My name is Pauline Nist (yes, the National Institute of Standards and Technology stole my name). I’ve been involved in the design and delivery of Mission Critical server systems for most of my life (there was a brief stint in IT early in my career–good training).I worked on a lot of Vaxes and Alphas (SMP and Clusters) Systems for DEC, then moved to Tandem where I was responsible for the NonStop hardware and software – including the SQL MX database (shared nothing clusters). Basically Tandem really delivered systems with 100% uptime–the gold standard for Mission Critical.Then I moved into the “merger” phase of my career, were Tandem was acquired by Compaq, who then also bought DEC. Finally it was all swallowed by HP. There was a lot of indigestion to go around during these years.Looking for a significant change of pace, I moved to Penguin Computing, a clustered Linux server startup. Penguin sells to high performance computing and web customers and gave me a great introduction to X86 computing. We rode the wave of 64-bit capability coming to X86, and could offer technical computing customers 300% more performance at 30% of the price of RISC/Unix. I also found out that startups teach you a lot about cash accounting.Now I’m at Intel. Quite the change, but in many ways a logical progression to what is now the emerging way to deliver Mission Critical computing. I made the change because with the introduction of the Xeon 7500, standards based computing has come of age.Illuminata_Intel_Xeon_Processor_Whitepaper.pdfAt Intel I’m the GM for the Mission Critical Server Segment in the Data Center Group. I get to work with customers and partners and help deliver Xeon and Itanium server systems, focusing on database and other business critical applications where business continuity are key.This past year has been really exciting as we’ve seen an unprecedented number of high end Xeon 7500 (Nehalem processor) series systems (>4S) from our partners. What with a huge leap in system performance, high availability, coupled with virtrualization, cloud computing (particularly private clouds), SSDs, and various database and BI appliances, from a variety of vendors, there is a huge amount of innovation going on in the data center.Stay tuned for future data center discussions, and great sessions at IDF in San Francisco next week.
Germany has emerged as the World Cup champion, beating out Argentina in extra time on Sunday in a match that had over 20 million TV viewers in England alone. It seems the entire world has caught football fever; Germany’s historic trouncing of Brazil in last Tuesday’s World Cup game, for example, was the most-socialized event of all time. At ground zero, the flood of data coming from spectators in Brazil has been unparalleled, causing big brands like ESPN to scramble to adjust social media in real-time and comb through waves of incoming posts, photos, and videos for relevant information.In a similar fashion months earlier, Team Germany was combing through its own set of data – not from fans, but from its own tracking and analyzing of players’ practice stats to find ways to improve like never before.There’s no question that strong coaching and other factors have contributed to Germany’s near sweep of the football series (7-0-1), brushing past Portugal with ease, tying Ghana, and knocking out the USA before beating Algeria and France. Still, Germany’s careful review of data from 2,000 “events” in games and practices – every kick, pass, steal, and goal – deserves recognition. Some are even calling data “Germany’s 12th man” at the World Cup. The 2014 FIFA World Cup Brazil Statistics show Germany at the top of many team and individual statistics categories.The team has been using emerging tools such as goal-line and ball-tracking technology that can measure the tendencies of players in various situations. Video analytics using keywords to detect and return specific audio and visual events from game video allows the German team to retrieve video of relevant scenes and create a highlight reel for each win. To get an even finer look at players’ actions, Germany’s TSG Hoffenheim is placing sensors in shin guards, clothing, and even the ball itself to collect more than 60 million positional records per match, including speed averages, ball possession, and other player tendencies. Those records are then streamed, analyzed, and stored using SAP HANA, the in-memory data platform for real-time analytics, and used to build customized training applications that target the strengths and weaknesses of each player. Through data, the team has created the most efficient training plan, reduced the risk of injury, and ultimately boosted game performance.[Did You Know: The latest Intel Xeon E7 v2 processors deliver a 2x improvement in scan speed per core, without rewriting any of the SAP HANA code.]The use of analytics in sports and businesses is growing fast. MLS reported in early 2013 how teams, like my hometown Seattle Sounders, are using big data to improve fan experience and build stronger teams. And with Seattle boasting the best record in MLS at the mid-point of the 2014 season, I’m happy they chose to be on the leading edge of this trend. And it’s not just the teams that are looking to emerging technology to improve. World Cup refs are embracing goal-line sensor technology along with precise video recording and ball-tracking systems. Of course, don’t expect that to clear up coaches concerns over referee choices or commentators wondering if the USA was robbed of a World Cup win again this year. Then again, I’m not above a bit of home-team speculation during a heated match either. (We’ll get ‘em next time, Dempsey!)Here at Intel, we’re committed to helping IT organizations, sports-centric or otherwise, embrace and deploy advanced analytics, whether you’re just getting started or working to optimize your existing solution. If you’re looking to win big in the enterprise, the Intel IT Center Essential Series on Big Data has more insights on big data trends along with detailed research and planning tools to tackle analytics projects.
Intel and Alan Turing Institute form Strategic Partnership to help solve Big Data Healthcare Challenges
Research into the fundamentals of algorithms for data science;Training the next generation of researchers;Addressing ways in which scientific advances can be taken into practice;Collaborating with a range of public and private organizations.If you want the deep dive on the ATI’s forward looking vision, I’d highly recommend reading Andrew Blake’s (Institute Director) Alan Turing Institute Roadmap for Science and Innovation.Alan Turing is a name that is familiar to many of you I’m sure and as the person who many see as the founder of modern computer science we are delighted that new algorithms developed by the ATI will feed into the design of future generations of Intel® microprocessors. Intel will provide the ATI with world-class High Performance Computing solutions including Intel® Xeon®-based workstations, Intel Software tools and access to an Intel Data center cluster based on Intel® Xeon® and Intel® Xeon Phi™.People and TechnologyBut great technology is just one part of the story of Intel’s strategic partnership with ATI, so I’m excited to tell you that we’re supporting the development of the next generation of data scientists too. Alongside hiring a number of talented individuals to work at the ATI we will be supporting the PhD and Research Fellow programme which will help fulfil one of the core aims of the Institute in helping to bridge the skills gap and place the UK in a strong global position in this sector.Solving the Big Data Challenges in HealthcareAnalysis of big data has the potential to solve some of the biggest challenges in healthcare which will help us deliver better patient care, including All-in-One-Day personalized medicine, unlocking the value of electronic medical records through natural language processing and making sense of the ever-increasing data produced by wearables and sensors. It’s an exciting time and we’re eager to see where this fantastic strategic partnership between Intel and the Alan Turing Institute takes us in the coming years. I look forward to keeping you updated in future blogs. Learn more about Intel Big Data and Analytics in HealthcareAlan Turing Institute websiteStay in touch with Intel Health and Life Sciences news Realizing the potential in big data is a challenge we’re enthusiastically tackling head on here at Intel and a recently announced strategic partnership with the Alan Turing Institute (ATI) in the UK is just one example of where working with key partners can help us drive scientific and technological discoveries.We want to help turn the rapidly increasing volume of data into meaningful insights which will help solve global challenges across a number of areas, including health and life sciences. The ATI’s vision is an exciting proposition, and that is to be a national institute which supports the UK in becoming a world leader in data science, through:
the lack of specialist doctors is being widely felt across the country as only they, and not MBBS holders, can treat non-communicable diseases, which contribute 62% of the country’s disease burden. Related Items
Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Spartak, held by last-place Maribor to 1-1 in Russia, remains with a chance of advancing.Sevilla plays its final Group E game at already eliminated Maribor on Dec. 6, when Liverpool hosts Spartak.“The first half scoreline was down to individual errors,” Sevilla coach Eduardo Berizzo said. “What we had to do was react and rely on our personal pride to turn things around. In the second half Liverpool barely crossed the halfway line.”A home win on Tuesday would have been enough for Sevilla to advance from the group stage for the second consecutive season, but Liverpool shot out of the gate.Only two minutes in, Philippe Coutinho made a corner cross into the near post, Georginio Wijnaldum deflected the ball toward the far post, and Firmino ran behind defenders to drive his shot home.ADVERTISEMENT After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads Sevilla recovered from Liverpool’s blitz start by salvaging a 3-3 draw with an injury-time equalizer in theChampions League on Tuesday.Roberto Firmino scored twice and set up Sadio Mane’s goal in the first half-hour. But the hosts rallied with a pair of goals by Wissam Ben Yedder in the second half. Guido Pizarro’s late equalizer came from inside the area after Liverpool’s defense failed to fully clear a corner kick.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“Since I was a kid I’ve always dreamed of playing in an important match which was that dramatic and whichended so well,” Pizarro said.Liverpool could have secured its return to the knockout stage after an eight-year absence, but it heads home for the final round needing not to lose to Spartak Moscow, which was just three points behind. Liverpool’s Dejan Lovren reacts at the end of a Champions League group E soccer match between Sevilla and Liverpool, at the Ramon Sanchez Pizjuan stadium in Seville, Spain, Tuesday, Nov. 21, 2017. Sevilla tied the game 3-3 in the last minute. (AP Photo/Miguel Morenatti)SEVILLE, Spain — With their team down 3-0 after only 30 minutes, some Sevilla fans started heading out of Sanchez Pizjuan-Stadium.They left too soon.ADVERTISEMENT LATEST STORIES Malditas save PH from shutout The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay Sports Related Videospowered by AdSparcRead Next Madrid thrashes APOEL 6-0 to make Champions League last 16 The second goal came after Firmino redirected another Coutinho corner from the right side, and Mane made it to the far post to score with a diving header past Sevilla goalkeeper Sergio Rico.Firmino scored his second on a breakaway spearheaded by Mane down the left side. Mane’s shot from inside the area was stopped by Rico but Firmino was in position to easily tap in the rebound.“We played a very good first half and we stopped playing football in the second half,” Liverpool coach Juergen Klopp said. “We didn’t play until we conceded the second goal. After that we improved and had a couple of chances, but they got the equalizer. You have to stay in the game and close the game out. That was our main mistake, we didn’t play football.”Yedder got on the board with a header in the 51st and a penalty kick in the 60th. His first attempt went in but the referee called it back because players entered the penalty area.Liverpool had its chances to put the game away as Sevilla pressed.“It’s really disappointing, but it’s still in our hands so we need to focus on the positives,” Liverpool captain Jordan Henderson said.Liverpool is trying to return to the last 16 for the first time since 2008-09, when its run to the quarterfinals was stopped by Chelsea.The latest result extended Sevilla’s unbeaten streak at home to 26 matches in all competitions, with 17 wins and eight draws.Sevilla hasn’t lost at Ramon Sanchez-Pizjuan Stadium in almost a year. MOST READ Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Jordan delivers on promise: 2 Cobra choppers now in PH Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ MRT 7 on track for partial opening in 2021 View comments Don’t miss out on the latest news and information.
