Back to the future! McCarthy has already lifted Ireland

first_imgFor the first time in months, there was a sense of excitement around the Aviva Stadium in Dublin on Sunday. But unlike previous times where there was a buzz around the home of Irish football, this time there were no supporters, just a lot of media members clamouring to get a snappy soundbite from the new man in charge of the Republic of Ireland national team, Mick McCarthy.It was a stark contrast to the press conferences under his predecessor Martin O’Neill, who was surly and defensive as results, journalists and supporters all turned against him.After his pragmatic approach to both football and answering questions, the Football Association of Ireland (FAI) decided to look back to the future and re-appoint one of only two managers who have ever guided the Boys in Green to a World Cup. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? 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McCarthy is a master of the media game, injecting his answers with his trademark Yorkshire wit, even dropping in an accidental swear word, and asking the questioner for their name in an effort to ingratiate himself with the people who are positioned to call for a manager’s head when results are poor.Unlike his last spell as Ireland manager from 1996 to 2002, McCarthy won’t be hounded out of the job after a poor run, as the FAI have already put a succession plan in place, with Stephen Kenny having been persuaded to part company with Dundalk – whom he turned into Ireland’s most dominant club team – and take charge of the nation’s Under-21 squad before assuming control of the senior squad in 2020.Consequently, there is no risk of McCarthy overstaying his welcome, having previously conceded that he should have left on a high after the 2002 World Cup in Japan and South Korea, where Ireland reached the knockout round before being beaten by Spain on penalties.A poor start to Euro 2004 qualifying as well as the shadow of Saipan – the venue for the infamous bust-up that prompted McCarthy’s captain, Roy Keane, to quit the national team – led to a huge amount of fan pressure that ultimately forced the FAI to part company with McCarthy.Mick McCarthy 2002 World CupBack in 1996, McCarthy replaced Jack Charlton to take over an Ireland in transition. The squad he inherits is not as good this time around, but the 59-year-old is well aware that he would never have been appointed if the team was in rude health.”It was the same situation [in 1996],” McCarthy told reporters. “You don’t get the job if you haven’t qualified [for a tournament]. You don’t get the job if you haven’t been relegated in the Nations League. If you’ve won, you don’t get the job. You always seem to get it on a bit of a low. The first job is to turn that around.”McCarthy’s first game back will be the Ireland’s opening 2020 European Championship qualifier in March, with the FAI entrusting him with the responsibility of reaching a tournament at which Dublin will play host to four matches.With 24 spots available, McCarthy has a great chance of achieving something he never managed during his previous spell at the helm. It would be an even bigger feat too, as McCarthy can not call upon players of the quality of Roy and Robbie Keane, Damien Duff, Steve Finnan, Jason McAteer or Steve Staunton.Still, McCarthy’s previous successor, Brian Kerr, believes that while the Ireland squad is weaker now, qualification should be easier.”He did a good job last time around but he’ll find two big things when he comes back,” Kerr told the Irish Examiner. “The players aren’t as good as the last group he had but it’s a lot easier to qualify for finals tournaments.”Rather than boasting a squad of Premier League players, Ireland are now mostly working with Championship-standard talent, but this is the level at which McCarthy has previously flourished, having previously won England’s second division twice.He has improved each of the clubs he has managed (Sunderland, Wolves and Ipswich), but perhaps stayed too long in each job. There is no danger of that happening with Ireland, though, with Kenny taking over in 2020.GFX Ray Houghton Mick McCarthyAdditionally, unlike O’Neill, McCarthy does not believe that Ireland no longer have the players to compete at international level. Sure, there are no Keanes or Duffs, but recent successes at underage level indicate that the well is not dry, while qualification for Euro 2020 is the sole aim rather than anything grander. Nobody expects Ireland to be a challenger.Nonetheless, McCarthy’s arrival has already raised expectations and now that the fans know there is a successor in place for two years’ time, they are thinking the previously unthinkable: What happens if McCarthy is hugely successful?”It was explained when I took it. It’s two years to qualify for the European Championship,” he admitted.”If you do really well and get to the final and win it, and you want me to stay, there might be a push for me to stay, there might be a job in the Premier League as well and they’ll want me there.”A week ago, an already-relegated Ireland were floundering in the Nations League with O’Neill at the helm. Now, there is a buzz around the team once again and fans are starting to believe.In less than 24 hours, McCarthy has rolled back the years. A return of the glory days might not be far behind.last_img read more

Sumariwalla slams countries which did not support IAAF reforms

first_imgNew Delhi, Jan 1 (PTI) International Athletics Federation governing council member Adille Sumariwalla has slammed countries like Jamaica and Ukraine which did not support the radical reforms aimed at cleansing the sport, saying they have done so due to “nonsensical political motive”. A radical governance structure reforms package was passed by the IAAF in a Special Congress in Monaco last month, with 182 member federations voting for it out of 197 present. The 15-point reforms package includes placing more governance power in the hands of the IAAF Executive Board, limiting the number of terms of office for President to three of four years each, among others. Jamaica, Oman, Senegal, Ukraine and Uzbekistan abstained from voting while 10 countries — Benin, Bahrain, Chad, Gambia, Kazakhstan, Saudi Arabia, Laos, Malaysia, Sri Lanka and Thailand — voted against the reforms package. “Why people are against reforms? It reflects very badly on them. When 95 per cent of people are asking for better governance, you dont want better governance, you want to remain in 1940s. It is a shame that these countries abstained or voted against the reforms,” Sumariwalla, also Athletics Federation of India president, told PTI. “Usain Bolt has openly questioned his own association (Jamaica) for not voting for the reforms. There is some nonsensical political motive which I dont know,” he said. Some countries, including Jamaica, a leading athletics country, have reasoned that they were not happy as all the 15 points involving two Constitutions, one of which will come into force this year and the other in 2019, were asked to vote en-bloc and not separately. Sumariwalla said he was disappointed that some countries would give such “lame excuses” as he said all the 15 points were interlinked and need to be voted together. “You cant pass a single-point resolution at a time. If you make a change in one point it will effect other points, another change and it will impact on other points. For example, one is about removal of treasurer. But if you have to vote separately on that point it will have an impact on the executive board, on the elections, on the powers of new executive council. So you cant vote separately on each point. “It is a process, there is a thread going through all of the 15 points and if you cut the thread, there will be no meaning of the reforms,” he said. Sumariwalla said IAAF President Sebastian Coe went to every continent regarding these reforms and got the views of the member countries before they were put to vote. “The president went to every region. Regarding Asia, Coe went to Doha. He went twice to Johannesburg. There were some changes made in the reforms after listening to everybody, then they were put to vote. “Coe said the Integrity Unit will have to start functioning (from April 2017). So, let us pass the reforms now and when we meet at IAAF Congress in London during the World Championships, anybody can put up any modifications. “He (Coe) said if there are any contentious issues, he will bring them up before the General Body and there will be voting on them. Not only the reforms but any point in the Constitution. If there is any contentious issue, Coe said he will bring them up and let the General Body vote,” said Sumariwalla. The AFI President lauded Coe for limiting the term of the IAAF chief to three terms of four years each. “It is a good thing that the term of president is being limited to three. What is wrong with that. In the history of 103 years of the IAAF, there has been only four presidents.” He said athletics will have to innovate and reach out to the youth of the world if it has to remain a leading sport. “We have to move forward, we have to go digital and find innovative ways. For example, we can make youngsters see Bolt running a race on a mobile phone. We need mobile friendly athletics to attract youngsters. There are so many things to do and people are blocking reforms.” PTI PDS PM PMadvertisementlast_img read more

