Got a great video? Get a grant and award!

first_imgIf your organization made a video in 2009, now is the time to enter the 4th Annual DoGooder Nonprofit Video Awards, presented by See3 Communications and YouTube! The contest will award a total of $10,000 in grants, funded by the Case Foundation, to the best videos of the year found in the YouTube Nonprofit Program—a special program that YouTube designed to help nonprofits achieve their missions. Submit any video your organization made last year by March 19, when a set of nonprofit and media professionals will select 16 finalists to compete in a public vote among the YouTube community. Awards will go to organizations of all sizes, including a special award for Best Innovation in Video. Now is your chance to get your nonprofit video featured on the YouTube homepage, receive great prizes from Flip Video and Nonprofit Technology Network (NTEN), and have your work showcased at a screening in Washington DC, hosted by Nomadsland. Winners will be announced on April 10 at the Nonprofit Technology Conference in Atlanta. Visit here to enter today!I am a judge for the contest, so I can’t wait to see what you enter!In the meantime, here are tips for great nonprofit video from See3.last_img read more

Familiar failings at back undermine Liverpool F.C. ambition

first_imgLiverpool’s 5-0 loss to Manchester City on Saturday can be written off as the consequence of a contested red card that left Juergen Klopp’s team down to 10 men for nearly an hour, but that cannot totally mask some worryingly familiar failings.While Klopp focused his critical words on his forwards’ inability to create enough and take their opportunities, it was the performance at the other end that will be causing Liverpool fans most concern.Klopp had targeted Southampton’s Dutch defender Virgil van Dijk during the transfer window but was unable to get his club to agree to a deal.He may yet regret not abandoning that goal and finding another central defender.On Saturday, with Dejan Lovren not fully fit, Estonian Ragnar Klavan partnered Joel Matip in the centre of defence and the pairing was far from convincing.City prised open the Liverpool defence far too easily with simple through balls on the ground, through the middle, feeding the always dangerous Sergio Aguero.That was the route that brought the opening goal, when the two teams still had a full contingent of players on the field, when Kevin De Bruyne split open the defence and the Argentine finished with ease.Then, after the red card, De Bruyne floated in a cross from the left which Gabriel Jesus headed home. A reprieve came from the visitors in the form of the linesman’s flag but minutes later, the warning proved to be unheeded as the exact same method produced the same result — a Jesus header and the game effectively over at 2-0.advertisementAfter the break, Klopp moved midfielder Emre Can into a central back-three but Liverpool were also struggling in the wide positions.Trent Alexander-Arnold, the 18-year-old right back, struggled at times, and there is a lack of experience in that position where the alternative, Joe Gomez, is only 20.Klopp is clearly keen to blood some young players but perhaps the solid and dependable James Milner may yet again prove to be a decent option.The question marks over Liverpool’s defence arose again on the opening day of the season when they were far too leaky in a 3-3 draw at Watford.EXHILARATING WINBut a 1-0 win over Crystal Palace and then the exhilarating 4-0 win over Arsenal put those concerns out of mind as the attacking trio, Roberto Firmino, Mohamed Salah and Sadio Mane, sparkled.With the addition of Alex Oxlade-Chamberlain, who made his debut as a second-half sub at the Etihad, and the impending return to the side of Brazilian Philippe Coutinho, there is enough quality in the midfield and attack to keep Liverpool in the top four.But it will need a much tighter and more alert back line if Klopp is to get Liverpool even close to the title they have now been without for 27 years.last_img read more

Setting Your Sights on Reaching Your Financial Goals

first_imgSo you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years,  especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Storylast_img read more

American Family Budget: Operation Minimalism

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

New Year, New You and Everything In Between

first_imgSo you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years,  especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Storylast_img read more

