Deepened diplomatic engagement with China finally ended the 21-day border standoff in eastern Ladakh Related Items
Connecticut Assoc. Head Coach Chris Dailey shouts instructions from the bench in the second half of an NCAA college basketball game against Louisville Monday, Feb. 12, 2018, in Storrs, Conn. It was announced Monday night that Dailey will be an inductee into the Women’s Basketball Hall of Fame. UConn won 69-58. (AP Photo/Stephen Dunn)STORRS, Conn. — Katie Smith, Tina Thompson and Chamique Holdsclaw headline the Women’s Basketball Hall of Fame class for 2018 announced Monday.The three former WNBA stars were eligible for the first time.ADVERTISEMENT View comments SEA Games: PH still winless in netball after loss to Thais LATEST STORIES ‘We cannot afford to fail’ as SEA Games host – Duterte ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Joining them in the seven-member class are former Colorado coach Ceal Barry, longtime assistants Chris Dailey and Mickie DeMoss and longtime New Jersey high school and college coach Rose Marie Battaglia. Dailey and DeMoss are the first two assistant coaches to get into the Hall.The group will be enshrined on June 9 at the Hall of Fame in Knoxville, Tennessee.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingSmith was a three-time Olympic gold medalist, former Ohio State star, and led the Detroit Shock to two WNBA championships in 2006 and 2008. She’s fifth on the WNBA’s all-time scoring list.“I am humbled and honored to be chosen as a member of such a prestigious group of athletes who have given their all for this game we love,” Smith said. “Basketball has taken me from Logan, Ohio to places I never would have dreamed. I am grateful to everyone who has touched my life through this sport. Don’t miss out on the latest news and information. MOST READ Barry won over 500 games at Colorado and Cincinnati and was Big Eight Coach of the Year four times.Battaglia coached for 38 years in New Jersey and an inductee of the state’s Hall of Fame. She won 702 games.The Women’s Basketball Hall of Fame also will honor the Women’s Professional Basketball League, which operated from 1979-81 in the U.S., as part of the “Trailblazers of the Game” display at the Hall of Fame.Sports Related Videospowered by AdSparcRead Next Snow Queen: Kim dominates to take gold in women’s halfpipe Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Do we want to be champions or GROs? – Sotto Thompson won four consecutive championships with the Houston Comets after getting drafted first in the inaugural 1997 WNBA draft. She was the league’s No. 1 all-time scorer until being passed by Diana Taurasi last year.“I am extremely honored to be inducted into the Women’s Basketball Hall of Fame. It is a true privilege to have my name reside in the home where so many of the greats of our game are housed,” said Thompson, who played at Southern California. “As a young girl, little did I know how good old-fashioned hard work and passion would affect my life in such a grand way. Fabulous indeed.”Holdsclaw was the all-time leading scorer and rebounder at Tennessee and led the Lady Vols to three straight NCAA championships from 1996-98.Dailey has been at UConn since Geno Auriemma took over in 1985. She’s helped the team win 11 national championships and over 1,000 games. DeMoss has won over 800 games as an assistant at Tennessee and LSU.“I think that it’s a reflection just on being able to acknowledge the contributions of everyone, whether it’s a high school coach, a player or a college coach. It’s an honor to be the first (assistant) and to go in with Mickie DeMoss, I think that’s fitting,” Dailey said. “You know we’ve battled each other for a long time and we’re good friend and it just seems like it’s a fitting move.”ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claim BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives PH military to look into China’s possible security threat to power grid
A few months back, some intrepid creatives at 360i – with the backing of any equally intrepid brand – sent a regular guy on a cross-country mission with nothing but a refrigerated truck of Oscar Mayer’s new Butcher Thick Cut Bacon. Food, gas, lodging and other necessities would have to be bartered for along the way. Using only bacon.Although we knew the brand’s new product was as good as gold, we weren’t entirely sure our man Josh Sankey would make it on this solo mission. What we did know was that with the help of social media, he’d have a fighting chance.In the end, Josh made it 3,125 miles from New York to California. And at last night’s Creative Media Awards ceremony, “The Great American Bacon Barter” was named the best social media campaign of the year.Media Magazine’s Creative Media Awards competition honors creativity in the media industry, recognizing the great thinking behind great campaigns along with the actual execution of the idea. Past winners in this category include CP+B for “Shocking Barack” and AgencyNet and Island Def Jam for “Rihanna: Unlocked.”Congratulations to the entire team at 360i and Oscar Mayer for this distinction.You can read and watch the case study in our Portfolio.
Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related What can you do when your outgo exceeds your income?If the situation is temporary, you borrow. But if it isn’t, borrowing is just going to make the situation worse.Here’s one reader’s question:“I am on Social Security and my husband is on disability. We are paying out more than we take in. Our house payment is over $700 and we have over $25,000 in credit card debt plus a car payment and utility bills, groceries and gas. I have been thinking of filing bankruptcy. I cannot pay any more on my credit cards than I already pay. Do you think this would be the best way for me to go? I am 67 and my husband is 64.” – HarietteWhile Hariette’s plight may be depressing, based on the number of similar stories, it’s certainly not unique.Here are some specific steps to take should you ever find yourself in a similar situation.Step 1: Make a list of everything coming in and everything going outIf you go to the emergency room, the first thing the nurse or doctor will do is assess your situation.Only after doing this will they be able to isolate the problem and decide the best course of action.If you’re in a cash flow emergency, same drill. Assess your situation by listing every monthly expense you have, then comparing that total with your monthly income.Do this honestly and you’re going to see – very likely for the first time – the magnitude of the problem, as well as potential solutions.When adding up your expenses, don’t guess. Use bank and credit card statements to see exactly where your money has been going.If you use cash for a lot of your expenses, account for that as well.Step 2: Do what you can yourselfWhen you go to an emergency room, you’ve already admitted you have a problem you can’t solve.While the same may be true of a cash crunch, it’s worth taking a look yourself to see if you can stem the bleeding.There are only three ways to address negative cash flow: Reduce your expenses, increase your income, or both.Depending on what you’re spending on, there are countless ways to spend less.Read: 7 Money-Saving Tips That are Easy to Forget and How to Save More Money by Doing Less]There are fewer ways to find more income, but there are still plenty.[Read: Turn Your Hobby Into a Money-Making Career and 8 Unexpected Ways to Earn Extra Cash]You can also look at big expenses.For example, Hariette says her mortgage payment is more than $700, and she has a car payment. Maybe it’s time for her to dump her car for something cheaper, or downsize her house.Granted, these strategies may not work, but the point is, when you’re in trouble, everything’s on the table.Whether you can solve the problem on your own or not, however, it still doesn’t hurt to get some outside advice.Step 3: Get professional helpHariette’s question to me was: “I have been thinking of filing bankruptcy. I cannot pay any more on my credit cards than I already pay. Do you think this would be the best way for me to go?”That’s like sending an email to a neurologist saying, “I have a headache. Do you think it’s a brain tumor?”While it’s likely bankruptcy may be a viable option for Hariette, I can’t answer her question without asking many more.Is she paying just the minimum on her debts? How high are the interest rates? Does she have savings? Has she already cut her expenses to the bone? Is there any potential to increase her income?Choosing the correct prescription requires looking at lots of stuff and asking lots of questions.That’s why practically everyone in Hariette’s situation should seek the services of a professional, providing – and this is a biggie – the pro is trained, experienced and willing to holistically examine their situation and explore all options.Visit an emergency room, and the doctor you meet may have graduated at the top of her class at Harvard, or barely scraped by at a state school.But while one may be smarter, both are probably competent.Unfortunately, that’s not the case when dealing with debt professionals. There’s no standardized licensing, and the field is teeming with the self-serving, idiots and crooks.In a post called ”Where Can I Go for Help With Debt?” you can find details on what to look for in a credit counseling agency.The bottom line: look for an agency that’s accredited by the Council on Accreditation and affiliated with the National Foundation for Credit Counseling.You can find one in seconds by visiting this page of the NFCC website.And if you want to learn more about bankruptcy, check out “When Should You File Bankruptcy?”There’s no law against talking to both a credit counseling agency and bankruptcy lawyer.In fact, talk to two or three of each. You won’t pay for initial consultations, and within hours you’re going to feel a whole lot better.Do it nowEver been sick, but unwilling to go to the doctor?Maybe you’re hoping the problem goes away by itself; maybe you’re afraid you’re dying and don’t want it confirmed.But after you finally go and discover the problem can be easily fixed, you feel like an idiot because you stressed yourself out for nothing.Same with money issues. You stare at the ceiling at night, hide it from friends and family. You’re afraid. You feel like a loser. You’re depressed, anxious, maybe even suicidal.Well, in the time it’s taken to read this article, you could have started to turn things around.Right now, at the other end of a phone line is someone who understands you and your situation. They won’t judge you or charge you.If you end up filing bankruptcy, every credit card payment you’re now struggling to make will have been wasted, because you may not finish paying those bills anyway.And no matter what you end up doing, if it’s ultimately going to involve outside help, every stress-filled minute you delay asking for it is like hitting yourself on the head with a hammer.Got issues? Make a call or two. Not today. Right now.“Are You Drowning in Debt? Here’s What to Do” was provided by MoneyTalksNews.com. Post navigation
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
While the rate of population growth in the world has slowed, there are still some 7.6 billion of us today and another 1 billion people expected by 2030. At the same time, living standards are rising in Africa, Latin America and large Asian countries. How can these countries grow sustainably while still providing citizens with enough food, water and energy?A new global initiative funded by the Danish government and managed by WRI aims to forge innovative public-private partnerships to help countries address their sustainable development goals. P4G, Partnering for Green Growth and the Global Goals 2030, will incubate and accelerate partnerships that increase access to food, water and energy and improve living conditions in cities in developing countries.Lawrence MacDonald interviewed P4G Director Ian De Cruz in the latest episode of the WRI Podcast. They discussed the type of partnerships P4G will help forge, facilitate and fund. Seeking New Public-Private PartnershipsMost immediately, P4G will provide facilitation and co-funding support to 5-10 partnerships, with awards ranging from under $100,000 to up to $1 million. P4G is looking for public-private partnerships that offer solutions that address sustainability needs in food/agriculture, water, energy, cities and the circular economy. Partnerships should offer unique business approaches and the potential to scale up and achieve market success in one or more countries. Interested partnerships can complete an online application until March 30.Already the P4G initiative is working with national partners in Ethiopia, Kenya, Denmark, South Korea, Vietnam, Chile and Mexico, and collaborating with organizations such as the Global Green Growth Institute, C40 Cities, State of Green in Denmark, and the Kenyan Private Sector Alliance.
