Pop Quiz: How Does a Small Company Generate Leads Like a Big Company?

first_img . . Originally published Jan 14, 2009 8:22:00 AM, updated March 21 2013 Vico Software . Instead, they produce webinars and create content that prospects download and link to. In other words, they do things that help them get found. Although Holly is a HubSpot customer, this video focuses on Vico’s approach to marketing, not its use of HubSpot software (we try avoid talking too much about HubSpot in the Inbound Marketing Blog). We have a separate page for  Holly’s answer? And it’s working. Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. In the video below, Holly explains the process. Inbound Marketing construction software to engineers and contractors.center_img Inbound marketing That’s what I asked Holly Allison a few weeks ago. Holly is the vice president of marketing at  Topics: , a successful Boston-area startup that provides  Lead Generation HubSpot case studies With the economy tightening, Holly says, Vico can’t be spending money on trade shows or  direct mail Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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