How I Finally Built an Emergency Savings

first_imgShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Think About Saving Beyond Your Emergency FundNovember 8, 2018In “Saving”How to Kickstart an Emergency FundOctober 17, 2018In “Saving”How to Patch Up a Leaky BudgetApril 25, 2018In “Budgeting” Flash forward to two years ago:When I met my fiancé, he was appalled at how poorly I managed my money, especially considering from the outside I appeared to be a fully functioning adult. I could recite all the things I knew I should be doing, but none of it showed in my actions. Not only did I have debt, I could never get past the $2,000 mark in my savings account. Every time I got close to exceeding $2,000, something would happen: my dog would get sick, it was my family’s birthday season (so many Virgos!), or I had mindlessly shopped online and spent too much. I was in better shape than I was in my 20’s, but no doubt about it, I was still mismanaging my cash flow.There are several times in my life I have made big decisions and changed habitual behavior. And having to share my current financial state with this individual I so respected and wanted to share my life with, was finally enough to push me over the edge and, in all honesty, financially “grow up.”Here are the steps I took to finally get out of debt and build a meaningful emergency fund.Note: The steps I took may not directly apply to your situation. But the message is to be resourceful with what’s available to you, educate yourself on how to use it and why you might need to make yourself uncomfortable in order to accomplish your goal.Step One: I got a roommate.It’s no secret living in the Bay Area is expensive. Being in my 30’s, I prioritized having my own space and privacy above building an emergency savings. Rent was taking up about 44% of my total take-home pay. If you know the 50/30/20 rule, that left about 6% for the rest of my essentials, which included car expenses (no payment, but it was older and had a ton of issues), utilities, gas and food (grocery store). Of these things, my rent was just way too high.In my situation the solution was an emotionally easy one to make. My boyfriend moved in with me and my rent payment was cut in half. This was absolutely essential in order for me to accomplish the second step. Had I gone through this same realization and was single, I would have had to wait another three months to find a place with a roommate as I was on a lease. In that situation, I hope I would have done the best I could to follow the remaining two steps.Step Two: I reduced my take home pay.“Wait, what?! You want me to reduce the amount of money I get every month??” – scariest realization ever. Why would I put myself in a position to have less cash every month when I was already feeling like I could barely make ends meet?Simple: I was spending too much on non-essentials. I had the biggest cable package, an actual online shopping routine (morning flash deals along with my morning coffee), DoorDash deliveries, etc. Spending money was easy, it felt good (in the moment) and convenience was key.In order to really buckle down and stop these spending behaviors, I HAD to reduce my take home pay to force myself into better habits. I did this by investing in myself and my future:Make sure I was contributing the right amount to my 401KMax out my Employee Stock Purchase PlanAutomate 20% of my savings to an account that was not the same bank as my checking account.The first two of these are pretty specific to my situation. I fully recognize I am lucky to work at a company that offers these types of benefits. (If your company doesn’t offer 401K, check out Farnoosh Torabi’s response to a user in a similar situation.)The fact that I wasn’t taking advantage of them meant I was throwing money away.On “throwing money away”: this term gets used a lot when referencing unused 401Ks, but think about it. If someone were to say to you, “Hey! If you set aside $100 every month, I’ll give you another $100.” You would do it, right? This scenario is not an analogy, that’s what actually happens when your employer matches your 401K contributions at 100%. Of course, there are nuances and limits – be sure to read the details of your company’s offering (match rates vary, there are tax limits to how much you can put away each year, etc) but the take-home message is: you’re actually missing out on a good amount of money if your company offers 401K matching and you are not taking full advantage. Read more about 401Ks here.As for the Employee Stock Purchase Plan (or ESPP) – which you can read about here – this was absolutely key in my strategy to getting out of debt quickly, so I could focus on building my emergency savings. Every time the stock trading window opened at my company, I would sell my shares to pay off my credit card debt. This is not usually advisable given the tax implications can be really high; but for me, at this moment, it was the right thing to do. Once I paid off all of my debt, I was able to leverage the ESPP program as another savings opportunity.Automating my savings was another phrase I heard repeatedly and never really listened to. But it is genius and for anyone open and willing to hear the message: automated savings is the best way to build your savings without ever having to take any action on your own. Now, I stipulated the account had to be at a completely different bank than my checking account. This was crucial for my own peace of mind that I was not going to start transferring money right back into my checking account (been there, done that!).Step Three: I got stubborn about it.As I mentioned, there have been a few times in my life when I have really made the decision to change something habitual in my life and a few times I thought I made that decision, but it didn’t stick. How do I mimic the first and not the second?I got stubborn about it.My mantras included:This is not a game.I’m not going to allow this type of behavior anymore.I will not carry any revolving credit card debt (this was after I paid it off).Getting stubborn about not spending money can be more gratifying than you might think. You just have to see the gratification in a different light. In the morning, when I picked up my phone to start doing my online shopping, I would suddenly put it down and think, “NOPE. Not today!” And allowed myself to soak up the gratification of willpower. I also changed up my morning routine by journaling along with my morning coffee. This is not for everyone, and it didn’t stick forever with me, but at the time – it was exactly what I needed.And of course, to make it easier on myself, I did do a few things to help ensure I stayed on course with this new behavior: I tracked my spending and budgets with Mint. I tend to check certain apps on my phone in the same order – FitBit, Instagram, Facebook. I just added Mint into this mix so it was always on my mind.In addition, I deleted my credit card information from all of the shopping sites, unsubscribed from subscriptions (including Amazon Prime – that one was hard, but the instant gratification was too tempting), cut out cable, and only ate out on Friday nights – which was fun because it became something I looked forward to all week. There are tons of tips out there on ways you can make not spending easier for you. But you’ll never do them unless you drop the drama and just get stubborn about it. Post navigation Now just because I got out of debt and started building an emergency fund did not mean life gave me a break and big expenses did not come up. It did become apparent my car was on its last leg and I had to make that big decision. When it came time, I am proud to say I did not give in to my new-found sense of financial security and take on a huge monthly payment. I did a good amount of research, optimizing for a car’s affordability and value over its luxury and brand name and found a car that suited my needs perfectly without the big brand name or monthly payment. Another moment of great gratification. Emergency savings. Building one can seem daunting for anyone living paycheck to paycheck …When I was 27, I went to an outlet mall because I just felt like getting something new. I remember being pretty happy with the jeans and shoes I found. I also remember calculating in my head that payday was two days away, I had a full tank of gas and my team was going out to lunch the next day – so lunch was covered. Which, in my mind, meant I technically had the money for it. And honestly, at the time, this reasoning didn’t feel wildly irresponsible.At least, that was until I got into my car and discovered the car battery had died.My immediate reflex was to grab my shopping bag, march back into the store and return both items. Before I even called a towing company. This was a reality check I desperately needed: I had no business buying anything that day.I’d love to say I learned my lesson then, but I didn’t. I had experienced this before and would experience it again. I was living on the edge with my finances, constantly calculating the days until pay day with how much gas I had, how much food I needed and when my bills were due. It was a lot of work and it was exhausting.  As my career progressed and my income went up, so did my debt. And I was deeply ashamed to the point my cheeks would burn any time I thought of money.last_img read more

3 Ways the Federal Government Can Support Local Climate Resilience to Protect Communities and the Economy

first_imgAnd the impacts of climate change and more extreme weather extend well beyond the coasts. In the United States, 94 natural disasters costing more than a billion dollars each have occurred in the last decade. During that time, the federal government spent $357 billion in direct costs because of extreme weather. A record 10 million acres burned around the country due to wildfires in 2015 alone.Wildfires in Wyoming. Photo by Mark Gocke/Flickr Integration. The lifespan of infrastructure is measured in decades. By incorporating climate resilience in all future federal spending and planning decisions, all levels of government can ensure taxpayer dollars are not squandered on investments that cannot withstand the tests of time and climate impacts. Currently, more than $1 trillion in properties and structures around the country are vulnerable to just 2 feet of sea level rise, which is on the conservative end of sea level rise estimates through the end of the century. If decision-makers don’t account for resilience to threats like sea level rise and more extreme weather when considering whether to upgrade these structures or build new ones, even more American taxpayer dollars and assets will be at risk. Public-Private Partnerships. Governments alone cannot sufficiently support local and state resilience initiatives, so they need to encourage the private sector to play a more active role. Public-private partnerships between the federal government and the Rockefeller Foundation, like the National Disaster Resilience Competition and Rebuild by Design, offer an example. They offered competitions through which disaster-affected communities could design, develop and then get funding to implement resilience projects. But while these programs have made progress, initiatives like them need to become continuous opportunities rather than one-off efforts.Prioritizing these policy actions and others can provide needed support to local communities as they attempt to build climate resilience. Resilience efforts can minimize disaster damages, create jobs and reduce stress on critical infrastructure—benefits that will ultimately help all Americans. On a November day, residents of a Miami Beach condominium complex stumbled across something unusual in their parking garage: an octopus! During the most recent extreme high tide, often referred to as a king tide, the octopus found its way into the garage via a drainage pipe.While the octopus made it back into the ocean, it and other marine life could very well appear in unfamiliar places like roads and parking garages more frequently as rising sea levels continue to encroach on the built environment. In 2015 alone, the Miami region witnessed a record 18 tidal flooding events, occurrences that disrupt commerce, degrade stormwater systems and contaminate fresh water supplies.As a new WRI paper on climate resilience lays out, Miami is not alone. Coastal flooding has increased between 300 and 900 percent on all three coasts of the contiguous United States since the 1960s, threatening the 45 percent of GDP generated and 123 million Americans who live in coastal communities. Scientists found that the flood levels during Hurricane Sandy, which inundated subways and stranded millions of riders, were nearly twice as likely to occur today than in 1950 because of higher sea levels.Damage caused to New Jersey shore by Hurricane Sandy. Photo by Master Sgt. Mark C. Olsen/U.S. Air Forcecenter_img A Resilience Roadmap for Federal Government and CongressBut the challenge is too big for any one community to effectively address alone. What’s really needed is better support at the federal level to help protect all communities and the economy.That’s why a bipartisan group of 36 mayors and other local elected officials gathered at the Rising Tides Summit in October 2015 and discussed the impacts of sea level rise and extreme weather on their communities. WRI’s new paper, Roadmap to Support Local Climate Resilience, distills the discussions at the summit, and presents a policy roadmap through which the incoming Trump administration and Congress could better support local and state resilience initiatives.In particular, the roadmap calls for eight resilience actions, such as:Incentives. Currently, most federal funds and assistance for building resilience are only made available after a natural disaster. Officials at the summit called for a proactive rather than reactive approach to disaster preparedness, but cited a lack of resources and incentives to take action. The business case for pre-disaster resilience is supported by research that finds every $1 spent on pre-disaster resilience saves at least $4 in future damages. Local Communities on the Frontlines of Climate Impacts and Climate ActionNo matter where these impacts occur, their ramifications ripple throughout the nation and are felt hardest by communities. Local elected officials are tasked with protecting the lives, businesses and property of their constituents. For them, climate change is a non-partisan issue, and taking action to make communities more resilient is a no-brainer.In Coral Gables, Florida, Republican Mayor Jim Cason commissioned the production of high-quality maps outlining expected flood areas, and his administration is continuing to assess the vulnerability of the city’s infrastructure. Democratic Mayor Dawn Zimmer of Hoboken, New Jersey is working to implement a flood reduction strategy after 80 percent of the city was inundated during Hurricane Sandy and six more times after that due to extreme rainfall. For these mayors and other local leaders around the country, finding climate solutions is necessary to preserve and protect their communities.Flooding in New Jersey. Photo by Master Sgt. Mark C. Olsen/U.S. Air Forcelast_img read more