Aligning Finance Is the Forgotten Goal of the Paris Agreement, But It Is Vital to Successful Climate Action
The 2015 Paris Agreement broke new ground by including, as one of its three long-term goals, a commitment to “making finance flows consistent with a pathway towards low greenhouse gas emissions and climate-resilient development.” This is (Article 2.1c).It doesn’t make headlines as often as the other two long-term goals: to limit global average temperature rise (Article 2.1a) and to increase the ability to adapt to climate impacts (Article 2.1b). However, without aligning finance, the mitigation and adaptation goals will not be achieved.Why Finance MattersThe Paris Agreement’s long-term goal on finance marks the first time countries in the United Nations climate negotiations have set a collective goal reflecting the full scale of effort needed on finance to address climate change. The negotiations have historically focused on public funding from developed to developing countries. This funding is vital, particularly for the poorest and most vulnerable developing countries, but is only part of the picture.Focusing only on a subset of public funding to assess progress on finance would be like examining only carbon dioxide emissions to assess progress on mitigation. To be sure, CO2 is a key driver of climate change, but without looking at all greenhouse gases and all the major emitters, we won’t successfully address the problem. Negotiators understand the need to look at all emissions; similarly, Article 2.1c recognizes the importance of looking at all finance—public and private, domestic and international—and ensuring it supports (and doesn’t undermine) the transition to a net-zero greenhouse gas emission, climate-resilient world.How to Shift TrillionsTo give a sense of the scale of the challenge, the Intergovernmental Panel on Climate Change (IPCC) cites the global stock of financial capital at $386 trillion. What would it take to make these trillions of dollars consistent with low-emissions and climate-resilient pathways?Our new paper, Making finance consistent with climate goals: Insights for operationalizing Article 2.1c of the UNFCCC Paris Agreement, proposes a three-part framework for how governments and other stakeholders could think about implementing Article 2.1c: (1) drive action to mobilize and shift finance; (2) track progress against Article 2.1c; and (3) increase ambition.Change must come from both public and private actors. But this will not happen passively; there is a need for interventions to drive the real economy’s demand for low-emissions and climate-resilient finance and to increase supply of climate-compatible finance.There are four key sets of tools that primarily governments can employ to shift finance:Financial policies and regulations, which influence behavior through force of law. For example, in 2015, France passed a law requiring mandatory climate reporting by asset owners and managers.Fiscal policy levers, which influence behavior through price signals. For example, in 2011, Uruguay implemented renewable energy auctions and feed-in tariffs that drove rapid wind energy development.Public finance, whichinfluences behavior by shifting financial risk. For example, the creation of green banks and climate funds to fund emissions reduction and climate resilience activities, and commitments by multilateral development banks to ramp up their climate financing and scale down support for fossil fuels.Information instruments, which influence behavior by raising awareness about climate risks and opportunities. For example, in 2017, the Task Force on Climate-related Financial Disclosures launched a framework for companies to disclose climate-related risk in financial filings to investors and other stakeholders.While our analysis focused on finance-specific policies, policies and practices in other sectors, such as renewable energy mandates or incorporating climate projections into agricultural planning, also play a critical role by shaping the broader investment environment.There is already a lot of action taking place to support the objectives of Article 2.1c. However, with billions of dollars of investment still going to activities that are incompatible with climate goals, such as fossil fuel subsidies of over $373 billion in 2015, there is clearly a long way to go to realize the goal.What Can Be Done, In Negotiations and BeyondGovernments, the private sector and civil society all have critical roles to play in driving action, tracking progress and raising ambition. The workload is substantial, and it will be important to further map, coordinate and build on existing initiatives, as well as develop new ones, to achieve the objectives of Article 2.1c.There are steps to be taken within and beyond the scope of climate negotiations:Within the UN climate negotiations – ensuring that the implementation guidelines for the Paris Agreement (to be agreed at COP 24) clarify and build upon provisions of the Agreement to support action that countries can take towards meeting Article 2.1c. Negotiators should ensure the Global Stocktake, the collective assessment of progress that will take place every five years, looks at progress in making all finance flows consistent with climate goals, and allows inputs from the wide variety of sources that have the vital data to do this. Countries could also voluntarily include commitments on aligning finance in their future nationally determined contributions (NDCs) and then report on progress towards these through the enhanced transparency framework.Beyond the negotiations – informing and mobilizing key actors, including public finance institutions, investors and business groups, to support efforts to make finance flows consistent with climate goals. There is also a need to ensure existing initiatives deliver on their past pledges as well as setting new ambitious Paris-aligned commitments. Some of the initiatives raising ambition include green budgeting and efforts to mainstream climate resilience into development finance. In the near-term, the UN Secretary-General’s 2019 Climate Summit and the associated Climate Finance Leadership Initiative provide opportunities to assess progress, increase cooperation and galvanize new pledges to meet the finance goal.There is an urgent need to act fast. The recent IPCC report found that to keep warming to 1.5°C, the world needs to reach net-zero greenhouse gas emissions within 25 years, and that this will require a ‘major reallocation of the investment portfolio’. More starkly, emissions are currently on a course to exceed the ‘carbon budget’ for 1.5°C by 2030. There is no time to delay.LEARN MORE: for more on Article 2.1c, download our new paper, Making finance consistent with climate goals: Insights for operationalizing Article 2.1c of the UNFCCC Paris Agreement.
