(AUDIO) Councilman Pitzer on Flat Branch Park expansion

first_imgColumbia’s interim city manager will spend the next couple weeks trying to find a way to make up for the loss of some downtown parking spots.The city council this week approved putting a Flat Branch park expansion and a new gateway plaza where a city-owned parking lot is at Broadway and Providence.Councilman Matt Pitzer suggested working with nearby businesses like Columbia Real Estate on a compromise to make up for the lost parking spots. He joined Wake Up Columbia on Tuesday:last_img

Sachin Tendulkar will not boost Congress hopes

first_imgOh, how many times have we heard the boring phrase “don’t mix sports and politics.” Till now, it was only about politicians heading sports federations or leaders using an issue such as Dow Chemicals for pursuing their own agenda.But having witnessed the tumultuous response to Sachin Tendulkar being nominated to the Rajya Sabha, I am convinced we in India specialise in politics itself becoming a sport!Making it to Parliament is a big deal. If you happen to be fighting for a Lok Sabha seat, then money, muscle and political backing play a huge role in the outcome.Obviously, some like Prime Minister Manmohan Singh have been lucky enough not to seek the people’s mandate, having chosen the Rajya Sabha route to secure the top job in the country.But I don’t see Sachin adding any value to the Congress, as the party’s popularity is at its nadir. When the Congress fielded Mohammad Azharuddin from Moradabad in the 2009 general elections, it worked. However, the same Azhar was unable to help the Congress in the state assembly polls earlier this year, with the party facing humiliation.Imagine Sachin in the role of a leader seeking votes for the Congress. Here is a man who did not want to captain Team India, aware as he was of his shortcomings as a leader. Has the same man changed so much that he can serve as a brand ambassador for the Congress?As for the theory doing the rounds of Sachin being compensated for not getting Bharat Ratna, nothing could be more stupid. Fame, money and glory, Sachin has got everything from cricket. If at all he wants to play a positive role in politics, then maybe he should retire from the game.advertisementlast_img read more

AITA chief Khanna elected ITF Vice President

first_imgSantiago (Chile), Sep 26 (PTI) He may have fallen a bit short in his bid to become the ITF President but AITA boss Anil Khanna has been elected as Vice President of the world governing body as he has retained his seat on the influential Board of Directors. Khanna, the All India Tennis Association (AITA) President, lost the ITF Presidential election by only eight votes to American candidate David Haggerty but has become the first Asian to be elected Vice President. Khanna managed 192 votes to 200 by Haggerty in a close second round, while two other candidates — Juan Margets (Spain) and Rene Stammbach (Switzerland) — were eliminated in the first round. After the Presidents election during the AGM, Khanna retained his seat on the ITF Board of Directors for a four-year term, starting 2015. The new 13-member Board then elected Khanna as the new ITF Vice President. “I am grateful to the nations who were a majority in number present for the AGM. I am grateful for majority nations for voting for me, although it reflected differently because of weighted voting pattern for election. I am thankful for election to the board and now vice president,” Khanna told PTI. “I will do my bit for bringing the change in ITF for the main stakeholders, the lower-ranked players and the National Federations who are spending money on development without much help from the bodies making profit out of our sport,” he added. Haggerty will replace Francesco Ricci Bitti, who has decided to step down after 16 years in office. According to the Sports Ministry, the Indian administrators election as AITA President is in violation to the Sports Code. Khanna has always been critical of the way the current ATP set up works, saying it was heavily loaded in favour of only top-100 players, who are mostly from Europe. Khanna is also President of Asian Tennis Federation (ATF) but his efforts to begin a closed circuit for the Asian players did not yield desired results. The AGM also approved introduction of fifth-set tie break in the Davis Cup matches. PTI AT CM AHadvertisementlast_img read more

MintFamily with Beth Kobliner: How Do I Start Saving for My Child’s College Education?

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

Perfect Pairings for Your Summer Parties and Picnics

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

Most Expensive States to Live in for 2012

first_imgHow much do you pay for heating? Depending on where you live, it’s a good chunk of money during the wintertime. Even though we live in the South (in lovely Raleigh!), we’re not immune to getting some cold weather.   With winter coming… Full Story,Tips to help turn those homebuying dreams into reality. From outstanding credit card debt to massive student loans, financial difficulties are barring more and more millennials from becoming homeowners. While the vision of buying a first home may seem hopelessly… Full Story,When most people imagine buying a house, they think about how many bedrooms they need or what kind of porch they want. When they think about homebuying costs, they decide how much to put down and what their maximum home… Full Story,One of my favorite shows is Sex and the City. Those women lived glamorous lives I could only dream about. And, Carrie, a writer, was living my dream life as a famous writer in Manhattan. One of the storylines that… Full Story,Last year, my husband and I were packing up our Denver apartment to prepare for our move back to his home state of Indiana. We’d put an offer in on a house and had only given ourselves a couple of… Full Story,A few years ago Dave Munson and his family decided to move from their 5,600-square-feet, 8-bedroom house in the city of San Antonio, Texas, to a smaller, unique living situation: tents. Well, fancy, upscale tents that total 2,000 square feet… Full Story,It’s a well-known fact that your personal environment affects your mental health. If you live in a beautifully decorated home with plenty of plants and green space nearby, your risk for anxiety and depression is lower. If you spend your… Full Story,My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many posters… Full Story,Last summer, I was forced to relocate out of my cozy, bungalow-style apartment in West L.A. Living in one of the most unaffordable rental markets in the U.S., I was resigned to the fact that, to enjoy my ideal setup… Full Story,When you buy a home, you’re making an investment in yourself and your future. You’re building  financial stability, equity, and experience. You have a place to call your own and you can customize the space just how you want. As… Full Storylast_img read more