Southeast Asia’s Clean Energy Economy Blazes Ahead

first_imgIt’s no secret that Asia’s manufacturing, industry and services sectors are growing, increasing demand for electricity across Vietnam and Indonesia. In too many countries, the result has been an increase in pollution from the power sector, meaning dirty air and more climate-warming greenhouse gas emissions.Fortunately, regional leaders are blazing ahead with clean energy. More than 80 energy leaders from 12 countries — including project developers, financiers, investors and government representatives — gathered in Bangkok in March to discuss what’s needed to build clean energy markets across Southeast Asia. The message was clear: regional leaders are committed. Business leaders see opportunities to make money and governments see renewable energy and efficiency measures as a way to grow productive economies.Still, markets in the region aren’t always set up for success. As deputy director of WRI’s Energy Program, I’ve worked with peers from government and business in the last few years to build clean energy markets in the United States and India. Our experience gives us a perspective on what’s needed to spark collaboration and build options for companies to buy clean energy at scale.Energy Buyers Can Spur DemandIn the United States, India and several other markets, large energy buyers with good credit have succeeded in creating a powerful market signal by raising their voices for clean energy. In Southeast Asia, we’ve seen signals that companies want renewable energy.Individual companies across the region are setting benchmarks and funding clean energy projects. Mahindra & Mahindra, the world’s largest tractor company, developed metrics that help its CFO prioritize sustainability initiatives across the company, helping to ensure these important projects get funded. The result: a ten-fold increase in environment-focused projects.Ayala Land, the largest real estate company in the Philippines, embedded sustainability metrics in performance evaluations and rewards its property managers for energy savings, resulting in a race to achieve savings. The company is committed to being 100 percent carbon neutral by 2022.Likewise, lots of companies across Asia partner with multinational businesses that have clear clean energy goals and want their supply chains to reflect these targets. In April, three more Chinese companies in Apple’s supply chain committed to 100 percent renewable energy.But there’s still a need to show governments and power companies the full extent of corporate demand for clean energy. Platforms like the Renewable Energy Buyers Alliance (REBA) are helping to raise the voice of large energy buyers and raise awareness about the renewable energy these companies demand. Large buyers and NGOs working together to aggregate clean energy demand globally and in-country can amplify the demand signal. Companies working together can learn about how to engage with clean energy suppliers, develop purchasing models and that reduce costs and improve benefits of different technologies.Investment-Ready ProjectsAt our March conference, participants often raised the fact that in many parts of Southeast Asia power utilities are not in good financial health. So if a project developer has a long-term agreement with a utility, investors will be wary of the utility defaulting and raise the cost of financing. Many countries are looking to revisit the utility business model to make it commercially viable. WRI has been working across the United States with utilities to offer innovative renewable energy products, and some of these models could be developed for Southeast Asia – if utility balance sheets improve.Collaboration can help lower costs. If the utility balance sheet is not fixed, buyer platforms like REBA can be help bring large-scale, good credit buyers together to support renewable energy projects. Likewise, aggregation of clean energy demand in industrial parks could be a good opportunity for Southeast Asia. In Chennai, India, WRI is working with Mahindra World City to develop models for large-scale renewable energy projects that offer clean power to the many businesses located in a concentrated area.Policy Structures for Clean Energy InvestmentPlenty of governments across Southeast Asia have targets for clean energy. Indonesia aims to achieve 17 percent new renewable energy by 2020 (it’s currently 10-11 percent). The Philippines aims to achieve 35 percent renewables in its energy mix by 2030. Vietnam set a target to achieve 25 percent renewables in its energy mix by 2030 and 45 percent by 2050.In many countries, policy support to help achieve these goals remains unclear and has not been developed in a way that helps large buyers meet their demand for clean energy.Collaboration with customers, utilities and government is critical to design effective policies that encourage investment. In Karnataka, India, companies came together with regulators to inform the design of a new, long-term, stable solar policy that has moved the private sector to invest in solar projects across the state.Vietnam is making some progress. Earlier this month, Vietnam confirmed a feed-in tariff for utility scale solar projects. The country’s trade and industry ministry is studying long-term policies that could support solar projects.Opportunities AheadSoutheast Asia has a real opportunity to build a productive clean energy economy that delivers affordable and reliable power to businesses. For people in these countries, a clean energy path will mean economic growth with less pollution.At this month’s Clean Energy Ministerial meeting in Beijing, expect to hear lots of discussion around global corporate demand for clean energy. The Renewable Energy Buyers Alliance will be there to support these regional and global goals.last_img read more

