Kings Rule Together Presents The 2nd Annual Tees Vs. Tanks Brand Basketball Tournament – Sunday, June 30

first_img Over the past few years, Philly has established itself as a hub of youthful innovation and creativity.  This holds especially true in the world of street wear fashion.  Brands such as Kings Rule Together (KRT), Neo Daviso, Abstract Thought and several others have emerged as serious players in the Philly retail industry; earning the attention of outlets such as Villa and Urban Outfitters.  In such a competitive market, one would think that all the local brands would have a “for self” mentality but it’s quite the opposite.  The new generation of local artisans and business owners are all about collaboration and collective progress.  And from these concepts came the KRT Tees Vs. Tanks Brand Basketball Tournament!  On June 30, Kings Rule Together is partnering with Villa, Vitamin Water and the city’s top streetwear brands to bring the tournament back for a second year!  This event is FREE so come out, have a good time and enjoy some great basketball from a great group of young entrepreneurs! Event Details Tees Vs. Tanks Brand Basketball Tournament Sunday, June 30 Noon – 5 p.m. 53rd and Parkside Tees Vs. Tankslast_img read more

2 Korean naval warships arrive on goodwill visit

first_imgChennai, Sept 16 (PTI) Two Korean naval warships arrived here today as part of a goodwill visit. As part of celebrating the 70th anniversary of Korean Independence and founding of the Republic of Korea Navy, RoK Cruise Training Task Group had embarked on a 132 day voyage from August 26, a Defence release here said. The group was scheduled to visit 15 countries, including India. “As part of the goodwill visit, Republic of Korea Naval Ships ROKS Kang Gam Chan and ROKS Daecheong arrived at Chennai Port on Wednesday. The visit is expected to bolster navy-to-navy cooperation and is an indicator of the importance given by the Republic of Korea to India,” it said. The visit will include courtesy calls, receptions, ship tours, professional exchanges and sport fixtures between the Naval personnel of Korea and India, it said adding the ships will leave the port Friday, September 18. PTI SA APR RG KKlast_img read more

The Easiest Way to Save for a Home While Paying Rent

first_imgSaving up to buy a home is a big project. If you plan to put down 20 percent of the home’s value at the start, you’ll most likely need to save tens of thousands of dollars, while paying rent and saving for your other goals.Since you have your regular expenses to deal with, it might be difficult to find money to save for a home. But, if you’re committed to owning a home sooner rather than later, you can make some adjustments to your lifestyle to help you save money.Create a Special Home Savings AccountIf you haven’t already, open a savings account just for your down payment savings. You don’t want to blend the money you’re setting aside for the down payment and other housing costs with your emergency fund or other savings plans.Shop around when looking for an account and choose a bank that offers the highest interest possible as well as the lowest fees or even better, no fees. Remember, you aren’t married to your current bank, so feel free to look around for the best deal.Trim Everyday ExpensesNow you need to find the money to save for a home. If you don’t have any extra money coming in to put aside, you’ll need to find ways to trim your everyday expenses. Here’s a few ideas:Cut cable. I’m not going to lecture you about how much you don’t need 1,000 channels. But, if you are looking to cut your expenses, cable is a good place to start. Switch to the most basic package or cut it out completely and sign up for a streaming service such as Netflix or Hulu. Both other packages that let you watch as much as you want for less than $10 per month.Adjust your cell phone plan. You might be able to find a cell phone plan that offers what you need for less than you are paying now. For example, I have a plan that costs $60 a month, but could switch to a very similar one that will be around $30 per month. Really think about your plan and only get what you need. Do you need unlimited data each month or would you be better off getting a smaller package?Rethink your health insurance. If you’re generally healthy and only see the doctor for preventative health care, you can save each month by switching to a plan with a higher deductible and lower monthly premium. You’ll have to pay more out-of-pocket should you have a medical issue, but you’ll pay less each month as long as you stay in good health.Save When ShoppingAlong with cutting your bills and expenses, another way to save money is to pay more attention to special deals and coupons.The Shared Wall blog has some great ideas for saving money, from meal planning to visiting the dollar store to decorate your apartment. If you don’t already use coupons, I encourage you to give it a try.You don’t have to become an extreme couponer, but do try to track down coupons for the items you buy on a regular basis, such as shampoo, body wash, and paper goods.Along with using coupons, pay attention to the sales at your local grocery store and discount stores such as Target and Wal-Mart.Since most items go on sale on a regular basis, there’s no reason you should pay the full price for something, especially when your goal is to save money.Save on RentPaying rent each month is probably one of your biggest expenses. If you can find a way to trim your rent, you’ll be on your way to homeownership sooner than you’d think.Depending on where you live, you might think about moving to a new apartment that has a lower rent.If you’re in a trendy part of a town, you can move to a slightly less hip area to shave a few hundred off of your monthly rent.Another option is to move to a bigger place and find a roommate. A 2-bedroom apartment doesn’t usually cost twice as much as 1-bedroom, so you’ll save if you are able to share your space.You can also try to negotiate with your current landlord, as long as you’ve been a stellar tenant. Good tenants are hard to find and most landlords realize that.If you’ve been in your place for a while, have made all your payments on time, and haven’t caused significant damage, work with your landlord to get them to lower your rent by a certain amount each month.If you’re a great tenant, your landlord might be willing to sacrifice $100 or so a month to keep you, rather than take the risk of finding a less-than-ideal tenant.Kelly Anderson is a financial planner who blogs about financial advice you can use in your everyday life. Connect with her on Twitter, Facebook and Google+.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigationlast_img read more