The Ten Commandments of Home Buying

first_imgHow much do you pay for heating? Depending on where you live, it’s a good chunk of money during the wintertime. Even though we live in the South (in lovely Raleigh!), we’re not immune to getting some cold weather.   With winter coming… Full Story,Tips to help turn those homebuying dreams into reality. From outstanding credit card debt to massive student loans, financial difficulties are barring more and more millennials from becoming homeowners. While the vision of buying a first home may seem hopelessly… Full Story,When most people imagine buying a house, they think about how many bedrooms they need or what kind of porch they want. When they think about homebuying costs, they decide how much to put down and what their maximum home… Full Story,One of my favorite shows is Sex and the City. Those women lived glamorous lives I could only dream about. And, Carrie, a writer, was living my dream life as a famous writer in Manhattan. One of the storylines that… Full Story,Last year, my husband and I were packing up our Denver apartment to prepare for our move back to his home state of Indiana. We’d put an offer in on a house and had only given ourselves a couple of… Full Story,A few years ago Dave Munson and his family decided to move from their 5,600-square-feet, 8-bedroom house in the city of San Antonio, Texas, to a smaller, unique living situation: tents. Well, fancy, upscale tents that total 2,000 square feet… Full Story,It’s a well-known fact that your personal environment affects your mental health. If you live in a beautifully decorated home with plenty of plants and green space nearby, your risk for anxiety and depression is lower. If you spend your… Full Story,My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many posters… Full Story,Last summer, I was forced to relocate out of my cozy, bungalow-style apartment in West L.A. Living in one of the most unaffordable rental markets in the U.S., I was resigned to the fact that, to enjoy my ideal setup… Full Story,When you buy a home, you’re making an investment in yourself and your future. You’re building  financial stability, equity, and experience. You have a place to call your own and you can customize the space just how you want. As… Full Storylast_img read more

Talanoa Dialogue: Jump-Starting Climate Action in 2018

first_imgWebinar: How Can You Engage with the Talanoa Dialogue?Join us for a webinar discussion on February 15th at 9:00 EDT / 2:00p GMT, where we’ll discuss how to engage with the Talanoa Dialogue. Please register in advance. This year opens a new phase for the Paris Agreement and a historic opportunity to jumpstart action to limit the most dangerous impacts of climate change and set the world on course to a carbon-neutral, sustainable future by 2050.With the official launch of the 2018 Talanoa Dialogue in January, countries are now embarking on the first global assessment of collective efforts to achieve the Paris goals. Global stocktakes are a core part of the regular five-year cycles built into the Agreement to ramp up ambition and action. Talanoa is a traditional Pacific island term that describes a conversational sharing of ideas and experience that leads to decision-making for the greater good. As envisioned in the recent United Nations climate negotiations led by Fiji, the Talanoa Dialogue aims to build trust and boost ambition, ultimately leading to a commitment by governments to strengthen their Nationally Determined Contributions (NDCs) by 2020 and work with stakeholders at home to identify the best ways forward.Led jointly by Fiji and Poland, which will preside over this year’s negotiations, the Dialogue will include a preparatory phase and a high-level political phase. The Dialogue will seek to answer three central questions about climate action:Where are we?Where do we want to go?How do we get there?A key focus of the conversation will also be the findings of a special report prepared by the Intergovernmental Panel on Climate Change, the leading international body of scientists reviewing research on global warming, expected in October. It will address the impacts of global temperature rise of 1.5 degrees C (2.7 degrees F) above pre-industrial levels and will identify potential pathways to limit warming to that level.Talanoa Open to AllUnlike most formal processes in UN climate talks, the Talanoa Dialogue isn’t limited to discussion among national governments. A range of non-state actors – cities, states and regions, businesses, civil society groups and international institutions — are playing key roles in building climate action. During the Talanoa process, they will have an opportunity to highlight the powerful synergies between their actions and countries’ ambition.The roadmap for the Dialogue adopted in 2017 opens the door to meaningful participation from these voices. A new online portal is “the central point for everyone to make their views heard around enhanced ambition,” according to Patricia Espinosa, executive secretary of the UN Framework Convention on Climate Change (UNFCCC)the UN’s top climate change official. Analysis and policy recommendations from interested non-state actors responding to at least one of the three central questions can be submitted by April 2 to inform the UN climate negotiations in May or by October 29 for the high-level political segment during COP24 in Katowice, Poland.A wide array of events over the course of 2018, such as the Global Climate Action Summit in California in September, can be held “in support of” the Dialogue and play an important role in creating momentum and galvanizing stronger action. International institutions, for instance the World Health Organization and the International Solar Alliance, and regional organizations can also hold sessions feeding into the Talanoa process.Kicking Off a Virtuous CycleBy elevating a wide range of voices for greater climate action, the Talanoa Dialogue is essential to creating a virtuous cycle in which strong national commitments enable and promote greater action by business, cities and states, which in turn helps drive greater momentum at national and international levels. If 2017 was the year when the world reaffirmed its commitment to the Paris Agreement, 2018 is the year that must start turning those words into action. The window of opportunity is short. We must go further and faster, by stepping up together to make the vision of Paris a reality.last_img read more