Syed Modi meet: PV Sindhu, Kidambri Srikanth advance to quarters

first_imgP.V. Sindhu, Kidambri Srikanth, B. Sai Praneeth entered the quarter-finals, while H.S. Prannoy and the men’s doubles pair of Mannu Attri and B. Sumeeth Reddy suffered upsets in the pre-quarterfinals of the Syed Modi International Badminton Championships here on Thursday.Also advancing were women’s doubles pairs of Ashwini Ponnappa and N. Sikki Reddy and Aparna Balan and Prajakta Sawant, as Indian 15th seed Harsheel Dani starred with his shocking 21-18 21-18 win over Pronnoy in 35 minutes .Olympic 2016 runner-up Sindhu tamed lower-ranked compatriot Lalita Dahiya 21-7, 21-12 at the Babu Banarasi Das Indoor Stadium. Among other women’s singles notable matches, unseeded Rituparna Das stunned Russian eighth seed Ksenia Polikarpova 21-12, 21-19.Krishna Priya Kudaravalli and Vaidehi Choudhari also entered into the last eight meetings. Vaidehi will be Sindhu’s opponent on Friday.In the men’s singles category, Srikanth moved past compatriot Ansal Yadav 21-15 21-16, while ninth seed B. Sai Praneeth overcame Danish fifth seed Anders Antonsen 21-17, 21-19 in 45 minutes.Sourabh Varma moved past compatriot Lakshya Sen 21-14, 21-16. Sourabh’s brother, eighth seed Sameer also advanced following his win over Malaysian 10th seed Wei Feng Chong 21-15, 21-16.In the women’s doubles category, Ashwini and Sikki eased past compatriots Dimpal Hazarika and Sanghamitra Saikia 21-7, 21-10.The pair of Aparna-Prajakta won over Juhi Dewangan and Aakarshi Kashyap 21-13, 17-21, 21-11.Also moving to the next round were Jakkampudi Meghana and Poorvisha S. Ram, who moved past Deeksha Choudhary and Deepali Gupta 21-16, 21-10 in 23 minutes.However, Indian men’s doubles third seeds Mannu and Sumeeth exited the competition with a shocking 15-21, 21-17, 17-21 loss to unseeded Malaysians Mohamad Arif Abdul Latif and Khim Wah Lim.advertisementSumeeth, however, extended his stay till Friday as he partnered Ashwini to reach the mixed doubles quarter-final following a 21-15, 21-18 win over fellow Indians Rohan Kapoor and Sanjana Santosh.Sanjana’s campaign at the tournament is still alive with she and her doubles partner Arathi Sara Sunil beating Kuhoo Garg and Ningshi Block Hazarika.Sikki won also in the mixed doubles, partnering Pranaav Jerry Chopra for a regular 21-16, 21-15 win against Ketan Chahal and Mohita Sahdev.Prajakta also kept her mixed doubles campaign alive when she paired up with Malaysian Yogendran Khrishnan to beat Tushar Sharma and Tapaswini Samantaray 21-15, 20-22, 21-16.Mixed doubles top seeds Joachim Fischer Nielsen and Christinna Pedersen of Denmark had it easy as they defeated unseeded Indians Venkat Gaurav Prasad and Juhi Dewangan 21-8, 21-13.last_img read more

Over a Barrel: 5 Tips to Avoiding the Money Trap

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

10 Things Parents Shouldn’t Do for Their Children

first_imgSometimes parents help their children too much. Adults can’t live their children’s lives for them. Our task is to help them grow and gain their own experience, and it’s important not to overdo it.Here are a few things that we should never do for our children. Take these things into account, and your children will thank you.1. Talk for themIt all starts with those happy moments when a small kid is asked, “Oh, what is your name?” and we, the parents, want to respond, “It’s Jason.” It would be nice if this habit ended once a child learns to speak. But no, we manage to give answers even for our teenage children everywhere: in stores, at home, and in other places.And what do we have in the end? We take from our kids the chance to answer for themselves. You can give a hint to a kid about what to say if they ask you to. But you definitely should never talk for them.What to do? Next time when you want to speak for your child, try to stop yourself. Let them speak for themselves.2. Be their friendMany parents try to become friends with their children, and they don’t want their kids to have any secrets from them. We can easily understand why parents want this, but let’s try to look at this a little deeper. What is a friend? It’s a person you can talk to on equal terms. Yes, you can tell anything to a friend.However, parents have a different role: they care about us and love us. There is no need to try to be very close friends. Let kids look for their own friends among people their own age. Mom and Dad are there for when kids need love and support.What to do? Say no to being too close in a relationship. Learn to support and respect each other.3. Want vs needWe know very well that broccoli is much healthier than candy and that new sneakers are more useful than dolls. So we dictate to our children (sometimes we hide it, and sometimes we don’t) what they should want. It’s like the joke, “Mom, am I hungry?” “No, you are cold and you want to be in a warm place.”What do such things lead to? They suppress a child’s “me,” their wishes, and their goals. Such things also lead to being a blameless victim or even a rebellion against everyone.What to do? Search for the needs and wishes of the child. If you need to teach them good habits, don’t do it violently. Do it smoothly.4. Help them too much2- and 3-year-old children can already put on and take off different clothes by themselves, wash cups, and put dirty clothes in the washing machine. More than that, at this age, children really want to do it by themselves.And what do we do? We dress them almost until they get married. We support this behavior with the arguments “He can’t do it!” We feed them, we don’t let them do it themselves, and we don’t let them experiment. And later on, we are surprised when a teenager is untidy or doesn’t want to help their mother.What to do? Let the kid do as much as possible by themselves.5. Choose their tastesWe often try to impose our music tastes, book preferences, and clothing styles on our children. It is with good intentions, but it diminishes a child’s individuality. And in many cases, it leads to a protest where kids do the complete opposite.What to do? Watch your favorite movies and listen to the music you love yourself. Discuss your idols with your children.6. Count their moneyIn every child’s life, there comes a moment where they have their own pocket money. What you shouldn’t do is interrogate children and try to find out how much money they have left. The worst thing you can do is check their bags or pockets. This kills trust instantly.Does it really matter how much money your son or daughter has left? Let them save for something they want.What to do? Teach your children to be financially successful, and let them do what they want with their money.7. Choose their hobbies and interestsMom wants her daughter to play the violin and is ready to take her across the entire city to music school 3 times a week. And Dad wants his son to play football every evening. And parents often subconsciously try to impose a hobby on their children.What to do? Be patient, and watch your kids. Notice their interests and inclinations. Ask them what they like, and then let them develop in this field.8. Take their successes as yoursCaring “Insta-mothers” post a lot of pictures and write, “We have eaten!” “We have started to walk!” and so on. Of course, they support their children a lot, but still, these are not the mothers’ successes —they are the children’s! Who is “we”?And when the children grow up, things get even more serious. Moms and dads start telling about how their kids finished college and found jobs. And they do it like these are their merits only. It is easy to understand how much children hate this.What to do? Be happy for your children’s successes, but don’t confuse them with your own.9. Choose their presentsWhen a child can already speak, they have the right to choose what they want as presents. And it doesn’t have to be another T-shirt or a toy that is supposed to develop them educationally.Of course, it is not always possible to let them choose. But it gives children the most important thing: the ability to choose, to make decisions, and to face the consequences. Such skills can never hurt in adult life.What to do? Let your child choose the presents they want.10. Intrude in their personal livesThis is especially true for the parents of teenagers. Kids have their own friends and first dates. It is normal and absolutely natural. An interrogation of “Who is that guy?” will only make your child annoyed. Many children will share such personal things with their parents if they feel safe.What to do? Instead of interrogating your child, let them have their own private space. Don’t ask too many questions if you see that they don’t want to share details. And, of course, don’t ever secretly read your children’s texts.Sourcelast_img read more