9 Things We’d Rather Be Doing Than Shopping on Black Friday

first_img#4 Experiment perfecting a Butterbeer recipeThe Wizarding World of Harry Potter has a delicious butterscotch/cream soda drink called Butterbeer on their menu, but the exact recipe is secret. This has forced fans to guess the mystery ingredients to make it at home. If you Google “butterbeer recipe” there are over one million results. This is the Butterbeer recipe I personally am attempting this Thanksgiving season.You know what will wash down a turkey sandwich nicely? A Butterbeer. Have some fun experimenting and try to make Butterbeer yourself! It’s a good family activity because authentic Butterbeer contains no alcohol; however, if kids won’t be drinking it I’m guessing a shot of vanilla vodka would pair well.#5 Find the perfect Christmas treeSome like the convenience of a fake tree and others love the fresh pine smell of a real tree. If you’re the latter, instead of going to a tree farm, why not go out into nature and cut down your own tree? It’s a great way to bond with your family and get some fresh air.The average cost of a tree from a tree farm runs about $60. A permit to cut down your own tree costs between $5-20 depending on your location. A fresh cut tree will also last about a month, which is longer than one you’d get from a tree farm. If this activity sounds like something you’d be interested in, you can get more information on the U.S Forest Service website.#6 Go to the gymOkay, I realize this wouldn’t be as fun as binging a TV series and drinking Butterbeer, but how often do you get all the treadmills to yourself? Going to the gym on a holiday (or day after) is a surefire way to make sure you aren’t fighting someone else for the 15 pound free weights. Not to mention it’s the perfect time to get those gym selfies taken without worrying about people watching you.The Calorie Control Council estimates that the average American could consume as many as 4500 calories on Thanksgiving Day. Does that gym day maybe sound like a good idea now?#7 Clean out your closetHow often do you say “Oh man, I really need to clean out my closet,” but then never do because you don’t have the time? Well, the day after Thanksgiving would be a great option! There are charities that would love to take your used clothing and shoes off your hands. Dress for Success and Career Gear are great charities if the bulk of your clothing is business attire. Other fantastic options are the Big Brother Big Sister Foundation and Vietnam Veterans of America. With the rise of online shopping and Cyber Monday, consumers’ desires to pitch a tent outside of Target after their Thanksgiving meals have been decreasing the past couple years. For those that do plan on going out and shopping on Black Friday, this means less competition! If you’re undecided as to whether or not you’re Black Friday shopping, maybe we can help.We’ve compiled a list of nine suggestions to consider in lieu of getting your foot ran over by a cart full of discounted electronics. These are our ideas. What would you do if you were tasked with making Black Friday fun?#1 Host a onesie pajama partyIf you have children, this would be fun family bonding. If you don’t have children, this would be fun anyway. Find your inner child and invite over some young-at-heart friends for a onesie pajama party. You can find adult-sized onesies at Kohl’s, Target, and many online retailers. Leftover turkey sandwiches taste better when wearing a onesie. #8 Bring some friends and games to a brewery or wineryBananagrams and beer, anyone? What about cribbage and cabernet? Grab a friend or two, a game, and hit up a cozy brewery or winery. Natasha Cornelius is a content manager and editor for Quotacy.  She has worked in the life insurance industry since 2010, and has been making life insurance easier to understand with her writing since 2014.  A long-time Mint user, Natasha lives in Bozeman, Montana where she loves to garden, DIY anything she can, and explore beautiful Big Sky country.  Connect with her on LinkedIn.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related #9 Host a holiday craft dayOnce Thanksgiving is over, that means it’s free game to start putting up Christmas decorations! Unfortunately, walking into Target or Pier 1 with a mission to make your home holly jolly can get expensive really quickly. What’s the point of spending hundreds of dollars on items you only use one month a year? Making DIY holiday decorations can be fun and save you money.Pinterest has thousands of ideas for making your own holiday decorations such as a wreath or festive centerpiece. Plan which crafts you want to make ahead of time with your fellow crafters and everyone can bring different needed items such as burlap or pine cones.These are just a few ideas of things to do instead of shopping on Black Friday. Do you have other ideas? Or are you going to join the masses and take advantage of the deals? If so, this website features all the 2017 Black Friday ads. As it gets closer to Thanksgiving, more retailers’ ads will be added. This website can help you make a game plan to make the stress of Black Friday shopping a little more manageable. Is your phone storage dangerously close to capacity because of the multiple photos of your kitty stretched out in a beam of sunlight or your pup’s face peeking out from under a blanket? Share the wealth! Word of advice though – don’t feel bad when Mr. Puddle’s Instagram gets more followers than yours.#3 Binge-watch Parks and Recreation on NetflixI can tell you with extreme certainty that there is nothing better than sitting on your couch with family and/or friends eating leftover sweet potatoes watching hours of Parks and Recreation. I know because this is what I did last Black Friday.Never seen Parks and Recreation? If you enjoy belly laughs, I highly recommend it. #2 Start an Instagram account for your fur babyOther than being animals, do you know what Nala the Cat, Doug the Pug, and Marnie the Dog all have in common? They have over two million Instagram followers – each. I kid you not.Instagram has become a tool for pet owners to not only show off their adorable fur babies, but also promote adopting shelter pets. Many dogs and cats that have Instagram accounts were once stuck in a kennel alone waiting for someone to rescue them. Their Instagram accounts become dedicated to showing the difference a little love can make to an animal. The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? Post navigationlast_img read more

