The phrase “mind-body connection” can feel ambiguous, even woo-woo, something to be reconciled during yoga class. But emerging science is now bearing out physiological connections between many seemingly unrelated mental and bodily issues—many seemingly unrelated on the surface. And it can go both ways: Mental health issues can lead to physical ones, and vice versa.This new research is a revelation because, until the past few years, the interplay between mental and physical was often chalked up to a behavioral domino effect (e.g., you binge-eat because you’re depressed, then the extra weight ups your diabetes risk). Now experts realize it’s governed by a far more complex mix of factors.Inflammation, the immune system’s natural response to threats, is a biggie: If this healing process fails to shut off after a problem has been neutralized, immune cells continue to attack healthy ones. That can lead to serious health conditions and an overactive nervous system, where mind and body ping-pong distress signals to each other.The research is even more relevant given that roughly one in five women now suffers from a mental illness, and chronic conditions, like heart disease, are on the rise. The only way to get—and keep—people well is to treat the mind and body as two parts of a whole, says Erika Saunders, M.D., a professor and chair of psychiatry at Pennsylvania State University in Hershey. “That’s why more mental health providers are now in primary-care offices,” she says. And why more primary-care M.D.s are being added to mental health clinics.The encouraging outcomes so far: Patients with mental illness who access integrated care are more likely to receive preventive services, like cholesterol testing, and be counseled about exercise and nutrition. If this assimilation hasn’t reached your local practitioner’s office yet, the best way to keep your whole self healthy is to understand hidden mind-body links, so you can prevent one illness from spurring others.1. Heart Disease and…PANIC DISORDERMind to body: During a panic attack, your body experiences surges in adrenaline, cortisol, and immune-system activity. That’s a combustible mix for the heart. If that arousal happens too often (people with the worst forms of the disorder can have attacks several times a day), it can cause the heart to beat erratically, increasing heart attack risk. Indeed, one study showed that people with panic disorder (about 3 percent of American adults, twice as many women as men) face a 47 percent higher risk for heart disease.Protect yourself: Take up yoga. In one study, people with panic disorder who practiced twice a week for two months showed significant decreases in anxiety and panic, possibly because their time on the mat helped dial down an overactive stress system, which would theoretically then protect the heart from getting into bad territory. Also, know that heart attacks and panic attacks share symptoms (chest pain, heart palpitations, shortness of breath), so work with your physician to come up with a list of signs that warrant a trip to the emergency room. If you’re in doubt, or the attack occurred during physical exertion, always go to the ER.DEPRESSIONMind to body: Your risk for heart attack leaps 30 percent if you’re depressed. The why: Like panic disorder, depression can trigger a nonstop onslaught of cortisol and adrenaline. Depression can also make your platelets (cells that help your body stop bleeding) stickier and more prone to forming clots that can stop blood flow to the heart.Protect yourself: Diagnosed with depression? Be vigilant about seeing your GP for annual heart-health tests of your cholesterol, weight, and blood pressure (btw, the threshold for problematic BP was recently lowered to 130/80 from 140/90), and work with your doc on how to decrease numbers (through diet tweaks, medication, or exercise) if they’re too high. Then schedule a weekly date with your SO or closest friends, even if all you’re up for is just hanging out at home. Research shows affection and companionship are linked to lower heart rate and may also decrease blood pressure and cholesterol.2. Psoriasis and…DEPRESSIONMind to body: Not only does one study show severely depressed women have nearly double the risk of developing the painful skin condition (it affects 7.5 million adults, just over half of them women), but the mental health ailment can also increase the risk for psoriatic arthritis (a form of joint stiffness and swelling) in people who already have the skin disorder. The suspected link? Both depressive episodes and psoriasis are associated with high levels of cytokines—proteins pumped out by the immune system—leading researchers to believe there’s a common inflammatory thread.Protect yourself: Scientists are studying whether anti-inflammatory drugs (which address skin problems) could be used to regulate mood. In the meantime, seek out a psychodermatologist: a doc that helps patients understand how psychological issues worsen skin symptoms. If there isn’t a local one (check psychodermatology.us), find a psychiatrist who understands the emotional impact of psoriasis. To keep your skin healthy, avoid tight clothing, since friction can trigger the skin trauma that promotes lesions. During intense workouts, consider lubing up any friction points with an anti-chafing balm (try Body Glide, a nongreasy, plant-derived wax that’s legendary among runners; $15, bodyglide.com). And if you’re taking Rx medication to manage your skin, ask your doctor if it’s possible to switch to or add topical steroids and phototherapy, which ease inflammation, potentially targeting one of the underlying causes of depression in the process.3. Migraines and…ANXIETY AND DEPRESSIONBody to mind: People plagued by the head pounders (about one in five women) are two-and-a-half times more likely to report anxiety than nonsufferers. Prime suspect is an overactive sympathetic nervous system. A constant adrenaline-induced arousal may trigger anxious or depressed feelings; then, as the hormone rush tapers, levels of pain-blocking steroids drop off, opening the door to crushing migraines.Protect yourself: Quell an anxious nervous system with diaphragmatic breathing. Put one hand on your chest and one hand on your belly, and try to pull the air into the latter. Hint: Keep an eye on your Fitbit so you can see your heart rate drop with every inhale, similar to the biofeedback equipment docs use. Do this exercise regularly to prevent the tension that precipitates head pain. You can also soak in a warm bath. Research shows temporarily elevating your body temperature can ease depression and ward off future anxiety attacks, possibly by altering neural networks that regulate mood.BIPOLAR DISORDERMind to body: Nearly a third of people with the mental health condition suffer migraines, versus just a tenth of the general population. In fact, the connection is so strong, the same medication is regularly used to treat both conditions. That may be because both are associated with elevated levels of substances linked to inflammation, including arachidonic acid. Another possibility: The two disorders similarly interfere with blood flow in the brain. Plus, bipolar disorder often disrupts biological rhythms (e.g., sleep and appetite) and migraines can be influenced by disturbances in day-night rhythms.Protect yourself: To keep skull throbbers at bay, pick a schedule—consistent wake time, bedtime, and mealtimes—and make it nonnegotiable. Then enlist family to tag along to your doctors’ appointments so they learn tools to help you cope with both conditions. One study found strong family support reduced the odds of migraines in people with