Meet the Experts: Q&A with Christina Chan

first_imgChristina Chan joined WRI in May as Director for the Climate Resilience Practice. Before that, Christina led global policy efforts on adaptation at the U.S. State Department and spent eight years with CARE, helping communities reduce disaster-related risks and leveraging that work to inform CARE International’s global climate change policy. Here she shares her thoughts on the challenges ahead.Insights: What do you view as the biggest obstacles to building resilience to climate change?Christina Chan: There are several obstacles. First, the people who are most vulnerable―for example, those in drought-stricken areas―often lack access to climate information. Farmers would be able to make better decisions about what to plant and when to plant if they had information about when the rainy season will start and how much rainfall is expected.Second, we need to stop treating climate resilience as just an environmental issue. Climate change is undermining hard-won development gains. We need to develop the capacity of communities, local and national governments, engineers and coastal zone managers to identify climate risks and take actions to manage those risks.A third major obstacle is finance. I’ve seen cases where communities galvanize to identify what’s at risk and options to reduce these risks. But then they lack the budget to take the necessary actions.Food shortages caused by climate change could have a major impact on national and global security. How do we begin to address this risk?CC: With support from the Gates Foundation, WRI is exploring how investments in transformative adaptation in the agriculture sector can yield greater food security. The international community needs to continue helping farmers make smarter seasonal and annual decisions in the context of climate change. At the same time, we also need to be thinking longer-term and identifying what actions we can take now that will contribute to positive, transformative change.How has your professional background informed your thinking on adaptation policy?CC: My experience in leading a community-based disaster risk management project in southern Nepal for CARE taught me that adaptation and development go hand in hand, and good governance is critical. Poor, marginalized communities are dealing with a whole slew of challenges. Their basic rights to food, water, participation, you name it, are barely met, if at all. Climate change is yet another threat on their lives and livelihoods. Participation, transparency, equity and accountability are at the heart of any solution, whether we are trying to eradicate poverty or reduce climate vulnerability.During my time at the State Department, I focused on raising awareness and mobilizing action and support for adaptation through the UN Framework Convention on Climate Change. While at times I felt the UNFCCC process to be slow, and change excruciatingly incremental, I never doubted the importance of the international process for strengthening climate resilience. Decisions of the UNFCCC help shine a bright light on what is working and what requires further action and support.How can countries best determine what their priorities for resilience are?CC: Countries should start with what they care about most―what are their development priorities? What do they want to achieve when it comes to food security, water, infrastructure, rural development, etc.? And from there, they can seek to understand the risks that climate change poses on these priorities, and what measures they need to take to manage those risks. That’s the best way, I think, to determine resilience priorities.What forms will resilience projects take?CC: Nations across the world are already implementing creative solutions that build resilience to climate change. In Mali, the water and agriculture ministries collaborate to send farmers text messages with information on rain forecasts. In Kuala Lumpur, innovative infrastructure like the SMART tunnel serves a dual purpose: it not only alleviates rush hour traffic, but also shuts down when there is heavy rainfall and diverts rainwater to the river, to prevent flooding in the city center. In the U.S., Philadelphia has changed its water fee system, simultaneously helping the city to meet its Clean Water Act obligations and adapt to projected increases in extreme rainfall.In India and Brazil, WRI is helping city planners make decisions about adaptation actions that truly reflect the priorities and needs of local communities and people. We are also building the capacity of local civil society to hold national governments accountable – with the objective of making sure that funds for international climate adaptation actually reach local communities and address their needs and priorities.These are just a few examples. With leadership and funding, we can find dynamic solutions that build resilience to the negative impacts of climate change.last_img read more

The Ultimate Guide to Pinterest Marketing

first_imgWhen I open up Pinterest, I’m in trouble.That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more.In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends.Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.Free Resource: 12 Pinterest Templates for BusinessSo, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.But first, we’ll review what the platform is and how it works — let’s get started. What is Pinterest? Pinterest Social Media Marketing Pinterest Marketing Strategies Pinterest for Small Businesses What is Pinterest? Sign up for a business accountCreate boardsChoose the right categories for your contentUse unique images and videosBuild your followingThink about your target audienceUse keywordsAdd hashtags to your contentShare your content on other social networksIntegrate Pinterest on your websiteFollow, engage, and interact with other accountsUse social media best practicesAnalyze your results Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. Users add, or Pin, their chosen content to boards with a common theme to keep it organized and so other users can discover new content related to their interests. The following 13 Pinterest marketing strategies are universal, meaning they’re applicable to businesses in all industries, of any size.1. Sign up for a business account.To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager.2. Create boards.You’ll want to share your content on boards. Boards are where you save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.SourceYou can also invite people to join your boards — which would make your board a “group board” — if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.3. Choose the right categories for your content.By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.SourceSome of the most popular Pinterest categories include travel, health and wellness, and beauty.5. Use unique images and videos.Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?Here are some ways to ensure you’re sharing great and unique visual content on Pinterest:Use branded images without faces — these receive 23% more Pins on the platform than those with faces.Create and share branded videos to promote your products and company. 75% of Pinterest users say they’re likely to watch branded videos about topics that interest them.Pay to use Pinterest’s Promoted Video feature if you have the budget.Share images and videos that show your products in action so viewers can more easily envision themselves using them.Avoid excessive blank (or white) space in your images — images with 30% less blank space in the background are pinned most.Create videos between 30-90 seconds long because they’re proven to have the highest performance.Create specific boards to share images of your company’s most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.6. Build your following.Once you’ve created your Pinterest account, made some boards, and determined which categories you’ll share your content in, and thought about the type of content you’re going to share, you can begin building your base of followers.It’s important to work in this order so anyone who comes across your profile — while you’re working to increase your follower count and become more established on the platform — will be able to gain a better understanding of the type of content you’ll be posting and what your brand stands for.How to build your following on Pinterest.Although you can search for and add specific friends via their name, Facebook account, and other identifiers, this is time-consuming and would make it nearly impossible to really grow your following substantially. Instead, consider the following methods to build out your base of fans and followers on Pinterest.Promote your Pinterest account via your other social networks.Follow accounts you believe would want to follow you back.Watch what your competitors are doing to increase their base of followers and learn from their techniques.Use keywords and hashtags in your posts (we’ll discuss these tactics in more detail later).Ask influencers to re-post some of your content to gain the attention of their followers.Pay for a Pinterest ads account to run ads on the platform.7. Think about your target audience.While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.You can do this in a few different ways:Research your buyer personas to determine what type of content would be most helpful and appealing to them.Survey and ask your current followers and customers for feedback on what they want from your company on Pinterest.Look at what your competitors are doing well (or not) to help you think about new ways to push out your content and make it unique.View the boards of your current followers and customers to aid in your understanding of who your audience is and what they’re most interested in.8. Use keywords.By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Keywords and phrases on Pinterest are related to specific niches being searched by users.For example, if you sell suitcases, you might use keywords and phrases like “vacation” or “going on a trip” throughout your profile and Pins. This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds.Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through search:Bio and profilePin descriptionsBoard titlesBoard descriptionsImage-Alt-TextFor those of you who choose to pay for Pinterest ads, there’s also an option to use the platform’s keyword targeting tool to help you reach your audience through your ads.9. Add hashtags to your content.Hashtags — which are keywords and phrases preceded by the “#” symbol — are another great way for you to organically market to and reach your target audience. Hashtags on Pinterest work the same way they do on most other social media sites (like Instagram, for example) and when leveraged, make your content more search-friendly.Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.10. Share your content on other social networks.To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.11. Integrate Pinterest on your website.By integrating Pinterest on your website, you’ll be able to easily drive traffic from one of your web pages directly to your Pinterest profile so your leads and customers can begin viewing your content in seconds (and hopefully follow you!).These Pinterest widgets and buttons allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The network’s widget builder helps you quickly customize, create, and add this feature to your site.Source12. Follow, engage, and interact with other accounts.When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:Follow new accounts of users who state or show they have interests related to the work your business does and the content you post (you can do this by searching keywords and hashtags or reviewing the people who follow your current audience members).Re-Pin, “Like”, and comment on the content your followers and fans share.Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved (in a giveaway or contest for example).13. Use social media best practices.When using Pinterest, be sure to follow the same social media practices you would on other social networks. Examples of this include remembering to interact and engage with your followers, regularly post to (and update) your account, and avoid blatant self-promotion that feels pushy and forced to your audience.Additionally, you can focus on the following five best practices to boost engagement on Pinterest.Encourage your followers to feature your brand in their content (and maybe offer to repost them or re-Pin their content if they do).Provide your audience with an incentive — such as a prize — for choosing to follow and interact with you as well as create posts featuring your products and branding.Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.Ensure your content is helpful and useful for your audience members — all content should have a purpose and/ or meaning.13. Analyze your results.If you’re putting all of this effort into marketing on Pinterest, it’s probably safe to assume you’re going to want to ensure the work you’re doing improves your business’ conversions and brand awareness.So, you’ll need to analyze the results of your Pinterest marketing efforts to keep track of your referral traffic, number of engagements, leads generated, and anything else you’re interested in learning more about. The easiest way to do this is through Pinterest Analytics.Pinterest Analytics provides you with four major types of information including:Metrics about your profile as a whole.Insights about the number of people who save and re-Pin your content.Platform metrics to understand how people interact with your content via both desktop or mobile.Data about your most popular Pins. Pinterest Marketing Tools Originally published Jan 31, 2012 12:17:00 PM, updated March 29 2019 Pinterest for Small BusinessesIf you have a small business, you may be wondering whether or not putting all of this effort and time into implementing Pinterest marketing strategies is actually worth it.Short answer? Yes, it is.Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.Tell a visual story.Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.Humanize your brand.Social media of any kind can help you humanize your brand and give it some personality — Pinterest is no exception. On the platform, you’re able to reach out directly to your audience members, chat with them one-on-one or as a group, and assist them through any difficulties or roadblocks they encounter while doing business with you.You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.Feature your blog posts.You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website.SourceDisplay your work and showcase your expertise.Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.Drive traffic to your website.Pinterest is a great way to drive traffic to your business’ website — this will help your small business generate leads and conversions. You can share URLs in your profile as well as on your Pins and boards. For example, you may choose to post content with a link to your email sign up page, “About Us” page, or blog.Conduct market research.Pinterest is a great resource for conducting market research. It’s especially helpful for small businesses that may not have a large following quite yet or the experience to know exactly what their audience members expect and want in terms of content.With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.Pinterest Marketing ToolsThere are a number of tools you can use to help you reach your target audience and engage users on Pinterest. There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools.1. Social Media Management ToolsSocial media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.Some popular social media and Pinterest management tools include:Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine what’s doing well with your audience members, and advice about the best days and times to share your Pins.Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post scheduling capabilities, and details about the type of content your audience wants.2. Pinterest Image Design and Creation ToolsPinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform (along with any other social media site and your website). Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.The following three tools are great for anyone who doesn’t necessarily have a background in fields like graphic design or art but still wants to share unique and polished content on their profile.Canva allows you to create professional images for Pinterest with their over 1 million images, graphics, templates, and icons available to choose from.Pablo provides you with a way to create beautiful images for Pinterest in under 30 seconds with easy-to-use effects and templates.PicMonkey gives you the ability to create and edit images and has advanced image editing tools such as masking, mirroring, and double exposure.3. Follower Count and Community Growth ToolsFollower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.Loop88 helps you to create shareable content they’ve determined is ideal for Pinterest to help you attract your target audience and grow your following.PinFollow gives you a detailed look at who’s following your Pinterest account, who you’re following back, who you follow that isn’t following you back, and how your follower count is growing over time.Start Marketing on PinterestPinterest is a powerful marketing tool with the ability to help you organically increase brand awareness, boost conversions, increase sales, and create long-lasting relationships with your target audience and buyer personas.You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest. Pinterest Marketing Strategies Pinterest Social Media MarketingOnce you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.It’s important to note there are personal and business accounts on Pinterest. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run ads if you choose — making the platform ideal for marketers.Speaking of Pinterest marketing, let’s review 13 strategies to help you improve your influence and impact on your audience through the platform. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Pinterest Marketing Topics:last_img read more