Are You Making Marketing Decisions Like Bill Polian?

first_img What is my cost-per-lead for each marketing activity? Polian is referring to the 15 years worth of data that has been collected since the kick-off distance rule was changed, which has the ball start on the 30 yard line instead of the 35 yard line. This 5 yard change started a trend where the receiving team had slightly better field position. When you take a look at the numbers, nearly 59.8% of the time, the team that wins the overtime coin toss and takes possession of the ball will win the game, and an astounding 34.4% of all overtime wins were coming on this first possession. But once you saw the statistics, it became obvious we had to do something change how sudden-death overtime is handled during playoff games Topics: There’s a ton of factors that lead to this decision, but the key factor behind this latest change comes from rock hard data. As Bill Polian, the president of the Indianapolis Colts, states, “Plenty of people on the committee, myself included, are so-called traditionalists. I am proud to be one. Stop waiting for your turn to receive the ball when you lost the sudden-death coin toss. Is this effort and money driving traffic? Originally published Mar 25, 2010 12:45:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Don’t let traditionalist tendencies get in the way of radical changes that can improve your bottom line. Follow the data. Stick with strategies that work and abandon ones that don’t From a pure numbers standpoint, if a playoff game has made it all the way to overtime, the split between winning and losing the game shouldn’t be skewed so far towards winning the coin toss, and the NFL has voted to change this ruling. .” Is that traffic becoming leads? This Blog isn’t About Football, its About Marketing What is my best lead source? To get answers that help improve business, it is important to ask the right questions. Here are a few questions that can help when you are thinking about making changes to your marketing budgets. Inbound Marketing When you look at everything you do with your marketing budget, ask yourself “Why am I doing this?”. If the answer you give yourself is “Because we’ve always done this”, make sure you look at the data. This week, the NFL voted to Is the sales team closing those leads as customers? How To Question Your Marketing Budget .last_img read more

Can Google Make Ebooks Like Water?

first_imgToday Download our inbound marketing kit Originally published Dec 1, 2010 10:45:00 AM, updated July 03 2013 goXunuReviews Marketing Takeaway Free Download: Inbound Marketing Kit that The Wall Street Journal Google’s entry, even though it may be late, is possibly the final push that digital books need for mainstream adoption. What does this mean for marketers? Looking at sales of e-readers as well as tablet devices, it looks like 2011 is poised to be a year on continued shift in the way people consumer information. Whether your business is B2B or B2C, it is critical to provide news, information and thought-leadership content in a format that allows for maximum consumption and engagement from prospects, leads and customers. 

This likely means keeping a close eye on how your audience is accessing your content online. Additionally, you may consider looking for industry research or conducting a survey of your target customers to see how many of them consume ebooks and long-form digital content. Photo Credit: The Wall Street Journalcenter_img Google’s goal with this project seems grand: ebook ubiquity. The company seeks to make ebook distribution and access as ubiquitous as drinking water. Can Google do this? Well, that is yet to be seen, though the general approach has worked well for them in the mobile device market. Google Inc. is in the fine stages of launching Google Editions, the company’s own online ebook store that would compete with Amazon, Apple, Barnes and Noble and others. Reports state that Google Editions could launch by the end of 2010. With this launch Google is making an effort to open up a closed ebook market, in a similar philosophy that it has taken with its Android OS.Google’s goal is to provide ebooks that consumers can read anywhere. Users will buy books directly from Google or from other online retailers—including independent bookstores. These books will then be added to an online library tied to a user’s Google account. From this account users will be able to access books on most devices with a web browser, such as smartphones, tablets and computers. Dominique Raccah, publisher and owner of Sourcebooks Inc. “The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast.” Learn more about inbound marketing and how to combine blogging, SEO and social media for results. “Google is going to turn every Internet space that talks about a book into a place where you can buy that book,” said for If you find that ebooks are an important part of the information mix that appeals to your target audience, then you might want to consider distributing your long-form content, like whitepapers and product catalogs in ebook formats. This will add an extra step to your content production process, but using a service like Lulu.com, you can self-publish an ebook quickly and create a new way for your inbound marketing content to be consumed. . reported Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Fantastic Ways to Engage Your Social Media Followers