How to lose your gut in 10 days

first_imgYeah, we know: A headline like this screams “bull.” But, truth be told, it’s actually quite possible to burn serious poundage in just 10 days. The key to success is in the details, and you’ll need to follow them meticulously. But don’t stress: This is a short-lived emergency shred, not a long-term lifestyle plan. So whether you’re prepping for a party or a vacation, we’ve got you covered.Note: Depending on the circumference of your gut, results may vary.1. GO TO BEDExhaustion can give you a gut. “Sleep deprivation disrupts your metabolism, seriously sabotaging efforts to maintain an ideal weight,” says Jana Klauer, M.D., an obesity researcher at NYC’s St. Luke’s-Roosevelt Hospital. Here’s how it works: Fat cells produce a hormone called leptin, which tells the body how much potential energy it has stored. Since leptin production peaks at night, when you’re asleep, sleep deprivation can throw levels of the hormone out of whack. The end result? Your body has no idea how much energy it has banked, so you end up storing fat instead of burning it.Consider a full night’s rest an integral part of any weight-loss regimen. Getting sufficient sleep will prevent lags in energy and help reduce carb cravings, adds Klauer. It’ll also help build gut-busting muscle. “Sleep deprivation causes a drop in the production of human growth hormone,” says Klauer. (This ensures the fat your body stores will make a beeline for your waistline.) “After a good workout, you get more deep, slow-wave sleep; and it’s this cell-repairing stage of sleep where up to 70% of daily growth-hormone secretion takes place in young men.” Meaning, even if you’re getting in your time at the gym, you still need to hit the sack to complete the biological process that makes muscles pop.2. POWER UP WITH PROTEINProtein is the main component of muscle tissue, so it should be the primary focus of your muscle-building diet. Aim for 1.5g per pound of your targeted bodyweight during an emergency shred like this. Always have a form of protein in every meal to ensure muscles are being fueled with amino acids throughout the day and blood sugar levels are stabilized. Under normal conditions, you should eat about 1g per pound of bodyweight. Always consume protein post-workout.3. HAVE A CARB STRATEGYWe’ve heard it all before: “Carbs are the enemy.” Well, not really. Completely slashing your carb intake will certainly help with dropping the pounds (and fast) but you’ll also be left feeling cranky, tired, and lethargic. “Carbs are essential for life as our brain and central nervous system require them to work properly. Forgoing carbs can force your body to metabolize muscle for energy,” says Tim McComsey, R.D., P.T. It all comes down to using carbs correctly, not cutting them completely. “To get lean, a balance of the right amount of carbs in the morning and post-workout is ideal,” he says.4. LIFT FOR NINE DAYSMost people believe cardio paves the way for six-pack abs, but lifting is really the crucial element. For the next week and a half, you’re going to lift for nine days.Perform your lifting workouts at night, as interval training will be a part of your morning routine.Here are your splits:Day 1: LegsDay 2: ChestDay 3: BackDay 4: ShouldersDay 5: ArmsDay 6: OffDay 7: LegsDay 8: ChestDay 9: BackDay 10: Shoulders5. DO SEVEN DAYS OF INTERVALSIf your goal is to burn fat, intervals better be part of your program. Besides being a quick method to get in a great workout, intervals are extremely effective for transforming your physique. By incorporating intense periods of work with short recovery segments, intervals allow you to keep the workout intensity high while still maintaining form. The magic of high-intensity interval training lies in its ability to keep you burning fat even after you leave the gym. In short, your body isn’t able to bring in enough oxygen during periods of hard work. Therefore, you accumulate a “debt” of oxygen that must be repaid post-workout in order to get back to normal. The result: Your metabolism is revved for hours after you leave the gym.Perform interval workouts in the morning on an empty stomach. Here are 8 of our favorite fat-burning intervals.Day 1: OnDay 2: OnDay 3: OffDay 4: OnDay 5: OnDay 6: Off—perform a paced run at 60 minutesDay 7: OnDay 8: OnDay 9: OffDay 10: On6. BUILD TESTOSTERONETestosterone, perhaps the most widely known hormone, is responsible for helping lifters put on more muscle and recover faster from workouts. Other hormones such as growth hormone, insulin-like growth factor (IGF-1), and hCG also play a huge role in recovery and seeing jumps in size and strength (not to mention your mood and sex life). Increasing your hormone levels to the optimal numbers involves balancing your lifestyle, perfecting your nutrition, and training at the right intensity. Too much stress in day-to-day activities can release more catabolic hormones (like cortisol), which break down muscle and make it tough to build the physique you want. “Our best evidence identifies regular exercise, a good night’s sleep, and plenty of sex as our best bets at increasing our muscle-building hormone king (aka testosterone),” says Yoni Freedhoff, M.D., family physician and assistant professor at the University of Ottawa.7. USE A SUPPLEMENT STACKThere’s no secret elixir or magic pill, just the basics.Supplement with caffeine (200mg pre-workout) and beta-alanine (2g in the a.m., 2g post-workout).A 2008 study at the College of New Jersey examined collegiate football players on a 30-day schedule of beta-alanine supplementation. The players were randomly divided into a supplement or placebo group three weeks before preseason football training camp. Performance was measured on the first day of camp by a 60-second anaerobic power test and three line drills. Throughout the duration of camp, logs recorded resistance training volumes, and subjects completed questionnaires on feelings of soreness, fatigue, and practice intensity. The group that took the beta-alanine supplements had a lower fatigue rate and a higher training volume throughout the exercises.Researchers in the UK found athletes who ingested caffeine had a rate of perceived exertion that was 5.6% lower than athletes who were given placebos. The researchers also found that caffeine improved overall exercise performance by 11.2%. Imagine getting 11% more out of every workout, just because you had a shot of caffeine before you hit the gym.Sourcelast_img read more

14 Bizarre Cosmetic Procedures Celebrities Go Through to Look So Chic

first_imgCate Blanchett gets microinjections with stem cells extracted from foreskin. According to the actress and her cosmetologist, this is an excellent method of fighting the aging of the skin.9. Kim Kardashian Asian cosmetics is a hit this year. And of course, it has fans among the rich and famous. For example, Victoria Beckham uses a Korean face mask, that contains the excrement of a nightingale, in order to lighten her skin and get rid of acne.11. Hailey BaldwinShe said that her beautician adds Hailey’s own blood to her moisturizing cream. She is extremely surprised that people don’t understand this “recipe” for beauty and is convinced that this mask works just fine.10. Cate Blanchett Jennifer does not look her age at all. Maybe the secret is that she uses collagen masks that contain human placenta. They moisturize the skin and increase its elasticity.6. FergieFergie found a replacement for Botox. In order to increase the volume on some parts of her face, she uses snake venom.5. MadonnaTo improve blood circulation, Madonna uses cupping. This ancient Chinese method is a secret to well-being and beautiful skin.4. Lady GagaThe singer said that she uses a special type of duct tape to stretch her facial skin and get rid of wrinkles.3. Scarlett JohanssonEvery day before going to bed Scarlett wipes her skin with apple cider vinegar to keep it toned.2. Bella Hadid Stars have always been role models. After all, on the screen they all look incredibly well-groomed. It seems that this can be achieved only with expensive cosmetics and constant complicated procedures. But it turns out that in order to look so amazing, celebrities choose methods which may even make you shiver.We found some of these cosmetic tricks that not just anyone would dare to try.14. Kate Hudson The actress shared that when she needs to cheer up and refresh her skin quickly, she drops her face into an ice bath. And the more ice there is, the better. If we consider that Kate always looks great, we can assume that this secret does work.13. Demi MooreDemi Moore said that she periodically resorts to hirudotherapy. Whatever ambiguous emotions this method may cause, we do have to recognize the fact that the actress looks great which probably means that the method works.12. Victoria Beckhamcenter_img Kim used to do a procedure called “vampire facial.” To do it, the doctor takes blood from the patient’s finger, extracts platelets from there and inserts them under the facial skin for greater elasticity. Not surprisingly, Kim later admitted that she would never do this procedure again.8. Catherine Zeta-Jones Catherine has gorgeous hair and it seems that you could only achieve similar results through many years of enduring the painstaking work of your hairdresser. But in her interview the actress said that her main secret to hair care is a homemade mask with beer and honey. She warned that those who want to try it will have to smell the persistent aroma of beer for several days after the application.7. Jennifer Lopez Bella believes that if she lays down while her makeup is being applied and the make-up artist looks at her from below, from the angle of her chin, then the make-up will look more natural.1. BeyoncéBeyoncé’s makeup artist said that he sometimes uses PVA glue as a gel for eyebrows.Sourcelast_img read more

Study Reveals That Online Searches Affect Emotions, Memory

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’re not creating great content to help your company get found online, you’re missing an incredible opportunity to legitimately connect with people searching for information related to your industry or product.According to a new study from the University of Missouri, out of the 73% of American adults who use the internet daily,  over half of them emotionally responded and remembered content that they found “searching” instead of “surfing.”  This data, published as “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News” in the Journal of Media Psychology, should be an immediate motivator for any business interested in driving highly qualified leads through SEO. This study absolutely confirms that companies creating quality content that meet the informational needs of readers (rather than only their entertainment needs) have a greater chance of connecting emotionally to potential customers. Companies can then leverage this emotional connection to nurture leads and drive their customers to complete an action on their site.Unfortunately, though the data presented in the study is very interesting, the marketing takeaway in the University of Missouri article appears to incorrectly recommend Outbound Marketing tactics instead of Inbound Marketing as a way to get found by people using search.  In the article, Kevin Wise, assistant professor of strategic communication, says that site sponsors should “consider increasing their advertising on pages that tend to be accessed via search engines.”You should not advertise on pages if you intend to get found in search. You don’t get credit for that traffic. Instead, you should create and search engine optimize your own content so your content can really get found.The study also found that people remember and understand the information they discover when they conducted specific searches. When you create your content, be sure you create specific content that answers specific questions and use specific keywords that people (looking for answers within your industry) are searching for. This way you not only get found in organic search by the people you’re looking to attract, but really make an impression in their memory. SEO for Lead Generation Kit Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. Originally published Nov 6, 2009 1:48:00 PM, updated March 21 2013 Topics: SEOlast_img read more