bipolar. Certain psychiatric meds can slow down the turnover of arachidonic acid; ask your doctor which is best for you.4. Irritable bowel syndrome and…ANXIETY AND DEPRESSIONMind to body: These two mental conditions more than triple the risk for IBS in women, possibly because folks with mood disorders are more sensitive to GI discomfort than the average person, causing overactivity of gut nerves and potentially leading to IBS. Mood disorders can also worsen IBS symptoms, since the colon is partially controlled by the nervous system.Protect yourself: Unproductive anxiety can spark tummy trouble, so try to recognize when worry will actually help you and when it will not. For example, stress over a speech the night before, when you can still practice, instead of right before the event.Body to mind: Your vagus nerve conveys “gut feelings”—those visceral reactions in your belly that may influence your mood—to your brain. Bacterial imbalances in your intestines can also cause the inflammation linked to mood disorders, which may be why research shows nearly half of IBS suffers have anxiety and more than a third deal with depression.Protect yourself: Try probiotics. Certain strains can help with IBS and may also reduce the inflammation linked to mental anguish. Get one helpful strain, Bifidobacterium longum, via a supplement. If tummy symptoms do strike, remind yourself that they’ll pass; stress can worsen a flare-up.Om truths: Meditation may be more than 3,500 years old, but it’s still crucial to these newly proven mind-body connections: It can decrease inflammation, positively influence genes that govern the immune system, and quiet areas of the brain that light up when you’re stressed. To start, pick a mantra (a repeated word or sound). A study found that meditators who used one had increased levels of a hormone that helps regulate inflammation, immunity, and stress.5. Allergies and…DEPRESSIONBody to Mind Studies have found severe allergy sufferers are 72 percent more likely to feel depressed than healthy individuals and that suicide attempts spike when pollen counts rise. Researchers suspect that with allergies, there’s an inflammatory response that could be linked to depression. Not to mention Rx oral steroid allergy meds can alter mood while chronic congestion can screw with sleep.Protect yourself: Target inflammation with steroid nasal sprays, which are less likely to affect your mood than oral steroids. For better Zs, switch on a warm-mist humidifier, which will create the ideal environment for easy inhaling.6. Diabetes and…SCHIZOPHRENIAMind to body: People with schizophrenia face a doubled risk for diabetes. There may be a genetic link—family members of people with the mental health disorder also tend to have high blood sugar. Often-elevated cortisol levels (common among those with schizophrenia) are a cause of weight gain (a predictor of type 2 diabetes), so may also be a factor. Similarly, antipsychotics used to treat schizophrenia can cause weight gain; they can also alter insulin resistance (which often precedes the development of diabetes) in as little as a week.Protect yourself: Talk to your doc about the antipsychotics least likely to lead to extra pounds or alter insulin resistance, and anytime you change meds, request baseline fasting glucose and hemoglobin A1C tests (two indicators of diabetes risk), and then again at three months, one year, and annually thereafter. If your numbers change significantly, ask about other drug options. Then monitor the scale. If your weight spikes by 7 percent or more (about 10 pounds for a 150-pound woman), you may need to be tested more frequently for diabetes, even if you started at a normal weight.Source
Kidney stones can cause a great deal of discomfort and urinary symptoms (such as frequent urge to pee and pain when peeing) that interfere with your normal daily activities.There are several treatments to remove large kidney stones, including lithotripsy and surgery. But for smaller stones which can pass through the urinary tract, your doctor may recommend simpler treatments, such as taking over-the-counter painkillers and drinking more water.There are also a few home remedies which you can use to help your body pass kidney stones, but you should consult your doctor before using them.8 home remedies for kidney stonesIn addition to drinking a few more glasses of water a day than you usually do, you can try these simple home remedies to aid passing kidney stones:1. Lemon water or lemon juiceNot only does lemon juice (or lemon water, if you prefer) adds to your daily fluid intake, but it can also help break down small kidney stones and lower your risk of forming new ones. Citric acid found in lemons is a key substance which has a remedial effect on your kidneys.2. Coconut waterCoconut water contains potassium, which can aid kidney stones breakdown. The fluid itself can help flush the stones out. Simply drink a few glasses of coconut water daily until your condition improves.3. Apple cider vinegarApple cider vinegar contains citric acid, a substance which facilitates kidney stones breakdown. Simply add 2 tablespoons of vinegar to a glass of water and drink this solution daily. Don’t drink more than one glass of water with vinegar per day.4. Pomegranate juicePomegranates and pomegranate juice are good for your kidney health in general, and they can also help get rid of stones. The juice also makes your urine less acidic, and that lowers your risk of developing kidney stones again. Drink a few glasses of pure 100% pomegranate juice daily until you feel better.5. WatermelonWatermelon is known for its ability to make people urinate more, but that can help flush your kidney stones out of the system. Eating watermelon or drinking watermelon juice with 1/4 tsp. of coriander powder will help the stones pass.6. Dandelion rootThis remedy may be more unconventional than other ones on this list. Dandelion root can help your liver make bile, which can increase urine output and aid digestion. Drink one or two cups of dandelion root tea daily until you feel better.7. Kidney beansKidney beans are beneficial for your kidneys, even if you don’t have kidney stones. To help your body rid itself of kidney stones, drink several glasses of kidney bean broth over the day.8. Basil juiceAcetic acid found in basil can speed up kidney stones breakdown and help them pass. Take fresh or dry basil leaves and make infusions to drink daily until the stones pass and symptoms subside.Home remedies are not enough if your kidney stone problem is severe. Call your doctor if you have the following symptoms:severe pain;blood in urine;fever;chills;nausea and vomiting.With the right treatment coordinated by your healthcare provider, you’ll be able to get rid of kidney stones and avoid getting them again.Source