Mahendra Singh Dhoni may have faced lot of flak for his team’s embarrassing ODI series defeat against Bangladesh but Pakistan T20I captain Shahid Afridi is “not happy” in the manner the Indian ODI skipper was being targeted.Afridi termed this as “sub-continental trend” where the cricketing heroes are pilloried after one odd series defeat.”I really felt bad in the way MS (Dhoni) has been treated after Bangladesh series defeat. I completely think it’s a sub-continental trend where our heroes are not spared after one bad defeat. The media is also responsible for not painting the true picture at times,” Afridi said during an interaction.Afridi could empathizes more with Dhoni as he has also faced criticism over the years in his own country.”I am not saying that one should not analyse the present performance of a leader or a player. Criticize him but when you do that please don’t forget to also inform the world about the past. When you look at Dhoni, just look at his record before jumping to any conclusions. He has been such a tremendous player for India. His record speaks for itself,” said Afridi.The swashbuckling batsman also credited Dhoni for building a good Indian team for future.”Dhoni has built such a good team for the future. There is so much quality and talent in that batting line-up,” he said.Afridi, who now only plays T20 format for Pakistan, also sounded positive about Pakistan’s bench strength.”Pakistan cricket’s domestic structure has improved a lot in recent years. That is why we are now having a good supply line of youngsters in the national team. This team will only grow from strength to strength in coming days,” observed the 35-year-old.advertisementAfridi quit playing ODIs after World Cup in Australia and New Zealand with a record 398 ODIs. Asked if he regrets not reaching the coveted 400 ODIs milestone, he said “Not at all I am grateful to Almighty Allah (God) that I have got the opportunity to play for Pakistan for such a long time and I am very happy to play T20 for Pakistan and would like to play the World T20 in India, next year. “The hard-hitting batsman also said that plying his trade in T20 leagues across the world is his way of staying fit for competitions.”I have played in Big Bash in Australia and now I will be playing for St Kitts and Nevis in the Caribbean Premier League (CPL). In all these tournaments, you play with some of the top international cricketers in the world and you know you will have to be at your best to compete with them,” said Afridi.While signing off, Afridi said that “India’s co-operation will be needed” to resume full-time cricket in Pakistan.
This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape.Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands to connect with consumers wherever they may be – and to do so in real time.Tomorrow, we’ll share Part V of our series, focusing on the question: ‘How Do You Foster Innovation?’ Join the conversation in the comments below or on Twitter by using the #ChangeAgents hashtag.Cover photo via Flickr
Consider a secured credit card.Even if you have a short credit history, you may still be able to qualify for a secured credit card. For this type of credit card, you deposit cash that serves as your credit limit.Consider any fees and charges when deciding between secured cards. And be sure the card you choose reports your account activity to the major credit bureaus including TransUnion®. Not all cards do this, so you want one that highlights your great track record. If your credit history isn’t long enough, lenders may view it as “insufficient” and you may have trouble qualifying for a credit card or other loan. And that’s where the challenge begins. Lenders don’t want to give you credit when you don’t have a credit history, but it’s hard to build a credit history when you can’t get credit.The best way to establish a good credit history is slowly, over time. Make payments on time. Pay off balances as you go, or at least keep them reasonably low. As the years go by, all your responsible behavior can help you build a good credit history.You say you can’t wait to get started? Okay, here are some things you can do now. Talk to lenders before you apply.For people without long credit histories, some lenders may examine data from less traditional sources, like utility or rental payments. If your credit history is relatively brief, it’s perfectly appropriate to ask your lender if they’ll look at alternative data when they’re considering your application. Just do it before you apply–asking after you’ve been denied may be less effective. Look into a credit builder loan.This works on the same principle as a secured credit card, except it’s a loan.Here’s an example of how it works. Let’s say you take out a small loan from a bank and then use that loan to open one of their Certificates of Deposit (CDs). The bank holds the CD, while you make regular payments on the loan. When you’ve paid off your loan, you own the CD. You end up with some savings, plus a good credit track record.The downside? Any interest and fees you have to pay on the loan. Be sure you choose a lender that will report your on-time payments to the three major credit bureaus. And try to find a bank that offers low rates and fees. This blog post does not constitute, and should not be considered a substitute for legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedUsing Rebuilding Credit Cards to Rebuild Your Credit ScoreApril 20, 2018In “Credit Info”How Recent Immigrants to the U.S. Can Build CreditApril 4, 2019In “Credit Info”How to Set Yourself Up for Success During the HolidaysNovember 1, 2018In “Credit Info” Ask about credit where you bank, shop or get gas.If you already have a savings or checking account, your bank may approve you for a card with a low credit limit.You can also try applying for a gas credit card or store credit card. These usually have smaller credit limits, but it’s often easier to qualify for them. Gas credit cards are usually good at only one chain of gas stations, but you can take advantage of discounts and perks. Store credit cards are also limited, but they often offer rewards like cash back, points for certain purchases, or benefits like free shipping. Be careful about closing accounts.Closing credit accounts may significantly shorten your credit history. Accounts you close will eventually stop appearing in your credit reports and won’t be calculated in your credit score. Here’s an example. Let’s say you have two credit cards: one with a $20,000 credit limit and zero balance and another card with a $10,000 limit and a $5,000 balance. If you decide to close the $20,000 limit card because you no longer use it, this may negatively affect your utilization ratio (the amount of debt you’re using compared to the amount you have available), your credit score and your credit history. So unless a card has high fees, consider leaving it open. Make a few small purchases every so often and pay them off monthly. Post navigation About TransUnionAt TransUnion, we believe in Information for Good. Whether it’s creating web-based financial products or sharing expert tips, insights and news on our blog, our mission remains the same: putting powerful tools and resources in your hands to help you know your credit, protect your identity and more effectively manage your financial picture. Become an authorized user.You can ask someone (usually a family member or close friend) to add you as an authorized user on their credit card. That way, the account’s history will be added to your credit report.Of course, you’ll want to choose a person whose account is in good standing. There’s always the risk that he or she could miss payments, end up in collections, or even go bankrupt. In that case, their bad behavior could hurt your credit report. So, if you do become an authorized user, monitor your credit report to be sure there are no issues and payments are being made on time. Don’t apply for multiple credit cards within too short of a time frame.Applying for lots of credit cards all at once may seem like a good way to kickstart your credit history, but it can actually hurt your credit and raise alarm bells for card issuers. Be selective. Look for the best rates from brands you know.