Forget Retail: The B2B Applications of Foursquare

first_img Do you agree with these opportunities? Has you business begun examining the marketing implications of location-based applications?  Topics: Foursquare Grader What About Foursquare for B2B? . For retail businesses, location-based social networks such as Foursquare serve as a public loyalty program, providing business owners with valuable information about its customers while making it simple for customers to share their favorite places with their friends. . Regardless of industry it is likely that your customers and prospects are using MariSheibley – We have discussed in the past that location is changing search engine optimization Lead Generation Foursquare badges blog – Sales and marketing teams for B2B companies traditionally have profiles and personas for their customers. They have an idea about their personality, what motivates them, the types of activities they like to do. A significant part of who a person is, are the places they go and the people they spend time with. If you are in the business of selling software to engineers, then you can find the places in your sales area that engineers are likely to frequent and use location-based applications as a way to connect with them. A New Layer To CRM Identifying Prospects and Facilitating – For B2B companies it is likely that as adoption of Foursquare increases, that trade show marketing will change. One of the important results of using online location-based networks is that they facilitate offline interaction.  Trade show marketing success is predicated on the ability to connect and build relationships with potential customers. Foursquare and other location-based services will only help to facilitate this connection. Additionally creative businesses will replace or augment their event sponsorships with promotions and activities on Foursquare. New Media thought leader, Brian Solis, will share how to implement and manage a Social Media Optimization (SMO) program. search engines – Location-based applications like FourSquare are the precursor to enterprise-level location-based applications. As location-based technology begins to work its way into the enterprise, one of the key uses will be to manage sales teams and add richer data to CRM platforms. B2B companies may have private location-based networks for their sales staff. Using the GPS functionality in most smartphones used by sales staff, smart sales teams will automate locations of sales visits into the CRM system for a more accurate log of sales and nurturing activity. Additionally, it will make it easier for executives to change a sales person’s schedule to go talk with a “hot lead” because they will be able to do it on physical proximity in near real-time. Making Events Work Better Foursquare Is A New Layer For Google Interested to see how you compare to other Foursquare users? Check out our new free tool: like Google to find important business information. As search engines evolve location information is an important new layer of information that will provide users with a more contextual experience. Businesses that succeed in the next generation of organic search engine marketing will have a content strategy that works with elements of location as well as social connections as a method of increasing search engine relevancy.  . Also checkout this Originally published Apr 6, 2010 10:30:00 AM, updated October 20 2016 . Photo Credit: is hot. The location-based social network has generated a lot of buzz in recent months and is adding thousands of users each day. Examples of businesses using this new platform have largely been limited to retail industry staples like Foursquare Foursquare Download the on-demand webinar now  to increase your visibility in social media! On-Demand Webinar: Social Media Optimization Is The New SEO With Brian Solis coffee shops and restaurants While retail is important, how do other businesses take advantage of the rise in location-based social network usage? If you sell sheet metal, corn seed or software why should you care about location? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Forgotten Conversion in the Sales Process: Lead-to-Customer

first_img . bearroast You have been blogging like crazy. You have a fantastic call to action. Leads are rolling in. But for some reason you struggle to convert those leads into actual customers. . Also remember to Google their company to find articles about other possible problems they might have.   The questioning process will also allow the customer to come to conclusions about their own business issues. And this is important, because customers always value the conclusions they come to themselves (with the assistance of guiding questions) more than those that are forced upon them. If all you do is tell customers what they need, and how you as a seller can help meet those needs, you will fail in today’s selling environment. The majority of customers who are in the market for complex products or services much prefer a more consultative approach. Assess your sales team. Since all questions are not created equal, it’s important that you ask questions that are helpful and insightful from the customer’s perspective. The customer is Gone are the good old days where you can simply call on a prospect, list your products’ features and expect to take an order. If you sell a product or service at a premium price, and you have competitors that can beat you on price, the key is adding value in the eyes of the customer. This is where knowing how to ask the right questions is so crucial. By asking the right questions you will discover what their concerns are. This will give you an opportunity to address their concerns and create tangible value for your customer through the sales process. Ask them to supply a report on some information you need, such as quarterly results or current presentations. Asking the right questions Passing Leads to Sales Encourage buy-in from others in the company execute sales best practices For more free information on how to sell like a pro have a look at Huthwaite’s whitepapers on Looking at the lead history in HubSpot is a great place to start.  not sales performance here Small transactional sales are perfect for the web. No one thinks twice about shelling out $7 for a small item via an online checkout system. But closing bigger deals is another thing. At some point you need a little human interaction. HubSpot tools do a great job of preparing the prospect for your sales call but if your sales team doesn’t have the right skills to understand your customer’s needs, they will simply not close the deal. Effective questioning skills that drive the sales process are the most important skills that a seller can develop. With the right sales questions the seller will get answers that will help him or her to better understand and address the customer’s needs.center_img This is a guest blog post from Ralph Vugts, Online marketing specialist for Huthwaite Asia Pacific. Huthwaite specializes in sales performance training and works with some of the largest organizations on changing the behaviour of their sales teams. If you have a large organization, ask around if anyone has any knowledge about the prospect. There is always a good chance someone might know something you don’t. Topics: Photo by: looking to fill in the gaps of your knowledge. Instead, they look to you to understand their issues with greater clarity. Using your expertise and listening skills, you want your questions to lead them down a path of self-discovery. Originally published Feb 1, 2011 8:00:00 PM, updated October 20 2016 Arrange a meeting with someone who owns the problem in their organization. Get them to commit to a paid trial. Sounds great, but what should I do now? Make sure they do their homework before making a call. Researching information about the potential client before initial contact is essential.  Don’t waste time by asking questions you can easily find out before hand.  Go along on a sales call and pay attention to how they interact. If they are not asking very many questions and are doing the bulk of the talking, you may have a real problem. Are you having trouble closing deals? How would you rate your sales team’s question asking skills? . The aim of every meeting is to move the sale forward, and the best way to do this is to get a commitment from the prospect to do something on their end that will progress the sale. For example: Get them to bring along their most senior manager to the next meeting, a person who has the final approval. Sales professionals involved in complex sales need a strategy if they want to succeed. They need to understand the customer decision process and be able to Lack of selling skills is not a rare phenomenon among salespeople. We conducted on December 2010 a survey of 544 Sales Directors and General Managers and 22% said that the selling skills of their team were the #1 reason for not reaching their sales targets for the quarter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Time Saving Tips to Increase Your Productivity

first_img Topics: and as a speaker, author and Lean Office expert, Audrey helps individuals and companies increase their productivity and efficiency. “Eternal Clock” Image: Because I speak on the topic of personal productivity, email management and lean office, my radar is always up in discovering faster and more efficient ways of doing things. 