This article is the second in a series of guest posts by Pattie Simone. Pattie is a speaker, writer and mentor, and owns Write-Communications.com , a communications consultancy. Visit any number of websites on a given day, and you’ll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy.Learn how to run more impactful, measurable marketing campaigns.Same goes for e-newsletters, e-based PR, blog posts, and social networking landing pages. “I did it myself” is the common denominator in all. OUCH! Yes, you are the chief architect of your firms’ mission, vision and objectives. Now get serious cash flow in your favor by working with a team of online marketing pros, who actually can do more than throw industry jargon around. Here’s how.Create an Inbound Marketing WebsiteIt’s pretty obvious that you would not attempt to fix a carburetor if you aren’t a mechanic, so apply that thought process to all your web-based activities, starting with your main sales driver: your website.When you work with a professional web designer, copywriter, SEO expert and online marketing team, you’ll end up with a powerful inbound marketing portal. That means that your content is relevant and crisp (the spiders LOVE that!), your menu options and navigation are intuitive, your headlines and sub-heads are more than eye candy, your sales pitches are polished and pithy (and sprinkled liberally throughout your site) and your keywords rock.In other words, the pros that you end up working with make sure you’ve got all the parts you need, to get your sales engine humming (read, folks searching online for your particular products and services find your firm first because the coding is on target, the content is meaningful and updated regularly, the keywords are on point and tweaked as needed, and once they are there, you’ve got a good percentage of browsers turning into buyers). Testing, Testing, TestingThanks to Wolfman, who opined on the importance of testing in response to my first piece, “Why Websites Fail” . He is absolutely correct that this cannot be said enough, and can make the difference of average returns versus nuclear returns!!While due diligence is hugely important (know who your demographic markets are, their respective hot buttons, the relevant keywords that they will use, etc. etc) no one has a crystal ball! So test the way you are communicating your information: how and where you word various “asks” (buy now, order here, click this for more info, don’t miss out on this limited time offer) and your giveaways (call us today for a free consultation, save 10% if ordered by X date, free shipping till ___, etc.)Tracking, Assessing & UpdatingSuccessful companies of every size that are driving serious business through their online marketing efforts are always testing, tweaking and testing again. That means you have to actually read the reports that you should have access to, with regard to your site traffic, link usage, unique visitors, time spent on specific pages.If you don’t have the time, or are not sure how to translate these reports, work with a professional online marketer who does. It’s only by carefully (and regularly) assessing this data, that you can identify weak points and fix them.Achieve Ca-ching using the Right TeamNo matter how much you try, it’s a safe bet that you can’t be the expert of everything. Look at it another way. Pretty much every millionaire entrepreneur I’ve ever interviewed started out doing everything themselves. Those that got the ball rolling faster, quickly realized the value of outsourcing important tasks and projects to a variety of experts, which left them free to concentrate on what they do best. Think seriously about how you can profit from your own team of online marketing professionals; it’s worth it!Photo: planeta roig Originally published Nov 12, 2008 7:58:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Yesterday afternoon, fashion designer Kenneth Cole made an inappropriate tweet about the current situation in Egypt: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC”Regardless of particular political sentiments that a reader might have, thousands of people reading the tweet were immediately outraged and horrified. Many people replied with extremely negative comments about how offended they were that the designer would take the deaths and violence of many people in Egypt so lightly, or draw similarities between his brand and the situation. The Kenneth Cole Twitter account deleted the tweet within a few hours, and posted a public apology on Facebook and linked to it from their Twitter account, signed directly by the CEO.The offended readers were not mollified by this reaction and apology though. Within minutes, a fake @KennethColePR account was started, posting mocking tweets of Kenneth Cole in a manner similar to the @BPGlobalPR account during the Gulf Oil Spill crisis in 2010. Given his circumstances, this is about the best Kenneth Cole could have done on both very short notice to reply and handle it publicly. In this case, the damage to their brand reputation is so great that the story has caught quite a lot of attention in different online news outlets.Lessons LearnedOther than not having made his original Tweet in the first place, what else could have Kenneth Cole done in this position to help mitigate the damage or restore their image? Many of the negative comments in reply to his apology were along the lines of pointing out that any reference he could make would trivialize the very real suffering and danger happening in Cairo at the time. Offers of medical help, donations to an independent charity to help people injured in the events, or a suggestion of support for their plight would all have gone a long way in his Facebook post.A number of Egyptian Facebook users notably replied as well – Publicly acknowledging them and referencing them could have helped his cause as well. When managing a social media crisis, it’s always positive to acknowledge any criticism and the posters directly and make people feel like they are being heard.Kenneth Cole did make a number of correct decisions right away though, and they should be applauded for the efforts they did make in the social media sphere. When he realized that a mistake in judgment occurred, he immediately and publicly apologized in a sincere fashion and put it someplace where everyone could see it. He didn’t try to justify his position or wait a long time to decide whether or not to be public about his mistake, like some companies would have in his situation. While it’s always better to avoid these situations completely when possible, sometimes mistakes happen or situations come up, and you need to be responsive to a social media audience that is connected to your company’s brand 24/7.Have you ever had to mitigate brand damage on social media or respond to a public issue there? Tell us your story in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Fails Originally published Feb 4, 2011 9:20:00 AM, updated February 01 2017
Marketing and Sales Alignment This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.I have a new favorite power couple.No, I’m not referring to “Brangelina” or “Kimye,” I’m talking about “Smarketing.”If this is the first time you’re hearing of Smarketing, let me break it down to just four words: marketing and sales alignment.It’s no secret that Marketing and Sales have never had a history of playing nice together. But picture a world in which they actually do. A world in which Marketing and Sales work so closely together that they never miss a beat. Think about how powerful it would be to have those two teams fighting to reach the same goal.In today’s post, we’re cutting down the barrier between Marketing and Sales, and showing you the six steps you can take to build a strong Smarketing relationship.Getting to Know One AnotherMeet your sales team: They know the competition, can recite proposals like their favorite song, and know how to be clear and compelling with their messaging.Meet your marketing team: They are content masters, they are ‘best friends’ with your company buyer personas, and they meet and exceed deadlines that impact company goals.More often than not, we’re guessing the conversation between these two sounds a lot like this:Marketing team: “You aren’t working my leads hard enough!”Sales team: “You aren’t generating enough quality leads!”Here’s one simple resolution: Instead of complaining, bickering, and pointing fingers, think of what your whole company could accomplish and achieve if that barrier was gone. Not only will your prospects and clients see an increase in your overall customer service but, you’ll also drive real business results.It takes time and a number of different techniques to build a strong Sales and Marketing partnership. But, we can promise that the end result will be well worth the time and effort.1) Communication is key.An essential first step to any collaborative relationship is communication. It’s how we build trust, sustain the relationship, and how we improve. This is by far the most important aspect of a high-functioning Smarketing relationship, but certainly applies across every aspect of your business.Your company mission, vision, goals, objectives, and values should align with both teams. This keeps customers and prospects at ease because they don’t receive mixed messages, and they get a better understanding of your business and the solutions you offer.Here are a few tips that our team has found to be really helpful in keeping communication flowing effectively:Set a monthly meeting that invites both teams to sit together and talk strategy.