The moment Kat Stark arrived at Our Gourmet Life in San Francisco for a lover’s birthday, she knew this wasn’t your typical dinner party. The servers wore sexy masks and flirted with the guests, and in the middle, the guests stripped down to their underwear. After the meal, they moved into another room for a play party, where Stark got felt up by five or six people at a time, fingered a woman on top of a desk and got told that she fucked like a rock star.On the other side of the country, Cosmo editor Ali Drucker ate quail off a man’s chest at New York City’s Lust. Soon after, another staff member asked her, “Can you close your eyes for me? Can you open your mouth?” and fed her kiwi. Meanwhile, guests watched rope-tying and flogging shows, painted each other’s bodies and made out on the floor, though no genital touching was allowed.Our Gourmet Life and Lust are both erotic dinner parties, events that fall somewhere between a dinner party and a sex party. Guests include couples looking to spice up their relationships, singles looking to explore their sexuality and everyone in between.Chris Hubbard founded Our Gourmet Life with his wife after putting on a smaller-scale event, where women in French maid outfits served the couple dinner and teased them, for two friends who had gotten married. “About halfway through the dinner, clothes started coming off and they had a wonderful time, while I was in the kitchen trying desperately to cook the rest of the dinner,” he remembers.The “maids” had so much fun, they asked him to do it again, and the dinners got bigger and bigger. But even today, the eroticism doesn’t extend beyond servers touching and feeding the guests.“The dinner expresses and explores sensuality and eroticism, but not sexuality,” he explains. (The play party Stark attended afterward was separate from the dinner.)Sienna Sinclaire’s Naughty Los Angeles erotic dinner parties are a little wilder. Around 40 guests arrive in costumes based on a theme, from fetish to topless to Great Gatsby, and watch burlesque and fetish performances. After dinner, they move to the pool, the living room and the beds. ”As the night goes on, it gets naughtier,” she says.“My business is all about building confidence and exploring your naughty side at your own level,” Sinclaire explains. “I love helping people to step out of their norm, watching people come shy to my events then opening up and becoming more confident and exploring their sexuality in their own way.” Many couples describe the experience as life-changing, she adds. “It helps them with getting what they want from each other’s sexual fantasies.”About 80 percent of Hubbard’s guests are couples. “Most of the feedback I hear from the couples who attend is that their sex life gets ignited again,” he says. “Many couples have told me that the dinner is what made them fall in love with each other again.”A setting where women walk around in sexy maid outfits might not exactly sound like a feminist paradise, but Hubbard says his events are primarily geared toward women.“The dinner is one of the few places where the female servers don’t have to protect themselves while expressing their sensuality and eroticism,” he explains. However, he admits that there are usually more female than male servers, largely due to societal stigma against relationships between men.“If a female server is feeding a female guest, it’s almost never an issue,” he explains. “Conversely, if a male server is feeding a male guest, sometimes it’s an issue.”Sinclaire also says most of her performers are female.But Drucker felt that Lust was gender-balanced and suited for women hoping to freely express their sexuality, particularly because a “consent guardian” explained a big rule to every guest beforehand: Don’t touch someone unless they verbally agree to it.“Not only were there trained staff members and performers present throughout the night, they took the time to explain each step of the process, be it a body painting booth or eating a meal off of someone’s chest,” Drucker explains to SheKnows. “I think that kind of sharing of information — where guests know exactly what to expect — is key for this kind of event. That way, you have time to decide, ‘Is this really for me?’ It puts the emphasis on the ‘informed’ portion of ‘informed consent.’”Source
Most discussions of climate action focus on energy, industry and transport. A new special report from the Intergovernmental Panel on Climate Change (IPCC) states unequivocally that land is critically important as well—both as a source of greenhouse gas emissions and as a climate change solution.In fact, the report found that while land sequesters almost a third of all human-caused carbon dioxide emissions, it will be impossible to limit temperature rise to safe levels without fundamentally altering the way the world produces food and manages land.Here are a few of the main takeaways:1. The way we’re using land is worsening climate change.About 23% of global human-caused greenhouse gas emissions come from agriculture, forestry and other land uses. Land use change, such as clearing forest to make way for farms, drives these emissions. Additionally, 44% of recent human-driven methane, a potent greenhouse gas, came from agriculture, peatland destruction and other land-based sources. Learn MoreFor a deeper dive into the IPCC special report on land, check out our other blog posts:Forests in the IPCC Special Report on Land Use: 7 Things to KnowHow Effective Is Land At Removing Carbon Pollution? The IPCC Weighs InThe IPCC Calls for Securing Community Land Rights to Fight Climate Change 2. But at the same time, land acts as a tremendous carbon sink.Despite increased deforestation and other land use changes, the world’s lands are removing more emissions than they emit. Land removed a net 6 gigatonnes (Gt) of CO2 per year from 2007 to 2016, equivalent to the annual greenhouse gas emissions of the United States. Further deforestation and land degradation, though, will chip away at this carbon sink. 3. The very land we depend on to stabilize the climate is getting slammed by climate changeScientists found that land temperatures increased 1.5˚C (2.7˚F) between 1850-1900 and 2006-2015, 75% more than the global average (which factors in temperature changes over both land and ocean).This warming has already had devastating impacts on the land, including wildfires, changes to rainfall and heat waves. Further impacts will impair land’s ability to act as a carbon sink. For example, water stress could turn forests into savannah-like states, compromising their ability to sequester carbon, not to mention harming ecosystem services and wildlife. The report found that “the window of opportunity, the period when significant change can be made, for limiting climate change within tolerable boundaries is rapidly narrowing.”4. Several land-based climate solutions can reduce emissions and/or remove carbon from the atmosphere.The largest potential for reducing emissions from the land sector is from curbing deforestation and forest degradation, with a range of 0.4–5.8 GtCO2-eq per year. We’ll also need large-scale changes to the way the world produces and consumes food, including agricultural measures, shifting towards plant-based diets, and reducing food and agricultural waste.In addition to reducing emissions, the land sector can also remove carbon dioxide from the atmosphere. The report found that afforestation and reforestation have the greatest carbon removal potential, followed by enhancing soil carbon and using bioenergy combined with carbon capture and storage (BECCS), a process that uses biomass for energy and then captures and stores its carbon before it is released back into the atmosphere. That being said, the authors note that most estimates do not account for constraints like land competition and sustainability concerns, so these solutions’ actual carbon-removal potential could be significantly lower than most models suggest.5. Many land-based climate solutions have significant benefits beyond curbing climate change.The report found the following solutions have the greatest co-benefits: managing forests, reducing deforestation and degradation, increasing organic carbon content in soil, enhancing mineral weathering (a process of speeding up rocks’ decomposition to increase their carbon uptake), changing diets, and reducing food loss and waste. For example, increasing soil’s carbon storage can not only sequester emissions, but also make crops more resilient to climate change, improve soil health and increase crop yields.6. Some land-based climate solutions carry significant risks and trade-offs, and need to be pursued prudently.For one, it will be important to consider the net carbon benefits of any intervention; for example, planting forests on native grasslands could actually lower the amount of carbon stored in soil, hampering an important carbon sink. Some interventions may lower emissions, but cause other changes that ultimately increase temperatures. For example, planting a dark evergreen forest at high latitudes would lead to darker surfaces, especially during winter when snowpack would be covered, thus increasing the absorption of solar radiation—much like changing from a white shirt to a dark shirt on a sunny day. Planting certain tree or plant species may threaten other species and ecosystems. And most biological carbon sinks will eventually reach a saturation point where they can’t absorb any more carbon. Also, future forest carbon uptake is not guaranteed, since forest fires and pest outbreaks are likely to increase in a warmer world.7. In particular, land-based climate solutions that require large land areas could threaten food security and exacerbate environmental problems.Land-based emissions-reduction and carbon-removal efforts that require large land areas – for example, planting large-scale forests and growing plants for bioenergy – will compete with other land uses like food production. This can in turn increase food prices, worsen water pollution, harm biodiversity, and lead to more conversion of forests to other land uses, thus further increasing emissions.Furthermore, the report found that if the world fails to reduce emissions in other sectors like energy and transport, we’ll need to rely ever more heavily on land solutions, exacerbating food and environmental pressures.Learning from the IPCC Land ReportPerhaps the most overarching insight from the IPCC report is that land use and climate stability are a delicate balancing act: Getting it right can reduce emissions while creating significant co-benefits; getting it wrong can fuel climate change while worsening food insecurity and environmental problems.WRI’s recent World Resources Report lays out 22 solutions to create more sustainable food and land systems. We can feed the world while curbing climate change, protecting forests and growing economies—we just can’t do it the way we’re doing things now.