Lip Sticking – Marketing to Women Online Small Business Trends SEOBook – Did you know that 1/2 of the small businesses in the US are businesses that sell to other businesses? Brian Carroll talks about how to leverage the web to generate leads for the complex b2b sale. – 5 great female marketers blogging about how to market to women. If you market your product or service to women, you should quickly add these marketing gurus to your feedreader. – John Jansch wrote the book on online marketing for small businesses on a budget. He’s built a mini-online-media empire serving small businesses with simple, yet solid, what we like to call “inbound” marketing tips and techniques. He specializes in helping small businesses generate referral business. Since the internet is the greatest word of mouth accelerator ever invented, you should probably tune into to learn how to leverage the web to increase your business’s most important marketing channel. Web Ink Now Blog Examples – If there’s one thing we pound into our clients head, it’s “content, content, content”. To win on the internet, you need to produce it regularly and it needs to be good. CopyBlogger blogs about how content is critical to succeed at leveraging social media to grow your blog’s readership… and your business’s revenue. ProBlogger – GroundSwell is a new book by genius Forrester analysts, Charlene Li and Josh Bernoff. Through Forrester, they have access to the data about how people are using social media sites. As we learned from the amazing attendance at this week’s social media webinar, a lot of people are trying to figure out how to engage in social media to promote their businesses. Social media sites are where your next customer is hanging out. And your next one. And your next one. You should be there too. Originally published Apr 15, 2008 11:10:00 AM, updated October 20 2016 Topics: PR Squared CopyBlogger Seth Godin – Aaron Wall charges a minimum of $20k/month for his search engine optimization consulting services. A lot different than HubSpot’s $3,000/year fee. I don’t know… maybe he knows a little more than we teach our clients. He did “write the book” on SEO. But, I can’t imagine paying that much to anyone just for access to their brain. Especially, when his blog is free. You should read it. If you extrapolated the hours he puts into it, you’re probably getting $100k worth of free advice every month. – Darren Rowse writes about how to be a “pro blogger” or make money/generate income from blogging. I don’t really read it for that. I read it because he’s also a master at leveraging blogs to drive traffic, something all businesses should be doing, no matter what they’re “pros” at. Marketing Pilgrim – Simple no-nonsense advice for small business owners and marketing professionals from accomplished internet entrepreneur and small business owner, Anita Campbell. Court’s Internet Marketing School – You call yourself an online marketer and you don’t read Seth Godin’s blog? What’s wrong with you? Seth literally birthed permission marketing, and coined “being remarkable” as a marketing term – which really paved the way for the way we think about “inbound marketing”. GroundSwell Duct Tape Marketing Common Craft – Of all the people I know, Noah is probably the deepest marketing/branding thinker who also really gets [and does] online marketing, online advertising, blogging, social media, etc. Big brands really pay attention to him too. If you aspire to be successful online, you should read Noah. Leave your suggestions with a link and ‘why we should be reading them’ in the comments. ever made. Lee and Sachi are poster children for how to leverage unintended viral marketing to start and build a very good lifestyle business. – If you’re trying to figure out how to use video to communicate to your market, you should probably hire Lee & Sachi LeFever to help you. If you can’t afford them, you should learn by reading from their blog. If you’re not using a feedreader to read blogs yet, you have to watch probably the Noah Brier – Todd Defren invented the Social Media Press Release. If you’re doing Public Relations and want to bring your PR skills into the NOW, you should probably read Todd’s blog. – Courtney Tuttle knows his stuff. So does Mark Butler, a contributor. They have a knack for breaking down fairly complex online marketing topics and explaining them pretty simply. And they do what they preach. Everything they’re talking about comes from experience. What other online marketing blogs should we all be reading? – David Meerman Scott’s blog. David authored “The New Rules of PR & Marketing”. His take on marketing is best said in his wikipedia entry: “He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can ‘publish their way in’ using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.” most viral how to video B2B Lead Generation Blog – Andy Beal covers industry news about online reputation management, SEO, SEM and “blogging for business”. Following the news makers in the online marketing industry can be completely addictive. There’s a lot of news and you could literally spend all day keeping track of it. Andy brings the stuff that’s important while providing analysis of marketing trends. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
On this week’s Marketing Update, Karen Rubin and Mike Volpe discuss BREW Bus, Google’s hypocrisy, Dr. Pepper using controversy to get attention, and 50 Cent trading meals for likes.BREW Boston Kickoff!Boston Region Entrepreneurship Weeks is a non-profit that has been around for two years and has focused on celebrating and recognizing the entrepreneurial spirit in Massachusetts. BREW’s goal is to connect and network entrepreneurs in the region. By creating this network, entrepreneurs are able to collaborate, share resources, and educate one another. The BREW bus hosts office hours with VCs from New England Venture Capital Association. People attending should bring their business pitches and compete for a golden ticket awarded at a special event on Nov 1st.Most of the stops will be hosting office hours from 4 – 6 on a first come, first serve basis.ScheduleMonday, October 24 MassChallenge Awards Ceremony – Office Hours with Victoria Song, Flybridge Capital Partners and Sean Marsh, Point Judith CapitalTuesday, October 25 Microsoft NERD Center – Office Hours with Andrew Parker, SparkWednesday, October 26 The Boston Globe – Tour of Globe Media Lab, Boston World Partnerships Office Hours, Office Hours with Steve Kraus and Kent Bennett of Bessemer Venture PartnersThursday, October 27 CIC / Venture Cafe – Office Hours with Sean Dalton and Arun Agarwal of Highland Capital PartnersFriday, October 27 Cummings Properties – BREW Wrap Up Party and farewell to the Bus! Prizes, gifts and the office giveaway results!Dr. Pepper Uses Controversy for AttentionMany women are upset with Dr. Pepper’s new social media marketing campaign due to it being specifically targeted to a male audience. The “Ten for Men” are Dr. Pepper’s “Ten Man’ments” which includes,“THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes” and “THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.”Dr. Pepper’s machismo social media endeavor isn’t the only case where controversial ad campaigns have backfired. EasyJet’s fans were not amused when the company decided to poke fun at their rival British Airways. EasyJet jeopardized their brand’s image after fans expressed that EasyJet’s social media campaign was rude and childish.Domino’s Pizza took a major risk when they displayed Twitter messages on a ticker in Times Square. There were a few negative comments but overall the feedback was positive. In the end, 12% of those surveyed gave Domino’s Pizza credit for their brave move which gave customers a positive feeling about the brand.Marketing Takeaway:Controversial marketing attracts attention, but can also harm your brand. Use with caution.50 Cent Trades Meals for LikesRapper 50 Cent’s takes a humanitarian approach with his Facebook campaign promoting his new energy drink “Street King”. The campaign begins on World Food Day (Oct 16th) and 50 Cent has stated that he will donate a meal to a hungry child every time someone “likes” the Street King Facebook page.50 cent is transforming his “brand” and image as an entertainer and becoming a corporate figure by creating this campaign. Everyone will have to wait and see if 50 Cent’s creativity pays off and if he reaches his goal of 1 million “likes”.Marketing Takeaway:Be original. Likes are important; find creative ways to attract more likes. Topics: Inbound Marketing Education Originally published Oct 24, 2011 8:00:00 PM, updated October 20 2016 Don’t forget to share this post!
Topics: Originally published Dec 21, 2011 4:00:00 PM, updated October 20 2016 Inbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Getting visitors to convert into leads and ultimately sales is the name of the profitability game. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.If you’re not taking advantage of prospect behavior to drive conversion, here are 7 buying signals you should look out for and specific actions you can take to increase sales.7 B2B Buying Signals All Marketers Should Track and Pounce On1. Multiple Visitors to Your Site in a Short TimeDid you know that you can use tools that leverage reverse-IP lookup to track not only a known lead’s but also a company’s visits to your site? Well, you can. Even if that hot company you’ve been trying to get access to hasn’t filled out a form to become an official lead, you can find out if one or more people from that company have visited your website. And … if you see a pattern of multiple different visitors from the same company in a short period of time, it’s a pretty good sign you made it to their ‘consideration’ step. Now is the time to alert your sales rep to reach out to the person who may be your target and really work deep into that account.2. Prospect Visited Your Site Multiple Times in a DayWhen considering a product, service or solution, most buyers do quite a bit of research. Some of that research happens off your website, but plenty also occurs on your site. Your analytics can track how frequently a visitor is coming to your site, and if you see an increase in daily visits, it’s probably safe to assume that your champion is doing some due diligence on you before they either select you or decide to pitch your product/service to their management. Using marketing analytics to inform your sales reps with things like lead alerts can put them in a position to reach out at the exact moment your buyer needs more information or help. If you don’t have analytics or lead alerts set up, don’t wait. Your sales team will LOVE the added intelligence and sing your praises for the helpful assist.3. Filled Out a Form But Didn’t Press SubmitSometimes you’ve generated early interest from a prospect with a great ‘top of the funnel,’ informative ebook, webinar, or other piece of content. Your prospect filled out that form, and since then, has been getting additional information from you. Maybe they keep consuming your content, and then one day, they decide they really want to know more about your paid solutions. The prospect visits your ‘request a demo or consultation’ landing page form, fills out the form, and just before they hit ‘submit,’ they either decide otherwise or get pulled away…and you never get that request.Why not instrument that form so it knows you got a partial completion from that person so you can shoot them a heads up? Maybe now isn’t the time to have a rep call, but it could be the perfect time to invite them to a webinar that’s a deeper dive into your product or service. You’re giving them the option to enjoy a low-risk, non-salesy version of the information they were seeking. If they don’t accept, no harm no foul.4. Reviewed Case Studies on Your SiteBefore most B2B buyers purchase, they want to know what results others have generated. They are past the basic research phase and are looking for ‘stories like mine’ to prove or disprove your company’s fit for their needs. Set a trigger on your case studies page to alert you or your rep when a prospect visits the case studies section of your website. Based on that trigger and the particular lead’s score, you can set up automated flows that either offer an additional deep dive or a customer webinar to a low score lead, or alternatively, trigger a rep to follow up and offer a reference call. What better proof than talking to a happy customer LIVE and using your case studies to trigger the next value added conversation?5. Visited Your Pricing PageChecking out the pricing page usually means one of