What is my cost-per-lead for each marketing activity? Polian is referring to the 15 years worth of data that has been collected since the kick-off distance rule was changed, which has the ball start on the 30 yard line instead of the 35 yard line. This 5 yard change started a trend where the receiving team had slightly better field position. When you take a look at the numbers, nearly 59.8% of the time, the team that wins the overtime coin toss and takes possession of the ball will win the game, and an astounding 34.4% of all overtime wins were coming on this first possession. But once you saw the statistics, it became obvious we had to do something change how sudden-death overtime is handled during playoff games Topics: There’s a ton of factors that lead to this decision, but the key factor behind this latest change comes from rock hard data. As Bill Polian, the president of the Indianapolis Colts, states, “Plenty of people on the committee, myself included, are so-called traditionalists. I am proud to be one. Stop waiting for your turn to receive the ball when you lost the sudden-death coin toss. Is this effort and money driving traffic? Originally published Mar 25, 2010 12:45:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Don’t let traditionalist tendencies get in the way of radical changes that can improve your bottom line. Follow the data. Stick with strategies that work and abandon ones that don’t From a pure numbers standpoint, if a playoff game has made it all the way to overtime, the split between winning and losing the game shouldn’t be skewed so far towards winning the coin toss, and the NFL has voted to change this ruling. .” Is that traffic becoming leads? This Blog isn’t About Football, its About Marketing What is my best lead source? To get answers that help improve business, it is important to ask the right questions. Here are a few questions that can help when you are thinking about making changes to your marketing budgets. Inbound Marketing When you look at everything you do with your marketing budget, ask yourself “Why am I doing this?”. If the answer you give yourself is “Because we’ve always done this”, make sure you look at the data. This week, the NFL voted to Is the sales team closing those leads as customers? How To Question Your Marketing Budget .