More and more business are blogging: from year to year. HubSpot’s latest 2011 ” blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. 85% of businesses rated their company blogs as “Useful”, “Important” or “Critical”; a whopping 27% rated their company blog as “Critical” to their business. . The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. This finding is remarkably consistent Businesses are increasingly aware their blog is highly valuable: ” report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. State of Inbound Marketing Download the 2011 State of Inbound Marketing report now Businesses are now in the minority if they do Blogs and social media channels are generating real customers: not In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater. Previous studies conducted in 2009 and 2010 showed strikingly similar results: the 2009 survey showed that inbound marketing dominated organizations experienced a 61% lower cost per lead; in 2010 the delta was 60%. Inbound Marketing Data Other key takeaways include: Originally published Mar 1, 2011 1:00:00 PM, updated October 20 2016 Topics: The gap between spending on inbound v. outbound continues to widen: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
“Your culture is your brand.” A) Chris Brogan How’s this for some Friday afternoon fun? Let’s test your knowledge! (And yes, this is an open-book test, so feel free to take a B) David Meerman Scott Share your email if you’d like to receive HubSpot’s marketing insights! B) Larry Weber ,” some readers wrote back to us saying they had printed out a copy and glued certain quotes to their walls or next to their computers for marketing inspiration. Now, almost two months after the ebook’s release, we thought it’d be cool to check how well you can match the quotes to their authors. B) Ann Handley “Marketers need to build digital relationships and reputation before closing a sale.” C) Brian Halligan “Make the customer the hero of your story.” When we first published our ebook, ” peek into the ebook C) Dan Heath ): A) Ben Mezrich Topics: C) Dan Solomon B) Seth Godin A) David Skok A) Tony Hsieh C) Rich Miner Inbound Marketing A) Paul Gillin B) Chris Brogan C) Steve Garfield 101 Awesome Marketing Quotes Originally published Aug 19, 2011 5:00:00 PM, updated July 11 2013 “If you wait until there is another case study in your industry, you will be too late.” “Social media are tools. Real time is a mindset.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Mar 20, 2014 8:00:00 AM, updated July 28 2017 Inbound Marketing Data Topics: What’s more, nearly half of CEOs report that their companies have completely integrated inbound strategies with their marketing strategies at large.What About This ‘Blogging’ Business? Does It Really Work?Again, let’s let the numbers do the talking. For starters, companies that blog generate 126% more leads than those that don’t.Furthermore, 43% of marketers report that they have generated customers from their blog.But here’s where things get really interesting: of marketers who blog on a daily basis, 82% report that they’ve generated customers from their blog. 82%!Isn’t SEO Dead? Why Should We Dedicate Resources to It?SEO is certainly changing, but it’s by no means “dead.” In fact, when it comes to comparing conversion rates of specific channels to the amount of effort they require, SEO is leading the pack.And according to Search Engine Journal, SEO leads have a considerably higher close rate than outbound leads.Tell Me More About This “Marketing Automation” I Hear So Much AboutWhen used correctly, marketing automation software can give your business a serious boost. According to Gartner research, companies that use automation experience a 10%+ increase in revenue within six to nine months. (Not too shabby.)If you’re wondering where you can find the absolute best marketing automation software available, we’ve got you covered. In a recent report from VentureBeat, HubSpot was named the “best all-around marketing automation system.” Here’s a breakdown of how all the companies in the report fared when it came to content optimization and content targeting.That was just a taste of some of the data you’ll encounter in 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. Download the full presentation to get access to all of the slides! Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism, if not disdain. Fortunately, there is a magic bullet in this case: Data. While it’s easy to argue with mission statements and philosophies, it’s considerably harder to refute cold hard data.That’s why we’ve put together this new presentation: 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. We encourage you to flip through the presentation and copy/paste stats, charts, graphs, and entire slides into your own presentations for convincing your company that inbound is worth the investment. Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style.Below are some examples of how you can use these stats, charts, and graphs to answer the tough questions.Is Inbound Really Worth the Effort?Like anything worth doing, inbound marketing takes effort. But is all that effort actually worth it?In a word, yes. The graph below shows that while inbound marketing channels (specifically social, email, blogging, and SEO) do require higher time commitments than outbound channels, inbound channels are more likely to generate leads at a below-average cost.To put a firm number on just how inexpensive inbound leads are, we can turn to our friends at Search Engine Journal, who report that inbound leads cost 61% less than outbound leads.Are Other Companies Even Doing Inbound Marketing?Absolutely! In fact, nearly 60% of marketers report that they have adopted inbound strategies. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users.Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant. Facebook enables us to interact with one another publicly and privately; we can create pages and groups and events; we share our age, hometown, the schools we’ve attended, where we work, pictures of ourselves and our friends, our relationship status, our current location, our likes — you name it.With all that information, there are likely some things that are shared or posted on Facebook, either by you or by other Facebook users, that you simply do not want to reach a public audience. How can you can control the content and information that other Facebook users and third party applications can access? This blog post offers a detailed guide designed to teach you how to do just that, so you can maintain your privacy and guarantee that no one can access any content or information that you do not want them to see.Secure Your AccountThe first step toward improving your privacy on Facebook is securing your Facebook account itself. Start by locating the upside arrow in the top-left corner of your Facebook page and select “Settings” from the drop-down menu. You should notice a sidebar on the left hand side of the page where you can select Security (second from the top) in order to access the Security Settings page. (This sidebar will be referred to throughout this post as we navigate through the various pages you can use to customize your Facebook privacy settings.) The Security page is where you can customize a variety of security settings in order to protect your account and your passwords from hackers and unauthorized users.Login NotificationsUse this setting to opt in to receive text or email messages when your account is accessed from a device that has not previously been used to access your account. Turning this setting on will require you to authorize all of the devices you use which may seem like a hassle, but it will ensure that you are immediately identified in the event that a hacker is attempting to compromise your account.Login ApprovalsThis setting will require an additional step when you or someone else attempts to access your account from an unauthorized browser. If this setting is turned on, a security code will be required anytime an attempt is made to access your account from a device that has not previously been used to access your account.Code GeneratorUse this setting in tandem with the login approvals setting to create the access code that will be required to access your Facebook from a browser that has not previously been used to access your account.App PasswordsApp Passwords are single use passwords that you can use to log into third party applications on Facebook to keep your Facebook password safe. To generate an app password, simply select “Generate App Password” next to the App Passwords security setting and designate the third party application you wish to use in conjunction with the password.Since these are single use passwords, when you log out of the application, your password will not be saved. This means you will have to generate a new app password each time you wish to use an application.Trusted ContactsYou can select contacts from your list of Facebook friends that can help you access your own Facebook account in the event that you are unable to do so.The Basics: Privacy Settings and ToolsNow that we’ve identified the ways in which you can secure your Facebook account, let’s review the basic privacy settings you can use to ensure your profile page and the content you share on Facebook can only be viewed by your desired audience. You can access your basic privacy settings page by clicking on the Privacy tab, which is directly below the Security tab in the column on the left hand side of the page.Who can see your future posts?Here you can set the default privacy setting for all of your future posts on Facebook. This setting is automatically set to “Friends.” If you wish to further customize the audience for your future posts you can click on the edit button and select from the four following options:Public — All Facebook usersFriends — Only those who you are directly connected to on FacebookOnly Me — No other Facebook users will be able to see any of your future posts on FacebookCustom — You can create lists of specific contacts and Facebook users and designate them as the audience for — or block them from view of — your future posts.Review all your posts and things you’re tagged in.Here you can access your activity log by clicking on the “Use Activity Log” link. Your activity log offers a list of all of your posts, interactions, and activity on Facebook in reverse chronological order from your most recent action to your very first event on Facebook.Directly to the right of each event in your activity log you’ll notice two icons:1) The Audience IconYou can use the first icon to control who can view posts shared on your own Timeline. When you interact with someone else’s content, whether that means commenting on a picture, Liking a post, or posting to someone else’s Timeline, that person gets to select the audience. As a result, while you can hover over the icon to view the audience who can see the posts you’ve shared or interacted with on other people’s pages, you cannot edit the audience. 