7 Social Media Fails to Avoid in 2017

first_imgJust remember: It’s always best to take extra time to conduct some easy research, and avoid social media gaffes — no pun intended — like this one.Wrapping Things UpYou might have noticed a pattern in some of the “fail” examples. Twitter is not to be trifled with. Once something goes viral it lives on forever. The best way to avoid a social media brand fail is to establish a meticulous social media management approach. This allows you to control the types of content you post and the messaging your brand communicates with.Regardless of how small your audience is or how innocent something might seem, there’s always a reason to quality-check before posting. Social Media Fails 5) How to Turn a Fail into a WinRobots aren’t always smarter. In 2014, a Google bot mistakenly attributed an offensive slogan to U.K.-based bakery, Greggs. Hilarity — to some, at least, ensued when Greggs’ Digital Brand Manager, Neil Knowles, turned a potential brand disaster into a monumental win.Thanks to the clever back-and-forth between Knowles and the Google team, and the massive publicity garnered by the exchange, Google’s original error wound up being one of the best things to ever happen to Greggs.Hey @GoogleUK, fix it and they’re yours!!! #FixGreggs pic.twitter.com/d5Ub7qtrLG— Greggs (@GreggsOfficial) August 19, 2014 6) Coca-Cola vs. Russia and UkraineIf you’re going to create a huge promotion that displays a giant map of Russia, it’s generally a good idea to make sure that map is accurate. Or, better yet: When in doubt, don’t show a map.Coca-Cola received massive backlash from Russian citizens when it posted a promotional branded image made to look like a map of Russia — which left out Crimea. In response, many consumers took to Twitter to post images of themselved pouring Coke into their toilets, leaving a trending impression.Then, in response to the backlash, Coca-Cola published an updated map that included Crimea — which was promptly bombarded by outcries from Ukrainian citizens, due to tensions resulting from Russia’s annexation of Crimea in 2014.Lesson learned: Don’t publish original content that’s inaccurate, and has the potential to be highly (and globally) controversial.Source: The Guardian7) A Giraffe for GhanaSometimes, all it takes to avoid a social media fail is a simple Google search.During the 2014 World Cup game between the USA and Ghana, Delta sent out a congratulatory tweet to the U.S. soccer team. The tweet included an image of the Statue of Liberty with a “2” representing the U.S. score, and a giraffe with a “1” that was meant to represent team Ghana’s score.There was one tall problem: Ghana doesn’t have giraffes. Of course, Twitter users jumped all over that one. PHOTO: Delta Airlines thinks there are giraffes in Ghana. There aren’t. http://t.co/9VsWsCfQSe pic.twitter.com/pGMJ6p0ljA— theScore (@theScore) June 17, 2014 3) Ten Cents off Your Next PlaystationIn 2015, Amazon created #PrimeDay as its own corporate version of a Cyber Monday. Unfortunately, at that point, many of the discounts and offerings didn’t quite live up to consumer expectations — and the hashtag went viral for all the wrong reasons.One kicker came when Amazon offered a whopping $0.10 discount on the Sony PlayStation 4 Console. It didn’t take long for #PrimeDayFail to start trending on Twitter.Damn been waiting for the PS4 to go down 10 cents 😩 #AmazonPrimeDay pic.twitter.com/eIiThMX9IT— lupe (@cherryyyybomb) July 15, 20154) #bendgateAny time a brand winds up with a trending hashtag that includes the word “gate” in it, you know there’s trouble.In 2014, Apple released the iPhone 6 with great fanfare, with one of the most aggressively highlighted features being that the phone wouldn’t bend under pressure in, say, your back pocket.In a video that now has more than 69 million views, Unbox Therapy squashed Apple’s claims by demonstrating how easy it was to bend the iPhone 6. Once the damage was done there was no going back. A war of words promptly took place between avid Apple fans and detractors, garnering even more attention on social media.  Originally published Sep 8, 2017 8:00:00 AM, updated September 08 2017 Topics: Don’t forget to share this post! Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes.Many brands are over-concerned with posting frequency and speed, and not concerned enough with tactics that ensure quality and proper context. A single spur-of-the-moment tweet can cause irreparable damage. And even after it’s deleted, the examples below show that content on social media never truly dies — so make sure you have a plan in place that establishes clear boundaries and best practices.Click here to learn about using social media in every stage of the funnel.As proof, here are seven of the worst social media fails you might ever come across.7 Social Media Fails to Avoid in 20171) Meet-And-Greet, but Don’t TouchHumor is a wonderful thing, especially on social media. A funny meme, GIF image, or video can reap a wealth of positive interactions. It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans — meet-and-greets, and surprise appearances, for example, all have the potential to go viral. Unfortunately, the viral effect doesn’t always have the end-result you might wish for.It doesn’t get much more uncomfortable than Avril Lavigne’s now infamous meet-and-greet photo session. Fans paid almost $400 for a chance to meet their idol before finding out there were some serious restrictions on their experience: no touching allowed. That meant no hugging, wrapping arms around each other, or anything else that tends to make celebrity meet-and-greet photos warm and cozy.The pictures, as they say, are worth a thousand awkward words.2) Rhode Island or Iceland?Good intentions fell flat for the Rhode Island Commerce Corporation in 2016, when it made one grave error in a $5 million promotional video — and used footage not of the great state itself, but instead, of Iceland.The mistake went viral and gained far more attention than an Iceland-free version of the promotion would have, but it wasn’t exactly the type of publicity we imagine the bureau of tourism was hoping for.Thanks to the social media skills of Rhode Island Governor Gina Raimondo, you can enjoy your very own private viewing of this social media fail.Help tell Rhode Island’s story by sharing our new brand video #weareRI https://t.co/alIIcZ2DIghttps://t.co/qh3YtF0q0s— Gina Raimondo (@GovRaimondo) March 29, 2016last_img read more