* Talk about what’s been working and what hasn’t. This gives both teams a stage to voice their opinion and feel like they’re being heard. It also helps both teams understand how they can improve and effectively reach their goals, both as a team and as separate departments.Mix up your seating. If your marketing and sales teams aren’t already sitting together, then play a little game of musical chairs. The best way to improve Smarketing in your office is to break the desk barrier; the more opportunities they have to communicate with each other the stronger their relationship will become.*We recommend that the teams meet individually on a weekly basis so that they have a hand on the pulse at all times.2) Collaborate on your buyer personas.A successful Smarketing team not only understands their buyer personas, but they work together to develop them. Every successful inbound marketing company has a solid understanding of their audience and who they’re targeting; and both Sales and Marketing bring something unique to the table.With that in mind, if both Marketing and Sales collaborate on building out personas, you’ll have a much broader view point of the target audience pain points, aspirations, and compelling messages that will attract them to your business.Need help developing your personas? Download this free template to help you get started!3) Determine what’s generating leads and customers.Inbound marketers spend a tremendous amount of time developing content tailored to our buyer personas, and optimized for search to attract new visitors and convert them into leads. It takes some effort, but it’s one of your most powerful assets.But, we also know that not every topic will totally resonate, or get as much traction as expected to generate those quality leads. Does that mean you stop? No. It means you see what is resonating and change course as needed.While we can pull data out of our marketing platforms, there’s nothing quite like getting direct feedback right from the source — your sales team. While they can see what marketing offer this lead was generated from, their conversation isn’t going to revolve around content. They’re going to be asking questions about their business challenges, their goals, and determining if your company would be a good fit.So how does this relate? Well, when Marketing hands off leads to the sales team, they’re assuming that the lead is qualified because they went through the nurturing process. But if Sales finds that the lead is actually not qualified, it’s important that information can be communicated back so marketing can adjust the process, the content, etc. Without the two-way communication, Marketing is just going to be making numbers-based decisions — which is a good indicator, but you can’t rely solely on numbers.4) Integrate your software.While you can’t rely solely on numbers, they do offer quantitative points for calculating your efforts. After all, numbers don’t lie. So when all else fails, data can be the glue to hold your sales and marketing team together.The best way to generate and analyze marketing and sales data is to integrate the software that each team uses so there is a seamless handoff of leads and shared data. The more visibility each team has into the other’s activities, the more that you will not only strengthen the Smarketing relationship, but also help keep overall efforts aligned.At New Breed, we are huge proponents of leveraging HubSpot and Salesforce for an accurate, closed-loop integration. From a marketing standpoint, this integration helps us measure our marketing results and manage our leads throughout the buying process, which ultimately gives us the ability to hand over highly qualified leads to our sales team.From a sales perspective, this integration gives a better idea of how leads are being generated, what channels are the most effective, and yields higher conversion results because Sales is working leads that are more ready to buy.5) Set SMART goals.How many times have we heard someone in our organization say, “I want to increase web traffic,” or “I want more blog subscribers.” Sure, those are things that can drive business results, but there is a major difference between setting goals like these and setting SMART goals.SMART goals are specific, measurable, attainable, realistic, and timely. They help you keep your team on track and give you something to measure once that deadline approaches. Some examples of SMART goals are:Increase your visitor-to-lead conversion rate by 5% each month.Generate 1,000 net new leads by the end of Q2.Close $50K in monthly recurring revenue by June 30, 2014.When you’re using goals that are clearly defined, with real and attainable numbers, within a set period of time, there is no ambiguity for either team. Everyone’s clear on what the goals are, and then they are able to pull together and determine the best course of action to get there.Having SMART goals also makes the post-analysis part easier. Say you don’t hit your goal; since it was crystal clear from the beginning, you are able to dig into the data and see what went wrong without having to play the guessing game. Additionally, you’re able to report more accurately (both the good and the not-so-good) which continues to keep Marketing and Sales aligned.6) Develop a Service Level Agreement (SLA).A Service Level Agreement (SLA) is a contract between your marketing and sales team which clearly states what each team is responsible for, and the numbers they need to hit to meet the overall goals. Both teams contribute individual goals, and together, you’re able to track how your Smarketing team is performing. It alleviates tension, breaks that barrier, and promotes the collaboration necessary for this relationship to function harmoniously.These are the types of things that you’ll be looking for from each team:Marketing TeamTotal sales goal in terms of revenue quota% revenue that comes from marketing- vs. sales-generated leadsAverage sales deal sizeAverage lead-to-customer close %Sales TeamsThe speed of follow-up for marketing-generated leadsThe depth of follow-up for marketing-generated leadsBut once you have your SLA set up, the work isn’t over. It’s something you need to continually monitor, adjust, and report back on. We suggest setting up dashboards where you can monitor your numbers on a daily, monthly, and quarterly basis.Daily monitoring may seem like overkill, but we’ve found that it’s always good to have a pulse on where things are and how each team is performing so we can pivot quickly when necessary. It has helped us be more agile in both our