Today, I’d like to share with you 5 tips that I’ve shared with my sales coaching clients. Email Shortcuts When I receive email confirmations for upcoming travel (airline, hotel and rental car), I immediately drag these e-mails from my Inbox directly to the departure date on my calendar. Now all of my travel details are just where I need them. To scroll through a screen-length of emails just press the spacebar. Pressing the “T” key will return you to the Top of your emails and the “B” key will move you to the Bottom of your email list. When reading an email press the “R” key to Respond. During PowerPoint presentations you can easily produce a black screen by pressing the “B” key. Pressing it again will bring your PPT back. Repeat after me: “B for Black; B for Back”.  If for some reason you wanted a white screen, just press the “W” key. And for the curious, pressing “O” will NOT bring you an orange screen. Organized Audrey Travel Confirmations If you travel a lot you probably find yourself constantly double checking to make sure you’ve got all of your electronic gadgets with you. Using a product like Built’s Cargo Travel Organizer to stow items helps me visually see that I’m remembering everything I left the office with. In MS© Outlook, did you know you can link to a contact from within an appointment on your calendar? It’s extremely handy for phone meetings or blocked projects requiring contact with others.center_img Robbert van der Steeg Travel Gadgets This is a guest post written by Audrey Thomas.  She is the founder of PowerPoint Shortcut When setting up a new appointment, look in the lower left-hand corner of your appointment screen. You’ll see the “Contacts” button. Click on it and your Address Book(s) will pop open. Double-click on your contact name, linking it to your appointment. 

Now when your appointment rolls around you can easily open up your contact’s information without leaving your calendar view. Blackberry Shortcuts Originally published Mar 9, 2011 8:00:00 PM, updated October 20 2016 Join me on March 17 for my session during the Sales Productivity Summit and I’ll give you a whole bunch of tips to help you save time and money! Productivity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Marketing Metrics that Matter to Your CEO

first_img If sales is getting a low close rate, maybe it’s a sales enablement issue   Database growth – meaning, how much is your database evolving over time? This is a guest blog post by “Intro to Marketing Metrics” webinar First, making sure your KPIs are representing a holistic view of your marketing, over time is key. You can look specifically at things like pipeline velocity, lead nurturing, and engagement. If you are just starting off with marketing automation, it’s critically important to know where you are right now, make sure you benchmark everything. , focusing on the five metrics that matter to your CEO. We discussed some of the challenges that marketers face tying their efforts to revenue, as well as the general uncertainty there is out there when it comes to metrics. What to measure? How to measure? How to bring everything together? From a CEO’s perspective, one of the main call-outs was “context” and “story.” It’s nice that you have a lot of data, but what is the data telling you? Is it good or bad, and what are you planning to do about it? That’s what your CEO is thinking, so that’s what you need to be prepared to address. 3. How long should it take until you are able to get real pipeline metrics? The number one thing to consider about database growth is how dirty or clean the data is. It’s critically to have a clean database, and a hygiene strategy in place to get it cleaned up or keep it clean as new data gets entered. One way to check the health of your database is to simply send out at note asking recipients if their information is correct. From a growth perspective, depending on your marketing activities, your database should increase 25% month over month. Again, CEOs are looking at the big-picture. They want to know how your marketing activities are supporting Sales and driving revenue. We were lucky to have a very engaged audience for this session, and they asked some great questions that I wanted to share with you all: 2. Is there a danger in sharing metrics with your CEO too early? Barbra Gago Marketing attributed revenue, ROMI – what is the actual dollar value, in revenue that marketing has contributed? What activities or channels were most successful in driving that revenue? Conversion rates – meaning, how good is marketing at getting people interested? 5. What are some guidelines you should think about when looking at database growth as a KPI? 1. What are the KPIs you recommend for online, leads, conversions, etc?  From a KPIs perspective, here are five metrics your CEO cares about: There are a number of factors this depends on, mainly; CRM (is it new?), marketing automation platform, or how long the buying cycle is. If you are just starting off, 60-90 will give you the best look at how things are performing, and moving through the pipeline. If you are not just starting, benchmark now then check back in 30 days, then every week after that. 4. Once you have dashboards in place, what levers should you push/pull in oder to change results? Marketing Metrics Absolutely not. As a CEO you want to be clear about what’s going on. It’s best to communicate results, from the beginning and stay in constant communication about how they are evolving. The key is to present the metrics, support it with a narrative that aligns with business objectives, and be clear about what you plan to do with this information, how you plan to respond to the data.  If you have high form abandonment rates, shorten the form If you are not getting enough MQLs (marketing qualified leads), you need to do more nurturing and content marketing Pipeline growth – meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? Topics: If you are not converting names to prospects, you should probably test subject lines, or content offers Qualified lead volumes, how good is marketing at sustaining interest and engagement? There are levers throughout the entire buying cycle that you can play with. For example: from Left Brain DGA. Originally published Jul 27, 2011 4:00:00 PM, updated October 20 2016 If you are not getting enough SQL (sales qualified leads) or sales is rejecting leads, you probably need to work on your lead scoring models Yesterday, we presented an Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