two things. If it’s early in the sales and research cycle, it might just be a ‘ballpark’ exercise to see if your product or service is priced within the realm of possibility for your prospect. Now might be a good time to offer a consultation or free trial via email.Now suppose that your sales rep is deep in discussions with a potential customer, and they visit the pricing page again. That rep would really want to know! Pricing discussions are a huge buying signal; send your rep a note from the website giving them a heads up that it’s time to move into a closing sequence.6. Signed Up for a Free Trial & Did Something or … NothingMarketing analytics isn’t limited to just your website (otherwise, we’d call it website analytics). Thank goodness, because a lot of B2B companies have a variety of other sales tools that should be instrumented for intelligence!If you happen to offer software that enables a free trial, you’re sitting on a goldmine of information. Why not connect your trial to your automation tools so that after sign up, you can engage prospects based on the actions they do or don’t take. One HubSpot customer, TribeHR, uses automated lead nurturing to remind users of their trial expiration date if they haven’t taken advantage of the features. They also have the intelligence to know what features users have set up, which can really inform additional content suggestions or sales activities. How great would it be if you could use people’s behavior to support them through a results-oriented free trial experience?!7. Tweeted About You or Your CompetitionAlthough no one ever wants to be in a competitive situation, it’s always better to find out early. With today’s hyperactive social media environment, it’s not uncommon for someone to tweet something like … Prospect lead intelligence can connect a lead’s information to their Twitter username, and if you follow them, filters can be set up to look for specific keywords. How great would it be if your sales rep could be alerted to this tweet and follow up with some information and a personal call? Modern behavioral marketing automation makes this amazing scenario a reality!Some folks might find this creepy and ‘big brother-ish,’ but it’s all about how you use the information. Consider the fact that your prospects are actively seeking out information and solutions, and then, based on their actions, help give them what they want. The above actions aren’t license to aggressively stalk your prospects. Rather, they provide an invitation to be helpful and then let human relationships take over from there.What other behaviors can you track that signal serious interest for your potential customers?Image Credit: Poppet Maulding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Lead Nurturing
Originally published Feb 18, 2013 2:00:00 PM, updated October 01 2013 How to Measure Visits, Leads, and Customers Generated Through Twitter Let’s first look at how you’d track customer generation from Twitter. Your first step is to look at traffic generated from Twitter. While many people look at the overall traffic from all their social media channels, it’s important to be able to isolate Twitter, and measure it on its own. There are five key metrics to track here: visits, contacts, visit-to-contacts conversion rate, customers, and contacts-to-customers conversion rate. 1) Visits Visits to your website from Twitter is reflective of the amount of referral traffic your website has attracted from Twitter. While traffic figures help you understand how successful your Twitter updates are at driving traffic to your website to can help you diagnose deficiencies in your Twitter marketing content, visits can’t be the only metric you track. 2) Contacts/Leads Contacts is the number of new people (which you may or may not classify as leads for your business), who have shown interest in your company by converting on a form on your website, and as a result, have been added to your contacts database. Whether these people became contacts by downloading an ebook, providing their information for a coupon, or submitting an application for a job, they have shown some vested interest in your business. In HubSpot’s software, for example, the ‘Contacts’ metric emphasizes the “new” concept, since conversions are only counted in the Contacts metric if they are net new leads — as opposed to re-conversions. Either way, these are your potential customers. By becoming contacts, they are now a fresh opportunity for your sales team to convert into a customer. 3) Visits-to-Contacts Conversion Rate While visits are important for understanding the traffic Twitter is sending to your website, and contacts are important for understanding all the new opportunities created for your sales team, in order to measure your marketing effectiveness, you also need to track the rate at which your visitors are converting into contacts — in other words, your visit-to-contacts conversion rate. This will not only allow you to analyze your Twitter success month-over-month, but it will also allow you to spot problems in your Twitter strategy. For example, if your traffic volume is high, but your visits-to-contacts rate is low, you have a conversion problem. Furthermore, if your visits-to-contacts rate is high but your raw number of contacts is lower than you’d like, you have a traffic problem. Topics: Marketing Metrics How to Measure Vine Marketing Success Unfortunately, there are not many ways to measure your success on Vine (at least yet , anyway). But creative, data-driven marketers still find ways to track how they’re performing. While we hope to see developments in Vine measurement, here are some metrics you can start watching now: 1) Hashtags As you may already know , you can upload a Vine video and post it to Twitter. While, like Instagram, you can’t include a link to your upload, there is an opportunity to add hashtags to the tweet copy. The main link that populates with the tweet is a link to the Vine video.Hashtags are trackable, and there are many free tools available to marketers, such as tweetreach , that will dig through all the tweets on Twitter to find every mention of any search term you request. So, simply search for your custom-made hashtag for your Vine videos, and the tool will tell you how many tweets that hashtag received, how many impressions it garnered, and how many people it reached. This can provide you with actual insight into the success of your Vine videos. 2) Follower Month-to-Month Growth Although Vine is owned by Twitter, the mobile app is treated as its own tool, naturally having its own follower count. Similar to Twitter followers, Vine followers are a part of your social database. The more people following you on Vine, the more people you have the opportunity to delight through short video snippets. And the more people you’re sharing Vine videos with, the more people you have to engage with. Over time, your goal should be to convert those people into Twitter followers. You can then try to convert those newly acquired Twitter followers into leads — and customers!The equation for this metric is naturally the same as before, but here it is again: (DECEMBER Twitter Followers — JANUARY Twitter Followers) / JANUARY Twitter Followers = Growth % Just like any other new social tool, measuring is difficult at first, and you won’t always see immediate results. Test the waters with Vine and allow it ample opportunity to help your business. If a few months down the line the benefit is no longer there, feel free to stop. Or maybe keep using it for the sake of the engagement, and just for creating Twitter content that people love . Be Smart About Twitter & Vine Prioritization By now, I hope you’ve picked up on the fact that Twitter is more than just a network for engaging in the conversation and creating a positive brand image. Hopefully, you’ve also realized the potential business benefits of experimenting Vine for marketing. But as always, you must test and analyze all your efforts to understand whether it’s even in your business’ best interest to be investing time into either Twitter or Vine.Don’t invest too much effort on Twitter unless you can measure the results of your activities and show that it’s contributing to real business results. If your closed-loop reporting reveals extremely low ROI, then it’s okay to back off and only maintain your account rather than use it heavily.At the end of the day, simply be smart about the way you prioritize your marketing initiatives, and keep an eye on the specific benefits these social networks can offer your business. Good luck! How are you measuring the success of your Twitter and Vine efforts ? We’d love to hear how we can be even better data-driven social media marketers! According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing . I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter .With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it’s becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. So how do you know if your tweets are translating into leads? What about customers? What Is the Right Way to Measure Your Twitter & Vine Marketing? We like to call it closed-loop reporting . Closed-loop reporting on Twitter is the process of tracking the path of a user who clicks on a link in a tweet, visits a page on your website, completes a form on a landing page to become a lead, and, ultimately, converts into a customer — so you can directly attribute customers to your Twitter marketing, and evaluate the effectiveness of Twitter as a marketing channel for your business. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? To bring in new customers? Of course. This post will dive into some key metrics to help you understand the ROI you’re receiving from Twitter and/or Vine.When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. Customers Generated Through Leads Acquired by Twitter Twitter Reach & Database Growth Vine, on the other hand, contributes only to the latter — growing your reach and, thus, your Twitter database. Since Vine is still in its infancy, we may see it grow into something greater. For now, it’s a great tool to attract and engage more followers for your Twitter account, from which you can then start them on the path of converting into customers. The Tools You Need to Effectively Measure Twitter & Vine Before you start measuring the success of your Twitter & Vine efforts, you need to set up the proper tools and tracking systems. The metrics we’ll discuss later in this post will be contingent upon having the right analytics tools in place. 1) Select an Analytics Tool To see how many visitors are coming into your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot . While Google Analytics is free, the benefit of using a tool like HubSpot is that, through closed-loop reporting, you can directly see how many leads and customers are generated through your Twitter marketing (more on this later). Once you tie your customer relationship management (CRM) solution — like Salesforce or SugarCRM — to your marketing software — like HubSpot — you can close the loop between your Twitter marketing efforts and sales. Now, there is two-way communication between your marketing activities and sales results. 