How to Turn Off Instagram’s New “Last Online” Feature

first_imgIf you want to keep your late-night puppy picture scroll fests completely private, don’t fret. You can turn off Instagram’s “last online” feature with the following quick steps.Keep in mind that once you turn the feature off, you won’t be able to view anyone else’s “last online” status. How to Turn Off “Last Online” on InstagramOpen up Instagram on your phone.Navigate to your profile by tapping your profile picture on the far right of the bottom navigation bar.If you’re on iOS, navigate to settings by tapping the gear icon next to the Edit Profile button on your profile. On Android, tap the three dot icon in the upper right corner of your profile.Scroll down until you see the option for “Show Activity Status” and toggle it off. Originally published Jan 26, 2018 6:00:00 AM, updated October 30 2019 Topics: Once that setting is toggled off, you’re free to resume scrolling undetected. Here’s the setting you’re looking for:center_img Don’t forget to share this post! Instagram Marketing Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account.Only people you follow or have recently DM’d will be able to see when you were last active.New Data: Instagram Engagement in 2019So if someone follows you, and you don’t follow them back, they won’t be able to view your activity status. You can see exactly when your friends were last online by navigating to your direct messages:last_img read more

Vijay Hazare: Mumbai’s Yashasvi Jaiswal youngest batsman to hit double hundred in List A cricket

first_img17-year-old Mumbai sensation Yashasvi Jaiswal on Wednesday became the youngest batsman to hit a double hundred in a List A and one-day match during the ongoing Vijay Hazare Trophy Group A fixture at the Just Cricket stadium.Yashasvi hit 203 off 154 balls with 12 sixes and 17 boundaries as Mumbai posted a mammoth 358 for 3 against Jharkhand after opting to bat first in Bengaluru. Yashasvi is in his debut season in List A cricket and is now the third batsman in Vijay Hazare history to score a double ton.K.V. Kaushal and Sanju Samson were the others to achieve the feat before Yashasvi.Yashasvi came into the limelight earlier this year when he scored four half-centuries to star in India’s U-19 tri-series in England. He then scored 224 runs and took 8 wickets in the Vizzy One-Day Trophy to be adjudged player of the tournament.Mumbai got off to a superb start thanks to Yashasvi and Aditya Tare’s 200-run opening partnership which they stitched in just 34.3 overs before the wicketkeeper got out for 78.Siddhesh Lad then joined Yashasvi and the duo added another 105 with the former scoring just 32 runs out of that.Yashasvi was eventually dismissed by Vivekanand Tiwari off the fourth delivery of the final over of the first innings.Before this match, Yashasvi had led Mumbai to a 8-wicket win against Kerala at the same venue. After bundling Kerala out for a modest 199, courtesy three wickets each by pacers Dhawal Kulkarni (3/54) and Shardul Thakur (3/40), Mumbai comfortably chased the target with 11.4 overs to spare with Yashasvi scoring 122 off 132 balls.advertisementThe chase was a walk in the park for Mumbai as their openers Jaiswal and Aditya Tare (67) put on 195 runs for the first wicket to guide the team to an easy victory. Yashasvi hammered 14 fours and three sixes, while Tare hit five boundaries and a lone six as the duo took the game away from the opposition.last_img read more

India vs Bangladesh: Will target hosts’ inexperienced bowling attack, says Bangladesh coach

first_imgBangladesh coach Russell Domingo on Saturday said his team will be targeting a rather inexperienced Indian bowling attack to upstage the hosts in the T20 series decider here on Sunday.The Indian team is without the services of injured pace spearhead Jasprit Bumrah, seamer Bhuvneswar Kumar and all-rounder Hardik Pandya with Khaleel Ahmed, Deepak Chahar and Washington Sundar shouldering the bowling responsibilities in the three-match series.”It’s no secret that they got reasonably an inexperienced bowling attack. If we bat well, stick to our strategies we can put their bowling attack under pressure,” said Domingo on the eve of the game.”So look, they are good side but we do think that if we bat up potentially, we can put their bowling attack under pressure.”Team batting second ended up as the winner in both the games, making toss all the more crucial.”I think dew has affected (the games). Toss has played a role, both teams batting second have come around top but look if we had got 180-190 in the last game, we would have given ourselves a better chance. That was really no excuse in terms of not playing well,” Domingo said.The build up to the India tour was far from ideal for Bangladesh with players going on strike over a pay dispute and star all-rounder Shakib Al Hassan being suspended by the ICC for failing to report corrupt approaches.Domingo said not many would have expected his team to play the way it has so far considering the run of events ahead of the tour.advertisement”It has been a tough couple of weeks before this tour, but the players deserve a lot of credit. The energy and desire they have shown in the last 10 days has been fantastic. They were willing to try new things. They are playing against a quality side away from home,” he said.”If someone said to us two weeks ago that we will be one-all coming into Nagpur, no one would have believed it. So we are pretty happy where are, and it is a great opportunity tomorrow.”Frontline pacer Mustafizur Rahman has not made an impact in the series so far but that is not yet a concern for Domingo.”He is a quality bowler. He is a match winner, and our most experienced bowler. We know that a big performance is just around the corner,” the coach said.”Bowlers are under pressure in this format, particularly with a wet ball against top quality batters on a good wicket.”Domingo, who took charge of the team post the World Cup in July, also laid out his vision for the T20 team, factoring on its limitations.”I don’t think we are ever going to be a West Indian or England type of batting line-up with guys who can get the ball out of the ground. Just physically we are not that type of team,” the coach said.”Afif, Mosaddek and Liton are small boys, but we are trying to use the pace, running hard between the wickets, getting gaps, picking up twos; six twos in an over is as good as two sixes. We are working on our other strengths.”The Bangladesh off-spinners went for runs in the previous game with Rohit wreaking havoc.Asked if he would consider playing a left-arm spinner on Sunday, the coach said: “Our off-spinners worked a game ago, but just because it didn’t work in the last game doesn’t mean everything has to change.”We don’t want to be a team that makes knee-jerk reactions to a loss. It has been the case for this team for too long.”We want to back a certain group of players. If somebody has a bad game doesn’t mean he doesn’t play for the next six months. It is part of T20 cricket.Also Read | India vs Bangladesh: Rohit Sharma asks critics to keep eyes away from Rishabh Pant for a whileAlso see:last_img read more