The right amount of vitamin D can reduce mortality risk says new study

first_imgA new Norwegian study suggests that getting the right amount of vitamin D could substantially reduce an individual’s risk of death.Carried out by researchers at the University of Bergen (UiB), the study looked at 4,114 patients with cardiovascular diseases to assess the possible link between their vitamin D levels and risk of death from cardiovascular disease and all causes.Participants had an average age of 62 at the start of the study and were followed for a period of 12 years.After taking into account cardiovascular risk factors such as age, gender, smoking status, body mass index, and blood pressure, the team found that those who had a normal intake of vitamin D had a 30 percent lower risk of death from cardiovascular disease.However, too much or too little vitamin D increased the risk of cardiovascular disease.The study showed that it is favorable to have a level of 42 to 100 nmol/l of vitamin D in the blood, however study leader Professor Jutta Dierkes added that giving a general recommendation on how much vitamin D supplementation people need is difficult.“The optimal amount of vitamin D-supplement varies from one person to another. It depends where you live, and what kind of diet you have,” says Dierkes.For example, Nordic countries recommend an intake of 10 microgram per day from all vitamin D sources, whereas the USA recommends a higher level of 15 micrograms, and Germany 20 micrograms.“Even if Norwegians receive less sun then the Germans, the Norwegians have more fish in their diet. Fish and cod liver oil are important sources to vitamin D during the winter, in addition to physical activities outdoors during the summer,” Dierkes explains.Dierkes now advises those who have a history of cardiovascular disease to have their levels of vitamin D measured regularly by their doctor so their level of supplementation, if needed, can be asessed.“It is, however, important to take in account that the levels vary seasonally. A measurement in September will not show the same results as in January, in the Nordic countries.”“The levels in January or February are often lower because of the lack of sunlight, which induces the skin to form vitamin D,” added Dierkes.Previous studies have also suggested that vitamin D can be beneficial for a range of other health concerns, helping to reduce the risk of asthma attacks, boost the immune system, improve muscle strength, and help prevent conditions such as autism and multiple sclerosis.The findings can be found published online in The Journal of Clinical Endocrinology & Metabolism.Sourcelast_img read more

Balancing Development and Forest Protection in Papua

first_imgAs part of the world’s largest archipelago, Indonesia faces a unique challenge in achieving equitable development across its 16,000 islands. Despite strong overall economic growth, development is still concentrated in the western parts of Indonesia, like Java, while the more remote islands in the east struggle to keep up. Therefore, President Joko Widodo’s commitment to boost the economy in Indonesia’s easternmost provinces―Papua and West Papua―is welcomed by most. While oil palm expansion brings the promise of economic growth, its impacts include irreparable deforestation and health crises caused by forest and land fires. For long-term economic development to be beneficial to Papua and West Papua, Indonesia must figure out how to move forward without depleting the environmental resources and ecosystem services that are vital to the livelihoods and well-being of local communities.Papua and West Papua share the island of New Guinea with the nation of Papua New Guinea, which occupies the eastern half. The island is home to the spectacular birds of paradise and the third-largest expanse of rainforest in the world. Papua and West Papua alone hold about one-third of Indonesia’s remaining rainforest. As Indonesia’s agricultural sector—the country’s main economic driver—continues to grow, the associated deforestation is rapidly moving east and threatening these last remaining forests. In 2015, Papua experienced its highest forest cover loss yet. Achieving Sustainable Development in PapuaEconomic development and environmental stewardship don’t have to compete. Several concrete steps can be taken to ensure Papua and West Papua provinces benefit from economic growth, while conserving the natural resources that enrich local communities:All levels of government should collaborate to monitor companies permitted to clear primary forest. Using methods such as Places to Watch, the Ministry of Environment and Forestry, Ministry of Agriculture and local officials can work together to prevent companies from expanding outside their concessions.Local governments of Papua and West Papua must align spatial plans, development plans and strategic environmental assessments to balance economic development and environmental sustainability. The Papua Province has issued regulations to maintain around 90 percent of its overall forest area, with 60 percent designated as protected areas. Districts such as Boven Digoel must align with this.Provincial Local Planning Agencies must actively seek companies’ environmental impact analyses and monitor their activities to determine whether plantations truly benefit development and ecological well-being. If a Local Planning Agency finds that a company is degrading environmental quality and infringing on the designated spatial plan, it should recommend that the provincial government revoke the company’s operating license.Grassroots initiatives can alert concerned citizens to forest loss across Indonesia. Citizen-led or crowdsourcing initiatives to monitor forests (Global Forest Watch and Kepo Hutan) and peatland Pantau Gambut are critical to bridging the 3,700 kilometers that stand between Papua and the capital. Places to Watch can alert people in Jakarta, who can then start a movement to hold national, provincial and district government agencies accountable for adhering to sustainable development plans.President Widodo’s focus on economic justice policies (ekonomi berkeadilan) must permeate every level of society, including indigenous groups and local people in the Papua and West Papua provinces. Development that is not done inclusively will only serve to damage Papua’s economic prospects and harm community well-being.Places to Watch is an action network initiative that utilizes Global Forest Watch’s weekly deforestation alerts to identify concerning forest clearing on a monthly basis, empowering further investigation and informed action. Sign up for Places to Watch updates to be notified when the initiative publicly launches. View this area on the GFW interactive map.With help from local NGOs, including Greenpeace Sorong and Pusaka, we found that the loss occurred in an area of forest approved for oil palm production under a Ministerial Decree in 2012. Although the loss is considered “planned” deforestation and legal, clearing such a large expanse of natural forest can permanently damage the ecosystem and ultimately reduce its economic productivity.Communities near the clearing are already experiencing the economic consequences as the plantation reduces their income from forest products and their ability to collect wood for housing and fuel. Local farmers also reported crop failure due to pests associated with the oil palm plantation. These communities also risk the permanent loss of critical ecosystem services, including air and water purification, which could pose additional financial and health burdens.The clearing detected by Places to Watch is hardly an isolated case. Boven Digoel’s forests have been cleared at an unprecedented rate over the last 15 years.center_img A recent pilot of “Places to Watch,” a Global Forest Watch initiative aimed at detecting deforestation hotspots around the world, exposed a dramatic example of tree cover loss in Papua. An oil palm company cleared at least 3,700 hectares (about one-third the size of Paris) of primary forest in the Boven Digoel Regency.last_img read more

Shameless Marketing Tactics That Totally Work [Infographic]

first_imgWe’ve all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can’t help it. Admit it. Or don’t — you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what’s even better than writing about them? Visualizing them!I’m not sure whether this qualifies as an infographic (it is a graphic with info on it though, right?). Call it an entertaining, pretty image if you want. All I know is that you’ll likely nod your head in agreement as you breeze through it. Either you’ve employed these marketing tactics yourself, or fallen victim to another marketer’s seduction. Am I right? (Click the infographic for a full-sized version.) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 25, 2012 12:30:00 PM, updated March 21 2013 Inbound Marketing Topics: Have you ever made use of — or fallen victim to — any of these shameless marketing tactics? And as always, feel free to shamelessly share away!last_img read more

Don’t Miss Out! Catch Up on This Week’s Most Shared Content

first_img Blog Examples Considering link exchange deals and guest blogging aren’t viable options for improving off-page SEO, how are marketers supposed to get the links they need to boost their rankings? This post provides a short answer to this question, identifying a few ways marketers can improve their off-page SEO while also adhering to Google’s guidelines.A Simple Guide to Web Traffic Terms Views, visits, visitors — it’s all the same, right? Unfortunately, people tend to use these very different terms interchangeably. This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data.New Twitter Dashboard Lets You Measure Performance of Organic Tweets Originally published Jul 20, 2014 8:00:00 AM, updated February 01 2017 The CIA’s official style guide for intelligence publications was recently released to the National Security Counselors after a Freedom of Information Act request. Read this blog post to see some highlights from the CIA’s guide. It sure is interesting.SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO Twitter recently unveiled a new tweet activity dashboard that will provide advertisers, Twitter Card publishers, and verified users real-time data about their individual, organic tweets. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Topics: Share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Share Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by.With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice.In this week’s roundup, you’ll find our most shared blog posts from the week. Take just a few minutes to catch up on what you might have missed before opening the door on yet another week.74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] Share Share Your title is your blog post’s first impression on a reader, whether it’s getting discovered in social media, search engines, or in a person’s inboxes. The infographic in this blog post features 74 title “templates” to help you brainstorm compelling titles for your blog posts.The CIA Released Their Style Guide, and It’s Absolutely Fascinating Sharelast_img read more