2) Set Up Tracking Tokens for Different Sources Now that you have a marketing analytics tool, you have to overcome the issue of third-party Twitter clients, such as TweetDeck, HootSuite, or HubSpot. If a Twitter user is sharing a link to your blog post from such a client, it might not show up in your analytics as a visit from Twitter, even though that link is ultimately being shared on Twitter. This can greatly impact your data.While there’s not much you can do about people who manually tweet a link to your website via a third-party application like HootSuite, you can control how Twitter traffic originating from tweets your business publishes gets allocated. The solution is a tracking token. When you add a tracking token to the end of your links, it allows your analytics tool to pool a certain group of traffic. Different tools employ different tokens, but a generic one looks something like this: /?utm_medium=social&utm_source=twitter By attaching this to the end of your link, anyone who clicks that link is signaling to your analytics tool that they’re coming from Twitter. The same type of tracking tokens apply to different channels, such as email, paid media, and referral traffic. Ideally, this tracking token could be used for Vine as well, where it would appear as follows: /? utm _medium=social& utm _source=vine Currently, however, Vine has limited options for building links and attaching the proper tracking. But being inbound marketers, we should have this token ready in our back pocket to use. But more on Vine later. For now, investigate your marketing or analytics software to make sure you have tracking tokens in place and your data gets assigned to the right categories. HubSpot’s Social Media Publisher , for instance, automatically adds tracking tokens to social media updates sent using the tool, so if you’re using HubSpot, your social media sources data will be bucketed appropriately without any additional work on your part. 3) Set Up Campaign Tracking for Deeper Insight While understanding the amount of traffic coming from your Twitter marketing is important, wouldn’t it be nice to see how specific marketing tactics within Twitter are performing? Campaign tags solve this. Campaign tags are an additional component that can be added to a tracking token to identify results coming from a specific campaign. Here’s an example of a campaign tag for HubSpot’s Twitter chat, #inboundchat: /?utm_medium=social&utm_source=twitter &utm_campaign=inboundchat As you can see, in addition to the source tag, this also includes “&utm_campaign=” so you can compare how various tactics perform on Twitter. Here are some example campaigns you could tag:Photos on TwitterLinks on TwitterTwitter ChatsProduct InformationCustomer Case StudiesBlog PostsEvent InformationMarketing OffersBy adding campaign tags, you can drill down into what works best on Twitter for your business. The HubSpot Social Media Publisher allows you to do this automatically — try it out in a free, 30-day trial ! Our social media team uses these tags frequently as they provided unprecedented insight into your Twitter strategy, as you can see in a small snapshot here: 4) Customers These are the actual paying customers that can be attributed back to your Twitter marketing . In other words, a customer that can be attributed to Twitter is someone who came to your website from Twitter, converted into a contact/lead, and then ultimately closed as a customer. Tracking this number is the true measure of your Twitter marketing ROI. After all, even if you’re generating traffic and leads from Twitter, if they’re ultimately not closing as customers, it might be time to re-evaluate how much time and effort you’re putting into Twitter as a social media marketing channel. 5) Contacts-to-Customers Conversion Rate Last but not least, your contacts-to-customers conversion rate is the percentage of contacts that ultimately close as customers. This metric can help you identify problems in Sales’ ability to close your Twitter contacts as customers. For instance, if you notice your contacts-to-customers conversion rate is on the low side, it might make sense to talk to your sales team to diagnose the problem. Are they having trouble working these types of leads? Should these leads be entered into a new lead nurturing workflow you can create to better quality these leads before they get passed to Sales? How to Measure Your Twitter Reach/Database Growth Now let’s take a look at three metrics that can help you measure the growth of your Twitter reach/database.Your followers on Twitter are like subscribers to your email marketing — they’re your database of people to reach out to and communicate with. These are also the people you’ll want to convert from Twitter followers into Twitter leads, and ultimately to Twitter customers. While there are a number of great reasons why you’d want to grow your reach ( even if many of those people never buy from you ) in terms of tying your Twitter marketing back to real ROI, growing your database and regularly attracting new Twitter followers is the key to consistently generating new leads and customers from Twitter. There are three metrics you should be using to track your Twitter database growth: 1) Follower Month-to-Month Growth By pulling your total number of Twitter followers and by keeping track of your net new followers every month (a simple spreadsheet will do the trick here), you can get a sense of the monthly growth of your Twitter reach. For example, if you were to compute your Twitter growth in March, you would pull the numbers from February and March: (March Twitter Followers — February Twitter Followers) / February Twitter Followers = Growth % Tracking this percentage monthly will allow you to see whether your Twitter strategies and campaigns are helping to boost your reach — or are just a waste of time. 2) Daily Follower Growth While understanding your month-to-month growth is beneficial to tracking your overall improvement on Twitter, it’s also good to look at how you’re growing on a daily basis. TwitterCounter is a free tool that allows you to easily examine your follower growth over time. This data can be used to see how many new followers a certain campaign garnered on the day it launched. If your following remains constant over time, this could indicate that you’re not using Twitter as well as you could. Your goal should always be to increase followers so you can grow your reach. As stated before, greater reach results in more leads and customers. 3) Link Clicks Many of you probably know about bit.ly. It not only allows you to shorten links to be more Twitter friendly, but it also provides you with the ability to analyze the number of clicks on that specific link. While it’s tedious to look analyze each link separately like this, it can provide valuable insight into how many people are actually clicking on individual links.In fact, HubSpot Social Media Scientist Dan Zarrella analyzed 2.7 million link-containing tweets and found something interesting: He discovered that there is no correlation between retweets and clicks. Rather, 16.12% of the link-containing tweets he analyzed generated more retweets than clicks, meaning many people will retweet a tweet with a link without even clicking on that link . This data simply highlights how important it is to also understand how many people are actually clicking on your links (rather than just tracking metrics like retweets, for instance), since it will reflect the true interest in your content versus just retweeting for the sake of retweeting. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 3, 2013 8:00:00 AM, updated July 28 2017 Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode of Hoarders, but, like, just how bad is it? Lately I’ve been trying to wrap my head around this very topic: how much advertising are we bombarded with every day, and how did we arrive at a time where our patience and attention spans are more miniscule than milliseconds? Surely it wasn’t always this way, right?False. In my recent exploration of the entire evolution of advertising, I found out that way back in 1758 a scholar named Samuel Johnson wrote, “Advertisements are now so numerous that they are very negligently perused.” Advertising was so prevalent then that it was already getting ignored, forcing marketers to bedazzle their newspaper headlines to get an extra blink or two. People have almost always been tired of ads, but it was never as bad as it is today.Two main reasons why consumers just don’t have the time of day for marketing messages anymore: a long history of ridiculously deceptive ads, and a plethora of evolving technologies that allow them to skip past gobbledygook trying to sell the latest gizmo. There’s another biggie, though: overbearing information pollution thanks to multiplying digital media.To gain some perspective on just how much information we’re dealing with, I mapped out a timeline of when all the major forms of mass media were infiltrated with advertising over the past several centuries. A couple things became crystal clear. Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets. Crazy, huh? Let’s try to comprehend just how cluttered the media landscape is with a few facts and figures.The Invasion of Advertising: A Timeline Once 1994 arrived and the internet boomed, websites, blogs, and social media sites cropped up in every corner of the internet and, shortly thereafter, were plastered with ads. Consumers became so hard to reach that social networks and major media publishers started trying to grab reader attention with native advertising.Putting the Ad Landscape Into PerspectiveNot only has the media landscape grown by type; each type has grown exponentially in volume. Nowadays there’s a magazine, TV channel, radio station, and a gajillion websites for every conceivable interest. And when we say “the internet” as an ad platform, that’s more than one trillion pages we’re talkin’ about. That’s one thousand billions, which looks like this: 1,000,000,000,000. Now take that number and multiply it by 6, because that’s how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore. When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It’s simply bonkers to think pumping more interruptive ads into the internet is going to work.Want some more reasons why? Here, lemme tell you:In 1920, there was 1 radio station. In 2011, there were 14,700.In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700.In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads. Too Much Advertising Leaves Only One Surefire Way to Reach ConsumersWhen the traditional media landscape consisted of nothing more than a dozen TV channels, radio stations, newspapers, and magazines, advertisers could create one-size-fits-all campaigns. Besides, consumers didn’t know there was a better way, nor did they possess DVRs, Do Not Call lists, or pocket-sized portals to all the world’s information so they could circumvent brand promises that seemed too good to be true. Nowadays brands don’t find customers. Customers find brands. And it’s not as a result of a cold call that interrupted dinner, a TV commercial that distracted them from Mad Men, or a stack of direct mail stuffed in their mailbox.Among this splintered landscape and monumental information pollution, customers find brands through searching the web for information when they want it, and by gathering information from a trusted circle of peers both online and off. The only way to impact that behavior is to create marketing people love, and choose to interact with. Marketing that’s more about their needs than the brand’s needs. Marketing that’s trustworthy. Marketing that presents the right information to the right person, at the right time.Get your own printable timeline and explore how consumers won the war for their attention by downloading our story on The Evolution of Advertising. In 1922 and for the next 48 years, the world saw ads invade pre-digital channels such as radio, television, and home telephones. From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 15, 2015 6:00:00 AM, updated July 28 2017 Marketing Campaigns If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right.Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them.1) CareerBuilder Monkeys AroundIn 2005, CareerBuilder targeted the “poised” job seeker, someone teetering on the edge of looking for a new job, and turned to advertising agency Cramer-Krasselt for help. The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee.The campaign was such a hit that it increased brand awareness by 350% while winning numerous awards and helping CareerBuilder surpass major competitor Monster.com, in share, unique visitors and revenue. What we miss is seeing monkeys in business suites happily prancing around and acting like people.CareerBuilder helped us see familiar situations in a humorous and entirely different light. It took a stressful situation, a job or a boss you hate, and made a monkey out of him.2) Roll With Me BabyWhen Evian released its water ballet ad featuring babies in 1998, it was a hit. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation.It was hailed as the “return of the babies” campaign, which drove millions of viewers to Evian’s past commercials to find out what they missed. We miss the way Evian tied two decades of marketing campaigns together, making it seem like good ideas, and good campaigns, will never die.3) Old Spice Smells Like a Man2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.” The commercial itself, which debuted during the Super Bowl, was a huge success, but Old Spice took their television success and moved it online with amazing results.For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand.Because of their solid, creative, persona development and personal connection with consumers, Old Spice continues to gain substantial views year after year, of their commercials and their personalized responses. We miss the way this brand identified with its consumer by connecting directly with them over social media. And of course, who wouldn’t miss seeing Mustafa’s rock hard abs every evening?4) Rock Like an AppleApple has long been applauded for its genius when it comes to marketing campaigns because of the impact and virality of their ads. Over the years Apple has taught us that you don’t need to be feature heavy, or even showcase your product at all in order to be successful.In 2003 Apple turned out a campaign for their iPods that featured silhouettes of people dancing against bright solid backgrounds while holding iPods and listening through the iconic white earbuds. These ads were remarkable in that they never really showcased the product, but instead played off the cultural expression of music while keeping the images so simple they would make anyone take notice.We miss the fun, lighthearted, simplicity of this campaign in an over-cluttered world of too much advertising. We also miss the clean, easy on the eyes billboards with bright happy colors and one silhouette human image that conveys more than 500 words ever could.5) Volkswagen Uses the ForceThis campaign hasn’t been gone very long and we miss it already. In 2011 Volkswagen introduced its new 2012 Passat by showing a small boy dressed as Darth Vader trying to use the “force” on various items. He is unsuccessful until he tries it on the Passat, which roars to life when the child’s dad secretly uses the remote start from inside the house.We miss the sweet innocence this commercial embodies while reminding us of our children or perhaps our own childhood. It connects us to our own humanness and brings back memories of things we once wanted to believe in.6) Riding in Ferris’ WheelsIn a brilliant bit of nostalgic marketing, Honda created a two and a half minute commercial starring Matthew Broderick in early 2012 that paralleled the iconic movie Ferris Bueller’s Day Off. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.The campaign rode on the coat tails of the beloved movie, generating instant support and intrigue from fans across the globe, causing some to even speculate on whether or not the teasers were going to introduce a sequel to the movie. Not only do we miss the movie, but we miss this campaign for making us miss the movie and taking us back 25 years to something all too familiar.7) Beer FrogsIn 1995 Budweiser began a campaign that would continue in one way or another for nearly two decades and is still considered one of the best Super Bowl ads of all time. The commercial, originally aired during the 1995 Super Bowl, featured three frogs sitting in a swamp bringing together the sounds “bud” “weis” and “er”.This simple, humorous spot was an instant hit and has sparked numerous parodies and references over the years. The frogs gave Budweiser an unforgettable mascot, and though we love the beautiful Clydesdale horses portrayed in today’s campaigns, sometimes we miss those slimy, somewhat obnoxious amphibians that had everyone repeating the Budweiser name.While we may miss all seven of these marketing campaigns there is something we can learn from each of them. We can use these seven campaigns as examples to help us spark insatiable marketing campaigns. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Many people think that once they leave school, they don’t need to worry about grammar. In the real world, most people will just figure out what you mean … right?Not quite. Turns out, quality writing can help you get ahead in your career — and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.At Grammarly, we found some data to back this up. We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. Half were promoted to director-level or above within those 10 years, and the other half were not.We discovered a correlation between the number of grammar and spelling errors in a profile and the trajectory of that person’s career. Here are some of our study’s main takeaways:Professionals whose profiles contained fewer mistakes also achieved higher positions. In fact, those who failed to progress to a director-level position within the first 10 years of their careers made more than twice as many grammar mistakes as their peers.Fewer grammar errors mean more promotions. Professionals with one to four promotions over their 10-year careers made 45% more grammar errors than those with six to nine promotions in the same time frame. Fewer grammar errors are also linked with frequent job changes. Those who remained at the same company for more than 10 years made 20% more grammar mistakes than those who held six jobs during the same period. While sticking with the same company for a decade has its benefits, job-hopping is becoming the new norm. Why does writing have such a huge impact on your career? According to Sue Shellenbarger, writing for The Wall Street Journal, “looseness with language can create bad impressions with clients, ruin marketing materials, and cause communications errors.” Few areas of the workplace are untouched by grammar in some way; even if your job doesn’t directly involve writing, chances are you’ll still need to communicate in writing with your coworkers, management, and clients or customers at some point.It all comes down to the impression you make. Regardless of whether you’re writing a grant proposal to secure thousands of dollars or dashing off an email to another department, your writing reflects the care and skill you take with every task.It turns out that the way you do anything — even writing an email — is usually the way you do everything. “How you handle and manage any situation, challenge or experience in your life is how you probably handle all of them,” says Life Coach Laura Campbell. She has discovered this truth in the lives of countless clients, and our study of LinkedIn professionals seems to confirm it: Sloppy writers tend to have more stagnant, less successful careers. Whether they’re actually less skilled and talented than their peers or whether they are merely perceived as being so, they suffer fewer promotions, flatter career trajectories, and lower positions in their companies.How to Improve Your GrammarSounds pretty grim, right? What can you do to be a better writer? We’ve put together six suggestions to help you improve.1) Make a list of commonly misspelled words.Spell check has made many of us lazy spellers, but you shouldn’t rely solely on the wavy red line to highlight your errors. Keep a list of words that give you trouble and double-check them whenever you use them in your writing. 2) Embrace the serial comma … or don’t.Create your own basic grammar guidelines and be consistent in using them. For example, if you choose to adopt the serial comma (and you really should), use it every time.3) Study up on the basics.For most of us, English class is but a distant memory. So take the time to brush up on the basics. One great place to start is Mignon Fogarty’s Grammar Girl blog — it’s full of valuable insights and frequently asked questions. Be sure to check out her podcast, too.4) Read more.Leo Babauta, author of the popular Zen Habits blog, believes that reading is essential for all of us, but it is especially beneficial for writers. You can learn a lot about writing by reading a wide variety of material including fiction, non-fiction, newspapers, and even blogs.5) Practice, practice, practice.Learning any skill takes practice and repetition. Even if you’ve never thought of yourself as a writer, a daily journaling habit has a wide range of benefits. Try free writing for 10 minutes every morning with your cup of coffee!6) Proofread everything.It’s no surprise that we’re passionate about proofreading at Grammarly. We’re consistently amazed by the number of mistakes that sneak into even the most careful writer’s work.While poor writing skills can certainly hold you back in the workplace, the good news is that with practice, you can improve! Originally published Mar 23, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Job Search Topics:
While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.Whether you’re just getting started with Google Sheets, or you’ve already played around with it a bit, there are several “hacks” you can use to make the reporting process easier. Let’s walk through them.(Want to uncover some useful Google Doc tricks while you’re at it? Check out this post for 15 Google Doc features you probably didn’t know existed.)7 Google Sheets Hacks to Make Reporting Much Easier1) Use keyboard shortcuts.Want to undo that change you just made in your report? There’s a shortcut for that (Command + Z on a Mac / Control + Z on a PC). Want to quickly find a particular word or figure in your report? There’s a shortcut for that, too (Command + F on a Mac / Control + F on a PC). And the list goes on, and on, and on.The most important shortcut to remember for Google Sheets, however, is Command + / on a Mac, or Control + / on a PC. That’s the shortcut for pulling up the master list of Google Sheets keyboard shortcuts. In the screenshot below, you can see some of the most popular shortcuts on the list.2) Create a heat map with conditional formatting.Setting up a heat map in Google Sheets is a great way to make trends and important data points easily identifiable. At its most basic, a heat map can show the highest values in your report in one color, and show the lowest values in a different color. All the values in between, meanwhile, will appear as a mix of both colors.Confused? Don’t worry, it will all make sense after we walk though the steps. Step 1: Select your data, navigate to the “Format” menu in the top nav, and choose “Conditional formatting.”Next, you’ll want to select the “Color scale” tab from the menu that pops up. Once you do that, Google Sheets will automatically apply some default colors, and you’ll be able to see your heat map.At this point, you could simply hit that blue “Done” button and call it a day. Alternatively, you could spend some time fine-tuning your settings. For example, by clicking those paint bucket icons, you can customize your heat map colors (see example below).3) Easily add an image to a cell.If you need to add a logo, screenshot, or other image to a report in Google Sheets, the standard protocol is to navigate to “Insert” on the top nav, choose “Image,” and then upload an image from your computer. However, there is a much quicker solution available. Here’s how you do it:First, select the cell you want to insert the image into and type “=image.”Next, add an open parentheses, followed by an open quotation mark, and paste in the URL of the image you want to insert. You’ll then need to close the quotation marks and close the parentheses.Hit enter, and voilà: your image will appear.4) Add international currencies.If your company does business internationally, being able to work with international currencies in your reports is essential. Fortunately, Google Sheets has got you covered.To access Google Sheets’ massive A-to-Z list of currencies — from the Afghan Afghani to the Zimbabwean Dollar — you first need to click that “123” icon in the top nav.From there, head down to “More formats” and select “More currencies.”You can now choose a currency from the list and click the blue “Apply” button to set it.5) Set up email notifications.Want to know when a coworker makes changes to your report? Or are you looking for a way to get daily progress updates from a report a coworker is working on? If you answered ‘yes’ to either of those questions, then this is the hack for you.To set up email notifications in Google Sheets, first head to “Tools” in the top nav and select “Notification rules.”Next, select what notification rules you want to put in place and click the blue “Save” button. (Note: Notifications can be triggered based on changes made to your spreadsheet as well as form submissions. To add a form to your spreadsheet, simply navigate up to “Tools,” then select “Create a form.”)6) Validate Emails & URLsSorting through and making sense of hundreds (if not thousands) of email addresses and website URLs is no easy feat. And in some cases, this task can get even more complicated when, late in the game, you discover that some of those emails and URLs are invalid.Once again, Google Sheets has got your back. Using the ISURL and ISEMAIL functions, you can quickly check whether email addresses and URLs are valid or not. For example, if you wanted to check if “hubspot.com” was a valid URL, you could select an empty cell, type in “=ISURL” and then put “hubspot.com” between parentheses like you see in the screenshot below. Even before you hit enter, Google Sheets will return a “TRUE” (valid) or “FALSE” (invalid) message.You can follow the same instructions for the ISEMAIL function, just use an email address instead of a URL. Here’s a screenshot of what that looks like:For a full list of Google Sheets functions, check out this Google support webpage.7) Unlock a ton of additional features with add-ons.Did you know that you can sync Google Sheets with your Google Analytics account? Or that you can use Google Sheets to plot data onto a Google Map? These features — and many, many more — don’t come standard with Google Sheets. However, you can easily add them by heading up to “Add-ons” in the top nav and selecting “Get add-ons.”From there, you’ll be able to choose from tons of free features. You can use the dropdown at the top left to narrow down the category of add-on your looking for, or you can search for it directly using the search field at the top left. For example, if you wanted to find that maps add-on I mentioned (which is called “Mapping Sheets,” FYI) you could do a search for “maps.”Know any other tips or tricks for making reporting easier in Google Sheets? Share them below. Google Sheets Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 9, 2016 7:00:00 AM, updated July 28 2017