Marketing and Sales efforts. If you’re not tracking daily, then you won’t see when things start to dip; maybe you’re not generating enough leads to hit your goal so you need to do an extra push, or maybe you’re not closing as many customers so Sales needs to push a little harder.An SLA will truly align your marketing and sales teams, and help them see the value that each department brings to the table. They can see how each team is contributing, and as such people will be more willing to work together to achieve shared goals.Need help putting together your SLA? Download this free template to help you get started!With those six hallmarks in mind, think of how powerful your business could become if you embraced and integrated a unified marketing and sales team! A successful company collaborates and works together as an entire team. Sure, you may have separate roles and departments, but ultimately you have one goal: to drive real business results. When the expertise of both teams align, the potential is endless. Originally published May 9, 2014 1:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Reporting Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Sep 30, 2014 2:00:00 PM, updated February 01 2017 As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.Though revenue is just one metric, it can give you insight into many different parts of your marketing. Of course, it can tell you how much money you made in the last month … but it also can help you understand the success of a campaign, which channels are your most lucrative, or which types of customers bring in the most money (among other things). If you’re strugging to figure out how to use revenue reporting beyond just tracking how much money you’ve made, here are a few nonobvious scenarios in which you can use a revenue report. Note: If you’re an Enterprise HubSpot customer, you can run a Revenue Report using a Contacts or Companies Report. If you have HubSpot CRM, there is no setup necessary (and if you don’t have it yet, you can sign up at hubspot.com/sales). If you have Salesforce, make sure you have Account Sync & Opportunity Sync turned on. If you have Zoho, you can work with Bedrock Data to set up your integration. If you have another CRM, you can use the Deals API to set up your custom integration.Scenario #1: You need to decide where to invest your marketing resources.Periodically, it is important for you to take a look back on your marketing to see where you performed well and pinpoint the areas you can improve. This could be at the end of a campaign, at the end of a month, the end of a quarter, or at the end of the year depending on your business’ sales cycle. The best way to close the loop to figure out where you succeeded in your marketing is to run a revenue report based on marketing channel.HubSpot customers, here’s what your report would look like:Next StepsAfter you run the report, take a look at the channels that are performing the best. In the above example, email marketing was the top-performing channel as it generates the most amount of revenue. If you had the example’s results, you should dig into your email marketing data to find out what may have contributed to your success. Did you run a new email marketing campaign? Did you revamp your lead nurturing strategy? Did you change the timing of the emails you sent? Once you figure out what may have led to a spike in your email marketing, try it again the next month to see if you can replicate — or exceed — your results. Track your process in that channel (as well as your other channels) to help you decide where to best invest your team’s time and resources.Scenario #2: You want to understand what content resonates with your customers.Now that you have a better understanding of the channels that generate the most revenue for your business, you can find out which piece of content generate the most revenue. So remember that ebook you spent a month working on? You could use this report to easily figure out the true ROI of that ebook — which could help you unlock even more budget for future ebooks you’d like to write. By attaching a dollar amount to the content your team’s producing and then producing more of the content that generates revenue, you can better fight for budget and get aligned with your Sales team — and, you know, help your company grow.For HubSpot customers, here’s what this report looks like:Next StepsAfter you run the report, take a look at your top performing content and see if you can pick out any trends. Are there trends that you see based on the most popular topics? Are there certain formats that seem to be successful in driving conversions? What about timing — when were these piece of content released? Protip: You can also this report for contacts — not just companies — to see how many people were influenced by various pieces of content. Scenario #3: You want to find out how much revenue you generate by different personas.Now, you know which channels and pieces of content have generated revenue. Now, you can figure out how much revenue different personas are generating. You can’t spend your time marketing to everybody — by focusing on the personas that drive the biggest results, you can grow much faster.To track revenue generated by customer type, HubSpot customers first need to use the Personas App to track the activity of their different personas. Once you have your personas all set up and running with some data, you can run a Revenue Report to see which personas are generating the most revenue.Next StepsBased on the information, you can see the amount of revenue each of your personas generates. At a basic level, you can use this information to help you make decisions such as how many resources you should invest in marketing to each persona.But, you can also segment this data more to get even more telling results. Break down that persona’s revenue data further by running reports that show the marketing channels they first came to your site through as well as the content they viewed before becoming a customer. By combining some of these reports mentioned above, you can get more nuanced information about the metric your executives care about most.These are just a few ideas on revenue reporting. How else do you use revenue to measure your marketing’s success?
Originally published Jul 24, 2018 7:00:00 AM, updated July 24 2018 Topics: Business Tools There are plenty of reasons you might need a flowchart — for work, or your personal life.Perhaps you want to find out which fictional boss you are, or decide where you should spend your next vacation. Or, maybe you need to create a flowchart to make hiring decisions, troubleshoot a new product, or outline the best strategy for your next marketing campaign.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Whatever the reason, a flowchart will help you identify different steps you need to take to reach your objective, and outline pros and cons of each potential avenue. On the flip side, a flowchart can also help you recognize your root problem, by outlining the cause-and-effect of each step in a process.Here, we’ve created basic flowchart templates for Word, Powerpoint, Google Docs, and Excel. While these templates can provide a foundation for your flowchart’s structure, you’ll need to tailor the text, arrows, and shapes to outline your own specific problem and possible solutions.Flowchart Template for WordWord Flowchart TemplateFlowchart Template for PowerpointPowerpoint FlowchartFlowchart Template for Google Docs*Please clone the Google Doc template before using it. Google Doc Flowchart TemplateFlowchart Template for ExcelExcel Flowchart Don’t forget to share this post!