6 Essential Social Media Lessons From Top Executives

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What’s holding you back from getting active on social media? Which c-level executives do you look to for social media inspiration? Mike Volpe, CMO, HubSpot Rand Fishkin, Founder, Moz Topics: Phil Libin, CEO, Evernote Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so — an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. If you’re wondering why that’s the case, or want to learn more about the many reasons why company execs should hop aboard the social media train, you can find what you’re looking for in The C-Suite’s Guide to Getting Started With Social Media. In this post, though, we want to focus on a different-but-related subject: Who are some of the executive leaders who are actually using social media channels to set their companies apart? What can they teach us?Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it. We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which’ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. Ready?1) Kill Multiple Birds With One StoneRichard Branson, Founder of Virgin GroupRichard Branson is very active on social media, and not just on Twitter and LinkedIn. He’s an avid blogger who uses his posts to help populate his other social feeds. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. Why do you need a mentor? Here’s why I think they’re vital for any entrepreneur #TheVirginWay— Richard Branson (@richardbranson) August 20, 2014Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. If you create any industry-related content at all (which is a good idea if you want to establish yourself as a thought leader), you can share it to multiple channels multiple times as long as you’re careful not to over-promote your own stuff.2) Don’t Be a Walled GardenBrian Halligan, CEO and Co-Founder of HubSpot Don’t worry about keeping your Twitter profile private, and make sure your LinkedIn profile is as public as possible. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. Why? Because if people are looking you up — especially during any part of the sales process — it’s because they want to know as much about you to gather whether you and your company are trustworthy enough to do business with. The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. And guess what? People do business with people they know, like, and trust.3) Share a Balance of Corporate, Curated, and Original Content TopicsArianna Huffington, President and Editor-in-Chief of The Huffington Post Media GroupEven though Arianna Huffington’s LinkedIn profile isn’t as robust or as publically accessible as it could be (at the time of writing, she doesn’t have a vanity URL or any other work experience listed prior to The Huffington Post), she expands her presence beyond her profile by publishing regularly to LinkedIn Today.What Huffington does well is balance the topics she’s passionate about, such as the importance of sleep, with news specifically related to the business side of The Huffington Post. The variety of content prevents her connections from getting tired or bored from over-promotion. What’s more is that Huffington becomes more relatable by standing for something other than money, media, business, success, profits, the bottom line, .If you want more help figuring out how to balance company-specific content, content you authored, and other valuable stuff your followers and connections will like, check out What Should I Tweet? 8 Places to Find Fantastic Content [SlideShare].4) Don’t Be StuffyElon Musk, Founder of PayPal, Tesla Motors, and SpaceXElon Musk may be worth $11.7 billion dollars, but he doesn’t craft his tweets as if every word is made of gold. He uses casual physics terminology, sure, but you’d expect that from the spacecraft-, solar panel-, and electric car-manufacturing entrepreneur.Industry language that your fans and followers also speak is very different from blasting your feeds with business babble in an effort to maintain a buttoned-up image. It’s okay — and advisable — for even executives to avoid robotic corporate speak.Musk comes across as relatable and human because he doesn’t just tweet about work, and he’s not afraid to use a fragment sentence here and there. He tweets about his kids, books he recommends, and movies he likes.On annual camping trip w kids. Trying a place just south of Carmel in California this year.— Elon Musk (@elonmusk) July 26, 20145) Have a Bio Page on Your Company WebsiteHaving a bio on your company website matters because prospects will Google you at some point during the buying process (you know this because your analytics will tell you so). You want to put your best professional foot forward by having your bio or your LinkedIn profile rank at the top of search engine results. Your reputation matters. Like, big time. Two thirds (66%) of consumers surveyed in the study The Company Behind the Brand: In Reputation We Trust say that their perceptions of CEOs affect their opinions of those companies and their products. By creating a digital asset that tells the story you want to tell, you have more control over what people find out about you when they go searching. Ideally your bio lives on its own page (not grouped with other executives), and contains a nice headshot as well as links to your social media profiles. “If you don’t rank first for your name, you need to work on that.” – Brian Halligan, HubSpot Co-Founder and CEOThree executives who get the idea are:Padmasree Warrior, Chief Technology & Strategy Officer, CiscoPadmasree Warrior’s bio page doesn’t just contain her full bio, but also her latest blog posts and tweets, as well as a few featured articles about her. Because it’s the first page that ranks for her name in Google, all of this favorable information is what you, as a consumer, will likely discover before anything else.Richard Branson, Founder of Virgin GroupOn Richard Branson’s bio page on, you can learn more about who he is, read his latest blog posts, and easily access his other social channels. Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google.Dharmesh Shah, CTO and Co-Founder of HubSpot Dharmesh Shah’s bio page is complete with a high-quality headshot, a succinct summary of his professional accomplishments, and links to his profiles on LinkedIn, Facebook, Twitter, and Google+. And, whaddaya know? It’s the first page that ranks for his name in Google as well.What page ranks first when you Google your name?6) Don’t Be a RobotWe all know executives are crunched for time, which is why it’s understandable to cut some corners. It’s not all that uncommon to have a PR, social media, or marketing practitioner assist a c-level leader in keeping their social media feeds populated. It’s also not that uncommon to automate publishing. This is fine to an extent, but if it’s overdone, it does more harm than good. It’s no different than sending an assistant to a fundraiser or cocktail party on your behalf: You’re not fooling anyone that you weren’t really there. If your tweets are too automated, if you never respond to people two @mention you, or if you tweet too infrequently, people can quickly conclude you’re not really invested in this whole social media thing.Peruse the Twitter accounts of these execs and you’ll find they tune in to their social accounts on a daily basis, respond when talked to, and pass along the content shared by others: Ann Handley, Chief Content Officer, MarketingProfs Originally published Sep 15, 2014 8:00:00 AM, updated February 01 2017 Wendy Lea, Executive Chairman, Get Satisfaction Social Media Marketinglast_img read more

How to Use Humor to Sell More [Free Email Templates]

first_img Topics: This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.Sales can be a stressful job. Some months are good; others are tough.When things aren’t going your way, you’re constantly feeling the weight of quota pressure. Accounts that once looked like a sure thing are getting close to the “gone dark” or “unresponsive” label, in which case they might be passed to a new rep. The same old boring follow up isn’t working. What can you do?Here’s an idea — how about mixing some humor into your sales process? Sometimes a smile can be enough to elicit a response — and keep you sane.Navigating Buyer PersonalitiesHowever, before you start throwing humor and GIFs into everything you do, you might want to do some research on the individual you’re dealing with. Some people just don’t like a comedic approach. To get a heat check on your prospect, go on their social channels and see what sort of content they’re responding to and how they’re responding to it. You might see they recently checked into a bar to watch the Super Bowl or posted some photos/videos on Twitter that suggest they can handle the funny. I like to use Twitter and LinkedIn to understand what tone I should use to approach someone. But don’t be overly cautious. For the most part, if a prospect is just not answering you no matter what you do, sending a funny message is a great last-ditch effort.Bringing the LOLsI’m a big fan of adding funny GIFs, videos, or images to follow-up emails. One time when securing sponsorships for a charity event, I received a “no” from a company I thought was a perfect fit. I knew my recipient fairly well since we had spoken in the past, so I went for it. Since I were raising money for Muttville, I sent over the following email:It was exactly what was needed to get the company to give it more serious thought. The recipient liked it so much that she even showed the email to her four-year-old daughter. Although we didn’t get a sponsorship from them until the following year, the interaction strengthened our relationship and made my organization stand out.At the time, I thought this approach was a reach. Now I’m not afraid to flex it.Recently, a lot of sales reps have been using the “chased by a hippo” or “frozen alligator” email as their last follow-up or breakup email. These emails say something along the lines of:Hey [first name],I tried to contact you regarding [value proposition] and haven’t heard back. Let me know if:You’re all set and I should stop bothering you.You’re interested, but just haven’t responded yet.I should follow up in three months.You’re being chased by a hippo and need me to call Animal Control. Originally published Mar 14, 2015 8:00:00 AM, updated August 28 2017 Don’t worry — I haven’t heard of anyone having to call Animal Control (yet).Another thing that works well if you can pull it off well is a custom video, like this one from FunnyBizz:These sorts of videos are really easy to put together now that most phones, tablets, and laptops have embedded cameras. It just takes a little extra time and energy.Bear in mind that many of these plays also work in the onboarding process. It there’s a customer support error or something that slipped through the cracks, you can lighten the mood with a funny image or line in your response.Funny vs. InsensitiveI’m not an easily offended person, but you never know what can set someone off. A sales executive at a large tech company recently told me that she went off on a sales rep because he made a joke about her alma mater’s football team. Now that’s a bit extreme, but it proves the point that you need to do your homework first. You’ll also need to make sure you aren’t saying anything that can be misconstrued as racist, sexist, ageist, etc. If humor crosses the line into insensitivity, it could backfire in a big way.Lastly, try not to overuse humor in the sales process. Like anything, it becomes annoying or off-putting at a certain point.The Benefits of HumorMore humor in business is sorely needed. Everyone would like to smile more at work, and smiling for just a few seconds is proven to enhance one’s mood. And wouldn’t you rather deal with someone in a good mood?Plus, using humor in sales gets results. A joke is a great way to get a prospect to lower their guard, and in a sea of blah emails, yours is sure to stand out. It also provides you a way to showcase your creativity and demonstrate to the prospect that you’re making extra effort.Sales might be a stressful job, but that doesn’t mean you can’t have fun with it. Bring the funny to your prospects, and they’ll show you the money.You can discover more hacks, tips, and tactics on the entire sales process in my new book Hacking Sales: The Playbook for Building a High Velocity Sales Machine. Check it out on Amazon.center_img Sales Humor Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The 10 Coolest Subscription Boxes to Order for Your Office