first_img Social Media Engagement Originally published Oct 13, 2011 11:00:00 AM, updated October 20 2016 I have been asked by many people why I prefer one brand over another and why I am so brand loyal. With Twitter and other forms of social media in the mix, there is no reason why you shouldn’t be constantly engaged by your favorite brands. Whether it’s JetBlue helping you out when your flight is delayed or CVS giving people who interact with them special discount codes, social media fans and followers should always feel like their voice is important and influential. The same should hold true for your own business. How are you making sure your prospective and current customers feel like they can get in touch with you and stay constantly engaged?1. Respond to Customers, Whether Good or BadIt is now often someone’s first instinct to go right to Twitter to complain about a product or brand. If a person is unhappy with a company, he or she wants everyone to know, and Twitter seems to be the right place to make that clear. It can often be frustrating for a company to constantly have to deal with this negative feedback, but it also provides a great opportunity for businesses to open up the conversation and show that they are listening. Customers who receive responses from companies on Twitter, even after they’ve said something negative about the company, are much more likely to use a product or service again. Knowing that their voice is heard goes a long way. Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback.2. Start ConversationsThis is a great way to show you are a thought leader in the industry. Of course, you should be producing content and posting it to your various social media channels, but you should also be starting conversations. Ask your Twitter followers and Facebook fans what they think about a current event. Ask them what they think about a particular topic. Ask them what they think about a recent blog post your company wrote. This will show them that you care about their opinions and want to interact with them.3. Be Responsive Using Different ToolsSocial media engagement shouldn’t just come into play on one specific channel. A company fluent in inbound marketing will be able to use many tools to answer and address its audience’s concerns or questions. The Old Spice campaign engaged with customers on YouTube. Comcast engaged with customers on Twitter. Showing you are well-versed in multiple tools will not only reach more of your audience, but will also position your company as more digital-friendly. After all, even traditional marketing campaigns were executed using multiple channels.4. Ask Your Audience to Take ActionPeople are always interested in sharing content and highlighting their experiences with your company. At HubSpot, we asked users on Facebook to post pictures of themselves with the HubSpot unicorn, which we had distributed at an event, and we got a great response. Even doing something as simple as encouraging your audience to post pictures will engage your them and also give you an inside look into various ways your customers perceive your company.5. Think CreativelyVideos used to be the “latest” thing that people would create to get their audience’s attention. Before that, it was blogging. And before that, it was catchy print advertisements like “Got Milk?” Companies who are able to pioneer a “new” way to use a new technology or tool to reach their audiences are often the most successful at attracting attention for being innovative. Think outside the box on this one, and do something your competitors would never dream of doing.Marketing TakeawaysSo why is it important to keep up the conversation with your audience and make sure you are constantly engaging with them? Communicating regularly with your prospects, customers, and fans is not only a great way to generate feedback about your business, but it is also a good way to show your customers and community that you appreciate them and value their opinions. This is a core element to maintaining a healthy business environment with happy customers who also feel appreciated.What do you do to engage with your audience in social media?Photo Credit: Fanie! Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

30-Day Blog Challenge Tip #16: Writing Impactful Posts

first_img Topics: Originally published Jan 17, 2014 6:00:00 AM, updated February 01 2017 Blogging Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.Today’s blogging tip is brought to you by Doug Davidoff, CEO at Imagine Business Development:”When writing a post, there’s a very simple thing I do to ensure it has the most impact possible. I ask myself who I’m writing this for (making sure I’m clear on my buyer persona), and then, as I write the post, I picture that persona sitting in front of me and I answer two questions:1) What is the one (and only one) thing I want them to remember after reading this post?2) What is the one (and only one) thing I want them to do as a result of reading this post?I then write the post as if they were sitting with me and I was sharing my knowledge directly.”Did you blog today? If yes, submit to the challenge!last_img read more