Samsung Galaxy A90 5G is expected to be the most premium smartphone under the Galaxy A-series this year. Its launch date is yet to be confirmed, but it seems it could be soon considering the frequency of rumours and leaks over the past few weeks. This week, a render of the Galaxy A90 5G was spotted on the internet, but the biggest leak yet has to be the images of the Galaxy A90 5G retail box that not only reveals the design of the smartphone but also provides its key specifications as well.The retail box images of the Galaxy A90 5G was spotted on SlashLeaks by contributor Samsung Mobile News. The top of the box reveals the design of the Galaxy A90 5G, confirming that it will come with a waterdrop display. Additionally, it looks like the phone will come with a stainless steel frame like the iPhone XS to offer a premium look. The rear panel, which is most likely glass, is in a white colour option and sees a vertical triple camera setup. There’s no fingerprint sensor on the back, so it’s safe to assume an in-display fingerprint sensor will be offered. Some key specs of the Galaxy A90 5G are mentioned on the back of the retail box. The Galaxy A90 will sport a 6.7-inch FHD+ Super AMOLED Infinity-U display. It is powered by an octa-core processor but the name of the SoC has not been mentioned. Going by past rumours and considering this is a 5G smartphone, the Galaxy A90 is expected to be powered by a Snapdragon 855 SoC. This particular retail box mentions 6GB of RAM and 128GB of internal storage. The phone may come in more variants but it’s hard to tell as of now.advertisementAs for the cameras, the Galaxy A90 5G will offer a 48MP triple camera setup. The main camera will use a 48-megapixel sensor, although it is unclear is Samsung is using a Sony IMX586 sensor or its own 48MP GM1 sensor here. Additionally, the setup will include an 8MP and 5MP cameras as well where one might be an ultra wide-angle lens and the other a depth sensor. Up front, the Galaxy A90 5G will offer a 32-megapixel selfie camera.The battery capacity has not been mentioned, but the Galaxy A90 will support Super Fast Charging, which suggests it will come with up to 45W fast charging support like the Galaxy Note 10+. The Galaxy A90 5G retail box leak is the biggest confirmation yet of the phone, and it suggests that the company is readying units for an imminent launch. The Galaxy A90 5G may launch in India as a non-5G version, but Samsung is yet to confirm anything.ALSO READ | Samsung Galaxy M30s renders leak revealing triple cameras, new gradient colour
Aiden Markram has conceded South Africa are in for a stern test in the upcoming 3-match Test series in India but the visiting team opener said the team is positive and upbeat in the lead-up to the challenge.Aiden Markram recalled the 3-0 defeat that South Africa suffered in 2015, which was also their first overseas series loss since 2006. The visiting South African team struggled on rank turners as they managed to make a 200-plus total only once in 8 innings. Their struggles against spin was exposed when they were bundled out for 79 on a rank-turner in Nagpur in the 2nd Test.”I remember watching that series a few years ago and it looked incredibly difficult. And I’m sure there’s a bit of baggage that certain players that were on that tour might still be carrying but that’s completely fine,” Aiden Markram said.”I think it’s never an easy tour coming to anywhere in the subcontinent, let alone India. It’s full of challenges, but if we can conquer those challenges it will be really rewarding.”After managing to level the T20I series, South Africa warm-up to the 3-match Test series with a 3-day practice match against Board President’s XI in Vizianagaram from September 26. Markram and a few others, including Vernon Philander, were part of the South Africa A side that played 2 unofficial Tests against India A.Not going to harp on about conditions: MarkramHaving spent time in the sub-continent in the lead-up to the Test series, South Africa have a fair idea of what to expect from pitches during the Tests, feels Aiden Markram.advertisement”The guys are positive and upbeat and we’re maintaining a really good language in the changeroom, a really strong language. At the end of the day, we’re not going to harp on about conditions, we pretty much know what to expect and we just need to get the job done,” Aiden Makram said.Markram shone for South Africa A against India A in Mysore last week as the opening batsman hit 161 in the drawn unofficial Test in Mysore. However, Markram said he expects the conditions in the Test series to be vastly different from what they were during the A series.”From a personal perspective, it was nice to spend time out in the middle. I think the wickets we get will be a lot different to the wickets we got in the A series,” Markram said.India and South Africa meet in the first Test in Visakhapatnam on October 2. The 2nd Test will be played from October 10 in Pune while the 3rd and final Test will be held from October 19 in Ranchi.Also Read | Pakistan coach Misbah-ul-Haq stuns reporter with cheeky response to ‘Tuk Tuk problem’Also Read | After Zimbabwe suspension, India invite Sri Lanka to play T20I series in January 2020Also See:
India all-rounder Hardik Pandya may pay a visit to MS Dhoni’s residence soon. Hardik took to social media to post a throwback photo of himself with Dhoni and his daughter, Ziva.Hardik Pandya said he is missing spending time with Ziva and her father. “Miss this little one (and the big guy too)” Hardik wrote as caption for the photo.Hardik Pandya has often been spotted hanging around with the Dhonis. Only recently, Hardik enjoyed a pool session with ‘Baby Shark’ Ziva and Dhoni at the latter’s residence in Ranchi.Miss this little one (and the big guy too) pic.twitter.com/Fsl8s0m68Lhardik pandya (@hardikpandya7) November 2, 2019In the photos uploaded on her Instagram account, Ziva was colourfully dressed in a swimsuit as she was accompanied by Dhoni and Hardik Pandya. Ziva Dhoni is her cricketer-father Dhoni’s biggest cheerleader. Whether she is teaching Dwayne Bravo how to wear his CSK cap, giving Suresh Raina a kiss, or aping her famous dad while on her iPad, Ziva Dhoni has made legions of fans.While speculations are rife about MS Dhoni’s future in international cricket, Hardik Pandya’s injury has become a cause of concern for the senior national team.Hardik Pandya is expected to be out of action for at least 3-4 months and is likely to return to competitive cricket during Indian Premier League (IPL) 2020. Notably, Hardik hasn’t played for India since the T20I series against South Africa.Hardik got surgery done to treat an acute lower-back injury. Notably, the Baroda all-rounder 1st picked up the injury during Asia Cup in 2018. He recovered in time to play IPL 2019 and the World Cup but the injury resurfaced.advertisementOn the other hand, chief selector MSK Prasad hinted that India are finally moving on from MS Dhoni. After announcing the squads for the T20I and Test series against Bangladesh earlier this month, Prasad said India are focussed on giving more chances to young wicketkeepers Rishabh Pant and Sanju Samson in the lead up to the T20 World Cup in 2020.MS Dhoni has not played international cricket since India’s semi-final exit in World Cup 2019. He missed out on action in West Indies and the home series against South Africa. He will not be part of India’s upcoming assignment against Bangladesh — a 3-match T20I series, starting Sunday in Delhi.Also Read | Watch: MS Dhoni delights fan by signing autograph on new motorbikeAlso See:
Mexico ‘I am ready to earn a spot for many years’ – Gonzalez releases statement on Mexico switch Ben Valentine @bvalentine14 05:12 1/10/18 FacebookTwitterRedditcopy Comments(1) VICTOR CRUZ/AFP/Getty Images Mexico United States World Cup The former United States youth international has declared his pride in being able to represent El Tri Jonathan Gonzalez has released a statement thanking U.S. Soccer for its support but declaring his intention to represent Mexico at the international level.News broke Monday the 18-year-old midfielder would file a one-time switch with FIFA to change his international allegiance from the U.S. to Mexico, permanently tying him to El Tri.The Monterrey midfielder had represented the U.S. on the under-17 and under-20 levels, but controversially did not receive a senior team call up with the U.S. for a November friendly against Portugal. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player While U.S. Soccer has insisted Gonzalez was in their plans for the future, the teenager later confirmed in an interview with Soccer America that he had not been contacted about his status for the friendly at the time.However, that was absent in Gonzalez’s statement, released via Twitter on Tuesday, which focused on his career and ties to Mexico as the reasons for international switch. pic.twitter.com/YjHZPWKQNB— Jona (@jgonzalezz25) January 9, 2018“Four years ago I arrived in Mexico with the dream of playing soccer professionally, something that I have accomplished with a lot of hard work, dedication and above everything else, with the support of my family,” Gonzalez wrote in the statement.“It is not easy to leave the country in which one is born, however, Mexico is also my home as it is the country where my parents were born and, consequently, where my roots originate.”After thanking Monterrey, his coach, Antonio Mohamed, and Atletico Santa Rosa for helping him with his development, Gonzalez goes on to confirm what he called “perhaps the most important moment” in his young career, declaring his intent to play for El Tri.“Today I want to announce my decision to represent Mexico and their national team. I am ready to earn a spot for many years.”Gonzalez also followed that up by thanking U.S. Soccer, adding: “I want to express my gratitude to the United States Soccer Federation for all their support and trust during my first few years of soccer development.”If he can get his switch approved in time, Gonzalez is in contention for Mexico’s January 31 friendly against Bosnia and Herzegovina.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Former Oklahoma State cornerback Justin Gilbert has been suspended for four games after violating the league’s substance abuse policy.Source: Free Agent DB Justin Gilbert has been suspended by the Commissioner for the first 4 weeks of the 2017 season. Former 1st rd pick.— Courtney Fallon (@CourtneyFallon_) May 25, 2017Gilbert’s suspension is one more disappointment on what was initially a promising career. After being traded by the Cleveland Browns to the Pittsburgh Steelers in 2016, Gilbert was released in early 2017. The former No. 8 overall pick in the 2014 NFL Draft had only one interception in 35 career games and was rarely used in his time at Pittsburgh.Since being drafted, Gilbert’s motivation has come into question on multiple occasions. Following his release by the Steelers, Cleveland offensive lineman Joe Thomas didn’t mince words on Gilbert’s release.If you don’t like football, it doesn’t matter how talented you are, your star will burn out quick. https://t.co/r7PfDSTljL— Joe Thomas (@joethomas73) February 6, 2017Gilbert is still a free agent, but according to 247Sports, the Steelers have mulled re-signing him for the 2017-2018 season.
Wilder says Sheffield Utd can be proud hosting Liverpool todayby Paul Vegasa month agoSend to a friendShare the loveSheffield United boss Chris Wilder says the club can be proud hosting Liverpool today.Facing Liverpool in the Premier League is another milestone in United’s remarkable renaissance under Wilder and they were getting thumped at home by Southend in League One when he took over three years ago.“I’ve had some dark days and a few years ago it would have seemed a million years away, us playing Liverpool in the Premier League at Bramall Lane,” he said.“The journey’s been quick and rapid. Now we have to continue the journey, enjoy the occasion and do ourselves justice on and off the pitch.” About the authorPaul VegasShare the loveHave your say
Advertisement Login/Register With: Advertisement Imagine being asked to design more than one dress for what has been dubbed hip hop’s ‘wedding of the year’ and being told you only have five days to pull it off? Well that’s what happened to Toronto-designer Christopher Paunil a week and a half ago. Paunil has been designing bridal and ready-to-wear for four years but just branched into the American market earlier this year when a buyer in West Virginia connected him with beauty entrepreneur Keyshia Ka’oir, then fiance of rapper Gucci Mane. Paunil and his team were tasked with designing seven bridesmaids gowns in under two weeks for the October 17th wedding. We chatted with Paunil in Toronto to learn about all that went into this unforgettable occasion..How did you get into designing for Keyshia Ka’Oir? Advertisement This Keyshia Ka’Oir project presented itself to me through a store in West Virginia called Boutique by B.Belle. Belle is the store owner and she has been following us since we entered the U.S. market earlier this year, and this was sort of our first project working together. Belle was hired to style the wedding and at the last minute Keyshia, I guess was not happy with the design that she had chosen for the bridesmaids, so Belle thought about us.You designed these dresses in two weeks, how did you pull it off?We got it done with very little sleep. We called in as many people as we knew to help us. We had to put aside all of the other projects we were working on and get this Keyshia Ka’oir/Gucci Mane wedding done.READ MORE LEAVE A REPLY Cancel replyLog in to leave a comment Facebook Twitter
Sara Farb and Antoine Yared in Stratford’s Romeo and Juliet, to be screened on March 3 in Cineplex cinemas. (LYNDA CHURILLA) Stratford artistic director Antoni Cimolino chose a fine production to transcend the ephemeral limits of theatre and enter into the film archives. Longtime cherished stage actor Scott Wentworth proves his skill at using his experience to elicit moving performances from the cast as a director — the production is carried by the two young, star-crossed lovers in Antoine Yared as Romeo and Sara Farb as Juliet. Written by William Shakespeare. Stage directed by Scott Wentworth. Film directed by Barry Avrich. Screening at Cineplex cinemas on March 3 at 12:55 p.m.Continuing in the Stratford Festival’s goal to document Shakespeare’s complete set of plays for the big screen, the festival, alongside Melbar Entertainment Group, is checking a big one off the list — his most well-known work, the tragedy of Romeo and Juliet, which is screening in select Cineplex theatres on Saturday, March 3 (before airing again on CBC this summer). Romeo and Juliet — Stratford Festival HD Facebook Login/Register With: Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Advertisement Twitter
12 January 2008Recognizing the obstacles that Afghanistan and the international community faced last year, United Nations Secretary-General Ban Ki-moon has voiced his appreciation to the Government of Japan for resuming its activities to support efforts to rebuild and bolster security in the strife-torn nation. In a statement issued by his spokesperson yesterday, Mr. Ban welcomed Japan’s decision to recommence its activities to support operations “which, together with Afghan security forces, are assisting the Government of Afghanistan to bring security and development to its people.”The Secretary-General also noted that he is “thankful to all those Member States contributing troops and assets to the NATO-led International Security Assistance Force and international forces in Afghanistan.”