Two threads on Hacker News recently have shed light on the utter failures of leadership in tech. The first was an honest question: “Women in tech, how do you find non-toxic work environments?” The second was in response to an article, “Why Good People Leave Large Tech Companies.”These threads read like the Inept Executive Handbook – failures to address cultural issues, ignorance of the reality of day-to-day life for their employees, mishandling of everything from HR complaints to stock options.}Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.My intention isn’t to be unnecessarily hard on executives, all humans are prone to error, but executives are at the greatest risk of believing a single version of reality — our own. I know it’s hard to believe, but yes, we often get it wrong.And if you’re relying on your open door policy to keep a pulse on things? I’m sorry, but you’re just not doing enough.The executive title is a funny thing. The higher you ascend in an organization the more isolated you tend to become. It starts getting harder and harder to get a true picture of how effective you are at leading a team.Executives, if you want the actual truth, you need to stop assuming people will show up to tell you, you’re going to have to work for it. Why? Well we’re all subject to the idiosyncrasies of human behavior. As a senior leader, you invariably get isolated from an honest assessment of your behaviors. The main reason it happens is fear.The people in the best position to provide leaders with honest feedback on what’s working and what’s not have the most to lose by providing that feedback.Even in the most progressive and supportive environments people are reluctant to provide honest feedback on their leaders — self-preservation is an exceptionally strong motivator.We’re trying something a little different at HubSpot to ensure our senior leaders know exactly what they’re doing that’s having a positive impact and what’s not. That’s where I come in. My job at HubSpot is to be the person that tells executives the things others won’t or can’t.Yes, it’s a weird role.I want to share this process because I believe it’s time for executives to stop expecting that someone will speak up if something needs to change. It’s time for executives to get serious about honest feedback.My 3 Step Process for Honest Executive Feedback1) Identify a broad set of people surrounding the leader in question and conduct in-depth feedback interviews with them.To get a comprehensive set of feedback I will interview an average of 18 people that interact with the executive being reviewed. I break the interviewees into the following groups:Direct reports/Team Members — not much explanation need on this onePeers — these are people operating at the same level as the executive being reviewed and have a working relationship with that personAssociates — these are people that the executive works with cross-functionally to get work doneManager — that’s pretty clearSelf — yup, that’s right, the executive does a self-assessment answering the same questions as everyone elseFor each person giving feedback I will conduct a 30-minute interview and capture their sentiments through handwritten notes. As soon as an interview ends I take a half hour and transcribe my notes into a master document that will ultimately contain notes from all the interviews for a particular 360.I’m sure some of you are thinking, “Woah, that’s really inefficient … you should just take notes on your computer or better yet record the interviews”.You’d think so.But, what I’ve found is that nothing reduces the level of candor quite like typing (no eye contact), and the reminder that an audio record of the conversation will live on. So, old school pen and paper it is.2) Compile the interview findings into a 360-feedback report for the executive.When all the interviews are complete and the notes have been transcribed into a master notes document, I read the notes multiple times to draw out key feedback findings and capture them in a separate document that will become the Executive 360 Feedback Report. To qualify as a “finding,” an issues needs to have been mentioned by at least 5 different people — this is all about uncovering the signal in the feedback noise.Then I match up the quotes from each feedback interview with the appropriate finding I listed in the feedback report, and finally, write an overall summary of that finding to add clarity and context to the supporting quotes.The feedback findings are presented in 4 sections:The first section covers Strengths/Positive impacts.The second covers What Gets in Your Way/ Negative Impacts.The third section is Stop/Start/Continue which contains all of the specific advice interviewees provided when I asked them “If you could give [Leader]specific advice to be more effective, what would you tell them to stop doing? What would you tell them to start doing? What would you tell them to continue doing because it’s working?”The fourth section is the Self-Assessment. As I mentioned above, the leader receiving the 360 feedback is asked the same questions as the people I interviewed. Their self-perceptions and perspectives are detailed in the report so the executive can compare their own point of view to that of those providing feedback.My intent is to be as impartial as possible, but I am also filtering the feedback through the lens of HubSpot. There are some behaviors that, in a different organization, would be a strength. The core goal of this program is to provide effective and actionable feedback that is calibrated to the context of the unique attributes of our organization.3) Share the feedback with the executive and their manager.This is arguably the hardest part of the process. At HubSpot we consider feedback to be the breakfast of champions; that doesn’t mean it’s always yummy. While The feedback I provide centers on strengths and positive impacts, the part everyone always wants to dig into are the Negative Impacts and What Gets in Your Way.In every 360, there are inevitably pieces of negative feedback the executive is surprised to learn, finds tough to face, or disagrees with entirely. That’s to be expected. There are some key things I focus the executive on when delivering this feedback to make the experience as palatable as possible.The first thing I coach executives to consider is how can you derive even more success from your strengths and the behaviors that have a positive impact on the organization and the people around you. I caution people when they consider the Negative Impacts/What Gets in Your Way findings to not jump to the conclusion that “I need to work on all this right away”. As you might suspect, it’s more complicated than that.When thinking about the things that are having a negative effect or are getting in the way of greater success you must think more broadly than just “I need to work on that”. You need to consider the following:Is this negative impact a function of the role I have and no change on my part is going to really affect the sentiment of the finding?Is this the result of how I fundamentally behave as a person and making a change in this area will take me years of effort which won’t address the issue right now?What if I figure out how to minimize the negative impact the behavior is having rather than trying to change who I am?Is this something that I have the capacity to change with relative ease and the change will make a tangible difference in my effectiveness as a manager and leader?If you’re still with me I want to make something really clear — the sole purpose of this effort is to make good executives better, by keeping them tuned into the actual reality, not just the reality in their own heads. Getting an Executive 360 isn’t an indicator that things are going poorly for that person. It’s an indicator that there are even greater heights of achievement for that person, and it’s critical they understand what to lean into and what needs work. That’s why the feedback review itself takes a two-part form:Part OneI conduct a one hour review session with the executive to go over the findings to ensure there is clarity around all the feedback contained in the Executive 360 document. During that conversation, we make some initial judgments together on the strengths to lean into and the negative-impact areas where either making a change would be effective or minimizing the impact of something is the right approach.Depending on the nature of the feedback and the approaches needed to move forward, we arrive at a conclusion on the level of involvement I might have in helping them take action on the feedback they now have.Part TwoI conduct a half hour session with the executive’s manager to review the overall findings. In that session, I provide a summary document that only contains the positive and negative findings. This document does not include the quotes for each finding, the Stop, Start, Continue section or the self-review.Given the highly personal nature of the feedback, it is the recipient’s decision to share the more detailed version of the feedback with their manager. During the session with the executive’s manager, I will also share the general gist of the conversation I had with the executive and any next steps we might have decided.It is essential for both the manager and the feedback recipient to be aware of the findings since much of the development work that results from the document and the review will be done by the executive and their manager. The 360 itself, while a valuable tool to get clarity into how people perceive an executive’s effectiveness, won’t change behavior.That’s on the shoulders of the executive to do the hard work of leaning into strengths and developing strategies to address the things that get in their way. My role in that is to provide further coaching at the discretion of the development partnership between the executive and their manager.As you’ve probably guessed, this level of feedback is a lot of effort and laden with emotional landmines.Leadership is in the eye of the beholder.There are a lot of reasons people may choose to follow a leader — vision, inspiration, power, fear — those are just a few. Regardless of people’s motivation to follow, the way you lead will have a significant impact on your ability to drive success in your organization. Often the way you lead is referred to as your leadership style.The funny thing about your leadership style is that you don’t define it — your followers do.Leadership is in the eye of the beholder. “Wait” you say, “I’m the one leading, so I’m setting my leadership style”. Actually, you are exhibiting the set of behaviors you are using to lead. Your followers, the ones observing and being affected by those behaviors, define your leadership style.Think of it this way. While one person you lead might see your approach as demanding and blunt; another might see you as decisive with high expectations; yet another might see you as an unreasonable jerk who doesn’t listen.Who’s right? They all are.And the best leaders aren’t naive enough to believe that their actions or good intentions are perceived the same way by every person.So if you want honest feedback on how you’re doing, stop assuming that it’s just going to show up. It’s on you to get out there and uncover the issues — and the opportunities.Editor’s note: a version of this post first appeared on ThinkGrowth.org. Leadership Topics: Originally published Aug 24, 2017 6:00:00 AM, updated December 14 2017 Don’t forget to share this post!