5 Data-Backed Twitter Tips You Should Know

first_img Topics: Twitter Marketing Data On @HubSpot, I found that the clearly stated offers received 18% more clicks and 29.8% more retweets than the tweets with a more ambiguous copy.5) Recycle tweets! [Tweet this takeaway.]Tweets have fairly short lifespans, so don’t feel guilty for reposting a tweet. Chances are, not all of your followers got to see it the first time around, anyway.On @HubSpot, these two tweets are exactly the same, and received almost the same amount of clicks (140 clicks vs. 132 clicks).Free Webinar: Guy Kawasaki’s 10 Tips for Building a Social Media Following http://t.co/4H1M94VFGW pic.twitter.com/pZAtHZuIfe— HubSpot (@HubSpot) July 20, 2014 To actually grow your business with Twitter, it’s not enough to merely tweet for the sake of tweeting — you’ve also got to measure your efforts, and analyze them to see your performance.While the latter may not seem like the fun part, it’s actually where all the magic happens. By figuring out what’s working (and what isn’t), you make more informed strategic decisions — and hopefully work your way to be more successful down the road.This post is all about what that magic can tell you. Below are five takeaways I’ve found from analyzing HubSpot’s Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too.(Tip: If you want establish some benchmarks for your Twitter presence and get some ideas for what types of things to test out, check out Retweet Lab.)My MethodologyEvery month, I export Twitter data on date and time tweeted, tweet copy, link included, and the number of clicks/retweets associated with that tweet into Excel. In Excel, I calculate the average monthly clicks and retweets per tweet to use as a baseline comparison. I then run several filters through the Excel data. With the filter feature, I am able to group tweets by content type or by certain aspects of tweet copy. I compare groupings to each other and to the monthly average.Below are the most important takeaways I’ve found from these analyses.5 Data-Backed Twitter Tips to Try1) Tweet about social media — specifically Twitter. [Tweet this takeaway.]If it makes sense for your account to tweet about social media — do it. People who will be reading these tweets are already interested in social media because they’re using social media to find this information.  For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% more clicks than the average clicks for a tweet in the month of May.2) Use both “title tweets” and “copy tweets.” [Tweet this takeaway.]”Title tweets” start each word with a capital letter — just like a headline. They are tweets with just the title of a blog post or article and the link to that article. There are no extra words. However, a “copy tweet” presents the article or blog post as a sentence or question.There is the belief that tweeting titles of blog posts or articles is a huge Twitter no-no. As long as your titles don’t put people to sleep, I found this belief to be false. Mixing up title tweets and copy tweets gives your Twitter timeline variety.For @HubSpot, the average number of clicks per tweet with tweet copy was 98 clicks, and the average amount of clicks per tweet with a title was 110 clicks for the month of June. We are 95% certain that the difference between these two numbers is not statistically significant — so be sure to mix up the types of tweets you use on your account.3) Tweeting a statistic is great for reach, but not clicks. [Tweet this takeaway.]People may not click through to the post because they see the statistic as the main point of the article and don’t feel the need to read more. So if you want to get a bigger reach, adjust your tweet copy to present the statistic. If you want to get more clicks, reference the article in general.For @HubSpot, tweets with statistics received 5.4% more retweets than the average for the month of May, but 32.7% less clicks per tweet than the average.4) Be very clear about what you’re offering. [Tweet this takeaway.]As I mentioned in another blog post on the psychology of Twitter engagement, people are extrinsically motivated to click on tweets that offer something of value for them. It is important to make it clear what you are offering. People want to know exactly what they will receive once they click on that link.I ran an experiment comparing offers presented clearly to offers presented a bit more ambiguously.Example of a clear offer:Free Kit: The Marketer’s Crash Course in Visual Content Creation http://t.co/g89AT0Pgcy pic.twitter.com/WY9XMgvaj1— HubSpot (@HubSpot) July 18, 2014Example of an ambiguous offer:Get a sneak peek backstage on how @HubSpot does inbound marketing: http://t.co/QouXCtUXeu pic.twitter.com/9Z6acPm4OL— HubSpot (@HubSpot) July 14, 2014 Free Webinar: Guy Kawasaki’s 10 Tips for Building a Social Media Following http://t.co/krl8oJTH7P pic.twitter.com/mejnFoX9AF— HubSpot (@HubSpot) July 25, 2014So figure out how you can recycle your tweets in a non-spammy way — it could pay off.How do you measure your marketing efforts on Twitter? Do you have any takeaways you would like to add to this list from your analyses? Originally published Aug 6, 2014 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Ashes: Steve Smith equals Sunil Gavaskar’s tally of 774 runs in 4 Tests of a series

first_imgSteve Smith’s record-breaking run at the Ashes 2019 ended after he was dismissed by Stuart Broad for 23 before England beat Australia in the 5th Test at The Oval by 135 runs to draw the series 2-2. Smith finished with 774 runs from the 4 matches he played in, bagging a slew of records.Chief amongst them was equalling legendary Indian opener Sunil Gavaskar’s tally of 774 runs which he scored in the West Indies (1971) across 4 Tests on debut after sitting out the 1st game of the 5-match series in 1971.Smith, however, missed breaking the overall record for most runs scored in 4 Tests of a series – currently owned by West Indian great Viv Richards, who made 829 in four Tests for West Indies in England in 1976. Like Smith, Richards had also missed 1 out of 5 matches in that series, albeit due to illness.Joe Root reflecting on Steve Smith’s #Ashes brilliance is quality. pic.twitter.com/m6u1rl4eMlcricket.com.au (@cricketcomau) September 15, 2019Most Test runs in a 4 match series:829 – Viv Richards in 1976774 – Sunil Gavaskar in 1971 (debut!)774 – Steve Smith in 2019769 – Steve Smith in 2014/15752 – Graham Gooch in 1990 (in 3 Tests!)Smith also became the highest run-scorer in a single Test series in the 21st century. Incidentally, on his way to 774 runs, Smith went past his own record of scoring 769 runs against India during the 2014-15 Border-Gavaskar series.At the end of the series, Smith was chosen (not surprisingly) Australia’s Player of the Series. Here is what he had to say on his incredible summer, which saw him making a comeback to the national team after what was arguably the worst 12 months of his cricket career:advertisementSteve Smith takes home the Compton-Miller Medal as the Player of the Series!An #Ashes campaign for the ages. Legend. pic.twitter.com/yKwdWP7gt5cricket.com.au (@cricketcomau) September 15, 2019″It’s been an amazing couple of months in England, the cricket’s been spectacular, the series has ebbed and flowed, loved every minute and proud to have been able to perform for Australia and bring the urn home.”The middle of the wicket still played pretty well, and Wade applied himself, batted beautifully today. But England played terrific cricket.”Also Read | Australia take home Urn but England level Ashes 2-2Also Read | Saw Jofra Archer in IPL, realized he was special: Steve SmithAlso Read | Steve Smith breaks his own record of scoring most runs in a series this centurylast_img read more