2) The Edit IconThe second icon, which is shaped like a pencil, allows you to manage how a post appears on your Timeline. You can use this icon to highlight, hide, or remove a post from your Timeline. It’s important to note that hiding a story from your Timeline does not mean that it will be removed from Facebook entirely.In order to remove an action from Facebook entirely, you will need to delete that action. For instance, if you Liked or commented on a friend’s post and do not want the audience he/she has allowed to view your activity, you must delete your comment or unlike the post using this icon.Limit the audience for posts you’ve shared with friends of friends or Public?Although the aforementioned “Who can see your future posts?” setting can be used to designate the default setting for all of your future posts, it cannot be used to impact who can view posts you’ve shared in the past.This setting, on the other hand, will allow you to start with a clean slate. Rather than comb through all of your past posts individually in your activity log, opting to “Limit Past Posts” will change the privacy setting on all of the posts you’ve shared on Facebook in the past.Who can send you friend requests?The default setting for this privacy option is “Everyone,” which means all Facebook users can send requests to be friends with you on Facebook. You have the option to change this setting, but keep in mind that doing so could limit some of your offline ties from becoming online contacts through Facebook. No matter what, you will always have to confirm a friend request before anyone is connected with you on Facebook.Whose messages do I want filtered into my Inbox?Messages sent to your inbox are private chat messages that will not show up in any public places on Facebook. The default setting (and the setting Facebook recommends) is “Basic Filtering” which allows your friends and people that Facebook believes you are likely to know based on its algorithm to send you messages directly to your Facebook.You can select to change this setting to “Strict Filtering.” Keep in mind that even if you select the strict option, people Facebook believes you may know will still be able to send you messages — those messages will just be filtered to your “Other” folder rather than your primary inbox. The “Other” folder can be easily accessed by clicking on the messages icon and then clicking “Other” located directly to the right of “Inbox.”Who can look you up using the email address you provided? / Who can look you up using the phone number you provided?These two privacy options are designated to “Everyone” by default. Although you can change both of these settings to “Friends of Friends” or “Friends,” the change will only apply to people who do not already have access to your email address and/or your phone number.Do you want other search engines to link to your Timeline?This is one of the most important settings on the basic privacy page. It is set to “on” if you have not previously edited this setting. This means a link to your Facebook Timeline will show up in search engine results when someone searches for your name. If this setting is on, anyone can easily locate your Timeline and view all of the public content on your profile page as long as they are logged into Facebook.Timeline and TaggingTimeline and Tagging is the other main privacy settings tool on Facebook. This section deals with managing the content that other people post on Facebook and the content other people tag you in. Who can post on your Timeline?This option controls who can post content to your Timeline. The default setting for this option allows only your Facebook friends to post on your Timeline. You can switch this setting to “Only Me” if you prefer, but that can greatly limit your interactions with your Facebook friends.Review posts friends tag you in before they appear on your Timeline?It’s probably a good idea to switch this setting on as it ensures that nothing you are tagged in will be displayed on your profile without your approval. You can review posts you’ve been tagged in and select whether or not to allow them to be added to your Timeline by going back into your Activity Log and clicking on Timeline Review on the left side of the page.Review what other people see on your TimelineThis tool lets you see your Timeline as it would appear to the general public or a specific contact. This is a great resource as it can help you assess your privacy level and identify specific posts on your Timeline that you may want to go back and edit in your activity log.Who can see posts you’ve been tagged in on your Timeline?This is a setting you may want to change as it is initially set to “Friends of Friends,” which means that anyone who is friends with one of your friends on Facebook can see all of the posts you’ve been tagged in on your Timeline. It’s probably a good idea to change this privacy setting to either “Friends” or to a custom list.Who can see what others post on your Timeline?This setting should already be set to the “Friends” option. If you’ve limited who can post to your Timeline — to only you or your Friends — this setting shouldn’t be too concerning. Review tags people add to your own posts before the tags appear on Facebook?If you turn on Tag Reviews you will be able to review the tags your friends add to your content before they are added to your post. This one is important because when someone is tagged in one of your posts, that individual as well as their entire friend network can view your post.When you’re tagged in a post, who do you want to add to the audience if they aren’t already in it?This setting is more impactful in helping your Friends maintain their privacy than protecting yourself. The default setting for this option is “Friends” which means if one of your contacts tags you in a post, all of your Friends, including those that you and the tagger don’t share, will be able to view the post.Who sees tag suggestions when posts that look like you are uploaded?Facebook’s Face-Recognition Software, DeepFace, is able to match two images of the same face almost as accurately as humans. Using this software, Facebook is able to suggest that a tag of you is added to a photo when one of your friends uploads a photo that looks like you. You can elect to disable these suggestions by switching this setting to “No One.” BlockingLocated directly below the “Timeline and Tagging” tab in the sidebar on the left side of the page is the “Blocking” tab. The Manage Blocking page is where you can restrict the way in which specific Facebook users and applications can interact with you and your Facebook Timeline.Restricted ListUsing the Edit List link next to this setting enables you to add and remove friends from your Restricted list. Once someone is added to the list, they will only be able to see the content and information that you designate as public.Block usersBlocked users cannot directly interact with you or your Facebook profile in any way. They cannot view things you post on your Timeline, tag you in any posts, add you as a friend, invite you to groups or events, or start Facebook chats with you.Block app invitesBlocking invites from a Facebook friend ensures that you will automatically ignore future app requests from that friend.Block event invitesLike blocking app invites, blocking event invites from a friend means you’ll automatically ignore future event invitations from that friend.Block appsWhen you block an application, it can no longer contact you on Facebook or view any information about you through Facebook other than information that is available to a public audience.App SettingsWhen you use a third party application on Facebook, the application will generally ask you for your permission to access some of your content and information as well as the content and information that others have shared with you. It is your agreement with that app, not your initial agreement with Facebook, that controls how your information will be used, stored, and transferred.The first thing worth noting is the message at the top of this page which lists the information that is always made public to third party applications. There are a number of things that you can do on this page to ensure that these 3rd party applications don’t gain access to any additional information about you or your activity on Facebook. In response to privacy concerns, Facebook has also announced a couple of new Login features that will give you more control over what personal information third party apps receive. As of this post’s date of publish, these features are not yet available, but you can expect to see them introduced in the next few months.Anonymous LoginThis feature will allow you to log in to third party apps without providing any of your personal information. This feature is great if you want to demo an application, but do not want the app to have access to even your most basic personal information. Facebook LoginWith the new Facebook Login feature, you will have the ability to select the specific data a third party app or website can access. For instance, you can select to allow the application or website access to your friend list, but restrict them from seeing your date of birth.Apps you useTo see a list of third party applications that are currently connected to your Facebook account, select the Apps tab from the list of links in the sidebar. Now, if you look below the message, you will see a list of the Apps you use. Scroll down and click “Show All Apps.” (I had 56 additional apps when I checked this feature.)If you’re daring enough to want to see the information and content that your apps have access to, go ahead and click on the edit option next to some of your apps.Now, if you would like to delete some of the applications from your Facebook, click on the “x” icon next to an application you wish to delete.You will notice that there is a “Note” which states that the app may still have the data you shared with them even after you remove the app from your Facebook page. Unfortunately, there is really nothing you can do about this. However, what you can do to further salvage your privacy from these 3rd parties is click on the box below the note to ensure that you delete all of your activity on that app.Apps others useAccording to Facebook, other users can carry information about you with them when they use third party apps, exposing your information without notifying you.The “Apps others use” column, located below your never ending list of apps, can be used to control the information that other Facebook users can expose about you when they use third party applications.By clicking on the edit button in this section, you can control the information that other Facebook users can carry with them when they use applications.If you don’t want apps and websites to access any of your information including your friends list, gender, or info you’ve made public, you can return to the top of the “App Settings” page and locate the first column under the “Apps you use” section and turn the setting to “off.” However, before you do this, it’s important to note that you will no longer be able to use any games or applications on Facebook.Instant personalizationFacebook has partnered with a number of websites in order to provide you a personalized experience the moment you access one of their partner sites. Facebook states that these websites only have access to the information that is automatically public or that you have made public on Facebook. If you do not want to disable this feature, make sure that you have updated the various privacy settings discussed throughout this post to protect these websites from accessing your information and content. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Marketing Topics: Originally published Apr 30, 2014 1:30:00 PM, updated February 01 2017