first_imgThen, I looked at what the total marketing spend was for each scenario. In the article, it states “direct mail costs more than $600 per thousand pieces,” so to be conservative, I assumed the cost/piece of direct mail = $600/1,000, or $.60/piece. Also stated in the article was that “direct mail costs about 100 times as much [as email],” so to be conservative, I assumed that cost/email = $.60/100 or $.006/email. Based on these assumptions, I calculated the total spend using the equation:total spend = (cost/piece of direct mail * total # of prospects) + (cost/email * total # of prospects) From there, it was easy to calculate the ROI of each scenario by using the equation:ROI = total revenue / total spend  As marketers, we’re often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we’re forced to make the tough choices.Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming. For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers. Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. But how do you determine which option is best?If you’re like us, then you love data — we’re always looking for ways to make decisions based on what the data tells us. That’s why our ears perked up when we discovered a fantastic article published by the Harvard Business Review called “Why Email Marketing Is King,” which analyzes the effectiveness of email marketing as it compares to direct mail. The article goes through the advantages of email marketing vs. direct mail, which include its low cost, measurability, and the choose-your-own-adventure path a recipient can take based on how they interact with the email and the content associated with it. The article then walks the reader through a brief case study on one company’s (a retailer) experiment to compare the results from doing a combined direct mail and email campaign, a direct mail-only campaign, and an email-only campaign. You can see the data from the article below:The data presented from the study is fascinating, but I was still curious about exactly how many times better doing an email-only campaign was than doing a direct-only or direct and email campaign. So I decided to do some quick back-of-the-envelope calculations to answer this.How Much More Effective Is an Email-Only Campaign?The first step to figuring all this out was to calculate the ROI (return on investment) of each scenario in terms of revenue/spend. Calculating the ROI of marketing activities is the Holy Grail of marketing measurement. It allows you to make an apples-to-apples comparison of the efficiency of two different activities. To calculate ROI, you simply divide the results (in this case, revenue) by the investment (in this case, marketing spend). At HubSpot, we use the analogy of a marketing machine to think about ROI; I wanted to figure out for every dollar I put into the marketing machine, in each scenario, how many dollars I would get back from that investment.I first calculated the total revenue associated with each scenario using the equation:total revenue = total number of prospects * response rate * average order value Based on this, I can see that in the email-only scenario, for every dollar I spent, I got $2,600 back from my marketing machine. That’s one heck of a return! For the direct mail-only campaign, each dollar spent returned $27, which means that the email-only campaign performed 95x times better in terms of ROI. Pretty impressive results!The results of this experiment are definitely impressive, and provide a way to compare two very different marketing tactics. If I were to put a critical eye to this to provide advice to marketers, however, I might want to also consider the following:Are these results replicable? For example, if you switch to email-only exclusively, then would you continue to see the same results in terms of ROI?Are there unaccounted for costs associated with these scenarios? For example, how much time is spent creating the content for each?Is there a combination that would yield an even better ROI? For example, are there contact properties that you could segment on to get even better results?Would other types of businesses see similar results? For example, would a B2B services company see similar results to what the company in this article saw?What do you think about the results from the HBR article? What kinds of experiments are you doing to improve your marketing ROI?Image Credit: Charles Williams Originally published Jan 10, 2013 12:30:00 PM, updated August 25 2017center_img Email Marketing Metrics Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Marketing Resolutions to Start the New Year Right

first_imgThe time has come. It’s 2014. You’ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it’s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that’s one of mine — I doubt it’ll last long, but I digress).Take a second to think about what you’ve resolved to accomplish in 2014. Are any of your resolutions marketing-related? Maybe you’ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don’t have a list of resolutions to take your marketing to that next level, it’s time to start developing one — and we can help.The one thing the resolutions listed below have in common is, they all revolve around the inbound marketing methodology, which means they require some in-depth data analysis to ensure you make the right adjustments and alterations to your marketing strategy.So take the time to crunch the numbers, discover what is and isn’t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as — if not more — successful than 2013.1) Focus on mobile.As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video, 2014 is going to be all about mobile. Don’t believe him? Well, believe this: As of February 2013, there were 6.8 billion mobile subscriptions, the International Telecommunication Union reported. (I’ll give you a minute to drink that one in.) Now, just imagine how much that figure has grown since then. Smartphones and tablets are increasing in popularity by the day — and we don’t just mean in terms of sales. Consumers are using mobile devices more and more to conduct transactions, research brands, visit their favorite sites, and read and reply to emails.So, if you’re still under the impression that it’s absolutely fine not to worry about optimizing your email campaigns and websites for mobile, it’s time to modernize and make some headway in improving your mobile presence. This free mobile marketing guide should help you get started. 2) Make your website responsive.While we’re on the topic of mobile, this is as good a time as any to talk about responsive design.Making the look and functionality of your site the same on both desktops and mobile devices can go a long way in bringing in new visitors and leads and bettering your bottom line. And with 17% of global web traffic coming from mobile, as Statista reports, you’ll want to make your site is completely optimized for smartphones and tablets.Given how relatively new the concept of responsive design is, we totally get it if you’re not up to speed on exactly how to get your site fixed up properly. That’s why we created this guide about what you’ll need for your website, including tips to make it responsive. And good news if you’re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box!3) Ditch a lot of those outbound efforts.Our stance that inbound is the present and future of marketing only strengthens when we continually see the ineffectiveness outbound tactics have for brands and the incredible benefits inbound strategies bring marketers. Case in point: 54% more leads are generated from inbound than outbound efforts.That stat is bound to grow more each year from here on out, so if you’ve still got precious budget invested in billboards, print, radio, and the like, it’s time to consider reallocating those funds for better use.For instance, given the importance of content marketing, you could double-down on content production and hire a full-time writer or some freelancers to develop blog posts, ebooks, whitepapers, and other viable types of content for you.What you’ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts’ effectiveness. It’s a lot better than having to guess if those newspaper ads did the trick, wouldn’t you say?4) Revitalize your content strategy.Speaking of content, it’s only going to become more important over the course of 2014, given Google’s assertion that quality content will gradually have a bigger impact on SEO.Because of this, it may be smart to evaluate a variety of types of content that could work for your inbound campaigns. You can determine what’s best for your efforts in several ways — chiefly, going over your analytics from the past several months and engaging in continual A/B testing. This post will help you get started with the former, and this one, the latter. If you’re planning on taking on a bunch of content types and need some help organizing and structuring them, these numerous templates can come in handy.5) Adjust your social and email strategies as needed.Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram — these are the undisputed kings of social (at least for the moment).While new, flashy social sites are bound to pop up over the course of the New Year, you’ll first want to ensure you master these aforementioned platforms that have proven to bring substantial ROI for marketers worldwide before putting all of your eggs in a new-and-unproven social media basket.In other words, we advise you resolve to fine-tune your prospecting on these sites before diverting efforts to the “next big thing.”Similarly, it may be wise to make one of your first priorities in 2014 to comb over your email marketing metrics to see what may need to be adapted or revised. For instance, if your workflows are out-of-date, set up new ones with the help of this lead nurturing ebook. Of course, to know which workflows to update, you may need to …6) Take a look at your buyer personas, too.What good are all of the resolutions above if you don’t know for whom you should be creating inbound campaigns in the first place? There’s likely no better time than the start of the year to reexamine your buyer personas.Be sure you don’t put the cart before the horse in 2014. Truly understand your audience by conducting thorough research on them. Heck, you could even do some online surveys or focus groups to get a better, updated grasp on who they are and what they want (old school, perhaps, but still effective even in this day and age).The bottom line is, you’ll need to comprehend as much about your target demographic(s) as possible to know how to develop your content production, offers, and email and social strategies, among many other efforts.Complete this resolution effectively by utilizing this free comprehensive guide and template that will assist you in creating your new persona(s) for the New Year.7) BONUS: Consider a homepage revamp.Although you may have already put in a great deal of time, effort, and resources to making a top-tier homepage, a change in buyer persona could mean it’s time to give it a facelift.Even if you haven’t altered your persona, it may have been a while since the last time you made sufficient changes to your homepage to account for marketing new products or services, or even rebranding your company.Whatever the reason for your update, you can fulfill this resolution using the resources in this detailed kit, which can help you plan your redesign from start to finish.What are some marketing resolutions you’ve come up with for this year? Tell us about one or more of them below! Marketing Strategy Originally published Jan 1, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Ultimate Guide to Google Forms