first_imgWhat do dive bar t-shirts, bacon, and black socks have in common?These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business. Available across seemingly endless retail categories, each box typically offers up a curated selection of products — from snacks to beauty supplies to, well … black socks. Based on the sheer convenience factor — and the fact that it’s fun to receive actual mail every once in awhile — these subscriptions are quickly making their way into homes and office everywhere. Yes, offices. Given the wide variety of options, there are plenty of awesome subscription services that make a ton of sense to get sent to your office each month. To give you a better idea of which ones you might enjoy, we’ve collected 10 interesting subscription boxes that’ll have you hooked. The 10 Coolest Subscription Boxes to Order for Your Office1) Book of the MonthPrice: Subscriptions start at $16.99/monthBook of the Month is a subscription service that makes you feel like you’re part of a cool, hip book club.On the first of each month, judges select five new books to feature. From here you can either visit the site to select which one you’d like to receive or leave it as a surprise. Once you’ve finished reading, feel free to revisit the site to join the discussion.Here are some of the recent selections:”So You’ve Been Publicly Shamed” by Jon Ronson”Home Is Burning” by Dan Marshall”Fates and Furies” by Lauren Groff”Rising Strong” by Brené Brown”Head Case: My Brain and Other Wonders” by Cole CohenIf you’re looking to build out your office’s library or easily select books for your office’s book club, this subscription is right up your alley. 2) Gift Card MonthlyPrice: Subscriptions start at $23.99/monthWant to motivate your team to hit certain goals during a challenging month? A little incentive never offers up $30 worth of gift cards for as little as just $19.99 — depending on the subscription option you choose. The gift cards are for a variety of retailers, restaurants, home improvement centers, electronic stores, pet stores, online retailers, and many more.While the total value will always add up to $30, the number of gift cards will vary from month to month. In other words, Gift Card Monthly might send two $15 cards one month, and three $10 gift cards next month. This provides you with some flexibility when it comes to doling out the cards for good deeds and big achievements. 3) MistoBoxPrice: Subscriptions at $12.99Are you a coffee snob? Does the pot in your office kitchen fail to dazzle your taste buds?With a coffee subscription like MistoBox, you can get delicious java from over 30 great artisan coffee roasters delivered right to your office. Simply select your preferences, and it’ll take care of the rest. Worried you’ll run out before the month is over? (It’s okay. We drink that much coffee, too.) You can visit its shop to pick up more of your favorites once you’ve had a chance to taste test. 4) BarkBoxPrice: Subscriptions start at $29/monthA 2015 Society for Human Resource Management survey found 8% of American workplaces allow employees to bring their dogs to work, up from 5% in 2013. If you’re part of the lucky 8% that gets to stop and pet pups in between meetings, your team or company might want to invest in a BarkBox subscription. The folks at BarkBox “paw-pick” a unique box every month filled with toys, treats, and occasional hygiene products to please your furry friends. Adorable image credit: Jellie Jane5) GrooveBookPrice: Subscriptions start at $2.99/monthOne of my favorite things about the reception area at HubSpot is there’s often books with photos and facts about our company that visitors and potential hires can look at while they wait.Your office can do the same with the help of GrooveBook — an affordable, Shark Tank-backed photo book service. While it’s not technically a “subscription box,” this monthly subscription-based service allows you to select up to 100 photos to be bound in a colorful 4.5 x 6.5 book. You can create a few for your office or use your monthly allotment to create a cool gift for a customer or partner. 6) QuarterlyPrice: Subscriptions start at $50/quarterQuartely is a unique subscription service that aims to connect you with the people who you find most interesting. Curators include people like best-selling author Timothy Ferriss, Bill Nye (yes, the science guy), and the Huffington Post’s Arianna Huffington.When you subscribe, you’ll be sent a new package every three months — hence the name — filled with original, exclusive items that reflect the person who selected it.While this subscription is on the pricier side, it could be a fun treat to split between a small team or to give as a prize for a top-performing employee. 7) Love With FoodPrice: Subscriptions start at $7.99/monthEver find yourself getting a little hangry at around 3 p.m.? Your lunch wasn’t enough to hold you over until dinner, yet you’re still expected to bring your A-game to this afternoon meeting. What gives?With a Love With Food subscription, you can get a box full of junk-free snacks to store at your desk for those times when hunger strikes. Its organic, all-natural snacks contain no artificial flavoring or coloring, no trans fat, no hydrogenated oils, and no high fructose corn syrup.What’s really cool is that Love With Food donates a meal to a hungry child with every box that it sends. Help fight childhood hunger and satisfy your afternoon cravings? We’re in. Image Credit: Instagram8) The Gramr QuarterlyPrice: Subscriptions start at $55.00The folks at Gramr Gratitude Co. create beautiful cards for “moments of intentionality.” The purpose of the subscription service is to encourage people to write one card each week that expresses a bit of gratitude for someone — anyone. Has one of your customers been a pleasure to work with? Did you just launch a successful co-marketing campaign with another company? Each box contains enough supplies to send a card a week for an entire quarter — postage stamps and envelopes included. If you’re hesitant about making the purchase, you should know that for every subscriber, the company gives one book to a person without access to reading material. How cool is that?9) Ink DropPrice: Subscriptions start at $10/monthWhen I went on my first interview out of college, my mom told me, “Make sure you have a nice pen on you.” At the time, I thought it was just another one of her random quips of advice, but looking back, it actually made a lot of sense. A lot of business professionals have a favorite nice pen for signing documents, taking notes at important meetings, etc. But what happens when the ink runs out? Ink Drop is an ink club service that sends you five new ink samples every month. Each set is different and centered around a particular theme. This subscription might also be a nice treat for your design team so they can doodle up their next big idea in style. 10) SCRIBEdeliveryPrice: Subscriptions start at $29/monthDo you keep a notebook? It’s a common practice of many creative people. For instance, author and creator Austin Kleon has been keeping one for years.”My notebooks are sh*tholes where I go to dump my brains out, say things I wouldn’t even say out loud to my wife, places to find what I’m looking for, find out what I know,” he explains.Sometimes we just need that space to get ideas out … and with SCRIBEdelivery, you can get unique notebooks and pens delivered to your office to ensure you always have that creative outlet. Are you subscribed to any boxes? Tell us about them in the comment section below.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Company Culture Topics: Originally published Nov 6, 2015 6:00:00 AM, updated February 01 2017last_img read more

How to Handle Negative Emotions at Work [Infographic]

first_imgThere’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.Anger, however — now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it’s handled correctly.No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That’s part of the challenge, right? And without a challenge, well, what a bore that would be.Download our leadership guide for actionable advice & guidelines from HubSpot’s Dharmesh Shah. But what’s the right way to handle these less-than-positive sentiments?QuickQuid put together the helpful infographic below to answer just that question. Have a look, and bookmark this post for the next time you find yourself experiencing these thoughts and emotions at work.17Save Company Culture Don’t forget to share this post! Originally published Jan 19, 2018 8:00:00 AM, updated January 18 2018center_img Topics: 17Savelast_img read more