Growth-Driven Design Topics: Originally published Mar 17, 2015 2:00:00 PM, updated February 01 2017 When it comes to building a strong brand, no matter what your industry, every company’s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., there’s always a need for some degree of both parts. But as with many companies, individual schedules often get bogged down with tasks, meetings, and strategy planning, putting time for Content and Design to collaborate, plan, and lay out the groundwork on the back burner. Or they simply get frustrated with the whole process because both teams haven’t communicated properly about the project specs. So how do we still ensure those stellar results we want so desperately?Even with limited time and other related restrictions, there are still many ways for both parties to create and maintain a happy, healthy and long-lasting relationship when creating projects. Here are seven first steps to help set yourselves up for success: 1) Brainstorm together.No matter what platform you’re creating content and design for — whether it be a website, an e-book, a print ad, etc. — the initial brainstorming session tends to bring up the age-old “chicken or the egg” debate. Do we start the content creation or the design first? While there are many arguments for both sides, that’s not what’s most important to think about in this stage of the game. What’s important is to start generating concepts and spinning ideas off each other as a team — concepts and ideas that are creative, user- or viewer-friendly, and realistic to execute within your timeframe or budget. If limited time for in-person meetings is one of your hindrances, write out your ideas and send them over via email. Or, if you share the same office space, sketch it all out and old-school paper airplane it over to the other team’s room. That would definitely be the start to an awesome partnership.2) Don’t get married to any one idea.Let’s admit it: we’ve all done it. Whether planning a social event, completing a college project, or organizing a large-scale business plan, we’ve all had that one epiphany idea that we were 100% sure would move people to tears when they heard about it. Sometimes these ideas really are as ingenious as we know they are in our heads, and other times they’re better left forgotten. But even the ingenious ones that blow everyone’s socks off have the chance of being unrealistic, out of the budget or not within the brand guidelines. When that occurs on either side of the design-content spectrum, it’s essential to remember that marrying any one idea can be harmful to the project’s overall purpose and success. Many of us know that user experience (UX) is “the new black” in the marketing arena, and if you’re in it for anything else, it’s just simply a fashion faux pas. Deterring from a user-centric focus – whether from the designers or the content developers – for the sake of one “great” idea could result in a poor user experience and potentially the loss of a valuable customer or lead.3) Provide feedback, not criticism.You’re good at what you do. That’s why you do it. What’s easy to forget sometimes though is that someone else is good at what they do, too. Designers are not content developers and content developers are not designers.And while feedback is important — we all need it to grow, learn and succeed in life — if it’s nothing but opinion-based, subjective criticism that is all but constructive for the other person, there’s no value in that viewpoint.In a Huffington Post blog article by Diane Gottsman, “Business Etiquette: 5 Tips to Turning Negative Feedback Into Constructive Criticism”, five great ways to keep criticism as helpful as possible are brought to light, touching on focusing your feedback on the action at hand rather than on the individual; being specific; providing assistance if needed; and more. This is a great way to help the other person get a different perspective on their work without feeling like they’re being attacked. 4) Start learning your partner’s native tongue.A content developer probably wouldn’t be able to tell you the first thing about parallax scrolling, in the same way that a Web designer probably wouldn’t be able to tell you what a past participle is. This goes back to what we mentioned in the previous tip, where people are good at what they do for a reason. But that doesn’t mean that there’s no room for communication among the language barrier.If you’re a content developer:Learn a little about coding; there are many free “crash course” resources that will help with understanding the subject matter, even if from a helicopter point of viewView a short tutorial about design basics; you’d be surprised at how knowing some best practices for layouts, typography, white space, etc. can benefit you when creating contentWatch a designer in action; take note of some common first steps a designer takes and see how you could apply those to your contentIf you’re a designer:Read some stellar content; check out some examples of content written on Web pages, infographics, etc. to get an idea of what the copy might look like in your designConsider where specific content should go in your design; especially for website content, make sure you have a good understanding for what content is most important and where it would be most helpful to the viewer in the navigation menu; if there’s an opportunity to build out more original content (i.e. blogs, e-books, etc.), chances are the content developer is going to generate a lot of copy for those sections, so they should be very visibleWatch a content developer in action; notice what he/she does frequently with copy in terms of length and placementThe key here is to accept your individual areas of expertise, but to also challenge yourself to understand your partner’s everyday lingo. 5) Do your job with the other’s job in mind.Depending on your company’s structure, the project might start with one team before another. It might be one company’s best practice to have the design done prior to content because a client may prefer for the site to be more visually appealing than informational. Or vice versa. Ideally, the more interaction between teams, the better. But no matter what structure you fall in, you should be prepared to always have the other team’s work in mind while doing yours.If you’re in a position where the content must come first, make sure the content generated is organized in a way that can be easily designed around it. Don’t make content too heavy if it isn’t necessary – be clear and to the point where possible. If you’re in a position where the design must come first, be sure that the structure is centered around creating a positive user experience, with practical places for content to be placed.6) Work in tandem to fix problems.Uh-oh. You’ve run into some unexpected issues while putting everything together. Maybe your website design doesn’t match the format of the content structure. Maybe your content is too lengthy for your print design. Maybe both are great separately, but not combined. Now what?If your first thought was either to run and hide, or start playing the blame game, you should think again. Fixing problems can be as easy as:Pushing away the urge to get defensive about your work Asking questions to the other party about the issues you’re running intoListening and really understanding the other party’s questions or concernsAnswering the other party’s questions with as much detail and explanation as possibleOffering a solution (or two) to a problem the other might be facingBeing prepared to adjust your work to better the project as a wholeRemembering to look at the entire picture when making adjustmentsAdditionally, if you’re creating a project for a client or for a major stakeholder in your company, be aware that your ideas or work could get a nod of disapproval at any time… and there’s not a whole lot you can do about it. 7) Understand that you both have the same end goal.Google is a star example of this. All of the changes, the algorithm updates, the ever-shifting ranking factors, etc. – all of it is to give their users the best possible experience. That’s what should always be in the back of your mind when creating any material that includes both content and design: user experience. If both parties remember that it’s not about each other, but rather the end user, you might find that you both have a lot more to agree on than you thought. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Crap. The Content Marketing Deluge. from Velocity PartnersWant to create SlideShare presentations of your own, but aren’t sure where to start? Here are some resources that can help:Templates: 5 Free Templates for Creating SlideShare Presentations in PowerPointBlog Post Tutorial: How to Easily Create a SlideShare PresentationEbook: The Step-by-Step Guide to SlideShare MarketingEditor’s Note: This post was originally published in November 2011 and has been updated for freshness, accuracy, and comprehensiveness. Topics: Visual Content On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals that capture (and keep) our attention. It’s no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don’t say “a picture is worth a thousand words” for nothing. Access 195+ Marketing Design TemplatesAdding visuals is not only a smart way to enhance the quality of your content — but it’s also proven to make your content marketing more effective.In fact, tweets with images receive 18% more clicks and 150% more retweets, photo posts on Facebook brand pages account for 87% of total interactions, and in a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive/visual content on demand. If you still need more convincing, we’ve got even more content marketing stats on the importance of using visuals.So are you ready to enhance your content with visuals? Here are some great ways to start incorporating visuals into your content marketing.Visual Content Marketing: 8 Ways to Visually Present Information & Data1) Include high-quality photos and images to attract attention to your content.What’s the first thing that you noticed when you clicked through to this blog post? Probably the photo at the very top, right? And if you came across this post through social media or a subscriber email, that photo probably caught your eye in those channels, too.If you incorporate no other visuals into a piece of blog or website content, make sure it at least has an attractive featured image. That way, you know your piece of content will be accompanied by an eye-catching visual when it gets shared on social networks like Facebook and LinkedIn. And considering what we just told you about how much better visual content performs in social networks, I’m sure you can understand why. (Tip: To make sure Facebook features your image prominently in the News Feed when users share links to your content, make sure the featured image you upload to your content is at least 600 x 315 pixels.)When selecting a featured image for a piece of content, make sure you choose one that’s relevant, high quality, and attractive (find more tips for choosing images for your content here). But most importantly, make sure you have the rights to use it. There are a lot of free stock photos out there that you can use; or you can purchase a stock photo subscription from a site like Thinkstock or iStockphoto.In addition to including a featured image, add photos and images throughout the body of your content to offer readers visual examples that support your copy. Just be that if you’re using an image of an example you found on another site, you attribute it properly.2) Use infographics to visualize a collection of data or information in an easily digestible way.Infographics continue to be a highly shareable, traffic-driving content type. In fact, in a recent content quality vs. quantity experiment we did on the HubSpot Blog, infographic posts were one of our blog’s best traffic-drivers. And according to Demand Gen Report’s 2014 Content Preferences Survey, 39% of B2B buyers said they share infographics in social media frequently.If the thought of creating your own infographic seems daunting, it doesn’t have to be. We have a free guide to creating beautiful infographics, plus 10 free infographic templates you can download and use in PowerPoint. I’ve even used one to create a full infographic in under an hour — check it out.But here’s another secret — the infographics you publish on your blog don’t have to just be the ones you create yourself. In fact, the majority of the infographics we publish on this very blog aren’t ours — they’re just high-quality infographics with content that is relevant to our audience. Just keep in mind that if you source an infographic from another website, you make sure you properly attribute the original creator.3) Use data visualization to present data, information, or concepts in a more compelling way.While infographics are a great visual content format for portraying a collection of data, sometimes you just want to visualize a data point or two. Maybe it’s a statistic you’re using to support an argument you’re making in a blog post, or perhaps it’s a data point you want to visualize for a slide in a presentation.Charts, graphs, diagrams, scatter plots, heat maps (and so many more) — these are all great visualization tools to