If Steve Smith was Indian, his technique would be accepted: Coach Woodhill

first_imgLamenting Australian cricket’s “aversion” to embrace unconventional styles, Steve Smith’s formative coach Trent Woodhill observed that his famous ward’s uniqueness would be accepted in the Indian system, where it is “all about the output”.Days after Smith redefined the art of run-scoring in an Ashes series that belonged to him, Woodhill said uniqueness and unorthodox styles should be celebrated.”If Steven was Indian, his technique and mechanics and the strategy around his batting would just be accepted,” Woodhill was quoted as saying in ESPNcricinfo.”We see Kohli, Gavaskar, (Rohit) Sharma, Ganguly, Sehwag – all these players have unique techniques. The Indian system is all about output, about scoring runs, ‘We don’t care how you do it as long as you do it’, whereas in Australia we wanted you to score well and we wanted you to look good.”Smith dominated the series by accumulating 774 runs at an average of more than 110 that included three centuries and as many fifties.However, his unique approach to batting, especially while leaving deliveries, was discussed by those who view his technique through the classical lens.Woodhill isn’t too happy with those struggling to accept uniqueness, saying this attitude can have a negative impact on a young player’s career.”Young players need protection from both themselves and others who don’t like the difference. A cricket dressing room can be a brutal place for a young player, who might be forced to conform – more so in Australia than any other country I’ve been in.”In Australia, we struggle with things that are different. We like a sexy Shaun Marsh thirty, made with a conventional, attractive technique, rather than an unconventional Steven Smith hundred.”advertisementWhile talking about unconventional approach, he also cited Indian spin legend Anil Kumble and Afghanistan’s star wrist spinner Rashid Khan.”Other nations just find a way to accommodate such players. Like a Rashid Khan, who holds the ball like an offspinner but bowls leg-spin, an Anil Kumble – seam-up, wrist-spin, predominantly wrong’un.”Australian cricket likes to pass the baton on: this is how you do it, this is how it’s always been done. Steven’s come along, and to some extent, David Warner’s come along and said, ‘No, we’re gonna do it this way now’, and they’ve had a lot of success,” Woodhill observed.He called Smith the best since the great Donald Bradman.”The old guard, the older Test greats, still can’t understand how it works. So they still think, especially bowlers, ‘Well, if I was bowling, I’d sort this guy out’.”And that’s the thing with cricket, especially in England and Australia: ‘If I can’t understand how it looks, it can’t work’.”Steven has proven them wrong. He’s the best since Bradman; this is not even an argument anymore.Also Read | Virat Kohli, Rohit Sharma to resume battle for T20I dominationAlso See:last_img read more

Played with pink ball in Duleep Trophy, had good experience: Rohit Sharma

first_imgRohit Sharma enjoys the leadership role but is not bothered if he will be handed the reins of the Indian team for the white-ball formats permanently or not.In the absence of Virat Kohli, the opening batsman is set to lead India against Bangladesh in the Twenty20 series, beginning Sunday in New Delhi.Kohli was given a break from the Twenty20 series as part of workload management.There was a debate recently that perhaps it’s time that India embrace the idea of split captaincy and Rohit should be asked to lead the side in the limited-overs formats.The stylish Mumbaikar, though, refused to be drawn into the debate, saying he is happy to fill in whenever situation demands.”These (captaincy) things are not in our hands. Whether you captain one or 100 matches, it is an honour,” Rohit said at a promotional event.”When we were growing up, it was all about playing for the country. I have captained the team and the experience has been good and I don’t think about for how long I should be made captain. Whenever I get the chance to captain the team, I try and enjoy that,” he said.Rohit gave a thumbs up to the idea of hosting a Pink ball Test match against Bangladesh at Eden Gardens next month.”I am very excited as it is the first time. I can’t say about others, but I played one match in Duleep Trophy with pink ball and it was a good experience. The opportunity has come and will try to do well and win the game,” Rohit, who recently made an impression as Test opener, said.advertisement”I always try to do well and for me, the thought is to not stop. My job is to keep performing and I see it that way. Be it Bangladesh or West Indies after that or when we go to New Zealand,” he said.Rohit refused to speak on the debate over MS Dhoni’s future saying, “We don’t hear anything about these things. You guys make these things up.”Asked about Shakib Al Hasan suspension, Rohit cut the scribe short by retorting, “I am not ICC”.Also Read | I haven’t had any problem with Delhi weather: Rohit SharmaAlso see:last_img read more