What Is Twitter and How Does It Work?

first_img Twitter Marketing Don’t forget to share this post! Topics: Originally published Jan 29, 2019 7:00:00 AM, updated October 09 2019center_img How to Engage With Other People’s TweetsTo engage with someone else’s content, you can “Retweet” it. This allows you to share someone else’s tweet with your own audience, and to show your agreement or approval of the tweet (for instance, if someone posts a video of a good song and says “This is the best song!” and you retweet it, you’re signaling to your audience that you also like the song and want to share it).Alternatively, you can click the speech bubble to the left of the Retweet button if you want to comment on the tweet, or the heart to the right of the Retweet button if you want to “like” the tweet.Finally, you can click the mail icon if you want to Direct Message the tweet to just one person, or just one specific group of people.And that’s it! You now know how to post a tweet, engage with other Twitter users, follow people, and peruse popular content on the platform. While there’s still other handy tips and tricks to figure out, you have the basics down. Next, to learn how to use Twitter for your business, check out How to Build a Community of Twitter Followers for Your Company. Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.Twitter can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends.But its popularity can be intimidating — if you don’t know how to use Twitter in 2019, should you even bother trying to join the masses who’ve acquired years of experience on the site?Fortunately, Twitter is incredibly easy to use. Here, we’ll cover what Twitter is, who uses Twitter, and how you can get started on the site, today.Click here to access a free Twitter for Businesses kit.What is Twitter?In 2006, Jack Dorsey, co-founder of Twitter, had an idea — he would create a SMS-based communications platform in which friends could keep tabs on each other by updating statuses. In the beginning, Twitter was an idea all-too-similar to texting.The idea evolved, in large part due to brainstorming sessions with Dorsey’s co-founder, Evan Williams.On March 21, 2006, Jack sent the first tweet, which read — “just setting up my twttr.”Twitter saw explosive growth at the 2007 South By Southwest Interactive conference, during which more than 60,000 tweets were sent. The Twitter team took advantage of the conference to begin growing their user base.Twitter began as an SMS-based platform, so the 140 character limit was initially simply a necessity — mobile carriers imposed the limit, not Twitter.However, as Twitter grew to become a web platform, they kept the limit simply because it aligned with Twitter’s brand — Twitter is a platform that aims to create highly skimmable content for our tech-heavy, attention-deficit modern world.Twitter has grown exponentially over the past 10+ years. Its purpose is ultimately to spread information fast — while that information is not always serious (Kim Kardashian’s thoughts on makeup, for instance), it sometimes is (like when Iranian protesters used Twitter to assemble marches).In many ways, Twitter has both unlimited meaning and immeasurable potential. It can connect you with someone in Thailand as quickly as it can introduce you to your next-door neighbor. You might choose to fill your feed with industry professionals, news sites, celebrities, comedians, or friends.By enabling each user to curate their content to their personal desires and interests, Twitter has successfully created a highly-addictive platform.What is Twitter used for?Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience. Twitter allows users to discover stories regarding today’s biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience.Twitter for MarketersTwitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book.It’s important to note, you can use Twitter to advertise your products or services, but you should do so sparingly. Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness.Additionally, you can use Twitter to connect with your audience in personal and meaningful ways. If someone mentions one of your products or services, you can “like” or “retweet” their comment. Alternatively, if a customer complains about your services on Twitter, you can reach out to rectify the situation in real-time.To learn more about how to use Twitter for marketing purposes, take a look at How to Use Twitter for Marketing & PR.Twitter for ReportersTwitter has often been used to spread breaking news quickly — at times, it’s even faster than traditional media outlets at spreading groundbreaking information quickly.For instance, when the US Airways plane crash-landed in the Hudson River in 2009, Janis Krums was one of the first to spread the word via Twitter, before many media outlets even caught on:As a reporter, you could amass a large following by tweeting short descriptions to alert your audience of daily events.Additionally, many celebrities, athletes, and politicians choose to post on Twitter directly rather than speaking through media outlets when they want to share information with their fans — so Twitter is often a helpful avenue when you’re looking for insider information or direct quotes to use for an article.Of course, there’s a danger in using Twitter as a primary source of news — the limited character count, for one thing, enables Twitter users to spread one-sided information without having the space to offer the full-story. If you’re a reporter, it’s likely best if you use Twitter to post short snapshots of larger events, but stay clear of offering controversial opinions when you don’t have the text space to back it up.Twitter for PR TeamsIf you work in PR, you might consider using Twitter to post announcements about one of your clients — for instance, you could tweet about a release date for a client’s product, or an upcoming event.Twitter can also help you quickly figure out what your client’s competitors are discussing, to ensure your client is up-to-date on industry trends, and participating in the larger conversation.Finally, Twitter allows you to network with professionals or influencers who might have an interest in working with your client.Twitter for IndividualsYou can use Twitter for entertainment purposes, or to stay in contact with friends and family. At its most basic, Twitter is similar to sending out a 140-character mass text to everyone you know — you could use it to share a funny story, post a compelling video, or ask your audience a question. The choice is yours.How does Twitter work?Twitter is a social networking site in which you can post 140 character status updates, otherwise known as “tweets”, that can be seen by anyone who has chosen to follow you. Within the tweet, you can link to other articles or videos. Additionally, you can scroll through your Twitter homepage to see what other people, who you’ve chosen to follow, are posting. For instance, you can use Twitter for professional use only, and choose to follow industry leaders in your field. Alternatively, maybe you just follow comedians, and use Twitter as a source of amusement.If you’re ready to get started with Twitter, here’s how it works — don’t worry, it’s relatively simple.First, create a Twitter account. Then, once you’re ready to use Twitter, follow these steps:How to Post a TweetIf you’re interested in posting something, you’ll want to click the text box that says “What’s happening?”. You can include pictures, a GIF, or a poll using the icons below the text box.If you’re not sure what to post, consider pasting a URL into the box of a funny video or interesting article, with your own brief personal take on the content.When you’re ready, press “Tweet”.Also, yes — I should probably read through my 100+ notifications.How to Peruse Popular Content and Follow People on TwitterTo peruse popular content, you can click the “Moments” section at the top. This will show you trending topics in a variety of subjects, including News, Sports, Entertainment, and Fun.To follow specific people, you can type their name into the search box. When you click on their name, you’ll be directed to their profile. There, click the “Follow” button to the right to begin following them — this means any tweets they post will appear on your homepage.last_img read more