Sevil Atasoy will become the new head of the International Narcotics Control Board (INCB), the Vienna-based body’s Board announced today.The first woman to hold the post in nearly two decades, Ms. Atasoy, the founding editor of the Turkish Journal of Legal Medicine and author of more than 100 scientific papers on drug-related issues, will serve as INCB President for one year.She replaces Hamid Ghodse, Iranian physician and professor, as head of the panel.The ICNB Board is currently holding its 95th session, with ensuring drug availability for medical purposes among the main topics of discussion.Participants are also conferring on the issue of the coca leaf, which, according to the 1961 Convention on Narcotic Drugs, should only be used for medical or scientific purposes and for preparing flavouring agents.INCB members serve in an individual capacity and monitor compliance with the provisions of the international drug control treaties. The panel ensures that adequate supplies of legal drugs are available for medical and scientific purposes, and makes certain that no leakage from licit sources of drugs to illicit trafficking occurs. It also identifies and helps to correct weaknesses in drug control systems and determines which chemicals used to manufacture drugs should be under international control. 14 May 2009A Turkish professor of biochemistry and forensic science has been elected as the next President of the independent body which monitors the implementation of United Nations drug control conventions.
Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)RelatedMiner buried alive as pit caves inFebruary 5, 2019In “latest news”Fourth mining fatality recorded for 2019April 15, 2019In “latest news”Region 7 miner killed after pit caves in, investigation launchedJune 20, 2018In “Business” A 17-year-old Mazaruni miner lost his life Wednesday afternoon when the walls of a mining pit in which he was working caved in.Dead is Romeo Ruben of Imbaimadai Landing Upper Mazaruni River. He was at the time employed by 25-year-old, Kevon Kellman of Scottsburg Housing Scheme, Berbice at Gold Hill Backdam Upper Mazaruni.Inews understands that around 14:00hrs, Ruben along with two others, 29-year-old Virgil Andrews and 26-year-old Delby Perry, were working in the mining pit when suddenly the eastern wall collapsed.According to information received, the teen was reportedly covered for a five minutes period before he was pulled from the rubble alive.He was rushed to the Imbaimadai Health Post where he died while receiving medical attention.His body was escorted to the Lyken Funeral Parlour where it is awaiting a Post mortem Examination (PME).The Police are said to be investigating.
WHY DID THOUSANDS of pensioners turn out to a protest today outside Leinster House?Organised by the Irish Senior Citizens Parliament (ISCP), those in attendance each had their own reason for turning out to the demonstration, but the main aim was to oppose measures introduced in Budget 2014 which affect the elderly.Hear their reasons for turning out, and their views on the cuts, below:Speaking after the main demonstration, CEO of the ISCP Mairead Hayes said she hoped that the cuts might be looked at again “in the cold light of day”.“We can understand that [the government] might be standing firm right not against any kind of pressure,” Hayes said, “but we’re not going to go away — as long as we live anyway”.A group of almost a hundred people, many with signage from various organisations and one man carrying a Starry Plough flag, broke away from the main protest and moved through Trinity College Dublin, to the Spire on O’Connell Street, and back to Leinster House.When asked by TheJournal.ie in the video below what group they represent, two men at the front of the crowd answered “the people of Ireland”. Read: Thousands join pensioners’ protest against Budget cuts >More: How was Budget 2014 for you? Read how it affected a pensioner here >
DONEGAL SENATOR BRIAN Ó Domhnaill has described Largo Food’s decision to exit Gaoth Dobhair (Gweedore) as a “devastating blow”.He said today is a “black day” for the county’s Gaeltacht area.The company announced that it would close its plant today, resulting in the loss of 140 jobs.Production of products, which include Hunky Dorys and Tayto crisps, will transfer to the firm’s other operations in Meath by August. The Ashbourne facility employs 360 people.Redundancies will commence from May.“Many staff have worked there since the company first opened 18 years ago and many have other family members who also work there,” added Ó Domhnaill. “They are now wondering what they will do after the summer.”CEO Maurice Hickey told Highland Radio that the decision was taken because of the high costs of manufacturing in Donegal. He hopes that 70 of the employees offered full-time positions in Ashbourne will transfer to Meath.If they don’t redundancy arrangements will be made with discussions due to take place with staff and unions over the next month.Commenting on support the company received from State agency, Údarás, Hickey said he believes Largo Foods will honour its obligations.He noted that discussions have been ongoing with the agency.Read: Northern Ireland’s richest man killed in helicopter crashMore: 4×4 set on fire at Quinn plant in Cavan