and engage with prospective customers, and spamming them is not a lovable way of engaging with your audience.All of this adds up to this: A house opt-in email list is more effective than emailing a purchased list.Okay, okay, so how do I make the switch?First off, you should know that building an opt-in list takes time and effort — but it will bring you significant long-term gains with higher response rates and continued growth at a lower cost. What I propose in these 4 steps is to completely cut off all list purchases immediately, and focus on your long-term list building strategy while supplementing it with more legitimate paid marketing efforts to give you some short-term results, as well.Step 1: Start blogging to attract website visitors.The first thing you need is content, and a blog is a great way to create lots of short bits of content that can get indexed by search engines. Each blog article is another page that can indexed by search engines so that when your prospects go to search for an answer to their question, you have more opportunities to show up. Blog content in particular should be educational and valuable to your target market so that they have a reason to come read it and share it with their network. Make sure your blog has social sharing built in so that you can encourage others to share your content and extend your reach beyond a single target visitor or email subscriber.It’s simpler than you think to create that first blog article. Just ask yourself, what is the most common question you hear from a prospective customer? That’s the title of your first blog article. The body of the article is simply the answer that you’re used to giving on a daily basis. Pretty simple, right? Now repeat for all the other common questions you get — after a while, you’ll get more and more used to creating educational blog content. It’s that initial hump that’s the hardest to get over. Here are a few more strategies for creating business blogging content if you’re concerned about ongoing blog content creation.Step 2: Create an offer to convert visitors into leads.Now that you’ve attracted visitors to your blog and your website, you need a way to convert them and let them opt into receiving your email communications. If you don’t have any offers on your website where someone can give you their information in exchange for a free resource, I’d suggest starting with two offers: one top-of-the-funnel, educational piece of content (like an ebook on the top 10 challenges facing your target customer), and one middle-of-the-funnel offer to let someone request to speak with your sales team and get a demo/quote/consultation. By having these two offers, you can capture potential leads that are at different stages in the buying process.Now that you have these two offers, promote them all over your blog and website. On any given page of your website, your visitor should know — what should I do next? If they’re reading a blog article and enjoy your content, the call-to-action at the end can offer them to download your ebook on top 10 challenges. If they’re on your product page and are interested in learning more, they should have that clear opportunity to sign up for a demo with a sales executive.Once you have your first two offers covered, it’s time to create more offers tied to different challenges or topics of interest to your potential customers. One great way to figure out what to use as the topic of your next offer is to look at the content that’s popular on your new blog, and create an offer around that (and then you can even repurpose some of your blog content!). Here are the complete steps to creating lovable marketing campaigns to help get you started.Step 3: Supplement with paid marketing in the short term.The above two steps will help you build a high quality, opt-in email list over time. But it won’t necessarily get you the volume of leads you need immediately. So in order to supplement your lead generation efforts in the short term, there are a few paid marketing efforts that can tide you over.Pay-Per-Click Advertising in Search Engines – Run ads that will show up beside search results in Google, Yahoo, etc. This is a great way to capture some percentage of the people who are going to search engines to find an answer to a question. You can therefore catch people at the time that they’re doing their research and target based on keywords to show more relevant ads. Make sure your ads lead to a targeted landing page that aligns with the content in your ad to capture as many of those new opt-in leads as possible. New to PPC? Here’s how to get started with your PPC campaign.Social Media Advertising – Similar to search PPC, you can do social PPC where you run ads on Facebook, LinkedIn, or Twitter to reach people when they head to social media during the day. After all, social networks reach 82% of the world’s internet users, and those internet users spent 6.7 billion hours on social networking. And that was just in October, 2012. (See more similarly crazy stats here.)Blog/Email Sponsorship – There are likely organizations, bloggers, or other companies that have a similar target market to yours and have already built up their own in-house list. Some of them will allow sponsorships of their emails or blog, and display or share your content in their emails or on their blog. This is a fantastic way to accelerate the growth of your own list because you’re building on an existing relationship and you can target a very specific audience and encourage them to opt in to your list by downloading your content.Step 4: Communicate the change.It’s one thing to write about this marketing shift; it’s another to do it. And it’s yet another to get the rest of your team and executives on board with it. If you anticipate this shift being confronted by resistance from the sales or management team, you may want to consider presenting a proposal that outlines an experiment where you will try this approach for 6 months and set target metrics to show if it’s working. Here are some of the things you can include in such a presentation:Current Program and results – Outline your current process of purchasing and emailing a list, including a typical campaign with number of emails purchased, response rate, number of leads generated, total cost, and cost per lead. This gives the team a baseline of what’s going on today, and sets their eye on a metric that matters — number of leads generated. If you can go further down the funnel to marketing qualified lead, opportunity, or customer, that’s even better.Why the Current Program Isn’t Effective – Share points like Email marketing to third party lists was ranked the least effective strategy by marketers, and perhaps even ask the team the last time they responded to such a cold email.Proposed Plan and Target Metrics – Set out the goal of number of leads generated and cost per lead, and outline the plan for how you’re going to generate those leads using a new approach. You can even detail how many blog articles you’ll publish per week and offers you’ll create per quarter.Such a presentation that’s focused on results, backed up by data, and supplemented with a clear plan can help get buy-in from the team and give you some run-way to switch to this approach. Want a head start on that presentation? Here’s a customizable starter PowerPoint presentation with the above points. Just fill in with your numbers, brand accordingly if you desire, and plan and present to your team!Are you fully transitioned off of purchased or rented email lists? How did you get internal buy-in to make that transition?Image credit: jenny downing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 14, 2013 12:30:00 PM, updated March 21 2013 Email Lists and Segmentation