Chasing victories in T20Is: India better than Australia and Pakistan

first_imgIndia may have problems when setting and defending totals in T20I cricket, but not many international sides can chase targets as well as the Asian giants.On Thursday, India broke the record for the most number of successful chases in T20I cricket. Led by Rohit Sharma’s blitzkrieg, India gunned down a 154-run target with ease against Bangladesh in their must-win 2nd T20I in Rajkot.India are now on top of the charts with 41 successful chases in just 61 T20I matches. The record was previously held by Australia, who have won 40 in 69 matches.India vs Bangladesh, 2nd T20I: HighlightsFormer world champions and World No. 1 Pakistan are 3rd on the list with 36 wins from 67 matches while South Africa and England are joint-fourth with 28 wins each in run-chases.It’s not surprising to see India’s dominance when it comes to chasing victories in T20I cricket.India’s captain Virat Kohli averages 111.50 in successful run chases in T20I cricket. He has scored 1115 runs in 25 instances of India winning after fielding first. On the contrary, he just averages 33.40 in matches India batted first in T20I cricket.On the other hand, star batsman Rohit Sharma has scored 849 runs at an average of 30.32 in matches India won after fielding first.Former captain MS Dhoni also has a phenomenal average in India’s successful run chases. In 29 matches, Dhoni has scored at 72.50 and an impressive strike rate of 142.15.On Thursday, India were lucky as they won the toss in their must-win 2nd T20I. Captain Rohit Sharma did not have any second thoughts about India bowling first on a flat pitch at the Saurashtra Cricket Association Stadium.advertisementAhead of the ongoing T20I series, Rohit Sharma had said India will focus on setting and defending targets, an area where they have failed miserably in the recent past.Notably, in the series decider against South Africa in September, India managed just 134 in 20 overs after Virat Kohli opted to bat. South Africa leveled the series by winning the match in just 16.5 overs.Also Read | India vs Bangladesh: Wanted to hit 6 sixes in Mosaddek’s over, says Rohit SharmaAlso Read | New Zealand vs England: Dawid Malan hits fastest T20I hundred for England, Eoin Morgan fastest fiftylast_img read more

Spring Retrospective: Replacing Ben Grogan Won’t Be Easy

first_imgFG1MATT AMMENDOLASOPHOMORE (RS) FG2JAKE MCCLUREFRESHMAN While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. DEPTH CHARTPLAYERCLASS LSTANNER MORGANSOPHOMORE PZACH SINORJUNIOR (RS) LSSAM WALKINGSTICKSOPHOMORE (RS) As we close out our spring retrospective series, let’s take a look at the crucial yet often overlooked specialists.SummaryFor many, the kickoff represents a final chance to run to the fridge and punting is our cue to scoff at Mike Yurcich’s playcalling or make another run to the fridge.Unfortunately, specialists don’t get much pub unless they make some type of horrible mistake. Ask former Michigan punter Blake O’Neill, whose fumble cost his team a game. Or Texas punter Michael Dickson, who blundered a snap against Oklahoma State in 2015. He was able to catch the ball and pooch it out of bounds but the damage was done and Ben Grogan was able to chip in a game winner.All the important things punters and kickers do go widely unnoticed. Few appreciate the strategic weapon a skilled punter can be or pay attention to how many of your kickoffs result in touchbacks.Biggest NewsBen Grogan, OSU’s all-time leading scorer, has exhausted his eligibility and it’s time for a new kicker to take over. Whether it’s third-year Cowboy and kickoff specialist Matt Ammendola or incoming freshman Jake McClure, the Cowboys would like to find an answer quickly.There were a couple of changes in special teams for the spring. Kicker Max Allan was not included on the spring roster. The 2016 freshman split kickoff duties with Matt Ammendola against Southeastern Louisiana and Central Michigan but did not play the rest of the season.Kevin Mahon transferred in from Tarrant County Community College, apparently to fill that spot. The redshirt senior is listed as a scout team contributor but is the only other kicker on campus until 2017 signee Jake McClure arrives prior to fall camp.It will also be very interesting to see who earns reps at both kickoff and punt returner. Over the last couple of years, the Cowboys have lacked the big-play threat we’ve gotten used to from the likes of Justin Gilbert, Josh Stewart, Dez Bryant and Tyreek Hill.Camp StarThis goes to Zach Sinor simply because he is the most valuable player on special teams. The Ray Guy snub was the most effective punter in college football last season. A nation-leading 62.5 percent of his punts landed inside the opponent’s 20-yard line. Only one of his 56 punts ended in the end zone.As a result, Oklahoma State led the nation in opponent’s starting field position and was sixth in net starting field position. He will again be relied upon heavily this season.ProjectionThere aren’t a ton of questions here. I think Ammendola has a solid shot at owning both kickoff and place-kicking duties in Week 1. But Jake McClure should be just behind him. KOMATT AMMENDOLASOPHOMORE (RS)last_img read more