first_imgHow to make a Google FormGo to, then choose a blank form or template from your template gallery.Fill out or adjust the necessary information. Be sure to title your form, and include a description. Additionally, you can add images or embed videos.On the right-hand side of your form, you’ll see a toolbox with five icons — “Add question”, “Add title and description”, “Add image”, “Add video”, and “Add section”. Use these to personalize your form further, if necessary.When you’re ready, click Send in the top right. Type the email(s) to which you want to send your form. Then click “Send” in the bottom right. Topics: Google Forms TemplatesHere are a few of the templates you’ll likely use most often, separated by category.To find these templates in your Google Forms, go to your email and click Forms in the drop-down menu (if you don’t see it, click “More” at the bottom). Then, click the up and down arrow beside Template Gallery. This will show you all your template options. For leads, try these templates:Contact InformationEvent RegistrationTo collect customer feedback, try these templates:Event FeedbackCustomer FeedbackFor customer payment, try these templates:Order FormFor internal employees, try these templates:Job ApplicationTime Off RequestFind a TimeIt’s important to note, you can also create a blank form, or use one of the above templates for multiple purposes. “Find a Time”, for instance, allows you to figure out when your team is available to meet, but you might also send it to a client to find a meeting time that works for you both.Next, let’s take a look at some exceptional Google Forms examples for further inspiration.How to get the link to your Google FormTo get the link to your Google Form to send through social media, text, or in the text of an email, go to the “Send” button at the top right of your form.Beside the “Send via” text, click the link icon.Copy the link provided, and send to recipients. How to share a Google FormTo share a Google Form, you can either send it directly to the email(s) you provide, send a link to recipients, or embed the HTML of the form into a blog post, landing page, etc.Click the “Send” button at the top right of your form. Then, choose one of the three options listed beside “Send via … “.Alternatively, there are Facebook, Google Plus, and Twitter icons at the top right of the same “Send” pop-up box. Click on one of those if you want to share your Google Form to one of those audiences.When you’re ready, click “Send” in the bottom right corner. Don’t forget to share this post! How to share Google Form responsesTo share your Google Form responses, go to the top right of your Form and click “More” (the three-dot icon).Click “Add collaborators … “Type the names or emails of the people with whom you want to share responses, then click “Send”.The collaborators can now see the form responses, send the form to others, and even edit the form themselves. Google Forms ExamplesGoogle Forms is incredibly easy and intuitive, once you get the hang of it. Within each template, you have the option to add questions, a title and description, an image, a video, or even an entire section.Additionally, Forms integrates well with other platforms — for instance, to embed a video, you can search YouTube videos from within your Form. You can also upload or search for an image without having to leave Forms.Here are a few initial Google Form examples, to get you started:1. For an in-house seminar or conference (using the RSVP form):2. For a job application (using the Job Application form):3. For customer feedback (using the Customer Feedback form):4. To create a quiz (using the Quizzes form): center_img How to Close a Google FormIf you’re done with a form and want to close it, follow these three easy steps:1. Click “Edit This Form” on the form you want to close. Then, select “Responses”.2. Click the button to the right of “Accepting responses”. 3. Once it says “Not accepting responses”, your form is now successfully closed. How to Embed a Google Form in an EmailWhile you can technically embed a Google Form directly in an email (by copying the embed link straight from the form and pasting it in an email), you probably don’t want to — simply sending your form to email addresses you provide looks cleaner.For instance, when I send a form to myself, here’s how it appears in my inbox:The email comes with a nifty “Fill Out Form” button. When I click it, I’m automatically taken to your form.However, if instead you want to embed your form into a landing page or blog post, follow these instructions:1. Click the “Send” button at the top of your form. 2. When this box pops up, select the “< >” embed link. 3. Click “Copy” in the bottom right. Then, paste the embed HTML link into the code of a blog post or website page. Originally published Dec 6, 2018 8:00:00 AM, updated July 12 2019 Whether you’re collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal.Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect. Additionally, it works well with other platforms like YouTube, enabling you to upload videos without leaving the tool.Want 5 free customer satisfaction survey templates you can implement immediately? Click here.However, if you’re new to Google Forms or want to undertake a more challenging task than you’re used to within Forms, you might feel overwhelmed and unsure how to get started.Here, we’re going to explore all of Google Forms’ features, tools, and functions to ensure you’re prepared to make any form you need within minutes.To start, let’s take a look at the templates Forms has to offer.Alternatively, you can embed a form on your website using HubSpot’s free online form building software.How to use Google FormsGo to, then choose a blank form or template from your template gallery.You can use Google Forms to create customer feedback surveys, job applications, RSVP forms, quizzes, order forms, time off requests, and more.Additionally, you can use Google Forms to collect contact information and integrate it with a Google Sheet.Within a form itself, you can adjust almost everything, including title, description, and sections. You can also add images or videos.When you’re ready to use your Google Form, simply click the “Send” button in the top right, and type the email addresses to which you want to send your form. Alternatively, you can embed your form in a blog post or landing page, or send the link itself.  G Suitelast_img read more

Everything We Know About Instagram Local Business Profiles [Up-to-Date Guide]