help you tell a more compelling story with your data, or put your data into perspective.Here’s an example of the latter. In a blog post I recently wrote about historical optimization, I wrote about how, prior to our historical optimization efforts, 46% of the monthly leads we generated from our blog came from just 30 individual blog posts. But in my opinion, the written stat alone didn’t really do make as strong a statement I wanted it to. It needed more perspective. So I visualized the data using two pie charts. The pie chart on the left shows the distribution of monthly leads we were generating, and the pie chart on the right shows the distribution of the number of total posts we had on our blog:Much more impactful, right? Data visualizations can be as simple as this, or they can be a little bit more creative or complex. The following example is a more complex interactive data visualization from Column Five. Using Forbes’ “Top 50 Most Valuable Sports Franchises 2014” list, the interactive visualization enables users to see the number of years each team has competed in addition to the number of championships they’ve won, offering a more complete look at the each team’s history and success as a franchise. (Check out the interactive version here.)Visualizations can also be used to explain certain concepts that may be difficult to understand from a text description alone. In the following example, Randall Munroe, creator of the webcomic XKCD explains the concept of gravity wells via this straightforward illustration (click to enlarge): To learn more about how to use data visualization in your content marketing — and how to choose the right type of visualization for your data, download our free guide here.4) Experiment with animated GIFs to delight and inform your audience.All controversy about proper pronunciation aside, animated GIFs can be a delightful (and in certain cases, very useful) visual content tool. GIF stands for Graphics Interchange Format, and if you’re not familiar, the format can used to display animated images.But don’t take my word for it — here’s an example of a GIF we created to promote our ebook How to Get 100,000 Blog Readers:Delightful, right? But like I said, animated GIFs can serve more of a purpose than just sheer delight. They can be really functional, too. Here’s a great example of how a data visualization can be made even more valuable when displayed as an animated GIF. This GIF, from Pew Research Center, uses animation to show how age demographics are shifting over time. It keeps the graphic more compact while still showing the changes in population over the years. What’s more, this GIF is perfect to use in blog, email, and social media promotion of Pew Research Center’s larger study. Another great use for GIFs is to provide a preview of your downloadable content offers — like ebooks, templates, or other downloads. The following is a GIF used to promote our free business-themed stock photos download. The GIF scrolls through a sampling of images to give potential downloaders a sense of what they’ll get with the download.The animated GIF can then be used on the landing page for the stock photos download, in blog posts promoting the offer, and in email and social media promotion for the offer, too.Want to learn how to create an animated GIF of your own? Check out this blog post.5) Be smart about formatting to make your content more reader-friendly. You have to admit that those big, discouraging chunks of text you often come across online would be much more palatable if they were broken up by some strategically placed headers and other types of formatting like bullets, bolded text, etc. Want to make your content easier on the eyes? A little formatting can go a long way to make your content more reader-friendly. As much as you might not want to believe it, people rarely read blog posts, articles, and other types of online content in their entirety. Instead, they skim and scan and read only the parts that interest them. Make it easier for readers to do just that by breaking up your copy with clear, concise headers that help them discover the bits and pieces they really want to read. Check out how we did it on this very post as an example.If your content is on the longer side, you can also leverage the use of anchor links that enable readers to jump to different sections of a blog post or a longer form piece of content such as an ebook without having to scroll. Check out how we did it in this post, which includes a table of contents in the post’s intro that allows readers to jump to different parts of the article:Learn how to create anchor links here.6) Create graphics to use as social media content.Remember those stats I mentioned in the beginning of this post? Tweets with images receive 18% more clicks and 150% more retweets.Is it really any wonder why? Which of the following tweets draws your attention? Case in point.And images don’t just take the cake on Twitter. Photo posts account for 87% of total interactions for Facebook brand pages, too. Seems like you might want to use visuals in your social media updates if you aren’t already.Consider creating custom graphics to accompany the links and status updates you share on social networks. Here are a couple examples of images we created to promote our survey for the 2015 State of Inbound Report and our upcoming INBOUND event.If design isn’t exactly your forte, we have 60 free templates and tips you can use to easily create visual social media content right in PowerPoint. Download them here.7) Bring your content to life with video.When most people think of visual content, video tends to be the first thing that comes to mind. And rightfully so — because video is such an engaging form of content, it’s only increasing in popularity, especially in social media.In fact, Facebook reports that on average, more than 50% of people who come back to Facebook every day in the U.S. watch at least one video daily — which could explain why the amount of video from people and brands in the News Feed has increased 3.6X year-over-year, globally.While video seems to be the golden ticket on social networks, it can also be used to supplement your website and blog content, too. Take the following video for example, which was used to within our blog post about how to create an infographic in under an hour (yup — the one we mentioned earlier!). The video supports the existing content in the post by offering another form of media for people who prefer video to text.This video was then also repurposed and promoted on Twitter and Facebook. Talk about killing two birds with one stone!Here are just a few ideas for how you can use video in your content marketing:Create brief how-to videos to supplement blog content and share in social media.Conduct video interviews to enhance customer case studies.Create teasers for your downloadable content offers, as we did in this example.Use video to promote registration for upcoming events.Because video production can be daunting if you’re just starting out we recently released a new interactive guide that will teach you how to create high-quality videos for social media. Check it out here.8) Create SlideShare presentations to tell visual stories.Did you know that SlideShare — a popular website for sharing slideshows and presentation slides — has more than 70 million professional users? It also happens to be one of the top 100 most-visited websites in the world. That’s no small potatoes.Slideshows and PowerPoint presentations are another great form of visual content that can make great fodder for blog posts, landing pages, and social media content. You can use them in a variety of ways — to promote your offers (example), provide quick, helpful tips (example), or to stand alone as a really shareable piece of content that tells a story (example). Here’s another example of a really awesome SlideShare presentation from Velocity Partners, which has generated over 1.2 million views on SlideShare to date (and here are several more presentation to get your creative juices flowing). Originally published Jul 31, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Technical SEO Originally published Jan 29, 2016 8:00:00 AM, updated April 13 2018 Topics: We’ve got a confession to make: We’ve been making a few rookie SEO mistakes within our own website.For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn’t something that we’re entirely proud of. But even experts make mistakes, right?Instead of shying away from these oversights, we thought we’d show you where we went wrong so that you don’t make the same mistakes. More importantly, we’ll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month.The Importance of Technical SEOTechnical SEO is often something that’s thought about when you first put your website together. It’s typically based on best practices that include things like:Only having one H1 on each pageHaving your highest value pages linked to from the main navigationAdding alt attributes to all of your imagesCreating clean URLs without dynamic charactersEnsuring page load times are kept to a minimumWhile these factors are all fairly simple, you’d be surprised how many websites get this stuff wrong. For example, making on-going technical tweaks can do wonders for your organic traffic growth, yet a lot of companies only look at technical issues once and then never look at them again. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we’d been doing to date and to start asking more and more questions about our strategy. Were we making any of these little mistakes? I set out to find out. One of the first things that I started to look into were the factors contributing to the success of some of our best content. From here it lead me to run a detailed audit of our website to identify potential problems and areas where there were opportunities for growth. I soon started to realise that we weren’t as perfect as we thought …7 Technical SEO Problems (And Solutions) We Learned the Hard WayProblem 1: Broken Links, Redirects & the 404 PageWhenever someone tried to visit a URL that didn’t exist on our website, it redirected them through to our 404 page. For example, when you visited http://www.hubspot.com/science-of-social-media/, it would 301 redirect you to this page.This is usually a good thing because it says to Google, “This page doesn’t exist so don’t crawl the page.” If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to.Unfortunately our 404 page wasn’t actually resolving a 404 server response. Instead, it resolved a 200 response. In other words, it said to Google, “Hey, I’m a real page so come and crawl and index me!” This was an enormous problem because Google was wasting a ton of its time crawling and indexing non-existent content on our site. But that was just one of the issues …The other (bigger) issue was the fact that a lot of these incorrect URLs have come about because people had linked to us incorrectly from other websites. Take this URL, for example: http://www.hubspot.com/products/inbound-marketing/. It has 370 links from 84 domains pointing to it, including a .gov link — and it doesn’t exist.What we were doing by redirecting all of these pages to our “/not-found” page that resolves a 200 response, is pass through all of the PageRank to that “/not-found” page instead of directing it through to the correct URL or a relevant page. Yikes.Here’s a crazy stat: The “/not-found” page had over 8,000 backlinks from over 2,000 different domains. If only we were trying to rank that page …What We’ve Done About ItThe first thing that we’ve done is remove the 301 redirect pointing any page on the offer.hubspot.com or www.hubspot.com subdomain through to the “/not-found” page. This means that if the incorrect URL hasn’t had a 301 redirect set up to the correct page then it will go to a 404 and tell Google to not include it within their index.The second thing that we’ve done is remove the “/not-found page” so that it goes through to a 404 page and isn’t treated as a site page on our website.The third and final thing that we’ve done is