The Ultimate Guide to Dropshipping: How to Start a Dropshipping Business

first_img Originally published Aug 12, 2019 3:20:00 PM, updated August 12 2019 What is dropshipping? Topics: You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.Does that sound intimidating, boring or even impossible? You may want to skip the hassle and check out dropshipping.Download Now: Ecommerce Marketing Plan Template Ecommerce Marketingcenter_img Dropshipping allows store owners to fulfill orders directly from a wholesaler or manufacturer. That means that you don’t have to worry about inventory management or shipping; you simply transfer orders to a dropshipping partner who handles all of the inventory and logistics. Don’t forget to share this post! Before dropshipping, there were two major ecommerce models:Make a unique product from scratch. Do you love knitting cashmere cat sweaters? Great! You’ll have a completely unique product to bring to the marketplace. But can you create demand and scale your business?Purchase inventory in bulk. You won’t need to develop a new product, but you might get stuck with a garage full of widgets you can’t sell. If you do get traction, you’ll need to tackle fulfilling and shipping orders on your own.With dropshipping, you are only responsible for marketing and selling the products. Another person in the supply chain worries about product, inventory, packaging and shipping. But that means rather than finding efficiencies in the system, you’ll need to get very clever to take on Amazon, big box stores and other dropshipping ecommerce stores.Want more tips on how to be a successful online retailer? Check out this webinar series.The Pros & Cons of DropshippingDropshipping can sound like a magic bullet for making money online, but don’t be fooled. Like anything else, there are upsides and downsides to dropshipping.The Pros:1. No startup capital. If you’re just getting started, dropshipping lets you launch without investing a lot of money. Traditional retailers need to buy and store inventory in order to sell it to consumers. But if you’re using a dropshipper, you can offer a full catalogue of products with little overhead.2. Less hassle involved. As mentioned above, you don’t have to deal with on-hand inventory, which means that you don’t have to handle packing or shipping either. This lets you focus your time and energy on marketing and growing your business.3. You can easily expand your offerings. If you want to expand your offerings, dropshipping is a great way to test new products with your audience. This will allow you to truly see if they’re a market fit without having to invest in large amounts of expensive inventory up-front.The Cons:1. Managing the logistics. The logistics for dropshipping can be hard to overcome as your business expands. If your dropshipping supplier relies on multiple warehouses, this will be even more of a challenge. Poor logistics management can lead to a subpar customer experience, due to improper tracking numbers, incorrect addresses and shipping delays.2. The low barrier to entry. This sounds like a positive, and it is. But at the same time, because of the low barrier to entry, plenty of other people will be selling the same products. This makes it harder to stand out as a new business and means there’s stiff competition. Remember, if a supplier dropshipping for you, they’ll dropship to anyone, and that makes it tough to stand out.3. No control over the packaging. If you’re an online-only store, the very first physical interaction you have with your customers is when they open their purchase. But if you’re dropshipping, you give up control over the packaging. That means no special touches or cute thank-you cards that can really make your store stand out. These days most reputable dropshippers will at least allow for private label shipping with customized invoicing and packing slips.4. Tight profit margins. It’s very difficult for small businesses to compete on price, and the nature of dropshipping means you aren’t selling a unique product. Make sure you are ready to invest in something that will differentiate your store, like great educational resources, strong copywriting, or building a unique niche market.Avoid These Common Dropshipping MistakesAfter you’ve decided to start dropshipping, you need to make sure you’ve got a solid strategy in place from the get-go. And that means avoiding these common mistakes.Expecting Your Products to Sell ThemselvesAs mentioned above, dropshipping automatically puts you in a competitive space, because others are selling exactly the same thing that you are. It’s all too easy to think that you’ll be able to set up dropshipping for your store and then have an instant money-maker on your hands.The opposite is true — when you’re dropshipping, you need to put all of the time that you save on shipping and fulfillment into marketing and SEO. Those are the elements that will drive traffic to your store and make you sales when you’re a dropshipper.Since you can’t control the fulfillment or packaging with dropshipping, you always want to put a priority focus on quality customer service and giving customers a positive experience with the parts of the buying process that you can control.Relying Too Much on One Supplier or Not Testing SuppliersIf you rely on one supplier without having a back-up, you’re setting yourself up for logistical issues down the line. What if they raise their prices to a point you can’t afford? Or go out of business? Or simply decide not to work with you any more? Even on the less drastic end of scenarios, they could be out of stock on a product and have no idea when they’ll get it back in stock. Always have a backup supplier that you can turn to if your go-to supplier doesn’t work out for a particular order.Every time you start working with a new supplier, you should make sure that they cut the mustard by placing test orders. When you get the order, examine it closely, considering the packaging, shipment time and so on, and make sure that everything is top-quality. It’s a good idea to continue placing test orders on a somewhat regular basis. Fulfillment is critically important to any online business, and you want to catch any slips in quality before they become an issue.Stressing Over Shipping RatesDealing with shipping rates can be a hassle, even if you ship all your orders from one location.If you ship from more than one warehouse, or dropship through multiple suppliers, it can be a nightmare. What if an order draws on two different warehouses, or three different suppliers?Instead of stressing about multi-location shipping on every single order, take a step back and look at the big picture. What are you trying to achieve? Accurate shipping rates? Or more sales, happy customers, and repeat business? If you’re burning energy over shipping prices on every single order, that’s energy you’re not spending on creating a better shopping experience, growing your store, marketing and so on.So what should you do instead? Take a look at past orders and use them to work out a flat shipping rate. Or perhaps a tiered rate based on cart value. Will it cut into your profit margins?Yes, on some orders. But you’ll come out ahead on others, and if you’ve set your flat rate properly, shipping costs will even out over time. There’s also the fact that flat rate and free shipping has been shown to increase conversion rates—one of the main reasons customers abandon their shopping carts is because of shipping costs. A flat shipping fee removes confusion and seemingly “hidden” fees that show up at checkout.As you can see, dropshipping isn’t a one-size-fits-all solution, but it can be a great way to start or scale an ecommerce store. At every stage of your business, you need to step back and evaluate whether or not dropshipping makes sense for your store.Dropshipping on AmazonOne place dropshipping has thrived in the past is Amazon. If you want to sell product on the platform, you’ll need to be responsible for making sure orders are shipped and stored properly by yourself or the wholesaler you’re marketing products for. You also must be transparent about who created the product and who seller is.According to Amazon, although dropshipping on the site is acceptable, sellers must be as transparent as possible so the customer knows who they are buying a product from and where they can contact if there’s an issue. The seller and marketer must also be responsible for processing and managing returns without Amazon’s assistance.For businesses that don’t want to pay warehouse costs, Amazon offers an FBA (or Fulfilled By Amazon) service where vendors can ship products through the them. However, the seller of the products is still transparently listed as the dropshipper and products are not affiliated Amazon.With the FBA program, Amazon receives a client’s products in bulk. They will then warehouse the bulk safely in their own locations and use their own service to ship to customers on behalf of the vendor. Amazon has also partnered with Shopify so that its ecommerce clients can also take advantage of the service and avoid warehousing.According to Oberlo, this service has a number of benefits, like low warehouse costs. However, it’s also heavily regulated by Amazon so there’s not much wiggle room to adjust Amazon’s pre-set dropshipping process.For example, dropshippers must follow FBA policies including one which states they cannot purchase products from another vendor and re-sell them under their own name.Dropshipping on eBayWith the auction site. eBay, you can create an account and business listing and then start selling or auctioning off your products.While it’s easy to list and sell your or your wholesalers products on eBay, vendors do have to pay various fees, such as Final Value Fees, which eBay describes as a percentage of the total purchase. This total purchase amount includes shipping but excludes sales tax.Additionally, while eBay allows dropshipping, its process is also regulated. While you can sell items from a wholesaler, you can’t purchase the same items from another eBay seller and then resell them as your own. They still also require similar levels of transparency so the seller of the item and contact information is clear. Like Amazon, the seller must deal with any returns, order management, or any product complaints.last_img read more

Rahmat Shah becomes 1st Afghanistan cricketer to hit Test hundred

first_imgRahmat Shah created history on Thursday by becoming the 1st-ever Test centurion from Afghanistan. The 26-year-old achieved the feat during Day 1 of the ongoing one-off Test between Bangladesh and Afghanistan in Chattogram.Rahmat Shah got to the landmark right after the Tea break on Day 1 in a stoke-filled innings filled with class. Shah hit 10 boundaries and 2 sixes as he dominated the spin-only Bangladesh bowling attack on Thursday.Rahmat Shah missed out on achieving the record earlier this year as he was dismissed on 98 against Ireland in their Test match in Dehradun. Shah had also fallen 24 short of a hundred in the 2nd innings of the Test which they went on to win by 7 wickets.First Test centurions forCharles BannermanAminul IslamWG GraceLala AmarnathKevin O’BrienStewie DempsterNazar MohammadJimmy SinclairSidath WettimunyClifford RoachDave HoughtonRAHMAT SHAH (@ICC) September 5, 2019Rahmat Shah was batting on 98 in Nayeem Hasan’s over after Lunch and played an expansive late cut to get to the milestone. Captain Rashid Khan and the entire dressing room was up on their feet to laud the special knock from Rahmat Shah.Incidentally, Rahmat Shah was dismissed in the following ball when he tried to drive Nayeem Hasan through the covers. As Shah walked back after scoring 102, Bangladesh players walked up to him and congratulated him.Rahmat Shah also stitched a record 4th-wicket 120 runs with senior batsman Ashgar Afghan as the duo steered Afghanistan out of trouble after they were in a spot of bother at 77 for 3.advertisementNayeem Hasan though brought back Bangladesh into the Test by picking up the wickets of Rahmat Shah and Mohammad Nabi in the same over.Earlier in the day, Rashid Khan today became the youngest ever Test skipper when he showed up for the toss.At 20 years and 350 days old, Rashid beat the previous record held by former Zimbabwe captain Tatenda Taibu by a mere 8 days. Taibu was 7 days short of his 21st birthday when he led his side against Sri Lanka in Harare on May 6, 2004.Notably, the ongoing one-off Test in Chattogram is not part of the World Test Championship.Also Read | Rohit Sharma will be itching to grab Test opener role: Sourav Ganguly after KL Rahul’s West Indies failuresAlso Read | Afghanistan skipper Rashid Khan beats Tatenda Taibu to become youngest ever Test captainlast_img read more