first_img Set up an Instagram business account.Repost local content and use geotags.Regularly post images, videos, and Stories.Create a Facebook page for your business, and ensure the information is accurate.Search for your business under “Location” and click button reading “View information”. Local business profiles is still in beta testing, but you can see if your business is included yet. Images courtesy of Raj NijjerPretty eerily similar, right?Instagram’s local business profiles will include your business’s address, hours of operation, website, phone number, and a “View Profile” link to your business’s Instagram account — all within the app.With over 500 million daily active users, Instagram provides you with a ton of potential reach. Ideally, these local business profiles will help your business get found even more easily.Allegedly, users can claim an Instagram business profile if they also have access to that business’s Facebook page. Since Facebook owns Instagram, it makes sense that the two networks would be linked.For the time being, Instagram hasn’t made an official statement on local business profiles, and the feature isn’t rolled-out globally. It’s still being tested, which is likely why only select users (like Raj Nijjer) are able to see these local business profiles.However, to prepare for your business to have a local business profile, it’s critical you ensure your Facebook’s business page is up-to-date, since at this point we’re assuming your business’ basic information will be taken from Facebook business pages.Additionally, it seems that Instagram’s local business profiles will pull your most recent three consecutive images, as it did for The New York EDITION: Undoubtedly, your online local presence can have a big impact on your company’s bottom line — in fact, 78% of local-mobile searches result in offline purchases.But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp’s been around since 2004. And now, you can even use Facebook to find local businesses, like when I search “Mexican restaurants nearby”:If you have a presence on each of these big players, you might be thinking you’re all set for local SEO. However, there just might be another major opportunity coming your way — Instagram.Here, we’re going to tell you everything we know about Instagram’s local business pages. Instagram hasn’t formally announced or rolled out local business pages across the app yet, but we want to make sure you’re prepared for when it is.New Data: Instagram Engagement in 2019 An Instagram local business profile is similar to Google’s Local Knowledge panels. When an Instagram user searches for a keyword related to your local business, a box could appear in the search results with your business’s relevant information. The profile includes your business address, hours, contact information, and website, as well as a link to your business’s Instagram profile. Instagram Marketing Once Instagram’s local business profiles is fully launched, you’ll want to pay attention to your current images to ensure you feel the content rightfully represents your brand. In a complete Instagram feed, you might feel like one image isn’t a big deal — but for a new visitor spotting an image in a business profile, it’s critical the content convinces them to click-through.Finally, note the “Claim” button in the top right. If you “Claim” the page, you’ll be able to edit the associated business information. This should put you at ease — it means you’ll have control over your local business profile, once the feature is launched. To consider how Instagram’s local business profiles will work, let’s take a look at Google’s Local Knowledge panels, which are incredibly similar in nature:As you can see, when you search for a local business on Google, you might find a Local Knowledge panel, which is essentially a box of information regarding the business, including images, location, hours of operation, and website.Now, let’s take a look at Instagram’s version of local business profiles: Right now, Instagram’s local business profiles is still in beta testing. However, to prepare your business for a local business profile, make sure you have an Instagram business account, as well as a Facebook business account.Additionally, while unverified, it stands to reason posting local content, using local geotags, and reposting other local business’s content could help Instagram more quickly determine your business’s location when they roll out local business profiles globally.Learn how to set up an Instagram business account in The Ultimate Guide to Instagram for Business. How do you get an Instagram local business profile? Originally published May 15, 2019 7:00:00 AM, updated May 15 2019 Topics: What’s an Instagram local business profile? Don’t forget to share this post!last_img read more

Neesham, McMillan mock ICC after it scraps boundary count rule in World Cup semis and final

first_imgNew Zealand all-rounder Jimmy Neesham has poked fun at the International Cricket Council (ICC) after they scrapped the controversial boundary rule which saw the Black Caps lose the 2019 World Cup title to England.”Next on the agenda: Better binoculars for the ice spotters on the Titanic,” Neesham wrote on Twitter on Tuesday with a link to a story about the rule change.In the July 14 World Cup final, England managed to tie the target of 242 that was set for them by New Zealand. The Super Over also ended in a tie but England’s tally of 22 boundaries against New Zealand’s 17 throughout the match helped the hosts win the title for the first time in its history.However, on Monday, the ICC scrapped the contentious boundary rule and stated that it will not be used in future ICC events.”In group stages, if the Super Over is tied, the match will be tied. In Semi Finals and Finals, there is one change to the Super Over regulation in keeping with the basic principle of scoring more runs than the opponent to win, the Super Over will be repeated until one team has more runs than the other,” said an ICC media release.Like Neesham, former New Zealand batting coach Craig McMillan was also irked with ICC’s decision. “Bit late ICC,” McMillan tweeted, before drawing attention to another controversial moment when England scored a bonus four runs via the bat of Ben Stokes as he dived to beat a Martin Guptill throw at the stumps.advertisementBit late @ICC McMillan (@cmacca10) October 14, 2019″How about fixing the other rule issue ICC…… a dead ball once the ball has hit/deflected from a batsman??”How about fixing the other rule issue @ICC……a dead ball once the ball has hit/deflected from a batsman??Craig McMillan (@cmacca10) October 14, 2019England were awarded six runs for the overthrow, which ultimately saw England win their maiden World Cup at the Lord’s.Former international umpire Simon Taufel had said that the umpires made a mistake while awarding six runs to England, instead of five.Kumar Dharmasena, who was targeted for his controversial overthrow call, had accepted his mistake, but said he didn’t regret the decision. ICC had also backed the Sri Lankan umpire over the issue.Also Read | World Cup semis and finals not to be decided by boundary count, rules ICClast_img read more

Richa Chadha praises Delhi for less pollution on Diwali: Thank you, smart people

first_imgActor Richa Chadha, who celebrated the festival of lights in the national capital on Sunday, has appreciated the people for creating less pollution by going cracker-free. The actor also praised Delhi government for organising a mega laser show and other cultural activities at Connaught Place.”In Delhi. More lights, less pollution this time! Thank you, smart people, of Dilli. Kudos ALSO to the Delhi Government tho. This free for all, light and laser show in the heart of the city is genius! (sic)” tweeted Richa.The 32-year-old actor criticised those who didn’t observe the festival in an eco-friendly manner by calling them “fools”.”Not fully cracker free tho… cuz Nevertheless, some fools persist!” continued the actor in the now-deleted tweet, who is currently basking in the success of Section 375.In the laser show, thousands of people including elderly and children thronged the Central Park to witness the spectacle on the inaugural day of the four-day event titled — Dilli ki Diwali. The event was kickstarted by Chief Minister Arvind Kejriwal and Deputy Chief Minister Manish Sisodia on Saturday.On the work front, Masaan actor will soon be essaying a role in sports-drama Panga, featuring Kangana Ranaut as a Kabaddi player.Apart from them, the film will also feature Punjabi singer Jassie Gill, and Neena Gupta in the pivotal roles. Panga is scheduled to release next year on January 24.ALSO READ | Richa Chadha: Media called me ugly for a film where I did not need to look glamorousALSO READ | Richa Chadha: If Narendra Modi knew how women are harassed on Twitter, he’d put a stop to itALSO READ | Richa Chadha: Thought my career was over after Gangs Of WasseypurALSO READ | Delhi govt to organise 4-day laser show from Oct 26 to celebrate pollution-free DiwaliALSO WATCH | Smog blankets Delhi as AQI drops to ‘very poor’ in several areaslast_img read more

10 months ago​Muto available for three extra Newcastle games

first_img​Muto available for three extra Newcastle gamesby Freddie Taylor10 months agoSend to a friendShare the loveNewcastle are boosted by news that Yoshinori Muto will be a part of the squad for an extra three games before the Asian Cup.Muto does not have to join up with the Japanese team until January.And that means he can take part in the next few festive fixtures.His club are worried he is not fit enough to go to the Asian Cup, as he has not played since the beginning of November.But the Chronicle Live reports that he will still go to the tournament, provided he does not suffer any setback in his recovery. About the authorFreddie TaylorShare the loveHave your saylast_img read more