ATP Finals: When and Where to watch Roger Federer, Novak Djokovic and Rafael Nadal live

first_imgThe greatest trio ever bestowed on men’s tennis steadfastly refuse to step aside but this year’s ATP Finals boasts a fresh new look that offers a glimpse of the rivalries that should sustain the sport when they go.Top seed Rafael Nadal, who can clinch the year-end top ranking for the fifth time, was asked if he felt a little old as he sat alongside debutants Daniil Medvedev and Stefanos Tsitsipas, and 2018 champion Alexander Zverev, for Friday’s pre-tournament news conference.And for good reason.Nadal, 33, will be very much the elder statesman in the Andre Agassi group which starts on Monday. Russian Medvedev is 23, Zverev is 22 and Tsitsipas is 21.Italian Matteo Berrettini, 23, is the third player making his debut and will have the chance to make an immediate impact when he takes on five-time tournament champion Novak Djokovic when play begins in Bjorn Borg group on Sunday.While 19-time Grand Slam champion Nadal has injury worries, few would bet against either him, 20-time Grand Slam champion Roger Federer or Djokovic, winner of 16 majors, lifting the trophy next Sunday. But times clearly are changing and the fearless new pretenders are knocking loudly on the door.A year ago Greek Tsitsipas won the ATP Next Gen Finals in Milan — a tournament to showcase the rising talents.He has enjoyed a stunning year, beginning at the Australian Open where he beat Federer on the way to the semi-finals.Tsitsipas has also beaten Nadal and Djokovic this season and arrives in London ranked sixth. His opening match will be against U.S. Open runner-up Medvedev, who has four titles and a Tour-leading 59 match wins this year.advertisementATP Finals drawGroup Andre AgassiRafael NadalDaniil MedvedevStefanos TsitsipasAlexander ZverevGroup Bjorn BorgNovak DjokovicRoger FedererDominic ThiemMatteo BerrettiniDay 1 Schedule (November 10)Novak Djokovic vs Matteo Berrettini, 7.30 PM ISTRoger Federer vs Dominic Thiem, 1.30 AM ISTDay 2 Schedule (November 11)Daniil Medvedev vs Stefanos Tsitsipas, 7.30 PM ISTRafael Nadal vs Alexander Zverev, 1.30 AM ISTWhen and Where to watch ATP Finals liveATP Finals can be streamed live on SonyLiv. All the matches of the ATP Finals will be telecast live on Sony ESPN.last_img read more

BCCI’s bid to change reformed constitution would ridicule Supreme Court: Lodha panel secretary

first_imgThe BCCI’s plans to dilute reforms mandated by the Supreme Court amount to “ridiculing” the country’s highest judicial authority, asserted Lodha committee secretary Gopal Sankaranarayanan, who had a pivotal role in drafting the revamp.Sankarnarayanan feels the Supreme Court still has a role to play in the matter and should take appropriate steps, otherwise all its efforts to reform the BCCI’s administrative structure would go waste.”If this is permitted to be done and if it remains unchallenged in court and the Supreme Court does not either have a challenge before it or it does not take up suo motu, it will mean ridiculing of the Supreme Court and everything that it did over the years,” he told ‘ESPNcricinfo’.The proposal to change the reformed constitution came to light last Saturday when BCCI’s new secretary Jay Shah gave out the agenda for the board’s annual general meeting to be held in Mumbai on December 1.The most stunning amendments include altering the rules concerning the cooling-off period for office-bearers, relaxing various disqualification criteria and removing the need for any changes to the constitution needing approval from the Supreme Court.”It will completely mean going back to square one as far as cricket administration and reforms are concerned. Most of the significant changes would have ceased to exist,” he said.Sankarnarayanan was the secretary of the Lodha Committee, which was appointed by the apex court in 2015 to usher in reforms in cricket administration in the country.The committee was headed by former Chief Justice of India RM Lodha, along with former Supreme Court Justices RV Raveendran and Ashok Bhan.advertisementAccording to Sankaranarayanan, if these dilutions are adopted, they might be challenged in the court.”They are trying to imply that they will no longer need the Supreme Court’s imprimatur when it (BCCI) makes changes (to the constitution),” he said.Sankarnarayanan, who was closely involved in drafting the reforms, however, feels the apex court is partly responsible for the current situation as it played a role in diluting the reforms.”It makes no difference if the amendment is unanimous…in my view the court will have a role because the court had a role all this while. It was specific when it approved the initial reforms (in 2016), then it approved the constitution that was drafted and submitted by the Committee of Administrators (CoA) last year,” he said.”They could possibly try and argue that, ‘Look, the Supreme Court has not barred us from amending our own constitution so we are more than capable of amending it and making all sorts of changes to it.’ That is a narrow way of looking at things.”They will somehow ensure whatever is left after Supreme Court itself had reversed much of the (original reforms) so that old cliques can continue to operate in a big way,” he added.Also Read | Credit to my father, he has given his life in shaping my career: Deepak ChaharAlso Read | Virat Kohli & boys to train under lights in Indore with eye on Day/Night Test against Bangladeshlast_img read more