Jasprit Bumrah, Smriti Mandhana win Wisden India Almanack ‘Cricketer of the Year’ award

first_imgPremier speedster Jasprit Bumrah and batswoman Smriti Mandhana are the two Indian names among the five winners of the prestigious Wisden India Almanack Cricketer of the Year award which was announced on Friday.The other winners from Asia are Pakistan’s Fakhar Zaman, Sri Lanka’s Dimuth Karunaratne and Afghanistan Rashid Khan.The seventh edition of the annual cricket publication for 2019 and 2020 also features Mayank Agarwal for his stellar domestic run leading to a successful Test call-up.Mandhana is the third woman to be named Cricketer of the Year’, after Mithali Raj and Deepti Sharma. Stalwarts Gundappa Viswanath and Lala Amarnath are inducted into the Wisden India Hall of Fame. Cricket Country: The Untold History of the First All India Team by Prashant Kidambi has been adjudged the Wisden India Book of the Year.The Almanack reviewer described it as a tribute to the game’s Indianness that superbly describes and analyses the tour (Indians in England 1911) and the politics that led up to it.last_img read more

I was surrounded by fixers such as Mohammad Amir and Mohammad Asif: Shoaib Akhtar

first_img“I was playing against 21 people — 11 theirs and 10 ours,” said former speedster Shoaib Akhtar, once again fuelling match-fixing allegations against his former Pakistan teammates.Pakistan cricket had plunged into one of its many crisis in recent years when fast bowler Mohammad Aamir, Mohammad Asif and Salman Butt were banned for spot-fixing in 2011.”I was always of the belief that I can never cheat Pakistan, no match-fixing but I was surrounded by match-fixers. I was playing against 21 people (sic) — 11 theirs and 10 ours. Who knows who was the match-fixer,” Akhtar said during a talk show ‘Rewind With Samina Peerzada’.”There was so much match-fixing. Asif told me which all matches they had fixed and how they did it.”Akhtar said he was livid when he came to know that Aamir and Asif had indulged in corruption during a Test against England.”I tried to make Aamir and Asif understand. What a waste of talent. When I heard about this, I was so upset that I punched the wall,” said the 44-year-old retired pacer.”Pakistan’s two top bowlers, smart, intelligent and the two perfect fast bowlers were wasted. They sold themselves for a little money.”Of the suspended trio, only Aamir managed to make a successful comeback to international cricket.The pacer was instrumental in Pakistan winning the 2017 Champions Trophy, beating India in the finals. He was also a part of the Pakistan team during the 50-over World Cup in England.Also Read | Would never indulge in such an act: Ahmed Shehzad after being fined for ball tamperingAlso see:advertisementlast_img read more

Super lucky: Rafael Nadal on stunning comeback win over Medvedev at ATP Finals

first_imgRafael Nadal produced an incredible fightback to beat Russian Daniil Medvedev and keep his ATP Finals hopes alive on Wednesday, saving a match point at 1-5 down in the decider before winning 6-7(3) 6-3 7-6(4).The world number one will require a victory over in-form Greek Stefanos Tsitsipas on Friday to have a chance of reaching the semi-finals. Tsitsipas, 21, is definitely there though after thrashing Alexander Zverev 6-3 6-2 in the evening match.Nadal looked beaten as 23-year-old debutant Medvedev broke serve twice in the decider to stand on the brink of a first career victory over the Spaniard he pushed to five sets in an epic U.S. Open final in September.For once world number one Nadal’s trademark fighting spirit seemed to have ebbed away but he saved a match point at 1-5 with a superb drop shot and was suddenly re-energised.Twice Medvedev served for the match, at 5-2 and 5-4, but he tightened up and world number one Nadal, roared on by the 02 Arena crowd, needed no second invitation to take advantage.From 1-5 & match point down in the deciding set…@RafaelNadal produced a simply spectacular comeback.: @TennisTV | #NittoATPFinals Tour (@atptour) November 13, 2019Nadal has never won the ATP Finals title, the only gap on a CV that includes 19 Grand Slam titles and Olympic gold.He was beaten by German defending champion Zverev for the first time on Monday in his opening round-robin match and defeat by Medvedev, who he had also never lost to before, would have left him on the brink of elimination.advertisementAfter an astonishing recovery, however, he will go into his final group game against Tsitsipas with everything to play for as he bids to not only win the title for the first time but also seal the year-end world number one ranking.’SUPER LUCKY’Nadal arrived in London with concerns over an abdominal injury, but even when not at his sharpest he remains one of the hardest players on Tour to finish off.”Honestly I’ve been super lucky,” he said on court. “For Daniil it’s a tough loss. He was playing much better than me in the third set of course but it was one of these days when you have a one in a thousand chance to win.”The deceptively powerful Medvedev dropped only six points on serve in the opening set and comfortably bagged the tiebreak.His focus dipped at the start of the second though, allowing Nadal a quick break and when the Spaniard broke again to take the set it seemed the momentum was with him.Medvedev played superbly in the deciding set though — until 5-1. A dreadful Nadal backhand slice gave the Russian a first break and when he chased down a drop shot to flick a winner past Nadal on his way to a 4-0 lead he was in command.But from 1-5 down Nadal reeled off five straight games and when Medvedev trailed 0-30 at 5-6 he seemed to be a spent force.Medvedev regained his composure in the nick of time to hold serve with an ace and looked dangerous again in the tiebreak.But he missed an easy forehand at 4-5 to give Nadal two match points and then a backhand went agonisingly wide to hand the Spaniard one of the most remarkable wins of his career.”Rafa could say, okay, it’s over at 5-1 and just give me the point, but we all know Rafa is not about this,” Medvedev said.The maths of the group means a straight-sets win for Medvedev over Zverev could see him progress to the semis.Nadal’s tournament fate is not in his own hands though. He must beat Tsitsipas and hope that Medvedev beats Zverev.Even if he does not reach the semis, Nadal tightened his grip on the number one ranking as Novak Djokovic now must win the title to have a chance of overtaking him.Djokovic faces Roger Federer on Thursday in a must-win match for both players.Also Read | ATP Finals: Federer, Djokovic to battle for semi-final placelast_img read more

Twitter Reacts to Bob Stoops Retiring from Oklahoma

first_imgLesson here: Don’t take Gundy for granted. Could totally see him pulling a similar move and calling it quits in a few years— PFB_Nate (@PFB_Nate) June 7, 2017 Bob Stoops is retiring before Bill Snyder.I would’ve lost a lot of money on that bet.— Matt Schick (@ESPN_Schick) June 7, 2017 Gundy reacting to the news that Bob Stoops will retire:— Kyle Boone (@PFBoone) June 7, 2017 “We’re six deep at WR and have a potential All-Big 12 RB returning. Our defense is stacked. Bob’s gone. We got OU at home.”— Pistols Firing (@pistolsguys) June 7, 2017 up every OU recruit like— Adam Lunt (@AdamLunt817) June 7, 2017 In a stunning move no one saw coming on Wednesday, it was reported that Oklahoma head coach Bob Stoops would announce his retirement effective immediately from the university.The 56-year-olds decision was met with shock and awe and some playfulness on Twitter as you might imagine, and we’ve got a roundup of some of the best reactions ready for your viewing pleasure.New king. #okstate— Weston Shepherd (@WShep) June 7, 2017 So jealous of my son right now, who is taking a nap and still living in a world where he thinks Bob Stoops is the head coach at OU.— Royce Young (@royceyoung) June 7, 2017 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more