Stuttgart Open: Naomi Osaka pulls out of semis with injury

first_img Next Stuttgart Open: Naomi Osaka pulls out of semis with injuryThe two-times Grand Slam champion had pulled off an epic comeback from 1-5 down in the final set on Friday when she beat Croatian Donna Vekic 6-3 4-6 7-6(4) despite struggling on the clay surface.advertisement Reuters StuttgartApril 27, 2019UPDATED: April 27, 2019 23:04 IST Naomi Osaka pulled out of Stuttgart Open semi-finals with an injury. (Twitter/ @Naomi_Osaka_)HIGHLIGHTSNaomi Osaka pulled out of Stuttgart Open due to abdominal injuryOsaka withdrawl gave Anett Kontaveit a walkover to the finalKontaveit will face Petra Kvitova in the final on SundayWorld number one Naomi Osaka has pulled out of Saturday’s semi-finals at the Porsche Tennis Grand Prix in Stuttgart after failing to recover from an abdominal injury she suffered in her quarter-final match.The top seed’s withdrawal gives her opponent Anett Kontaveit a walkover and the Estonian goes through to Sunday’s final where she will face the Czech Republic’s Petra Kvitova.”I’m really sorry I’m not able to compete for the semis today,” Osaka said. “I unfortunately got injured yesterday and I was waiting till today to see if I could get better.”But unfortunately, I didn’t. I’m really sorry for everyone that came out and I hope to see you next year and I hope to play next year.”Thank you @PorscheTennis and the amazing fans for this incredible time, I’ll do my best to get back healthy. I love you and see you soon pic.twitter.com/PIikIxs51ZNaomiOsaka (@Naomi_Osaka_) April 27, 2019The two-times Grand Slam champion had pulled off an epic comeback from 1-5 down in the final set on Friday when she beat Croatian Donna Vekic 6-3 4-6 7-6(4) despite struggling on the clay surface, making 45 unforced errors.Saturday’s other semi-final went the distance as world number three Kvitova beat Kiki Bertens 7-6(3) 3-6 6-1 in an engrossing physical battle that clocked two hours.Both players exchanged breaks of serve early in the opening set and the pair looked to use every inch of the court and the indoor stadium with one of Kvitova’s lobs hitting the roof of the Porsche-Arena to give Bertens the point.advertisementBertens then saved set points on her serve, preventing Kvitova from breaking her, to take the first set into a tiebreak. But Kvitova controlled proceedings to win the decider.However, Bertens raised her game in the second set and stormed back into the match with a mixture of powerful baseline shots and delicate chips which had Kvitova scampering around the court to keep up with the Dutchwoman.Kvitova regained control and broke twice in the final set to take a quick 5-0 lead, putting Bertens on the back foot with deep cross-court shots. The Czech even employed serve-and-volley to take points off her bewildered opponent.Bertens never recovered and despite successfully serving to stay in the match and getting on the scoreboard, Kvitova served out to win the match and book her place in the final.”I’m always playing three-setters with Kiki so I didn’t expect anything easier today,” Kvitova said after she reached her fourth final of the year. “I’m just glad I was able to stay in the rallies and return her serve.”I really had to be patient and I had to wait for a good shot to go for the winner. Overall, I was pretty good on the legs (to move around the court) today.”Also Read | Andy Murray optimistic he can play this year, says mother JudyAlso Read | Rafael Nadal shines in comfortable victory over Ferrer in BarcelonaAlso SeeFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byAnita Jat Tags :Follow Naomi OsakaFollow Stuttgart OpenFollow TennisFollow Petra KvitovaFollow Grand Slamlast_img read more

Port of Oakland’s Terminal to Stay Open for Night Operations

first_imgzoom Port of Oakland’s largest marine terminal Oakland International Container Terminal said it would offer full, not partial, night operations even after a port subsidy expires this month. With this decision, harbor truckers can continue moving cargo outside busier daytime hours, and with full operations, they would be able to drive off loaded import containers at night. Import pick-ups, the most time-consuming and labor-intensive terminal activity, had been restricted to dayside operations, the operator said.“Thousands of cargo transactions have migrated to nighttime thanks to Oakland International Container Terminal,” Port of Oakland Maritime Director, John Driscoll, said.“It’s imperative that we continue with extended hours to expand the workday and improve cargo flow.”The terminal would open night gates, which were introduced two months ago, aided by a USD 1.5 million Port of Oakland subsidy program, to harbor drivers Monday through Thursday.Oakland International Container Terminal said it would assess a USD 30 flat-fee on all loaded import and export containers once the subsidy ends.“The fee will finance the costs of night operations – principally for additional labor,” the terminal said, adding that it will review the night-gate program, including fees, after 90 days.The port said that expanded night operations may lead motor carriers to eliminate surcharges assessed for waiting at terminals as “those fees are levied on cargo owners but could become outmoded if night gates continue to speed up operations.”last_img read more