set up 301 redirects for all of the incorrect URLs that have been linked to so that they point to a relevant or correct URL.Why Is This Good?The number of pages indexed by Google should drop dramatically and Googlebot will focus on crawling the pages more important to us more frequently, rather than larger volumes of URLs less frequently.On top of this, all that lovely PageRank will be pushed into the content we want to rank for and give it a huge boost from the influx of new links pointing correctly to it.Problem 2: Blog PaginationOne of the things that was directly affecting the blog content on our website was the way that pagination was being handled within the listing pages. There had been issues with the way that we linked through to the listing pages in the blog, i.e. blog.hubspot.com/marketing/page/1, blog.hubspot.com/marketing/page/2, etc.All we had was a ‘Next’ and ‘Previous’ button and these hadn’t even been styled properly. It wasn’t so much of a UX issue because it’s very rare that our visitors were clicking on them — where it was a problem was within the search engines.When Google crawls our site to find content, it has to follow links on our webpages until it can find the page it’s looking for. To find a page that was written say, a year ago, it had to navigate to the blog and then follow each ‘Next’ link until it reached the blog listing page with a link to that article.Every time Googlebot (and any other search bot for that matter) follows a link, it’s digging one level deeper in the website’s architecture. The deeper it goes, the less authoritative the webpage is in the eyes of the search engines and the less it is crawled. In some cases, if a page is very deep in the architecture, it may not be crawled at all. What We’ve Done About ItWe wanted to design the pagination navigation on the blog in a way that enabled Google to jump multiple pages at a time in its crawl and raise a large portion of our blog posts significantly higher in the website architecture.To do this, we implemented the following navigation:Why Is This Good?The inspiration for this solution came from my talented colleague, Pam Vaughan. Pam is heading up another project around republishing old content on the blog to push it higher in the architecture and ultimately rank better. (Click here to learn more about her historical optimization project.)If this works well, we could see a number of blog posts all receive a ranking boost as a result. This is a simple and small change but it could add a ton of value. In any case, this is a big improvement to our blog content architecture and to the general UX of the blog.Problem 3: Blog Schema MarkupTo date, we hadn’t used any Schema.org markup across any of our blog content (or any of our content for that matter) so that Google can break down and understand the individual elements within our webpages. Whoops.What’s that?In layman’s terms, Schema.org markup is used so that the search engines can understand what type of content is on your webpage(s).What We’ve Done About ItIn the case of our blog, we marked up the code on all of our blog posts to tell Google the following things:1. This is a blog post.2. This is the featured image of the blog post.3. This is the date and time it was published.4. This is the headline of the article.5. This is the body content of the article.6. This is the category which the article falls under.7. This was published by HubSpot.8. This is the name of the author of the post.9. This is the URL of the author’s page.10. This is an image of the author.11. Here’s a brief description of the article.You can actually check this out by using Google’s structured markup tool. Simply click on Fetch URL, enter a URL of one of our blog posts, and then click Fetch and Validate. Once you do that, the tool will show all of the data under the BlogPosting dropdown.Why Is This Good?This is a good thing because Google will be able to better understand our content and can make more informed decisions on how to display it. Google often uses this data to help customise search result snippets and results within their Knowledge Graph.It’s not going to make a revolutionary impact but it’s well worth doing.Problem 4: Custom H1 & Intro on Topic PagesWithin our blog we recently set up a new and improved Topics page. When this was launched I started looking at some of the individual topic pages and noticed that there was nothing to really differentiate the way that they looked from one another. With this being the case, it was difficult to make a case to Google for why these pages should rank in the search engines.What We’ve Done About ItFor each of our blog topic pages we had a generic heading to the page that didn’t explain what it was. It would just say it was the HubSpot blog and give a feed of posts. We’ve now added in a custom H1 relevant to the topic, such as “CRM Blog Posts,” as well as a short custom description for the topic.Here’s an example:Alongside this, we’ve added a “/topics” page to each of our international websites to improve the blog architecture.Why Is This Good?Each of these blog topic pages were the same and there wasn’t really any unique content that could help them rank in search engines at all. We’ve added this from both an SEO and a UX point of view.Problem 5: HREFLANG TagsTurns out, we had a pretty big HREFLANG tag mess on our hands. What’s a HREFLANG tag? Well, HREFLANG tags are used to let Google know what alternative versions of a page exist in different countries/languages. For example, if we want to tell Google what the Spanish equivalent of our .com homepage is then we can use one of these tags to do this.They work in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. (Click here to learn more about how they work.)What We’ve Done About ItPreviously, our HREFLANG tags were all over the place, and in most cases, implemented incorrectly. This wasn’t doing our international SEO efforts any favours.After a lot of hard work, we’ve managed to set these up for all of the core pages that have country-specific variations — all the product pages, homepage, etc. An example is on the /products page:Why Is This Good?We’re now creating a solid link between our main site page content on the .com site and the content on our international domains. This will pass trust across our sites and improve the way Google crawls these pages.Problem 6: Language Meta TagsEver heard of Language meta tags? Well, it turns out we were missing those, too. Language meta tags are slightly similar to HREFLANG tags in the sense that they tell search engines what language a piece of content is written in. The tags should be present on all webpages so that search engines can easily understand which country version of their search engine to index them into. In particular, Bing uses these tags a lot. (Yes, Bing is still a thing.)What We’ve Done About ItUp until now we’d never had any language meta tags set up across any of our web properties, including our international sites. An example would be within our German site where we now have the following code implemented into each page:Why Is This Good?Whilst this isn’t going to give us massive spikes in traffic, it will help search engines crawl, index, and rank our local content more efficiently.Problem 7: XML SitemapOn our offers.hubspot.com subdomain we house all of our offer content. In a nutshell, this is all of the content that we use to generate leads with — our ebooks, templates, webinars, etc. This is the content that we really want to rank well in the search engines.Guess what? We didn’t even have an XML sitemap set up for this subdomain.What We’ve Done About ItWe went through and created a brand new XML sitemap for all of our offers content and have submitted this to Google. (Want to learn more about sitemaps? Read this.)Why Is This GoodThe architecture across this subdomain still needs quite a bit of work but this will do a good job in helping Google discover any new content that we publish and get it ranking quicker.The ResultsThe above graph speaks for itself really. Moral of the story: Don’t underestimate the power technical SEO changes.What technical SEO issues have you run into? Share your experiences in the comment section below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: History of Internet Originally published Dec 16, 2016 6:00:00 AM, updated July 28 2017 The Ministry of Magic in “Harry Potter” used enchanted paper airplanes. The offices of Sterling Cooper in “Mad Men” used secretaries. Today’s modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation.One such app is Slack, a real-time messaging app that’s currently used by more than 90,000 different companies. Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.There are many reasons Slack has 500,000 daily active users and counting, including the folks here at HubSpot. At its core, Slack offers direct messaging and chat rooms for individuals and teams, but takes its software further with a one-stop shop for better productivity at work. Slack offers an archive of team- and company-wide communication, as well as integrations with other bots and apps you may already be using — think Google Drive, Trello, and GrowthBot.Download our complete workplace productivity guide here.Check out this infographic from the folks at SurePayroll to read more about how Slack came to be so widely used. Learn more about its features and tricks to help you have a more productive work day.99Save99Save Don’t forget to share this post!
Few Sri Lanka cricketers are reportedly unwilling to travel to Pakistan for a limited-over series featuring three ODIs and as many T20 internationals, slated to be held in September and October this year.The two Tests of the tour are scheduled to be held in the United Arab Emirates later after Sri Lanka Cricket (SLC) turned down Pakistan Cricket Board’s (PCB) request to hold the games in Pakistan.According to a report in the website of Pakistan’s Urdu news channel Express News, the tour was finalised after a long discussion between the two cricket boards. However, Sri Lanka’s wicketkeeper-batsman Niroshan Dickwella and all-rounder Thisara Perera are not willing to participate in the tour. The report also said that some other players too were willing to give the tour a miss though their names weren’t clear yet.Both Dickwella and Perera want to feature in the Caribbean Premier League (CPL), which will run between September 4 and October 12, and have also sought permission from the SLC for the same.After the infamous terrorist attack on the Sri Lankan team bus near Gaddafi Stadium in Lahore in 2009, most of the international teams have refrained from visiting Pakistan.Pakistan v Sri Lanka series fixtures:27 Sep 1st ODI, Karachi29 Sep 2nd ODI, Karachi2 Oct 3rd ODI, Karachi5 Oct 1st T20I, Lahore7 Oct 2nd T20I, Lahore9 Oct 3rd T20I, LahoreAlso Read | India vs West Indies: Virat Kohli on the brink of breaking MS Dhoni’s Test recordAlso see:
Advertisement It may be hard to believe, but like it or not, Season 3 of Killjoys is already almost over. The finale airs this tonight at 8 p.m. ET on Syfy and Space, and with only 10 episodes in a season, we know we’re not alone in thinking everything went by way too fast. Not only does Dutch (Hannah John-Kamen) and Aneela’s impending war have us feeling anxious about the finale, but not knowing yet whether or not the adventure will continue into Season 4 is cause for even more stress than usual.It’s no secret that we here at The TV Junkies are huge fans of Michelle Lovretta’s show and that we’d love to return to the Quad once again for Season 4. The ratings have been good and fans continue to passionately chant for Syfy to #RenewKilljoys on various forms of social media. We figured we’d join in the party and lay out a few reasons why we think Killjoys more than deserves to come back for another year. Hopefully by the time we’re done, Syfy and Space will have no other choice than to put us out of our misery and #RenewKilljoys! Advertisement Facebook Login/Register With: Twitter LEAVE A REPLY Cancel replyLog in to leave a comment