2. Click on “Settings”3. Click on the offline cursor, and move it to the right, so it’s blue (if it’s disabled, it will appear grey). Ensure you read a “Setting up offline …” message. 4. All set! Your Google Docs are ready for offline status. Google Docs Don’t forget to share this post! Originally published May 9, 2018 6:00:00 AM, updated May 09 2018 If you’re anything like me, you probably do most of your work online.Google Docs in particular is a fantastic tool for writing, editing, and sharing content with colleagues, enabling collaboration and teamwork on creative projects.But there’s a downside to doing all your work online — if you suddenly board an airplane without wifi, travel to an area with limited access, or even lose power in your office, you’re suddenly left with zero access to any of your important documents.Learn how to run effective marketing campaigns using Google.Losing wifi shouldn’t mean calling it a day and heading home: if you set it up ahead of time (this is key), you can continue doing work even when you need to do it offline.How to Use Google Docs OfflineOpen the Google Docs Home Screen, and click on the Menu in the top right-hand corner (the icon with three lines) Topics:
Originally published Dec 17, 2018 9:35:00 PM, updated November 15 2019 Social Media Analytics Reputation is everything. And on the internet, that couldn’t be more true.It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.That’s why social media monitoring is so important today.What is Social Media Monitoring?Social media monitoring, sometimes referred to as social media “listening,” is the practice of examining what’s being said about someone or something — or the topics that entity cares about — by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business’s social media account.Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient. For example, if a brand is particularly controversial, or sensitive to how it’s defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.Download Now: Free Social Media Calendar TemplateNo matter what your goal is when listening to a social network, checking out your newsfeed, timeline, or conducting a basic search through the network’s search bar simply won’t suffice. There are numerous social media monitoring and management tools out there that can tap conversations you won’t find by yourself. And each tool offers a different set of data to help you adapt your social media strategy over time.So, we’ve rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let’s dive into each one — and see if you want to test them out today.Free Social Media Monitoring ToolsTweetDeckSocial MentionTweetReachFollowerwonkSumAllMentionmappLithium (formerly Klout)HootsuiteBoardreaderBuzzSumoGoogle AlertsNative Analytics ToolsHubSpot Topics: 1. TweetDeckTweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want — whether that’s customers, competitors, or employees.TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also keeping an eye on you or your brand’s notifications and mentions.2. Social MentionSocial Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.3. TweetReachTweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.4. FollowerwonkFollowerwonk lets you quickly and easily search users’ Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.5. SumAllSumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.6. MentionmappMentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It’s interactive, too. That way, you can click through and see how your interactions are connected — if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.7. Lithium (formerly Klout)Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.8. HootsuiteHootsuite works like TweetDeck — but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.9. BoardreaderBoardreader does what its name suggests — it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.10. BuzzSumoBuzzSumo aggregates data about the number of links to your domain and pieces of content receive — on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It’s freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version.11. Google AlertsYou can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you’ll receive regular emails updating you to mentions from around the internet.12. Native Analytics ToolsA few social networks provide free analytics to users — or, sometimes, analytics viewing is included in a business subscription for brands. Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.13. HubSpotIf you’re a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Check out this video tour of different HubSpot tools to get an idea of how it works. Don’t forget to share this post!
Australia head coach Justin Langer has backed out-of-form opener David Warner to come good in the fifth and final Ashes Test beginning Thursday at The Oval.Warner has been in awful form in the ongoing Ashes scoring just 79 runs at an average of 9.87 per innings. The left-handed opener has endured a tough series tackling the new ball, particularly against England seamer Stuart Broad, and has managed just one double-figure score (61) in eight innings with ducks from each of his last three starts.”Davey hasn’t had a great series, there are no secrets about that,” Langer was quoted as saying by cricket.com.au.”But he’s also a word-class player and I’ve said throughout the whole series, if Davey has one good innings it’ll help us win the Ashes. He probably hasn’t been through this lean run before, so it’s going to be a good test of his character.”But he’s a match-winner and he’s been brilliant around the group since he’s been back (from suspension),” he added.Terming Warner a “match-winner”, the Australian head coach said that he is looking forward to see the 32-year-old bat at The Oval.”He’s been great, good for the crowds, good amongst the group.”He hasn’t got the runs he wants at the moment but jeez I’m looking forward to seeing it when he does, and there’s no better place in the world to bat than The Oval.”Australia have an insurmountable 2-1 lead in the series, retaining the Ashes, and will look to win the rubber in England for the first time since 2001.advertisementAlso Read | James Anderson targets Test return during New Zealand, South Africa toursAlso Read | Ashes: Might ring the Prime Minister if we win 5th Test at The Oval, says Tim PaineAlso See:
A change in technique after being asked to open had a negative impact on his performance and no wonder VVS Laxman wants Rohit Sharma to stick to his natural game in his new role during the upcoming South Africa Test series.Laxman was one of the earlier examples in Indian cricket, who was forced to open the innings between 1996-98 despite being a specialist middle-order batsman, a role he never felt comfortable with.”The biggest advantage that Rohit has is his experience, which I didn’t have. I opened in Test cricket only after playing four Test matches. Rohit has played 12 years of international cricket. So he has the maturity and the experience and he is also in good form,” Laxman told former India cricketer Deep Dasgupta, during an interview on latter’s YouTube channel “Deep Point”.Laxman, who also was a touch player like the wristy Mumbaikar, could relate with Rohit’s situation and spoke about how a tweak in technique messed his rhythm.”I believe the mistake that I made while opening the innings was to change my mindset, which got me a lot of success as a middle-order batsman, whether it’s batting No 3 or No 4,” said the 44-year-old, who scored 8781 runs in 134 Tests.”I also tried to change my technique. As a middle-order batsman, I was always having a front press (front-foot trigger) and then go towards the ball, whereas talking to seniors and coaches, I went to back and across as I had to face Curtly Ambrose (97-away series), who would generate steep bounce from length. This huge change in approach affected my batting and I hope Rohit shouldn’t do it,” Laxman told the former India stumper.advertisement”If you tweak your natural game too much, then you will not get the results as your mind gets cluttered and you tend to lose your rhythm. I can admit that my flow was affected when I opened. Rohit is a rhythm-based player and if his touch gets affected, then it will be difficult,” the Hyderabadi stylist was candid in his confession.However, Laxman didn’t discount that there is a basic discipline, more so in the mindset that an opener must have and he is confident that a player of Rohit’s caliber can imbibe that after so many years of international experience.”There is a slight change in mindset but the technique should remain the same. Yes, there are certain basics like initially, you shouldn’t be fishing for balls outside the off-stump, not play too much away from the body, leave the bouncers. That mental discipline, which is very important. That discipline is also required is ODI also when white kookaburra swings,” reminded Laxman.For Laxman, opening the batting has its own advantages and primary being sub-continent pitches changing character drastically as the match progresses.”Another thing that would work in his favour is opening for the first time in Indian conditions. So it is a good thing to open when the wicket is fresh and evenly-paced and playing well. With the passage of time, batting can become difficult on uneven, abrasive surfaces, It could become difficult to play reverse swing, or when the ball is spinning,” he observed.Laxman is happy that the selection committee has made it clear that Rohit will open in all three Test matches.”He will get three Tests and it’s not often that a selection committee shows so much faith in a player and guarantee that he will open in three games.”The Proteas attack save Kagiso Rabada doesn’t have a lot of quality and penetration in their attack and batting upfront will give him time to play big knocks, Laxman said.In the last six or seven Test matches, he has been averaging 50, but he probably didn’t get rhythm because of a start-stop career. But good he will now get three Test matches.”The SA attack is thin on experience on these tracks and for me, only Rabada is a wicket-taking option. The bowling lacks penetration and if he can get set, he can score a double hundred also. He will have more chance of big scores than batting No 6.”For India’s white-ball vice-captain, being an opener is far better than warming the bench, the batting great feels.”Rohit wants to play Test cricket and with Ajinkya (Rahane) and (Hanuma) Vihari at No’s five and six Rohit knows that his chance to do well is as an opener. He should take this positively. He has nothing to lose. For a class player like him, it is better than sitting on the bench. He has to be in that playing XI,” he concluded.advertisementAlso Read | Rohit Sharma out for 0 in India Board President’s XI vs South AfricaAlso Read | Based on Virat Kohli’s workload, India can try a different captain for shorter formats: Yuvraj Singh