Texas Recruits Charles Omenihu, Kai Locksley Get Into It On Twitter With Texas A&M 5-Star DT Daylon Mack

first_imgDaylon Mack tweets about UT footabll recruits.daylon mack charles omenihu kai locksley texas a&m twitterTexas and Texas A&M might not have a football rivalry on the field anymore, but one certainly exists off of it. Thursday night, Aggies’ five-star defensive tackle Daylon Mack upset some Longhorns’ fans – and a couple players – with a tweet. Mack, a 6-foot-1, 330-pound defensive lineman pledged to Kevin Sumlin’s program, poked fun at Charlie Strong’s “I don’t know if I want to go walking into College Station right now” comment. He created a T-shirt featuring the quote and tweeted a photo of the clothing item. Mack then called out Texas signee Charles Omenihu, a three-star defensive end upset by the T-shirt, tweeting a conversation they had about playing together at TAMU. Clearly I had the option to be a longhorn I just chose different. Your only at Texas because we never offered you #NuffSaid @charless_94— THEE MACK TRUCK (@DaylonMack) April 17, 2015Lol we wanted you?? Haha ok @charless_94 pic.twitter.com/EPD60U5h0x— THEE MACK TRUCK (@DaylonMack) April 17, 2015Omenihu responded with a screenshot of another conversation. This one suggests Mack was interested in playing at Texas (which he was, but later opted to attend Texas A&M). @DaylonMack come on now don’t try and flex on me pic.twitter.com/iOJjlnWhWm— Charles™‼️ (@charless_94) April 17, 2015Thankfully, the posting of previous conversations ended there. The Twitter jabs didn’t stop, though. Texas four-star QB commit Kai Locksley and four-star linebacker commit Cecil Cherry joined in on the action, too. But I’m chillin I got mines you got yours just the towards my coach and school not needed cause you doing it for retweets @DaylonMack— Charles™‼️ (@charless_94) April 17, 2015@charless_94 no need to rap moe.. We focused on us. They can have that childish lame ahh Twitter stuff. We got better things to deal with /p>— Kai Locksley (@LOCKSnLOADED_3) April 17, 2015@LOCKSnLOADED_3 /p>— Charles™‼️ (@charless_94) April 17, 2015  Let him talk all he want to and tell his sorry lame coach to play us and get beat by the best team in Texas and let them know we run things— Cecil Cherry (@cecil__cherry3) April 17, 2015 @DaylonMack True ballers let the pads do the talking that’s all I’m say HOOK EM to bad you switch out on us just sit back and watch us— Cecil Cherry (@cecil__cherry3) April 17, 2015 Just play already, Texas and Texas A&M. Twitter fights are entertaining, but actual games would be better.last_img read more

Pakistan pacer Hassan Ali deletes tweet after backing India to win World Cup 2019

first_img India Today Web Desk New DelhiJune 21, 2019UPDATED: June 21, 2019 14:30 IST Hassan Ali has managed just 2 wickets from four games in World Cup 2019 so far (Reuters Photo)HIGHLIGHTS”Hogi ap ki dua pori congratulation,” Hassan Ali replied to a journalist’s tweet supporting IndiaHassan Ali has been slammed by critics for his poor show in World Cup 2019 so farHassan finished with figures of 1 for 84 from 9 overs in Pakistan’s 89-run loss vs IndiaPakistan fast bowler Hassan Ali accidentally backed India to win the World Cup 2019 and later had to backtrack on his words on social media after realising his mistake.India beat Pakistan by 89 runs (via DLS) in their last game in Manchester after which an AajTak journalist tweeted congratulating Virat Kohli’s team and backed them to win the World Cup this year.Replying on her tweet, Pakistan fast bowler Hassan Ali said, “Hogi ap ki dua pori congratulation.” Hassan later deleted the tweet. Hassan Ali deleted the tweet after realising his mistake (Twitter Screenshot)Hassan Ali has been slammed by critics for his poor show in the tournament so far. He was taken to the cleaners by the Indian batsmen and finished with figures of 1 for 84 from 9 overs, the most runs conceded by a Pakistani bowler in World Cup history.The whole Pakistani team, especially captain Sarfaraz Ahmed, has been facing a lot of criticism for the way they have performed in the tournament so far.Pakistan have just managed to win one of their five games and are almost out of the contention of making it to the semi-finals. The team has come under sharp criticism from all quarters following their embarrassing defeat against arch-rivals India on June 16.Veteran Pakistan all-rounder Mohammad Hafeez admitted that the whole team has failed as a unit and it would be unfair to blame a single person for it.”We failed collectively as a team. We could not produce a team effort and individual brilliance did not help us either. In cricket these days, you need team performance… inputs from everyone. We can’t blame any single person, everyone is responsible for failing to deliver,” Hafeez was quoted as saying by Pakistan’s Geo TV following team’s practice session at the Lord’s on Thursday.advertisementPakistan need to win all four of their remaining games and hope other results go in their favour, with four teams qualifying from the round-robin phase.”All is not finished for us. We are focused on our next game and we are eager to win that match. We got ample time after the India game to regroup for a new beginning,” Hafeez said.Pakistan will next face South Africa on Sunday, following which they will play New Zealand (June 26), Afghanistan (June 29) and Bangladesh (July 5).Also Read | Kamran Akmal urges PM Imran Khan to take action against Pakistan cricket teamAlso Read | World Cup 2019: Mohsin Khan quits as head of Pakistan’s cricket committeeAlso Read | World Cup 2019: Pakistan announce ‘robust review’ of performance amid World Cup struggleFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byrohan sen Pakistan pacer Hassan Ali deletes tweet after backing India to win World Cup 2019A journalist from AajTak had tweeted congratulating Team India after their win over Pakistan on which Hassan Ali replied saying, “Hogi ap ki dua pori congratulation.”advertisement Nextlast_img read more

Infirmaries to be Outfitted with Solar Panels

first_img This undertaking is being spearheaded by the Ministry of Local Government and Community Development, in tandem with several stakeholder entities. Portfolio Minister, Hon. Desmond McKenzie, says these provisions are expected to significantly enhance the comfort and safety of the residents and staff. Story Highlights The island’s infirmaries are to be outfitted with solar panels, power generators and closed-circuit television (CCTV) cameras by the end of 2019. The island’s infirmaries are to be outfitted with solar panels, power generators and closed-circuit television (CCTV) cameras by the end of 2019.This undertaking is being spearheaded by the Ministry of Local Government and Community Development, in tandem with several stakeholder entities.Portfolio Minister, Hon. Desmond McKenzie, says these provisions are expected to significantly enhance the comfort and safety of the residents and staff.He was speaking in the 2019/20 Sectoral Debate in the House of Representatives on Tuesday (May 28).Mr. McKenzie said the solar panels are being installed at a cost of approximately $27 million, with funding support from the National Housing Trust (NHT).Additionally, he said the Culture, Health, Arts, Sports and Education (CHASE) Fund is financing the delivery and installation of the generators, which has commenced.Meanwhile, the Clarendon infirmary is the next facility slated to be outfitted with CCTV cameras and other safety features, following the initial installation of similar inputs at the Hanover infirmary.The Minister said the focus on instituting safeguards, in particular, demonstrates that “the security of our infirmaries is now being addressed as never before”.Mr. McKenzie also announced an increase in the education grant allocated to Municipal Corporation Divisions, from $300,000 to $500,000.Additionally, he said the allocation for administrative assistance will be increased from $25,000 to $30,000.In the meantime, Mr. McKenzie praised the Board of Supervision (BOS), which he described as the “guardian” of the Ministry’s social protection programme, “and a beacon of hope for our vulnerable people”.“I commend the staff of the BOS, headed by the young and vibrant Treka Lewis, as they work to protect our citizens in partnership with the local authorities,” the Minister said.He also announced that the Golden Age Home in Vineyard Town; the Denham Town Golden Age Home, and full responsibility for the welfare of the indigent, have been returned to the Ministry.Mr. McKenzie noted that these engagements were previously overseen by the Ministry of Labour and Social Security, which he thanked for its “tireless stewardship over many years”.last_img read more